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VerticalResponse Logo

Email marketing and automation software

Table of Contents

VerticalResponse - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: October 2025

VerticalResponse overview

What is VerticalResponse?

VerticalResponse is a comprehensive email marketing platform that empowers businesses to effectively communicate with their customers. Designed for entrepreneurs, the platform offers a user-friendly interface and a suite of powerful features to streamline email marketing efforts.

At the core of VerticalResponse is its intuitive email editor, which allows users to easily create visually appealing emails that reflect their brand's unique identity. The platform also provides automated scheduling capabilities, enabling users to set their emails to be sent at the optimal time to maximize engagement. Its landing page builder simplifies the process of directing customers to custom-tailored landing pages.

VerticalResponse's advanced reporting features give users valuable insights into their email campaigns' performance. Users can track key metrics such as open rates, click-through rates, device usage, and geographic data, allowing them to make data-driven decisions to optimize their marketing strategies. The platform also offers a robust surveys creator, enabling businesses to gather actionable customer feedback and gain a deeper understanding of their target audience's preferences and needs.

Key benefits of using VerticalResponse

  • Easy-to-use email editor lets you create beautiful, branded emails in minutes.
  • Automated follow-up emails and email series allow you to nurture leads and engage customers over time.
  • Advanced analytics provide insights into open rates, clicks, locations and more to optimize campaigns.
  • Landing page builder helps drive traffic and conversions without any coding required.
  • Surveys allow you to easily collect customer feedback and actionable insights.
  • Starting price

    13flat rate /
    per month

    Alternatives

    with better value for money

    VerticalResponse’s user interface

    Ease of use rating:

    VerticalResponse pros, cons and reviews insights

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
     
    1-2(5)
    3-4(38)
    5(18)

    What do users say about VerticalResponse?

    Users say VerticalResponse is easy to use for sending newsletters and managing email lists, and they appreciate its free options for charities and nonprofits. They find it helpful for reaching large audiences and value its ability to personalize emails, but they report frequent issues with emails landing in spam folders and inconsistent deliverability. They also mention limited automation and some challenges with formatting and list management.

    Reviewers indicate the pricing is affordable, especially for small organizations, and they like the variety of plans and free trials. They feel the platform offers good value, though some think support is slow and integrations are limited.

    Select to learn more


    Who uses VerticalResponse?

    Based on 61 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Nonprofit Organization Management
    Health, Wellness and Fitness
    Marketing and Advertising
    Religious Institutions
    Others

    Use cases

    Email Marketing
    Campaign Management

    VerticalResponse's key features

    Most critical features, based on insights from VerticalResponse users:

    List management
    Email marketing
    Contact management
    Email tracking
    Click tracking

    All VerticalResponse features

    Features rating:

    Archiving & retention
    Template management
    Campaign analytics
    Campaign management
    Email monitoring
    Email campaign management
    Reporting/Analytics
    Image library
    Landing pages/web forms
    Monitoring
    Queue management
    Reporting & statistics
    Search/Filter
    Social promotion
    Spam blocker
    Web forms
    WYSIWYG editor
    Event triggered actions
    Email templates
    Email sequences
    Data recovery
    Customizable forms
    Customer surveys
    CAN-SPAM compliance
    Campaign Segmentation
    Campaign planning
    Autoresponders
    API
    A/B testing

    VerticalResponse alternatives

    VerticalResponse logo

    Starting from

    13

    Per month

    Free trial
    Free version
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    Value for Money
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    Pipedrive logo
    visit website

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    Free version
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    Customer Support

    VerticalResponse pricing

    Value for money rating:

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Surveys Free

    0.00

    Features included:

    • Unlimited Surveys
    • 10 Questions per survey
    • 100 respondents per survey

    Email Marketing Basic

    13

    Per month

    Features included:

    • All core email features
    • Unlimited landing pages
    • Test Kit credits for purchase
    • Customizable pop-up forms
    • Live customer support
    • Send unlimited emails
    • Remove VerticalResponse branding

    Email Marketing Pro

    19

    Per month

    Features included:

    • 10 Test Kit credit
    • Advanced reporting
    • Delivery rate review
    • A/B subject line testing

    Surveys Basic

    19

    Per month

    Features included:

    • Ask Unlimited questions
    • Survey unlimited respondents
    • Randomization your questions
    • Incorporate skip logic
    • Remove VerticalResponse branding
    • Download Reports

    User opinions about VerticalResponse price and value

    Value for money rating:

    To see what individual users think of VerticalResponse's price and value, check out the review snippets below.

    “I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.”
    Verified reviewer profile picture

    Lori G.

    Executive Director

    “The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially.”
    SD

    Samuel D.

    NGO Manager

    VerticalResponse support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    24/7 (Live rep)
    Phone Support
    Email/Help Desk
    Chat

    Training options

    Documentation
    Webinars
    Videos

    VerticalResponse FAQs

    Q. What type of pricing plans does VerticalResponse offer?

    VerticalResponse has the following pricing plans:
    Starting from: $0.00
    Pricing model: Free, Subscription
    Free Trial: Available

    These products have better value for money


    Q. Who are the typical users of VerticalResponse?

    VerticalResponse has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does VerticalResponse support?

    VerticalResponse supports the following languages:
    English


    Q. Does VerticalResponse offer an API?

    Yes, VerticalResponse has an API available for use.


    Q. What other apps does VerticalResponse integrate with?

    VerticalResponse integrates with the following applications:
    Sumo, Zapier, Picreel, Google Workspace, WordPress, Jotform, Salesforce Sales Cloud, Pipeliner CRM, Ecwid, QuickBooks Online, Justuno, Wishpond, Dasheroo


    Q. What level of support does VerticalResponse offer?

    VerticalResponse offers the following support options:
    24/7 (Live rep), Phone Support, Email/Help Desk, Chat

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