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CleverTap

User Retention Platform for High-Growth Mobile Apps

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Table of Contents

CleverTap - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: January 2026

CleverTap overview

What is CleverTap?

Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.

With CleverTap you can

- Build an omnichannel customer experience that retains your users.

- Deliver incredible user experiences with hyper-personalized campaigns and indiviadualization.

- Create delightful & personalized omnichannel engagement campaigns

CleverTap’s online signup provides the opportunity for businesses to signup online and integrate with CleverTap without interfacing with sales or customer success. Businesses can buy the CleverTap platform directly from the website’s pricing page; the Growth and Advanced plans are available for up to 100K MAUs.

Get access to true real-time engagement - with analytics and engagement tools in one platform, there’s no delay from syncing different systems.

- Remove the hassle and cost of integrating and maintaining multiple platforms with CleverTap’s all-in-one solution.

- Signup for the Growth Plan for all the tools a business needs to analyze and engage users across web and mobile.

- Signup for the Advanced Plan for additional engagement channels, advanced personalization, and advanced

segmentation tools to take your engagement strategy to the next level.

- Flexible billing is available with monthly or annual options; an annual subscription comes with a 20% discount.

- Try for free for 14 days. Easily cancel at any time, and export your data before you go.

- Get customer support directly on the dashboard as soon as the account is activated.

- Access data for meaningful insights.

Key benefits of using CleverTap

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with
Omnichannel campaigns, actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement.

Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.

Starting price

Free

view pricing plans

try for free

Alternatives

CleverTap’s user interface

Ease of use rating:

4.4

(58)

CleverTap pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(1)

3-4(25)

5(32)

What do users say about CleverTap?

Users say CleverTap simplifies campaign management with its intuitive interface, making it easy to create, segment, and launch targeted campaigns across multiple channels. They appreciate the robust analytics, automation tools, and ready-made templates that help them track performance, personalize communication, and improve customer engagement.

They find it efficient for scheduling, reporting, and managing large-scale campaigns, and value how it supports real-time analytics and user segmentation. Some mention challenges with understanding campaign reports and calculating expenditures, but most feel it streamlines their marketing processes and enhances their ability to reach the right audience.

Who uses CleverTap?

Based on 58 verified user reviews.

Company size

Enterprises

Small Businesses

Midsize Businesses

Top industries

Financial Services

Information Technology and Services

Internet

Computer Software

Others

Use cases

Push Notifications

Customer Engagement

Marketing Analytics

Mobile Analytics

Marketing Automation

CleverTap's key features

Most critical features, based on insights from CleverTap users:

Mobile alerts

4.6

(18)

Reporting & statistics

4.1

(16)

Behavior tracking

3.9

(9)

Customer database

3.6

(10)

Email marketing

4.2

(10)

Engagement tracking

4.0

(11)

All CleverTap features

Features rating:

4.5

(58)

ROI tracking

3.9

(8)

Customer segmentation

4.3

(3)

Customizable reports

5.0

(2)

Real-Time reporting

2.5

(2)

Dashboard

4.0

(1)

Real-Time data

5.0

(2)

Event triggered actions

5.0

(1)

Funnel analysis

5.0

(1)

Campaign tracking

4.0

(6)

Campaign Segmentation

4.2

(9)

Push notifications

4.0

(1)

Campaign planning

5.0

(1)

Campaign management

4.6

(9)

Performance metrics

4.2

(10)

Marketing automation

4.6

(11)

API

3.0

(2)

Alerts/Notifications

3.9

(15)

Activity tracking

3.6

(5)

Campaign analytics

4.5

(8)

Conversion tracking

4.0

(5)

Reporting/Analytics

3.8

(6)

Multi-Channel marketing

4.2

(10)

Multi-Channel communication

3.7

(9)

Multi-Channel attribution

4.2

(5)

Customer journey mapping

4.5

(2)

Activity dashboard

4.5

(2)

Third-Party integrations

4.0

(5)

A/B testing

3.3

(4)

Workflow management

(0)

Multiple data sources

(0)

Multivariate testing

4.0

(1)

Website visitor tracking

(0)

Notification scheduling

(0)

Website analytics

(0)

Personalization

(0)

Predictive analytics

(0)

Web notifications

(0)

Uninstall Tracking

(0)

Trend analysis

(0)

Real-Time analytics

(0)

Real-Time monitoring

(0)

Real-Time notifications

(0)

Template management

(0)

Social media monitoring

(0)

Social marketing

4.0

(1)

SMS notifications

(0)

Retention tracking

(0)

Revenue Tracking

(0)

SMS messaging

(0)

Segmentation

4.5

(2)

Access controls/permissions

(0)

App notifications

(0)

Automated scheduling

(0)

Campaign scheduling

(0)

Channel management

(0)

Churn management

(0)

Cohort analysis

(0)

Communication management

1.0

(1)

Contextual Targeting

(0)

Conversion Rate Optimization

(0)

CRM

(0)

Customer activity tracking

(0)

Customer experience management

2.5

(2)

Customer history

1.0

(1)

Customizable branding

(0)

Customizable ctas

(0)

Customizable fields

(0)

Customizable templates

(0)

Drag & drop

4.0

(4)

Drip campaigns

4.0

(2)

Dynamic content

(0)

Email management

1.0

(1)

Geotargeting

(0)

In-App events tracking

(0)

Landing pages/web forms

4.0

(1)

Lead nurturing

(0)

Location-Based Marketing

(0)

Mobile access

(0)

Multi-Campaign

(0)

CleverTap awards

Mobile Marketing

84/100

CleverTap alternatives

CleverTap

4.4

(58)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.5

Value for Money

4.1

Customer Support

4.3

Xtremepush

4.5

(54)

visit website

Starting from

250

Free trial

Free version

Ease of Use

4.5

Features

4.3

Value for Money

4.3

Customer Support

4.5

Customer.io

4.7

(87)

visit website

Starting from

100

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.3

Value for Money

4.3

Customer Support

4.5

Birdeye

4.7

(701)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.6

Value for Money

4.5

Customer Support

4.6

CleverTap pricing

Value for money rating:

4.1

(58)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

start trial

User opinions about CleverTap price and value

Value for money rating:

4.1

(58)

To see what individual users think of CleverTap's price and value, check out the review snippets below.

“They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.”

Nikhil R.

developer

“Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.”

Sudhama B.

CEO