Klaviyo Features

Klaviyo

Growth marketing platform powering personalized experiences

4.66/5 (217 reviews)

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2-Way Messaging
AB Testing
API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Assessment Management
Auto-Responders
Automated Responses
Bulk Send
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Templates
Dashboard Creation
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Frequency-Based Tasks
Help Desk Management
Image Library
Landing Pages/Web Forms
Lead Generation
List Management
MMS
Mailing List Management
Marketing Automation
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Newsletter Management
Performance Metrics
Personalization
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Routing
SMS Marketing Managment
Scheduled Messaging
Segmentation
Shortcodes
Social Advertising
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
Unsubscribe Database
Visitor Tracking
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Whitelisting/Blacklisting
Workflow Management
eCommerce Management
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2-Way Messaging
AB Testing
API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Assessment Management
Auto-Responders
Automated Responses
Bulk Send
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Templates
Dashboard Creation
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Frequency-Based Tasks
Help Desk Management
Image Library
Landing Pages/Web Forms
Lead Generation
List Management
MMS
Mailing List Management
Marketing Automation
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Newsletter Management
Performance Metrics
Personalization
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Routing
SMS Marketing Managment
Scheduled Messaging
Segmentation
Shortcodes
Social Advertising
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
Unsubscribe Database
Visitor Tracking
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Whitelisting/Blacklisting
Workflow Management
eCommerce Management
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2-Way Messaging
AB Testing
API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Assessment Management
Auto-Responders
Automated Responses
Bulk Send
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Management
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Templates
Dashboard Creation
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Frequency-Based Tasks
Help Desk Management
Image Library
Landing Pages/Web Forms
Lead Generation
List Management
MMS
Mailing List Management
Marketing Automation
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Newsletter Management
Performance Metrics
Personalization
Queue Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Routing
SMS Marketing Managment
Scheduled Messaging
Segmentation
Shortcodes
Social Advertising
Social Media Integration
Spam Blocker
Subscription Management
Template Management
Third Party Integrations
Unsubscribe Database
Visitor Tracking
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Whitelisting/Blacklisting
Workflow Management
eCommerce Management
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Klaviyo Feature Reviews

25 reviewers had the following to say about Klaviyo's features:

Jodie O.

Simplified ESP with all the necessary integrations! Great segmenting and amazing customer service!

2017-06-27

We have been able to narrow down our subscriber list to the most loyal and our least loyal customers, as well as create campaigns to drive traffic back to our website based on analytics within Klaviyo.

Pros

Their basic templates are a no-frills way to make sure you're taking full advantage of your email lists.

Cons

The ability to design and utilize HTML based templates is a bit shotty.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 1-10 employees)

Great for your email marketing needs

2021-07-15

Their analytics help me make better business decisions.

Pros

I love how they also have one of the best analytics out of all the other email marketing platforms I've used.

Cons

Their templates are outdated for emails sent five years ago.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Apparel & Fashion company, 1-10 employees)

A great email marketing suite

2018-10-09

The full Klaviyo suite itself is much more powerful and can be used instead of Mailchimp for a complete direct email marketing solution.

Pros

A powerful direct email marketing toolset with tracking, analytics, segments, feeds, and discount codes.

Cons

The WYSIWYG editor for email templates could use some fine tuning.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Electronics company, 11-50 employees)

Klaviyo is a great tool to use to manage your company's CRM & email marketing.

2018-03-09

Pros

Pros: Great way to see how active & engaged email leads are with its individual profile view Super integration with Shopify which allows setting up customized abandoned cart automated email flows

Cons

It's difficult to easily access performance data on list engagement

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Design company, 11-50 employees)

Email campaigns with ease

2020-11-06

One of our major channels for customer building is through email campaigns.

Pros

It is fairly straightforward but is also open to customizable elements; useful for brand builders.

Cons

As we build more and more email campaigns (or termed templates) we undoubtedly create a lot of assets to use.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Cara R.

It's as if I had the budget to hire a person to manage my email marketing strategy + implementation

2016-12-06

Follow-ups, re-engagement campaigns, customer win backs, cart and browse abandonment were either 1) not a thing or 2) a dry affair automated without the addition of rules to secure the right audience.

Pros

I'd say so far I like the rules setup the best, segmenting my flows and campaigns to make sure I'm only hitting up people who 1) are interested in what I have to say right now, 2) Are the right audience for my current message/in-store sale announcement, etc and/or 3) Have not heard a similar message anytime recently.

Cons

No overall CTR metric available (only per-campaign), nor a metric for open-rate stats across all campaigns/flows.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering Klaviyo

Evaluate your needs via demos and ask a lot of questions to make sure you are getting what you need for your business.

Source: Capterra
Helpful?   Yes   No
Read more
Mitchell L.

Great for Intermediate Users

2020-12-16

The metrics and reporting capabilities on Klaviyo are fairly real-time and make it easy to analyze campaigns once they've been launched.

Pros

It's easy to learn how to trigger action-based flows from activities on your e-commerce site.

Cons

Simply put, Klaviyo is too expensive and out of budget for someone looking to start their e-commerce journey. It's more expensive than a Shopify subscription, which is a little over the top.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Ourania L.

Nice product if you want to send simple emails

2020-02-10

It is very easy to set up campaigns and flows, however it has its limits.

Pros

If you are new to lifecycle marketing or just looking for something to replace Mailchimp with, this is a nice product with useful features to get you started. Its dashboard is quite clear and intuitive.

Cons

Manipulating a template and filtering email results or recipients could definitely be taken up a notch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin S. O.

Strong e-commerce action when immediate deployment is needed

2019-01-09

Creating and maintaining on brand, elevated content is a challenge with the current template system.

Pros

Abandoned cart emails, welcome flows, newsletters, this is all auto-generated from templates nearly instantaneously.

Cons

"Custom" templates are block creations which are very unappealing, but provided templates are very assertive in their look, meaning it might not translate well across brands. The email copy is subject to limitations from the template, and not the other way around.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Tobacco company, 1-10 employees)

Quality email marketing

2019-07-16

Pros

I liked the template editor and it's ability to truly customize what users could design.

Cons

This may have been because we replicated campaigns but it would be useful if Klaviyo re-ran the plain-text generator every time a new campaign is being sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike W.

Easy Yet Powerful

2018-12-05

Pros

Klaviyo is extremely intuitive and has a simple interface. I was an interim email manager and had to learn quickly, and I felt that Klaviyo was the perfect tool to easily setup flows/automations.

Cons

Comparing campaign performance is limited, so reliance on spreadsheets is still necessary.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Katherine C.

Reliable, user-friendly, effective email marketing platform

2021-09-15

It's definitely a tool that has helped our brand grow and has helped us to improved our database engagement.

Pros

From segment creation, database management, promotions, email campaigns, product cross-selling and up-selling, and automated flows emails that respond to your subscribers browsing/shopping behavior.

Cons

There's is one detail and we found about this when we were creating our B2B loyalty flow, is that Klaviyo and Shopify doesn't seem to be fully 100% integrated, so when it comes discount codes that have been already used or are expired, Shoppify doesn't communicates that to Klaviyo, and you may encounter some customer services issues because codes not working the way it should.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kara W.

Relatively easy email marketing automation for e-commerce

2018-10-24

Pros

Once you figure out how to set up your core email templates (which isn't a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics.

Cons

I fumbled around a bit setting up the original email templates and figuring out how to format the automatic trigger emails in Shopify through Klaviyo.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Aaron J.

Easier to set up than Mailchimp and insanely more powerful

2016-12-16

My favorite part is the activity feed which tracks all of you customers activities and you can quickly sort to see who has opened an email, who has been active on the site, clicked links, etc...

Pros

Intuitive Functionality Powerful and dynamic list building and segmentation Love the activity feed!

Cons

There are a ton of options so it is more customizable than mail chimp and you can add dynamic product feeds based on Shopify info.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10

Recommendations to others considering Klaviyo

It syncs with Mailchimp so if you are thinking about using it and already use mail chimp, don't hesitate. You will be up and running with multiple drip sequences in no time, even for an amateur!

Source: Capterra
Helpful?   Yes   No
Read more
Michele R.

Great software

2021-04-22

I do wish they had more modern templates to help out the design process but overall it's really great and love that it integrates seemlessly with most apps.

Pros

Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.

Cons

Cons would be how long it takes to contact them via live chat.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Leonardo I.

Small Business Owner

2021-03-23

And though I like Mailchimp email templates and Segunos straight-forward interface, I might choose Klaviyo in the end because they have the better intelligence and statistics that will be vital for my business growth.

Pros

I also love that I can compare my performance with the industry standard.

Cons

Klaviyo email templates are a bit simpler than Mailchimp or Seguno, so if you want to grab your prospect's attention, it may be a little more difficult.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mark C.

We switched from another service to Klaviyo for our Shopify Store and are glad we did.

2017-06-09

It helps us build our customer list and then helps us communicate with our customers. We can segment our customers and deign appropriate communications for them.

Pros

We love the ease of use and comprehensive options for campaigns and work flows.

Cons

While the email support is good, it would be good to be able to speak to a support person when necessary.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Toluwanimi O.

Great email marketing tool

2021-03-17

It was good.

Pros

The feature online best is the live analytics.

Cons

It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Rob W.

Good email automation for the money

2018-12-04

Pros

Easy to set up campaigns, flows and multiple subject lines. Good metrics.

Cons

Do not care for the template setup.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 1-10 employees)

effective email marketing for ecom stores

2020-11-14

I’m satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

Pros

when it comes to email marketing for our ecommerce stores we rely on klaviyo because it’s really effective and it provides us with great results, we are able to recover a big percentage of abandoned carts and whenever we have a sale we send a campaign to our customers and it does great.

Cons

The price can be a bit expensive but it’s worth it for the provided functionalities, they can also improve the reporting to make some complicated metrics easy to understand for the average joe.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Megan J.

Klaviyo is Awesome!

2020-08-29

My overall experience with Klaviyo has been great! I would definitely recommend

Pros

This software has really taken eCommerce email marketing and automation to the next level!

Cons

What I like least about Klaviyo is probably the lack of flow functionality. It's great for the basics and must-haves for automation, but it's not as robust as I thought it would be.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan M.

Nice for Emailing Lots of People

2017-04-14

I wish the data reporting had an easier way to see custom info from the dashboard, but other than that it's great!

Pros

It's easy and simple to use, they have tons of resources and helpful tips to improve the efficacy of marketing efforts, and have stellar customer service.

Cons

the reporting options could be a little more user friendly, like being able to set custom date ranges from the dashboard would be really nice to have.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Klaviyo

I've used certain ''other'' email platforms, and they make me angry after I've been spoiled by Klaviyo.

Source: Capterra
Helpful?   Yes   No
Read more
Ashish G.

Excellent choice

2019-12-06

Excellent. Their team is also super supportive and quick to respond with guidance. Would recommend Klaviyo.

Pros

We've found this performance data to be extremely useful in determining what emails are/aren't working and in performing A/B testing.

Cons

For example, their pop-up creation tool is very basic so one typically needs a 3rd party tool to manage pop-ups/forms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Cole S.

The best e-mail marketing provider for Shopify stores

2021-02-12

We've been using Klaviyo for several years and are very happy with it. I wouldn't consider starting a new e-commerce store with any other ESP.

Pros

Klaviyo provides a huge amount of data, laid out in an intuitive way with filters and segmenting that just make sense.

Cons

Sometimes it feels slightly clunky, especially if I want to create a templated flow (like Browse Abandonment for example) with our company's branding.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 11-50 employees)

Changed our world

2020-06-16

I love the automated abandonment emails, the segments, the tracking, the ease of creating email templates. I really can't think of anything I dislike about it.

Pros

Klaviyo is pre set up to segment all of your customers so that you can run any campaign you want.

Cons

It doesn't integrate perfectly with our frontend which uses Vue Storefront but we found a solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more