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Sailthru Logo

Marketing automation for media & publishing and retail.

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Sailthru - 2026 Pricing, Features, Reviews & Alternatives

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Sailthru overview

What is Sailthru?

Sailthru by Zeta offers a marketing automation and multi-channel personalization solution for enterprise media & publishing and retail businesses. The software provides a lifetime view of all customer data, including behavioral data, purchase data and consumer interest data. Sailthru by Zeta captures both implicit and explicit data from across all channels and touchpoints to build complete, 360-degree customer profiles.

The in-depth customer data provided by Sailthru by Zeta is turned into actionable insights by providing unique, 1:1 personalized content and product recommendations. These can be delivered across channels, both online and offline, including mobile and social. The results of delivering this personalized content, recommendations and offers is then analyzed and turned into real-time reports presented through the Sailthru by Zeta real-time dashboard. The Sailthru by Zeta reporting and analytics tool provides real-time as well as long-term marketing and customer data and insights.

Key benefits of using Sailthru

360-degree Consumer View: Sailthru by Zeta utilizes cross-channel data to consolidate user behavior, consumer interest, purchase data and any other key metrics you define to build a lifetime view of each of your customers.

Personalized Customer Experience: Sailthru by Zeta uses customer data to build 1:1 personalization based on limitless variables and complete interest graphs. Offer individual recommendations, offers and content to each of your customers.

Multi-channel Content: Use Sailthru by Zeta's Android and iOS mobile SDKs to deliver personalized push notifications and SMS. Serve targeted offers, in-feed sign up forms and specific content to social audiences. Personalize and automate email campaigns.

Account Management: Sailthru by Zeta provides an integration consultant, project manager, implementation engineer and creative services designer, as well as 24/7 support, training programs and individual courses, an expert analytics team and creative services team for ongoing advice.

Starting price


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Sailthru reviews

Overall rating

3.9

/5

11

Positive reviews

82

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.12/10
Rating distribution

5

4

3

2

1

3

6

1

0

1

Pros
“The interface is the best feature as it is very simple and doesn't take long getting to grips with it. The analytics available are very good too.”

Verified reviewer

Anonymity request

“We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details.”
HS

Hannah S.

Community Manager

“It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business.”
Verified reviewer profile picture

LINDA S.

Sales Marketing Manager

Cons
“Limited condition available for list segmentation. Email templates builder is poor.”
Verified reviewer profile picture

Chhaya S.

CEO

“The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.”

Verified reviewer

Anonymity request

Who uses Sailthru?

Based on 11 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Media Production
Automotive
Computer Software
Cosmetics
Others

Use cases

Email Marketing
All-in-One Marketing Platform
Marketing Analytics
Marketing Automation
Personalization

Sailthru's key features

Most critical features, based on insights from Sailthru users:

Reporting/Analytics
Template management
Dynamic content
A/B testing
ROI tracking
Customizable ctas

All Sailthru features

Features rating:

Access controls/permissions
Action management
Activity dashboard
Activity tracking
Ad hoc reporting
API
App notifications
Audience targeting
Automated scheduling
Behavior analytics
Behavior tracking
Behavioral analytics
Behavioral targeting
Campaign analytics
Campaign management
Campaign Personalization
Campaign planning
Campaign scheduling
Campaign Segmentation
Campaign tracking
CAN-SPAM compliance
Channel management
Churn management
Click tracking
Collaboration tools
Communication management
Contact database
Contact management
Content Analytics
Content library
Content management
Contextual Targeting
Conversion Rate Optimization
Conversion tracking
CRM
Customer communication
Customer data management
Customer database
Customer engagement
Customer experience management
Customer history
Customer journey mapping
Customer profiles
Customer segmentation
Customer touchpoints
Customizable branding
Customizable fields
Customizable forms
Customizable reports
Customizable templates
Customization
Dashboard
Dashboard creation
Data connectors
Data import/export
Data migration
Data source connectors
Data synchronization
Data visualization
Drag & drop
Drip campaigns
Email campaign management
Email Distribution
Email management
Email marketing
Email monitoring
Email templates
Email tracking
Engagement tracking
Event marketing
Event triggered actions
Experience Management
Form builder
GDPR compliance
Generative ai
Geolocation
HTML editor
Image library
Interaction tracking
Landing pages/web forms
Lead capture
Lead generation
List management
Mailing List Management
Map creation
Map sharing
Marketing automation
Mass texting
Message personalization
Messaging
Mobile optimization
Multi-Campaign
Multi-Channel attribution
Multi-Channel campaigns
Multi-Channel communication
Multi-Channel data collection
Multi-Channel marketing
Multiple data sources
No-Code
Open rate tracking
Performance metrics
Personalization
Predictive analytics
Preview functionality
Process/Workflow automation
Product recommendations
Publish scheduling
Push notifications
Real-Time analytics
Real-Time data
Real-Time reporting
Recommendations
Reporting & statistics
Sales analytics
Scheduling
Segmentation
Shortcodes
SMS marketing
SMS messaging
Social media integration
Subscription management
Team management
Third-Party integrations
Trend analysis
Unsubscribe Database
Visual analytics
Web forms
Website analytics
Website personalization
Website publishing options
Workflow management
WYSIWYG editor

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Sailthru support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base
FAQs/Forum

Training options

Videos
Live Online
Webinars
Documentation

Sailthru FAQs

Q. Who are the typical users of Sailthru?

Sailthru has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Sailthru support?

Sailthru supports the following languages:
English


Q. Does Sailthru offer an API?

No, Sailthru does not have an API available.


Q. What level of support does Sailthru offer?

Sailthru offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, FAQs/Forum

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