getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Customer Journey Mapping Tools Software with Trend Analysis (2026)

Last updated: April 2026

Filter results

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

42 software options

Hotjar logo

Digital experience insights for any business selling online

learn more
Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

Read more about Hotjar

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

Users also considered
Lucky Orange logo

All-in-one conversion optimization suite for website owners

learn more
Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Read more about Lucky Orange

Users also considered
XM for Customer Experience logo

Customer experience management (CXM) platform

learn more
Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

Read more about XM for Customer Experience

Users also considered
Similarweb logo

Website & app traffic data analysis

learn more
Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
Pendo logo

Product usage & behavior data capture

learn more
Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

Read more about Pendo

Users also considered
SurveySparrow logo

Software for creating and managing feedback and surveys

learn more
SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

Read more about SurveySparrow

Users also considered
Glassbox logo

Cloud-based web analytics tool for marketers.

learn more
Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

Read more about Glassbox

Users also considered
Delighted logo

Cloud-based customer and employee experience platform

learn more
Delighted is a cloud-based customer feedback collection system that uses single question surveys across multiple channels including email, SMS, web link and website integration to gather and analyse customer, employee, partner and vendor experience insights, while monitoring NPS scores in real-time

Read more about Delighted

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

learn more
Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered
Fullstory logo

Every data point has a story to tell

learn more
Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Read more about Fullstory

Users also considered
Indeemo logo

AI powered, in-the-moment Video Research Platform.

learn more
AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

Read more about Indeemo

Users also considered
GetFeedback logo

Send better surveys. Collect better feedback.

learn more
GetFeedback is easy-to-use online survey software designed to improve response rates.

Read more about GetFeedback

Users also considered
Pathmonk logo

Lead generation and website optimization software

learn more
Pathmonk enables businesses to optimize website conversions with current website traffic.

Read more about Pathmonk

Users also considered
LogRocket logo

Stop Guessing About Your Digital Experience

learn more
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Read more about LogRocket

Users also considered
Heap logo

All-in-one solution for creating great digital experiences.

learn more
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Read more about Heap

Users also considered
Feedbackly logo

All-in-one feedback software

learn more
Launch surveys in almost any channel you can imagine, let the feedback collect for you automatically, take action on your feedback instantly with the help of automation.

Read more about Feedbackly

Users also considered
riyo.ai logo

Maximize your conversion with riyo.ai, an all-in-one tool.

learn more
riyo.ai is a top-of-the-line sales and marketing tool designed to help businesses of all sizes optimize their customer acquisition process. Its all-in-one tool offers a comprehensive set of features that can help businesses generate leads, enhance their conversion rates and improve customer engagement

Read more about riyo.ai

Users also considered
MFour Studio logo

Capture your customers at consideration.

learn more
The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

Read more about MFour Studio

Users also considered
Apteco Orbit logo

Platform to turn data into actionable customer insights

learn more
Apteco Orbit is an actionable marketing insights platform that helps businesses connect and manage their marketing and other data. This software enables you to access all your connected data sources from a single view powered by FastStats Designer. Users can then integrate and connect data with preferred channels. It also provides analytics capabilities to explore data and create dashboards to share insights across organizations.

Read more about Apteco Orbit

Users also considered
Apteco FastStats logo

Data analysis platform

learn more
Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

Read more about Apteco FastStats

Users also considered
SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

learn more
Activity maps and workflows within Customer Intelligence 360 map out tasks, activities, and engagement points that make up a broader customer journey.

Read more about SAS Customer Intelligence 360

Users also considered
Intouch Insight CX Platform logo

Get a 360 view of your customer experiences.

learn more
The Intouch Insight CX Platform is designed to get you the most out of your mystery shopping and operational audit programs while driving actionable insights from all customer touchpoints.

Read more about Intouch Insight CX Platform

Users also considered
Centralpoint logo

Digital experience platform & content management solution

learn more
Centralpoint by Oxcyon is a digital experience platform & content management solution for enterprises. The cloud-based tool allows users to control knowledge, data, documents, forms, emails, learning, compliance, & more whilst also providing features for managing employees, clients & partners.

Read more about Centralpoint

Users also considered
cxomni logo

The Leader in Customer Journey Management

learn more
cxomni is a leading Journey Management platform combining mapping, analytics, and AI to optimize experiences and drive improvements.

Read more about cxomni

Users also considered