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Top Rated Customer Journey Mapping Tools Software with Mid size business - Page 4

Last updated: September 2026

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135 software options

Pingdom logo

Synthetic and Real User Monitoring (RUM)

Simple and affordable end-user experience monitoring, combining synthetic and real user monitoring (RUM) for ultimate visibility and enhanced troubleshooting of your web applications.

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CFN Insight logo

Customer experience software with journey mapping tools

CFN Insight is a web-based customer experience solution for businesses of all sizes that provides features such as a customer journey map, data visualization, scorecarding, and training courses to ensure teams are up to date on all aspects of a customer's experience with their product.

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Engage360 logo

? AI-Driven Omnichannel Marketing Platform

Vizury Engage360 ia an AI-driven Omnichannel marketing platform that aims to bring efficiency in your marketing spends by integrating CRM channels like emails, notifications, messaging, chatbot apps together with paid programmatic advertising channels through social, native, display & video ads.

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Solitics logo

Cloud customer engagement platform for B2C brands

Cloud-based customer engagement and gamification platform for B2C brands in iGaming, fintech, and e-commerce with loyalty and rewards.

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Wigzo logo

Hyper Ecommerce growth with performance marketing automation

Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth. Its powerful automation workflows deliver performance-driven personalization across all channels and help retain more customers with better CLTV.

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Agentforce Financial Services (formerly Salesforce Financial Services Cloud) logo

Cloud CRM for banks, wealth & insurance firms

Agentforce Financial Services is a cloud-based CRM for financial institutions, unifying banking, wealth management, and insurance.

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Involve.me logo

Create quiz funnels that qualify, segment & nurture leads

involve.me is the AI quiz funnel builder with built-in email automation. Ideal for businesses selling high-value products or services that need to capture, qualify, segment, and follow up with leads before purchase.

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Piwik PRO logo

An analytics suite focused on user privacy and data security

On-premises and private cloud storage options give you full control over your data. That allows you to safely analyze the digital user experience in more places, including post-login areas, banking and healthcare platforms, or SharePoint spaces.

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ActiveTrail logo

Email marketing and marketing automation platform

ActiveTrail helps visualize and automate the customer journey.
Map interactions across email, SMS, WhatsApp, and push notifications, centralize data, and deliver personalized, targeted experiences while tracking performance with real-time analytics and responsive support.

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SurveySparrow logo

Cloud-based omnichannel experience management platform

SurveySparrow is a cloud-based experience management platform for businesses of all sizes, offering conversational surveys.

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Intouch Insight CX Platform logo

Get a 360 view of your customer experiences.

The Intouch Insight CX Platform is designed to get you the most out of your mystery shopping and operational audit programs while driving actionable insights from all customer touchpoints.

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Sailthru logo

Marketing automation for media & publishing and retail.

Sailthru by Zeta is a marketing automation software and multi-channel personalization tool that serves media and retail brands. The software allows you to personalize customer experiences on every channel, including email, website, and mobile.

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BlueConic logo

Customer growth platform powered by real-time AI decisioning

BlueConic turns first-party data into real-time revenue decisions — coordinating every channel from acquisition through retention.

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PowerReviews logo

Ratings and Review Management Software

PowerReviews is a reviews management software that lets brands and retailers collect, display and syndicate customer ratings or reviews, and answer customer questions. It helps reach customers at the moment of purchase and help to drive traffic, increase sales and create actionable insights.

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Feedbackly logo

All-in-one feedback software

Launch surveys in almost any channel you can imagine, let the feedback collect for you automatically, take action on your feedback instantly with the help of automation.

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LeadsRx logo

Impartial Multi-Touch Attribution

LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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CardBoard logo

Web-based collaborative user story and journey mapping tool

CardBoard is a cloud-based user story mapping tool that allows user teams to collaboratively visualize product ideas, user experiences and customer journeys etc, using drag and drop cards that can be arranged to describe workflows connected to third-party tracking tools like JIRA, Confluence and TFS

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Marketo Engage logo

AI-powered marketing automation platform

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Custify logo

Customer success solution for SaaS businesses

Custify is a cloud-based customer success platform designed to help SaaS businesses manage customer engagement and churn rate in the recurring revenue model. Key features include KPI tracking, activity creation, task assignment, client communications, and audience segmentation.

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Adobe Customer Journey Analytics B2B Edition logo

B2B customer journey mapping tool

Adobe Customer Journey Analytics B2B Edition is an analytics tool for visualizing cross-channel data across the B2B customer lifecycle. It integrates person and group-based journey data from online and offline sources, enabling analysis of touchpoints across individuals, buying groups, accounts, and opportunities. Real-time dashboards and customizable reports unify customer data, helping marketing and sales teams collaborate to achieve shared revenue goals.

Read more about Adobe Customer Journey Analytics B2B Edition

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Skeepers Feedback Management logo

Understand and improve your customer experience

Cloud-based customer satisfaction platform, which helps small to large businesses in healthcare, technology, real estate, and other sectors manage customer experience via surveys, reporting, trend analysis, engagement tracking, and more.

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Insightech logo

Understand why website users don't convert to grow revenue

Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

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Attributy logo

Campaign management solution

Cloud-based campaign management tool that helps businesses track online and offline marketing processes through AI algorithms.

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ShiftX logo

Close the knowledge gap

A process tool that can be used by anyone. Because only by enabling everyone to take part can you get a picture of your organization's actual processes and workflows, and how they are connected. Collaborate with your colleagues to map out the as-is workflows at your workplace, finding out how you can improve the to-be.

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SankeyJourney logo

Visualize Your Customer's Journey with SankeyJourney

Online tool for analyzing user journeys through Sankey diagrams or flow charts. Upload a CSV file containing event data from your website or app, and quickly generate an interactive data visualization interface that illustrates your customer paths. Boost your engagement, retention, and monetization.

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