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Klaviyo
4.7
(295)

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Growth marketing platform powering personalized experiences

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Klaviyo Pricing

Pricing overview

Value for money rating

4.4

/5

295

Price starts from

20

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Pricing details

Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent.
Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts.
SMS pricing: $0.01 per SMS or $0.03 per MMS sent.
Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

What users say

M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.
I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best email management system

Reviewed a month ago

I have no complaints with Klaviyo. It's a great system I use everyday.

Pros

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Cons

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good ESP That Does What You Need

Reviewed a year ago

Besides cost, the biggest team our team wanted to get out of the ESP was email automation which you get built in with Klaviyo. We had some assistance with our agency to get on-boarded and build some additional flows but overall, there wasn't to much of a learning curve with building the emails. Their tables do not render nicely in Outlook though, which didn't have that issue before which is a bummer.

Pros

With our previous ESP, we had to pay extra for the automation that you would expect with your email service provider. With looking at bottom line, that is what lead us to research other ESPs, which lead us to Klaviyo. While there is a learning curve with any new program, this one wasn't to bad to get adjusted. I will say I do miss the dedicated account rep we had with previous ESP and the on-boarding specialist okay...our marketing agency helped with the on-boarding as it was heading into Q4 and they helped steer ship in right direction after first two emails had less then stellar open rates.

Cons

The features are there that you need from an ESP perspective. They even recently announced the introduction of SMS marketing within their platform which helps ROI tracking to be even better instead of having to rely on a 3rd party vendor and who takes credit between a SMS message or email message. While our email send total is actually higher than in Listrak, we do not have a dedicated account manager to meet with and discuss the account, what they see, suggestions on where to optimize, etc. It is much cheaper than Listrak and another ESP we looked at so you get what you pay for.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My favorite marketing tool

Reviewed 2 years ago

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Pros

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Cons

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great email marketing software for ecommerce!

Reviewed 4 years ago
Pros

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They...

Cons

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best email app ever!

Reviewed 3 years ago

I have only been using Klaviyo for 3 months and I only wish I had discovered it before. If you sell online through an e-commerce platform give it a try! You will not regret it!

Pros

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price. The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Cons

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Email Software

Reviewed 3 years ago

Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more

Pros

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Cons

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Well worth the money

Reviewed 5 months ago

Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

Pros

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Cons

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excellent Email Marketing and Analytics Software

Reviewed 9 months ago

I enjoy using Klaviyo. Building new emails is easy (and fun) with their included templates and suggestions. The trainings and academy content helps to continue my professional development and means I am able to continue improving.

Pros

Klaviyo is an intuitive software for email list management and content creation that provides helpful analytics and suggestions for improvement. t integrates easily with Shopify. Live trainings with their team are helpful, and their support team for any inquiries makes for a great experience all around.

Cons

When integrating with Shopify at first, it can be difficult to track where emails are going out - through flows or directly through Shopify. We still have issues with some of this. Some of the training information is hard to implement when you are a company that does not introduce new products often or that has high-cost products.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo

Reviewed 3 years ago

Email marketing. It is the best platform for email marketing.

Pros

This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also...

Cons

They could make pricing a little more advantageous for their clients.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Definitely worth the money

Reviewed 4 months ago

Generally, I strongly suggest Klaviyo as an email showcasing and mechanization stage. The product's dashboard and following techniques are exceptionally clear, and assisted us with effectively checking development in email commitment/deals month-over-month.

Pros

Klaviyo is the highest quality level in eCommerce email and SMS promoting on purpose. It fills in as a focal center point for all your client information and is the essential structure block for serious areas of strength for an and CLV methodology. It's incredibly strong with heaps of highlights to fit your advertising to your particular business case. I've additionally been extremely satisfied with Klaviyo's client assistance and instructive assets.

Cons

Can we just be real - this isn't the least expensive email programming out there. For little eComm organizations that are simply beginning, it probably isn't the most ideal choice. The cost isn't legitimate except if you have a nice estimated rundown and traffic on your site. It's likewise intricate so there's a smidgen of an expectation to learn and adapt.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The #1 email marketing platform for eCommerce brands.

Reviewed 8 months ago
Pros

I love the ability to integrate Klaviyo with all the essential apps within my eCommerce businesses to enable extremely powerful automated flows to send the right messages at the right time.

Cons

I wish the pricing was a bit more comparable to Mailchimp, but when setup properly the results make it worth it. Additionally, I wish the SMS feature was a bit better and more polished.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The Gold Standard for Shopify

Reviewed 3 years ago

The transition was fantastically simple, the IP warming was easy and everything about Klaviyo has made us happy so far.

Pros

I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Cons

Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best E-come Email Software

Reviewed 3 years ago
Pros

Love Klaviyo. I've tried a few different email softwares in the past, including Mailchimp and GetResponse. Both of those softwares were a let down and didn't allow for the customization and integratino that I was looking for. Klaviyo has an AMAZING integration with Shopify. Makes my life so much easier. It also integrates with FB ads, which is a huge plus. Creating flows in Klaviyo is very simple, I have been able to create sophisticated flows with minimal stress and effort.

Cons

The only con I was going to mention was lack of a visual email flow tool, but they added that in the past 6 months, so I'm kind of stumped. It's a great tool. The only bad thing about it may be that it's more expensive, but I find it to be worth the cost.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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BEST EMAIL MARKETING SOFTWARE EVER!!

Reviewed 3 years ago

The best email marketing software - ever. It's hands down my favorite- and I've used the whole gammett of email marketing softwares. The ability to customize flows with purchase history, SKU's, behaviors is simple and straightforward. Extremely user friendly software.

Pros

First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind. There's also so many softwares this can get integrated into that I love the flexibility of it.

Cons

Honestly, I have absolutely no complaints about this software. The technology is the best for the price point, customer service rocks, and its so user friendly - i have confidence that anyone could learn email marketing automation simply with this platform!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Could not recommend Klaviyo enough

Reviewed 2 years ago

Overall a 10/10 for Klaviyo. I recommend it to everyone I know who is on the hunt for a similar product and will continue to do so. It’s made a huge positive impact for me.

Pros

This is by far the best email marketing software I’ve ever used. It’s easy to set up and use, very self-explanatory, has every function you could want and is a great value for money compared to competitors.

Cons

Absolutely nothing. I’ve had only great experiences with Klaviyo, both the actual software and their customer support who are top notch.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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This is great software

Reviewed 3 years ago

We moved from Klaviyo to Mailchimp because of Klaviyo's user interface and ability to create segments to target pretty much any specific audience from our lists that we desire. I also enjoy the customer information Klaviyo collects and makes available in terms of how frequently they order, their churn risk and overall value to the company. It's great!

Pros

It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company

Cons

I guess it could be a little cheaper, but I believe you get what you pay for.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for Intermediate Users

Reviewed 2 years ago

The metrics and reporting capabilities on Klaviyo are fairly real-time and make it easy to analyze campaigns once they've been launched. This has allowed me to run some great email marketing campaigns and even make sales from said emails. I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

Pros

I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site. Integration with Shopify is seamless, allowing me to utilize Klaviyo for my own clients that I coach in e-commerce as well. Functionality is great, because the emails are very timely and the ability to send on command is there.

Cons

Simply put, Klaviyo is too expensive and out of budget for someone looking to start their e-commerce journey. It's more expensive than a Shopify subscription, which is a little over the top.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Very good email software for ecommerce

Reviewed a year ago

I'm very happy with Klaviyo, though I sometimes wonder if there's a cheaper and equally as good option. I haven't found one.

Pros

I like how detailed the email flows can get, and that you can customize the integration to get the exact flow you are after.

Cons

It's not exactly cheap and it's priced on the high end.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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It's as if I had the budget to hire a person to manage my email marketing strategy + implementation

Reviewed 6 years ago

Before Klaviyo: The newsletters got written eventually but clumsily, and not as often as I'd like. Follow-ups, re-engagement campaigns, customer win backs, cart and browse abandonment were either 1) not a thing or 2) a dry affair automated without the addition of rules to secure the right audience. Klaviyo changed everything, we are now rocking and rolling on a new level. We have been able to attribute...

Pros

I'd say so far I like the rules setup the best, segmenting my flows and campaigns to make sure I'm only hitting up people who 1) are interested in what I have to say right now, 2) Are the right audience for my current message/in-store sale announcement, etc and/or 3) Have not heard a similar message anytime recently. My other favorite is the easy integrations with other apps I'm using to manage my eCommerce and Digital marketing systems.

Cons

No overall CTR metric available (only per-campaign), nor a metric for open-rate stats across all campaigns/flows. Needing more training to intuit the analytics panel and some features but they do not have phone training available, I've been using it for about two months now, and I have a few blind spots that I cannot intuit from the interface, which is now a problem for me. They answered what they could via email.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo is very good, but expensive

Reviewed a year ago

I thought it was good, but there is no live chat support, and it generally took 2-3 days to get email responses from support. When setting things up, those delays can become annoying. But overall Klaviyo is the standard for a reason.

Pros

Has a very deep Shopify integration and full tracking

Cons

It's very expensive, and now there are less expensive alternatives

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Marketing Automation with support and deliverability concerns

Reviewed 6 years ago

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which...

Pros

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Cons

Deliverability is a concern. Support is slow to respond.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Email marketing at it's finest

Reviewed 3 years ago

Overall I have been very happy with our transition to Klaviyo. Well worth the investment.

Pros

Interface is well laid out and easy to navigate. There are tons of options to dig into when setting up flows/campaigns.

Cons

The cost is a bit higher than our previous email provider. I do believe the added functionality is worth it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo review

Reviewed 3 years ago

Klaviyo helped me to raise the average lifetime value of my customers by offering a very good email platform.

Pros

It is very intuitive and it's very easy to customize emails. They have a lot of great templates that you can use to make great emails very fast. It's great for ecommerce. The open rates were very high with this software.

Cons

It was quite pricey compared to the competition.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Changed our world

Reviewed 2 years ago

Amazing, everything period. I love the automated abandonment emails, the segments, the tracking, the ease of creating email templates. I really can't think of anything I dislike about it.

Pros

The segments. Klaviyo is pre set up to segment all of your customers so that you can run any campaign you want. Win backs, retention whatever it's simply amazing no more grunt work going through orders and compiling lists.

Cons

If I had to choose something I would say the cost but really it's worth every penny. It's very hard to find flaws with the software. It doesn't integrate perfectly with our frontend which uses Vue Storefront but we found a solution.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Freakin Love Klaviyo

Reviewed 6 years ago

I transitioned to klaviyo from another popular email marketing platform for my shopify store and the difference is like night and day. Klaviyo smashes it! Benefits: Klaviyo integrates seamlessly with Shopify. It has a simple "Getting Started" process that's included and doesn't cost a bucket load of extra money to understand how to use the platform. It has amazing tracking and analytics that...

Pros

Mentioned in my review comment

Cons

Mentioned in my review comment