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charles

Web-based conversational commerce suite for consumer brands

Table of Contents

charles - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

charles overview

What is charles?

charles helps corporations and business owners create WhatsApp audiences and send out custom newsletters. The software promotes a higher opening rate than emails by allowing companies to interact with their clients on convenient communication platforms and channels.

They can obtain new customers by incentivizing and bringing people into chats from websites and QR codes. Enterprises may also collect GDPR-compliant opt-ins and create an audience through text with the system’s automated flow function.

The suite enables individuals and firms to reduce abandoned cart rates and create lists similar to email subscriptions based on tags, opt-ins, and custom properties. Charles lets businesses send out campaigns and reach their customers on platforms with higher click-through rates (CTRs) and user engagement. Additionally, entities can track and analyze their conversations and performance using the platform’s analytics.

Starting price

349usage based /
per month

Alternatives

with better value for money

charles’s user interface

Ease of use rating:

4.4

(21)

charles reviews

Overall rating

4.4

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.62/10

Rating distribution

Pros

“So far we have only done newsletter campaigns and has worked pretty nice. Our POC motivates us to push more and we are excited to explore charles further and bring results.”

Luisa B.

Marketing Manager

“The interface is very useful and fast. It is very nice that it can be integrated with many apps.”

Ibrahim K.

Head of E-commerce

“In addition, the team is very committed from the onboarding phase to success management and is always available to provide support and maximize the success of our marketing activities.”

Louisa S.

E-Commerce Manager

Cons

“It is a pity that there is no mobile app. The price is also more expensive than others.”

Ibrahim K.

Head of E-commerce

“24h chat closures, limited features (no multiple pictures), complicated to download data etc.”

Elena Z.

brand manager

“Sometimes there are little bugs with the tool when creating templates but when reporting them to Malte, they are usually fixed in no time.”

Verified reviewer

Anonymity request

Who uses charles?

Based on 21 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Consumer Goods

Textiles

Apparel & Fashion

Automotive

Others

Use cases

Mobile Marketing

Customer Service

Conversational Marketing Platform

Live Chat

Marketing Automation

charles's key features

Most critical features, based on insights from charles users:

Contact database

4.0

(5)

Lead capture

4.1

(9)

Engagement tracking

4.4

(5)

Campaign analytics

4.0

(3)

Email campaign management

4.3

(3)

Campaign scheduling

4.7

(3)

All charles features

Features rating:

4.2

(21)

Customer journey mapping

5.0

(1)

Customer segmentation

(0)

Contact management

5.0

(1)

Reporting & statistics

2.5

(2)

Reporting/Analytics

4.0

(1)

Multi-Campaign

5.0

(1)

Chatbot

5.0

(2)

Customizable templates

5.0

(1)

Scheduled messaging

(0)

Inbox management

5.0

(1)

Campaign planning

5.0

(2)

Campaign management

5.0

(1)

Message personalization

(0)

Autoresponders

5.0

(2)

Mass texting

(0)

Social media integration

4.5

(2)

Support ticket management

5.0

(2)

Customer engagement

5.0

(1)

Multi-Channel communication

4.0

(1)

Activity tracking

5.0

(1)

Customer support

4.5

(2)

Lead qualification

5.0

(1)

Marketing automation

4.5

(4)

Customer database

4.0

(1)

Real-Time notifications

5.0

(2)

Event triggered actions

4.0

(2)

ROI tracking

4.5

(2)

Email marketing

4.0

(3)

Chat/Messaging

5.0

(2)

Data import/export

3.0

(1)

One-to-One messaging

(0)

Multi-Language

(0)

Performance management

(0)

Performance metrics

(0)

Personalization

(0)

Pipeline management

(0)

Polls/Voting

(0)

Multi-Channel marketing

4.0

(1)

Multi-Channel management

(0)

Monitoring

(0)

Mobile optimization

(0)

Mobile coupons

(0)

Mobile access

4.0

(1)

Live chat

(0)

List management

(0)

Lead segmentation

(0)

Customizable fields

(0)

Workflow management

(0)

Visual analytics

(0)

Transcripts/Chat history

5.0

(1)

Third-Party integrations

(0)

Template management

(0)

Tagging

(0)

Self service portal

(0)

Segmentation

(0)

Search/Filter

(0)

Sales reports

(0)

Sales analytics

(0)

Reminders

(0)

Real-Time updates

(0)

Real-Time reporting

(0)

Real-Time monitoring

(0)

Real-Time data

(0)

Real-time conversations

(0)

Real-time consumer-facing chat

5.0

(2)

Real-Time analytics

(0)

Queue management

(0)

QR codes

(0)

Progress tracking

(0)

Process/Workflow automation

(0)

Proactive chat

5.0

(1)

Preview functionality

(0)

Pre-Configured bot

(0)

Customizable ctas

(0)

Customizable branding

(0)

Customer surveys

(0)

Customer Service Analytics

(0)

Customer history

(0)

Customer experience management

(0)

CRM

(0)

Conversion tracking

(0)

Conversion Rate Optimization

(0)

Content management

(0)

Configurable workflow

(0)

Communication management

(0)

Code-free development

(0)

Click tracking

(0)

Chat Transcript

(0)

Canned responses

(0)

Campaign Segmentation

(0)

Batch communications

(0)

Automated responses

(0)

Audience targeting

(0)

API

(0)

Alerts/Notifications

(0)

Alerts/Escalation

(0)

Agent interface

(0)

Activity dashboard

(0)

A/B testing

(0)

@mentions

(0)

Lead nurturing

(0)

Lead notifications

(0)

Lead management

(0)

Lead engagement

(0)

Lead distribution

(0)

Knowledge base management

(0)

Interactive content

(0)

Interaction tracking

(0)

Image library

(0)

Human Handover

(0)

HTML editor

(0)

Group messaging

(0)

Geotargeting

(0)

GDPR compliance

(0)

For sales/marketing

(0)

File sharing

(0)

File management

(0)

Feedback management

(0)

Email tracking

(0)

Email templates

(0)

Email management

(0)

Dynamic content

(0)

Drip campaigns

(0)

Drag & drop

(0)

Data visualization

(0)

Customization

(0)

Customizable reports

(0)

Customizable forms

4.0

(1)

charles alternatives

charles

4.4

(21)

Starting from

349

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.3

Customer Support

4.7

Pipedrive

4.5

(3K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.3

Value for Money

4.4

Customer Support

4.4

Marketo Engage

4.3

(708)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.8

Customer Support

3.9

Sinch Engage

4.4

(44)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.1

Value for Money

4.3

Customer Support

4.0

charles pricing

Value for money rating:

4.3

(21)

Starting from

349

Per month

Usage Based

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about charles price and value

Value for money rating:

4.3

(21)

To see what individual users think of charles's price and value, check out the review snippets below.

“So far we have only done newsletter campaigns and has worked pretty nice. Our POC motivates us to push more and we are excited to explore charles further and bring results.”

Luisa B.

Marketing Manager

“The interface is very useful and fast. It is very nice that it can be integrated with many apps.”

Ibrahim K.

Head of E-commerce

charles integrations (12)

Integrations rated by users

We looked at 21 user reviews to identify which products are mentioned as charles integrations and how users feel about them.

Klaviyo

Integration rating: 3.5 (2)

Google Analytics 360

Integration rating: 4.0 (1)

Shopify

Integration rating: 5.0 (1)

Other top integrations

charles support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Phone Support

Chat

Knowledge Base

FAQs/Forum

Training options

Live Online

Documentation

Videos

Webinars

In Person

charles FAQs

Q. What type of pricing plans does charles offer?

charles has the following pricing plans:
Starting from: €349.00/month
Pricing model: Subscription

These products have better value for money

Q. Who are the typical users of charles?

charles has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

Q. What languages does charles support?

charles supports the following languages:
English, German, Italian

Q. Does charles offer an API?

No, charles does not have an API available.

Q. What other apps does charles integrate with?

charles integrates with the following applications:
Messenger, WooCommerce, Google Analytics 360, Shopware, Emarsys, Slack, Klaviyo, Typeform, Meta for Business, Gorgias, Shopify

Q. What level of support does charles offer?

charles offers the following support options:
Email/Help Desk, Phone Support, Chat, Knowledge Base, FAQs/Forum