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Klaviyo Logo
Klaviyo
4.7
(295)

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Growth marketing platform powering personalized experiences

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(14)

Klaviyo Features

Features Summary

Functionality

4.6

/5

295

Total features

63

7 categories

Klaviyo features

2-Way Messaging
AB Testing
API
Activity Dashboard
Auto-Responders
Automated Responses
CAN SPAM Compliance
CRM

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

20

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

295

Price starts from

20

Per month

visit website

Total Features

63

Unique features

  • Scheduled Messaging

  • SMS Marketing

  • Message Personalization

  • 2-Way Messaging

Functionality

4.4

/5

15.4K

Price starts from

0

learn more

Total Features

138

Features in Common

49

Unique features

  • Workflow Management

  • Site Intercept Survey

  • Response Validation

  • Offline Response Collection

Functionality

4.4

/5

5K

Price starts from

50

Per month

visit website

Total Features

104

Features in Common

44

Unique features

  • Calendar Management

  • Campaign Tracking

  • Lead Nurturing

  • Collaboration Tools

Common Klaviyo comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best email management system

Reviewed 2 months ago

I have no complaints with Klaviyo. It's a great system I use everyday.

Pros

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Cons

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Klavyio could be better

Reviewed 3 months ago

It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

Pros

Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

Cons

Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo offers a comprehensive online marketing option

Reviewed 14 days ago
Pros

Klaviyo covers all our requirements about online marketing, especially in SMS marketing side with its advance features.

Cons

Klaviyo could offer their solutions with a more user-friendly user interface especially in product's management panel.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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El mejor manejador de emails para marketing

Reviewed 10 days ago

En general el software esta bastante bien, bastante intuitivo y facil de usar para alguien que va empezando a enviar su campaña a traves de emails.

Pros

Lo facil que es poder programar los envios de los correos, poder obtener reportes, subir toda la data de los clientes en diferentes segmentos, construccion de emails faciles.

Cons

No existe alguna integraccion para Whatsapp, esto es importante ya que mucha gente prefiere ser contactada por WhatsApp que por correo.

Showing original review in Spanish. See translation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best e-mail marketing solution for Shopify

Reviewed a year ago

I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers the highest customer service, hands-on implementation, very detailed training and on-boarding. They also offer many pre-build email templates and flows that are customizable

Pros

Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly. They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.

Cons

We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo Review - Best platform for online marketing

Reviewed a year ago

My overall experience with Klaviyo has been extremely positive as it has allowed me to build better relationships with my target audience. I have faced very few issues with the platform and it is very easy to use, meaning that I was able to send campaigns quickly after I first started using it. I would highly recommend Klaviyo to anyone who wants to get started with online marketing and those with online stores on Shopify as you integrate the two, to boost customer loyalty and increase repeat business.

Pros

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create...

Cons

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good ESP That Does What You Need

Reviewed a year ago

Besides cost, the biggest team our team wanted to get out of the ESP was email automation which you get built in with Klaviyo. We had some assistance with our agency to get on-boarded and build some additional flows but overall, there wasn't to much of a learning curve with building the emails. Their tables do not render nicely in Outlook though, which didn't have that issue before which is a bummer.

Pros

With our previous ESP, we had to pay extra for the automation that you would expect with your email service provider. With looking at bottom line, that is what lead us to research other ESPs, which lead us to Klaviyo. While there is a learning curve with any new program, this one wasn't to bad to get adjusted. I will say I do miss the dedicated account rep we had with previous ESP and the on-boarding specialist okay...our marketing agency helped with the on-boarding as it was heading into Q4 and they helped steer ship in right direction after first two emails had less then stellar open rates.

Cons

The features are there that you need from an ESP perspective. They even recently announced the introduction of SMS marketing within their platform which helps ROI tracking to be even better instead of having to rely on a 3rd party vendor and who takes credit between a SMS message or email message. While our email send total is actually higher than in Listrak, we do not have a dedicated account manager to meet with and discuss the account, what they see, suggestions on where to optimize, etc. It is much cheaper than Listrak and another ESP we looked at so you get what you pay for.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My favorite marketing tool

Reviewed 2 years ago

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Pros

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Cons

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Better than mailchimp - no question

Reviewed 2 years ago

It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

Pros

If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules. For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder. You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

Cons

While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Best CRM for ecommerce, Worst for Customer Support

Reviewed 3 years ago

With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies.

Pros

Fairly easy to learn for such powerful software Integration with Facebook Their native integrations and Not having to use Zapier for a lot of my integrations.

Cons

There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak. If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great email marketing software for ecommerce!

Reviewed 4 years ago
Pros

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They...

Cons

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A good, full-featured enterprise ESP solution

Reviewed 2 years ago

Overall, the experience has been great. I think they hype some of the buyer indicators and data collection, which is fine but nothing special, but it's a great email platform.

Pros

The IP warming and migration process was very smooth with no hiccups. The Klaviyo team are experts and it shows. We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Cons

Like all ESPs, it has it's own unique idiosyncrasies. No deal breakers, but some of the functions can be a bit clunky.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A powerful tool to implement a unique advertising campaign via email and SMS

Reviewed 4 months ago

With Klaviyo, our e-mail and SMS marketing capabilities have evolved, and we can expand our marketing operations and target new segments of customers. With Klaviyo, we also have a library of analytics for all our previous campaigns, and we've taken advantage of it by keeping its flaws under scrutiny and continuous improvement.

Pros

I love the fact that Klaviyo gives us multiple options so that we can filter existing and potential customers and send out promotions and alerts on a regular basis. I love Klaviyo's ability to categorize customers into multiple segments based on their data and past transaction history, allowing for unique email and SMS formatting to suit each segment's needs. I also like the fact that it is easy to...

Cons

I haven't had any technical issues with Klaviyo. The user interface is very intuitive, all the tools are clear and easy to use, and I love the fact that there is a support team ready to help us and answer our queries at all times.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best email app ever!

Reviewed 3 years ago

I have only been using Klaviyo for 3 months and I only wish I had discovered it before. If you sell online through an e-commerce platform give it a try! You will not regret it!

Pros

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price. The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Cons

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Completely transformed our ecomm presence!

Reviewed 9 months ago
Pros

Klaviyo doesn't just have an easy-to-use platform that makes it fast to set up flows and campaigns, their customer support is incredible! They're always super helpful and the platform has helped us dramatically increase our conversion rate!

Cons

I would like to see more templates that can easily be customized, they have a great selection but I would love to see more!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Email Software

Reviewed 3 years ago

Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more

Pros

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Cons

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Well worth the money

Reviewed 5 months ago

Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

Pros

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Cons

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Upgrade from Mailchimp

Reviewed 9 months ago
Pros

I had been thinking about switching to Klaviyo for a year, and I am glad I did! I have been using for about 4 months now. I love the multi-step automation email and SMS paths of Klaviyo - I am always in touch with customers in a personalized way. The overall design I prefer Klaviyo to Mailchimp. The interface is clean, easy and full of data. The layouts that come with Klaviyo for campaigns are modern and well-designed. It makes designing emails actually fun again! I am excited to continue to implement all the new features Klaviyo offers in my marketing. The possibilities seem endless and I am already seeing great results!

Cons

Because of all the features offered in Klaviyo, there was a learning curve and it took time to implement and switch but definitely worth it and necessary!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excellent Email Marketing and Analytics Software

Reviewed 9 months ago

I enjoy using Klaviyo. Building new emails is easy (and fun) with their included templates and suggestions. The trainings and academy content helps to continue my professional development and means I am able to continue improving.

Pros

Klaviyo is an intuitive software for email list management and content creation that provides helpful analytics and suggestions for improvement. t integrates easily with Shopify. Live trainings with their team are helpful, and their support team for any inquiries makes for a great experience all around.

Cons

When integrating with Shopify at first, it can be difficult to track where emails are going out - through flows or directly through Shopify. We still have issues with some of this. Some of the training information is hard to implement when you are a company that does not introduce new products often or that has high-cost products.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Definitely worth the money

Reviewed 4 months ago

Generally, I strongly suggest Klaviyo as an email showcasing and mechanization stage. The product's dashboard and following techniques are exceptionally clear, and assisted us with effectively checking development in email commitment/deals month-over-month.

Pros

Klaviyo is the highest quality level in eCommerce email and SMS promoting on purpose. It fills in as a focal center point for all your client information and is the essential structure block for serious areas of strength for an and CLV methodology. It's incredibly strong with heaps of highlights to fit your advertising to your particular business case. I've additionally been extremely satisfied with Klaviyo's client assistance and instructive assets.

Cons

Can we just be real - this isn't the least expensive email programming out there. For little eComm organizations that are simply beginning, it probably isn't the most ideal choice. The cost isn't legitimate except if you have a nice estimated rundown and traffic on your site. It's likewise intricate so there's a smidgen of an expectation to learn and adapt.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo is so easy to use, segment, perform A/B tests and for reporting!

Reviewed 4 months ago

I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used HubSpot and MailChimp, but Klaviyo beats them all. It's incredibly user-friendly, especially for design!

Pros

I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time.

Cons

It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best email solution for ecommerce

Reviewed 6 years ago

Klaviyo is hands down the BEST solution for any serious ecommerce shop. If you are using shopify, there is no question, that Klavio is the way to go. Want to only send an email to people who bought widget a, but not widget B and haven't made a purchase in 3 months? No problem, with Klaviyo, you can easily do that. What about people who have made a purchase in the last 7 days, and have also spent...

Pros

Can do pretty much everything, when it comes to email marketing.

Cons

It takes a little longer to get used to. With advanced features come a steeper learning curve.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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One of the Best ESPs

Reviewed a year ago

Klaviyo has been my rock when doing email marketing of any kind.

Pros

It's easy to set things up be that your segments, your campaign emails, automation, or follow through with other programs.

Cons

Wouldn't work with Yahoo Small Business. It would also sometimes throw junk HTML into my emails for no reason.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best ecommerce autoresponder out there

Reviewed 3 years ago

My go to solution for ecommerce clients. It has automation ,good templates and everything else

Pros

Robust features that just work. It's a bit getting used to but you can do most of what you want with them Really good templates for those starting out and experienced as well

Cons

Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Valuable and powerful email automation and marketing

Reviewed 3 years ago
Pros

Fairly easy to use, lots of features and the ability to sync custom audiences to Facebook. The platform is always improving with extra features such as CLV data and creating back in stock emails recently as an example.

Cons

Creating automated campaigns (known as flows) is a bit clunky, especially when editing a campaign there's chances to delete things and mess the entire campaign up and you really need to plan ahead what you are doing because of this. You can duplicate the campaign though before making such edits.