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Top Rated Customer Journey Mapping Tools Software with Mid size business - Page 5

Last updated: November 2026

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133 software options

Ruler Analytics logo

Call tracking & marketing attribution software

Ruler Analytics is a marketing attribution software which enables SMBs to track calls & forms & so gain accurate insight into the impact of marketing campaigns

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BlueConic logo

Customer growth platform powered by real-time AI decisioning

BlueConic turns first-party data into real-time revenue decisions — coordinating every channel from acquisition through retention.

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MoEngage logo

An Insights-led Customer Engagement Platform

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love.

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Sailthru logo

Marketing automation for media & publishing and retail.

Sailthru by Zeta is a marketing automation software and multi-channel personalization tool that serves media and retail brands. The software allows you to personalize customer experiences on every channel, including email, website, and mobile.

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LeadsRx logo

Impartial Multi-Touch Attribution

LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Feedbackly logo

All-in-one feedback software

Launch surveys in almost any channel you can imagine, let the feedback collect for you automatically, take action on your feedback instantly with the help of automation.

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PowerReviews logo

Ratings and Review Management Software

PowerReviews is a reviews management software that lets brands and retailers collect, display and syndicate customer ratings or reviews, and answer customer questions. It helps reach customers at the moment of purchase and help to drive traffic, increase sales and create actionable insights.

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Customer Alliance logo

Manage feedback and reviews in a smart and simple way

Own your customer satisfaction and embrace efficiency with the all-in-one platform for customer reviews, surveys, and satisfaction metrics.

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Zoho CRM logo

Customer relationship management solution

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Act-On logo

Growth marketing automation platform

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

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CardBoard logo

Web-based collaborative user story and journey mapping tool

CardBoard is a cloud-based user story mapping tool that allows user teams to collaboratively visualize product ideas, user experiences and customer journeys etc, using drag and drop cards that can be arranged to describe workflows connected to third-party tracking tools like JIRA, Confluence and TFS

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Marketo Engage logo

AI-powered marketing automation platform

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Totango logo

Accelerate Revenues with Customer Engagement Management

Totango offers automated customer engagement management to drive conversions, boost retention and grow lifetime value. It enables you to close bigger deals faster by focusing on the right opportunities. It drive renewal rates up by ensuring customer success. It allows you to record events from your applications in real time and then analyze them. The solution is integrated with Saleforce and Marketo among others.

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Salesforce Marketing Cloud logo

Customer relationship management solution

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Adobe Customer Journey Analytics B2B Edition logo
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B2B customer journey mapping tool

Adobe Customer Journey Analytics B2B Edition is an analytics tool for visualizing cross-channel data across the B2B customer lifecycle. It integrates person and group-based journey data from online and offline sources, enabling analysis of touchpoints across individuals, buying groups, accounts, and opportunities. Real-time dashboards and customizable reports unify customer data, helping marketing and sales teams collaborate to achieve shared revenue goals.

Read more about Adobe Customer Journey Analytics B2B Edition

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Skeepers Feedback Management logo
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Understand and improve your customer experience

Cloud-based customer satisfaction platform, which helps small to large businesses in healthcare, technology, real estate, and other sectors manage customer experience via surveys, reporting, trend analysis, engagement tracking, and more.

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Insightech logo
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Understand why website users don't convert to grow revenue

Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

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SankeyJourney logo
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Visualize Your Customer's Journey with SankeyJourney

Online tool for analyzing user journeys through Sankey diagrams or flow charts. Upload a CSV file containing event data from your website or app, and quickly generate an interactive data visualization interface that illustrates your customer paths. Boost your engagement, retention, and monetization.

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Aligne logo
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Cloud-based lifecycle CRM workflow tool for teams

Cloud-based canvas tool for lifecycle and CRM teams to map workflows, attach message copy, and manage approval flows.

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Pathmode logo
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Cloud-based product discovery software

Pathmode is a cloud-based tool that transforms user feedback into execution-ready specifications for product teams and AI agents. The platform uses AI-assisted synthesis to convert support tickets and user friction points into structured requirements that integrate with tools such as Linear and Jira.

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Guidefai logo
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Cloud-based unified AI platform for businesses

Cloud-based AI platform consolidating multi-model chat, AI agents, document automation, and media generation for businesses.

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Prelay logo
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Drive more revenue as a team.

With Prelay's team selling software, your revenue team and its internal stakeholders work together effectively so you can drive more revenue faster as a team.

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smpl. logo
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Customer journey mapping tools with communication channels

Simpl is an omnichannel customer journey mapping platform that enables businesses to design and build a seamless client journey that rewards behavior and loyalty to your brand. The system provides customer communication tools by acting at the right time for the right customer with on-site scenarios, recommendation widgets, and interactive web pushes.

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JourneyTrack logo
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Customer Journey Mapping. Reimagined.

JourneyTrack.io is a cloud-based (SaaS) collaboration platform to help enterprises accelerate their digital transformation by visualizing and understanding their end-to-end customer experiences globally.

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Algonomy Customer Data Platform logo
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Customer data platform with identity resolution

Algonomy Customer Data Platform is a web-based customer data platform designed to help businesses across a variety of industry verticals, such as fashion & apparel, travel & hospitality, B2B, quick service restaurants, financial services, beauty, pharmacy/healthcare, consumer electronics, and more capture behavioral data and create connected experiences.

Read more about Algonomy Customer Data Platform

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