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Klaviyo Pricing

Pricing overview

Value for money rating

4.3

/5

441

Price starts from

45

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Pricing details

Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent.
Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts.
SMS pricing: $0.01 per SMS or $0.03 per MMS sent.
Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

What users say

M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.
I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

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Reviewers who mentioned pricing said:

JR
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Jeremy R.

Cosmetics, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Marketing Automation with support and deliverability concerns

Reviewed 8 years ago

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which...

Pros

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Cons

Deliverability is a concern. Support is slow to respond.

AR
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Verified reviewer

Market Research, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo to expand our email outreach

Reviewed 4 months ago

Good so far, it's just that we might end the long term relationship by the end of this year, since our monthly subscription keeps on increasing.

Pros

We like that we are able to send mass emails while still complying to CAN-SPAM guidelines. We also like that we can create workflow to target specific audience based on their behaviour.

Cons

We would prefer Klaviyo to be cheaper - it's getting more and more expensive and we might need to look for an alternative soon.

KT
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Karan T.

Design, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Pretty good software with just one reservation

Reviewed 10 months ago
Pros

Integration abilities with other tools, flows/automation is very easy to setup, the tool is intuitive, other email tools do not offer SMS as well, so it is really good for e-commerce stores.

Cons

Pricing, other ESPs are priced more economically, which is favourable for a startup that is trying to scale. At times it is hard to justify the monthly fixed cost if you've had a hard month.

MW
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Meghan W.

Food & Beverages, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My favorite marketing tool

Reviewed 4 years ago

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Pros

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Cons

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once...

MK
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Marcus K.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Used it for 4+ years

Reviewed 2 years ago

We use it every day and there's no real reason for us to switch to another platform.

Pros

It just works. Sure, it's a bit expensive but it's 100% worth it if you know how to do email marketing.

Cons

Expensive.SMS marketing isn't available in Europe.Building forms/popups could be more advanced and customizable.

ZP
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Zenia P.

Retail, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Worth the price point if you have an audience

Reviewed a year ago

Overall I have had a good experience with Klaviyo. They do what they do well. I find them a little expensive, but I can't deny that they have a good quality product. I would recommend this product if you have an established email list, or if you have plans for growing a list quickly. Not sure the price tag would be worth it if you didn't have many clients to write to!

Pros

I find the email builder to be easy to use and the emails look good. The ability to choose different content based on desktop or mobile is HUGE for me.

Cons

My least favourite thing about Klaviyo is probably that you can only upload one image at a time. It's a small thing but it annoys me every time.Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises about this, they said I should reduce the number of profiles on woocommerce, but that would mean losing valuable customer data in an industry where customer relationships can last for decades.

SH
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Sam H.

Retail, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Well worth the money

Reviewed 2 years ago

Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

Pros

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Cons

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

DL
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Douglas L.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best email management system

Reviewed 2 years ago

I have no complaints with Klaviyo. It's a great system I use everyday.

Pros

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Cons

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

AB
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Alyssa B.

Consumer Goods, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excellent Email Marketing and Analytics Software

Reviewed 3 years ago

I enjoy using Klaviyo. Building new emails is easy (and fun) with their included templates and suggestions. The trainings and academy content helps to continue my professional development and means I am able to continue improving.

Pros

Klaviyo is an intuitive software for email list management and content creation that provides helpful analytics and suggestions for improvement. t integrates easily with Shopify. Live trainings with their team are helpful, and their support team for any inquiries makes for a great experience all around.

Cons

When integrating with Shopify at first, it can be difficult to track where emails are going out - through flows or directly through Shopify. We still have issues with some of this. Some of the training information is hard to implement when you are a company that does not introduce new products often or that has high-cost products.

AR
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Verified reviewer

Food & Beverages, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The Gold Standard for Shopify

Reviewed 5 years ago

The transition was fantastically simple, the IP warming was easy and everything about Klaviyo has made us happy so far.

Pros

I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Cons

Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

BE
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Brandon E.

Apparel & Fashion, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo is an absolute necessity if you own a growing/scaling brand.

Reviewed 6 months ago

Overall, very good and central if you are selling ecommerce and have a decent email list growing.

Pros

Segmentation, strong integration with Shopify, Campaign and Flow management

Cons

Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense.

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Brandon G.

Health, Wellness and Fitness, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great option if budget is no concern

Reviewed a year ago

Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs well with many platforms, like Shopify, which makes rolling out campaigns super quick and easy.

Pros

Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.

Cons

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.

AW
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Adam W.

Food & Beverages, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best all-in-one marketing tool for scale

Reviewed a year ago

Overall, I am a fan and they have earned their place as our go-to marketing tool. We can't operate without Klaviyo.

Pros

Klaviyo does what it promises. It's an all-in-one solution for email, sms, customer data, and automations. Their software works better than the competitors at scale: they grow healthier lists which means more revenue long term.

Cons

The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely due to our integration and not on the software stack itself. Pricing for SMS in Canada is very high, which may be prohibitive for some.

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Cristian F.

Retail, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very good at its job

Reviewed a year ago
Pros

It's software that is very easy to use once you get the hang of it. The flow management, template builder works very well. I would say that if you have an e-commerce store, Klaviyo is one of those key software to have. A/B testing also works very well. The newsletter forms also. Overall I had a great experience with this.

Cons

The price is the worst part of it, for sure. And this is something that they would need to reconsider as someone who is starting out cannot use their services from the start. Someone starting out will go to another software, get used to that one, and even if they want to make the switch to Klaviyo after a while, it's not easy and they will stay with that worse software for a long time.

MN
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Manny N.

Consumer Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good ESP That Does What You Need

Reviewed 3 years ago

Besides cost, the biggest team our team wanted to get out of the ESP was email automation which you get built in with Klaviyo. We had some assistance with our agency to get on-boarded and build some additional flows but overall, there wasn't to much of a learning curve with building the emails. Their tables do not render nicely in Outlook though, which didn't have that issue before which is a bummer.

Pros

With our previous ESP, we had to pay extra for the automation that you would expect with your email service provider. With looking at bottom line, that is what lead us to research other ESPs, which lead us to Klaviyo. While there is a learning curve with any new program, this one wasn't to bad to get adjusted. I will say I do miss the dedicated account rep we had with previous ESP and the on-boarding specialist okay...our marketing agency helped with the on-boarding as it was heading into Q4 and they helped steer ship in right direction after first two emails had less then stellar open rates.

Cons

The features are there that you need from an ESP perspective. They even recently announced the introduction of SMS marketing within their platform which helps ROI tracking to be even better instead of having to rely on a 3rd party vendor and who takes credit between a SMS message or email message. While our email send total is actually higher than in Listrak, we do not have a dedicated account manager to meet with and discuss the account, what they see, suggestions on where to optimize, etc. It is much cheaper than Listrak and another ESP we looked at so you get what you pay for.

AR
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Verified reviewer

Food & Beverages, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great email marketing software for ecommerce!

Reviewed 6 years ago
Pros

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They...

Cons

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

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Grant S.

Consumer Electronics, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for email marketing, good returns when segmenting properly

Reviewed 5 months ago

It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.

Pros

We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.

Cons

The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.

FG
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Finn G.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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More Than Just Emails...

Reviewed 9 months ago
Pros

Klaviyo provides a huge tech stack for e-com merchants underneath one umbrella - Email Campaigns, Flow Automations, Targeted Pop-ups, Customer Data Management and more. This reduces the need to duct-tape other tools together and helps deliver a more holistic experience for both the operator & consumers.

Cons

SMS is a huge brand opportunity for many clients and can drive a high ROI. However, credits for brands outside of the US are on average 2x more expensive which does erode the return. If Klaviyo could find a way to standardise/stablise credit costs between countries, more merchants outside of the US might uptake vs other competitor brands.

sl
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simon l.

Apparel & Fashion, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Email Tool

Reviewed 5 months ago

great service, support has been outstanding

Pros

Simple to use and setup flows unlike other software, also great support

Cons

Pricing seems a little high compared to others

VD
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Veronica D.

Retail, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best email app ever!

Reviewed 5 years ago

I have only been using Klaviyo for 3 months and I only wish I had discovered it before. If you sell online through an e-commerce platform give it a try! You will not regret it!

Pros

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price. The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Cons

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

AJ
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Andrew J.

Retail, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Email Software

Reviewed 5 years ago

Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more

Pros

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Cons

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

IA
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Isaac A.

Architecture & Planning, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo: my most dynamic and complete online store thanks to email and sms marketing.

Reviewed a year ago

I am an architecture student who took the subject "Web Programming" for a whole cycle of university and even though my main focus was not on digital marketing, throughout the course of that subject I was able to understand how tools like Klaviyo can be essential for the success of an online business or more specifically when we create an online store in Shopify. I had to gain new knowledge while creating and customizing email templates, as well as integrating subscription forms into websites and many more functionalities. Finally, by using klaviyo I got a broader vision of the potential of digital marketing tools and how they can be applied in different professional contexts despite not being directly my field of work.

Pros

What I liked the most about this tool was that I was able to integrate it with Shopify and Leaflet to acquire email marketing, and it was really easy to use and I was able to create and automate email marketing campaigns efficiently. In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement rate. And another point that I found interesting is that it allowed me to use SMS marketing, despite the fact that this type of communication is not widely used today, I implemented it because it was a requirement of my homework at the university, but still I found it useful and interesting.

Cons

The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which can be a problem for people or companies with no income. In my case, my university paid for everything. I had no problem.

OC
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Owen C.

Consumer Goods, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great ecommerce focused email marketing platform

Reviewed 2 days ago
Pros

its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily import and segment customers for custom flows and email marketing campaigns

Cons

Probably the price, but its still definitely worth it and has a positive ROI

CG
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Carlos G.

Entertainment, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo

Reviewed 5 years ago

Email marketing. It is the best platform for email marketing.

Pros

This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also...

Cons

They could make pricing a little more advantageous for their clients.

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Abdellatif s.

Computer Software, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Definitely worth the money

Reviewed 2 years ago

Generally, I strongly suggest Klaviyo as an email showcasing and mechanization stage. The product's dashboard and following techniques are exceptionally clear, and assisted us with effectively checking development in email commitment/deals month-over-month.

Pros

Klaviyo is the highest quality level in eCommerce email and SMS promoting on purpose. It fills in as a focal center point for all your client information and is the essential structure block for serious areas of strength for an and CLV methodology. It's incredibly strong with heaps of highlights to fit your advertising to your particular business case. I've additionally been extremely satisfied with Klaviyo's client assistance and instructive assets.

Cons

Can we just be real - this isn't the least expensive email programming out there. For little eComm organizations that are simply beginning, it probably isn't the most ideal choice. The cost isn't legitimate except if you have a nice estimated rundown and traffic on your site. It's likewise intricate so there's a smidgen of an expectation to learn and adapt.