Klaviyo Pricing Plan & Cost Guide

Klaviyo

Growth marketing platform powering personalized experiences

4.67/5 (205 reviews)

Klaviyo Pricing

Starting from: $20.00/month

Pricing model: Free, Subscription

Free Trial: Available

Klaviyo's pricing is based on the number of contacts and number of SMS messages sent.
Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts.
SMS pricing: $0.01 per SMS or $0.03 per MMS sent.
Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

Competitors Pricing

HubSpot Marketing Hub

Starting from: 50.00/month
Pricing model: Free, Subscription
Free Trial: Available

Campaigner

Starting from: 19.95/month
Pricing model: Subscription
Free Trial: Available

LeadSift

Pricing model: Free

Amplifi.io

Starting from: 12000.00/year
Pricing model: Subscription

Klaviyo Pricing Reviews

Pros
  • First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind.Verified ReviewerRead the full review
  • I never send emails anymore to my customers or prospects, Klaviyo does it for me. It's also super easy to customize your flaws and the customer service is outstanding.Gabriele M.Read the full review
  • There is a ton of flexibility and customizing that you can do with emails sending from Klaviyo. My favorite is all of their integrations and wonderful email drip campaigns.Verified ReviewerRead the full review
Cons
  • Pretty soon after that they changed their pricing structure and moved to a different fee base. That's when I lost my $20 and it would no longer be used toward my charges.Felipe M.Read the full review
  • Klaviyo has problems integrating to point of sale (POS) services, since when trying it the platform usually collapses and we must restart the work, which takes us too much time.Kelsie M.Read the full review
  • My biggest issue is how rudimentary the software is. API functions are weak and and the server bandwidth isn’t very much.Verified ReviewerRead the full review
97%
recommended this to a friend or a colleague

25 reviewers had the following to say about Klaviyo's pricing:

David X.

Easy to use, Exactly the email automation software I am looking for, Good customer service

Used daily for less than 6 months
Reviewed 2017-07-03
Review Source: Capterra

More return customers

Pros
Flow, I can define a lot of different flow for handling all the conditions of my new subscriber or paying customers. Another thing I like is products block under template design function.

Cons
Price. :) If possible can make a bit cheaper... My subscribers list expands very fast and I am worry about the price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

Klaviyo focuses on what you actually need to be successful

Used weekly for 2+ years
Reviewed 2019-04-03
Review Source: Capterra

Overall, Klaviyo is very easy to use and set up. We use it for automating our email drips and it has been very reliable and intuitive to use. I highly recommend this if you want to automate your email cadences.

Pros
I really like how it's a month to month contract and the cheap pricing. Klavijo focuses on automation and segmenting your database. It's very easy to set up an email cadence that will be delivered to the right audience at the right time.

Cons
The email builder is kind of hard to use at first. I wish you could customize the structures of the emails a little easier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

This is great software

Used daily for 1-2 years
Reviewed 2019-05-17
Review Source: Capterra

We moved from Klaviyo to Mailchimp because of Klaviyo's user interface and ability to create segments to target pretty much any specific audience from our lists that we desire. I also enjoy the customer information Klaviyo collects and makes available in terms of how frequently they order, their churn risk and overall value to the company. It's great!

Pros
It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company

Cons
I guess it could be a little cheaper, but I believe you get what you pay for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Michael J. M.

Top down, hands down, great product.

Used daily for 6-12 months
Reviewed 2019-07-16
Review Source: Capterra

Less expensive on low end with behavioral than mailchimp. Makes it easier to step into FOR SURE.

Pros
It's just solid. And the team backing it is great.

Cons
No texting function. Add that and you're unstoppable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Brian D.

Klaviyo is awesome once you get used to it

Used monthly for less than 6 months
Reviewed 2021-01-08
Review Source: Capterra

Overall, it is an awesome email automation software, The cost is justified by the features.

Pros
Integrates well with my shopify store. Got a free trial of the software until I hit a larger amount of customers. Also like the drag and drop feature of the email templates.

Cons
Once you go over the free tier, the monthly price is somewhat high when compared to other providers. Support is also sometimes slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Anonymous

The Gold Standard for Shopify

Used daily for 6-12 months
Reviewed 2019-12-09
Review Source: Capterra

The transition was fantastically simple, the IP warming was easy and everything about Klaviyo has made us happy so far.

Pros
I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Cons
Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Federico G.

The best email service out there for ecommerce

Used daily for 6-12 months
Reviewed 2018-09-12
Review Source: Capterra

Not so easy to start using it but it's worth it.

Pros
The level of segmentation and automation that you can get with this is the best out there. Segmentation is the key in marketing and in emails in crucial. You can segment even by products purchases, quantities or frequency. Simply awesome!

Cons
The price. It cost almost twice or more than Mailchimp for example, but if segmentation is important to you, it is worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Damon P.

Klaviyo is the only email platform I use and recommend.

Used daily for 2+ years
Reviewed 2017-06-01
Review Source: Capterra

Revenue!!

Pros
Klaviyo integrates perfectly with my clients and my own Shopify store. It is simply to use whilst having a host of powerful features to assist in generating revenue from both your lists and flows.

Cons
Support is excellent however can be a little delayed waiting for email replies. Pricing can also be hard to understand when you first start using with cost per contact.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

steve m.

Rock Star!

Reviewed 2016-12-01
Review Source: Capterra

We searched high and low, spent hours discerning the BEST system for us and KLAVIYO was the answer. We love it, the staff is very helpful, the conversion was simple, and several of our staff members have been trained. This is a low cost, high performing platform.

Pros
how easy it is to program and the multifunction's

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

effective email marketing for ecom stores

Used weekly for 6-12 months
Reviewed 2020-11-14
Review Source: Capterra

I’m satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

Pros
when it comes to email marketing for our ecommerce stores we rely on klaviyo because it’s really effective and it provides us with great results, we are able to recover a big percentage of abandoned carts and whenever we have a sale we send a campaign to our customers and it does great.

Cons
The price can be a bit expensive but it’s worth it for the provided functionalities, they can also improve the reporting to make some complicated metrics easy to understand for the average joe.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Anonymous

Great software but expensive

Used weekly for less than 6 months
Reviewed 2018-06-05
Review Source: Capterra

Pros
Klaviyo works really well the flows that are setup out of the box are great. The ability to create unique flows to your business can really help you target your newsletters to the right audience.

Cons
As of right now there are some limitations with bigcommerce which is tough since thats what we use it on. Also the pricing model on the amount of of contacts can make this software very expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Minimize review

sawan j.

Its a addon for marketing

Used monthly for 1-2 years
Reviewed 2019-03-27
Review Source: Capterra

Nice, I think

Pros
I like the pre-installed templates to work on directly, you don't have to design your mail every single time. It certainly brings some clients not a lot but some for sure...

Cons
I think at their price it should be more productive in bringing sales to the owner so they either should decrease their price or improve their performance

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Anonymous

Awesome email marketing tool

Used weekly for less than 6 months
Reviewed 2019-01-09
Review Source: Capterra

great team to work with for support, easy to build email marketing campaigns with HTML or designs, very highly recommend.

Pros
Really easy to use, great price point and functionality for a provider.

Cons
none, excellent software very easy to use and highly recommend.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Slawek J.

Klaviyo is very powerful

Used daily for less than 6 months
Reviewed 2016-12-05
Review Source: Capterra

Klaviyo is very good. It has a wide range of features that integrate without shopping cart (Shopify) seamlessly. We have been able to setup quite a few flows that have led to additional sales. The integration features alone make it worth the price tag. I have used quite a few other platforms in the past and none of them are as good as Klaviyo.

Pros
The seamless integration with Shopify.

Cons
the price can be prohibitive for some smaller business

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Andrew J.

Excellent Email Software

Used weekly for 6-12 months
Reviewed 2019-12-17
Review Source: Capterra

Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more

Pros
The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Cons
To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Joe R.

It's fine, for what it does

Used occasionally for 1-2 years
Reviewed 2019-04-23
Review Source: Capterra

Pros
It does come with a lot of fancier review solutions for ecommerce clients

Cons
It's not the cheapest option out there, and can be a little hard to integrate successfully

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

Minimize review

Carlos G.

Klaviyo

Used weekly for 1-2 years
Reviewed 2019-05-20
Review Source: Capterra

Email marketing. It is the best platform for email marketing.

Pros
This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also easy. I have fulfilled all my expectations when it was the time to create emails to be sent to customers. Something that I really like is the local time for delivering emails because sometimes customers have different time zones; if email is supposed to arrive at 9AM, then it would arrive at that time (for customers). Also, I have to mention the extense documentation that Klaviyo has. Customer service is through email, but they always answer back to you in as soon as 2 hours or less.

Cons
They could make pricing a little more advantageous for their clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Felipe M.

Klaviyo is ok. Definitely need a lot of setup time.

Used occasionally for free trial
Reviewed 2019-12-10
Review Source: Capterra

This was originally meant to track shipping for products and manage our customers info and shipments.

Pros
This software seemed pretty great up front and even seemed really affordable. I am sure it can do quite a few things that I am fully unaware of.

Cons
Up front it asked me to make a deposit of $20 to be used on future charges moving forward. Pretty soon after that they changed their pricing structure and moved to a different fee base. That's when I lost my $20 and it would no longer be used toward my charges. Klaviyo is hard to understand, link, and setup. There is a LOT that goes into customizing your emails and other custom settings.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

Minimize review

Anonymous

Very nice solution but horrible pricing model.

Used daily for 6-12 months
Reviewed 2020-06-24
Review Source: Capterra

Overall happy with the solution and works well, as long as the pricing model makes sense for your profile.

Pros
Very nice segmentation engine. Good API docs and functionality. Easy to get to grips with and understand.

Cons
The pricing model sucks. You need to manually deactivate list members rather than being based on email volumes. This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member. To be fair this process is well documented but the managing it is manual (likely on purpose)!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Anonymous

Great email management/marketing

Used daily for free trial
Reviewed 2019-06-05
Review Source: Capterra

Overall, I had an okay experience using this platform. The pricing is okay for the features it comes with.

Pros
This is a great user friendly email management especially if you're first starting out with email management softwares. I really liked the templates they already provided me - I could easily just change the information in there around if I wanted to.

Cons
Support is a little bit slow at responding to issues. I also had multiple errors when sending emails but those worked out on their own.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Justin P.

Expensive

Used daily for free trial
Reviewed 2019-01-08
Review Source: Capterra

Pros
Software is fairly easy to work with and has some functions for the beginner that make it so awesome when someone needs to get started the right way.

Cons
Software is expensive and to me seems like a product that is on the upper end of this software type. If there was a way to bring down the price of this type of software, including Klaviyo, it would be better for more people.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

Minimize review

Anonymous

Ok email automation

Used weekly for 1-2 years
Reviewed 2019-10-05
Review Source: Capterra

I ended up switching from this software because of the issues previously.

Pros
I liked how easy the onboarding process was and definitely like the price. The platform is also easy to use.

Cons
My biggest issue is how rudimentary the software is. API functions are weak and and the server bandwidth isn’t very much.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

Minimize review

Jenna S.

Up and coming eCommerce email companion

Used daily for 6-12 months
Reviewed 2019-04-22
Review Source: Capterra

Pros
Sets up and integrates very nicely with Shopify allowing us to send more automated mail based on past customer behavior

Cons
Price can be tough for a smaller business. Editor is note quite as good as competitors

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

Minimize review

Mark W.

Not a bad email campaign service

Used occasionally for free trial
Reviewed 2018-07-24
Review Source: Capterra

Pros
Klaviyo's software is easy to use and their pricing is fair compared to similar businesses. They can help your business grow.

Cons
Even though Klaviyo claims to " help growth-focused ecommerce brands drive more sales" I find their services no different than Mailchimp or Constant Contacts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Minimize review

Anonymous

A Good Alternative For Email Marketing

Used monthly for less than 6 months
Reviewed 2018-12-24
Review Source: Capterra

Pros
I was recently introduced to Klaviyo when working with a new client, and I have to say so far I am liking it. It can be a difficult to learn at first, but once I got a hold of it, I am starting to enjoy using it. It seems to be a lot less difficult to use than Mailchimp which is great. The analytics they provide also seem to be much more in depth than other companies that provide similar services.

Cons
The pricing to me is a bit off. If you have a large user base to market to, you will be paying a lot for the premium versions of Klaviyo. It doesn't seem as cost effective as Mailchimp or other competitors, which could be a problem for companies with tighter budgets.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

Minimize review