Consumers are sharing all kinds of information about themselves on social media. LoginRadius helps businesses go in and find it. The cloud-based customer identity management platform provides businesses with strategic ways to increase conversions through social logins and by taking better advantage of the social data that’s available online.
Developed for small, mid, and large size businesses in every industry, LoginRadius is most frequently utilized by marketers, executives, and web developers. A few of the platform’s most important features include social login, the collection of user profile data and analytics, social sharing, friend invites, and permission-based sharing.
At its core, LoginRadius is a customer identity management platform that provides businesses with a way to let users log in to websites using their existing social accounts from networks like Facebook, LinkedIn, and Google. By enabling social logins, businesses are able to increase conversions and better understand their website traffic.
As a complete customer identity management platform, LoginRadius also offers tools that go beyond managing social logins. Utilizing social sharing and friend invites, businesses are able to capitalize on the shifting digital marketplace and incentivize referrals among existing user bases. Using LoginRadius should help businesses improve online engagement rates and better serve their existing users.
LoginRadius’ social login feature can increase conversion rates and website registration rates by as much as 63%. Social login provides a way for businesses to let visitors login to their websites through their existing social accounts on more than 30+ networks.
Simplify the registration process on your own website by enabling social logins and allowing users to sign in through their accounts on networks like Facebook, Google, and LinkedIn. LoginRadius allows you to customize your social sign in interface to match the branding on your existing website, including the icons, and language. You have the option to combine this feature with traditional user registration and to allow users to connect several social IDs to a single website account.
Businesses that take advantage of LoginRadius’ user profile data are able to gain a deeper understanding of the people who use their websites. LoginRadius offers more than 200 data points, including users’ names, email addresses, interests, and relationship statuses.
Before you can start tailoring your marketing efforts, you have to know who you’re marketing to. Using LoginRadius, you can gather social profile data from visitors each time they login to your website. You also have the option of gathering data in a step-by-step process to decrease churn. Any data that you collect is yours alone—LoginRadius provides permanent ownership of data to its clients for future analysis and management.
Word-of-mouth recommendations are incredibly valuable, and digital sharing tools encourage website visitors to spread a business’ content in an organic way. As a result, businesses have a better chance of their content going viral.
One of the most effective ways to encourage social sharing is by posting status updates directly onto your users’ social profiles. Obtain consent for posting these updates by offering incentives (such as discounts or offers) in exchange for consent. You can customize the user experience with LoginRadius’ API, and you can place social sharing widgets on your website to make it easier for visitors to share your content. Social counter widgets are another useful way to showcase high engagement levels among your user base.
Implement a referral program without designing it from the ground up by adopting LoginRadius’ “friend invite” capabilities. Businesses can implement their own referral programs and ultimately increase traffic to their websites through social media.
Design customizable “friend invite” forms using LoginRadius’ DIY tools. This interface is where your users will be encouraged to submit contact information for any friends they’d like to invite to join your website. LoginRadius supports social invites via Facebook, Twitter, LinkedIn, and Google+. Users can also invite friends from their email contact lists.
LoginRadius integrates with many enterprise solutions, including web platforms like Wordpress and Drupal, eCommerce solutions like Magento and PrestaShop, mobile platforms like iOS and Android, and marketing solutions like Hubspot and Marketo. LoginRadius also integrates with a number of ad platforms, sales, commenting, and web tools.
LoginRadius operates in a SaaS structure, with prices starting at $399 to $899 per month. Enterprise plans are also available for businesses that are interested in Registration-as-a-Service (RaaS), Service Level Agreement (SLA), and phone support, along with those with large user bases.