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Top Rated Email Marketing Software with List Management in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

List management enables the organization, segmentation, and updating of contact lists, ensuring targeted and relevant email campaigns. It helps track performance, maintain list hygiene, and personalize communication for better engagement and efficiency. Our reviewers in email marketing software rated this feature as important.

8 Best Email Marketing Software with List Management

Product
User rating
Starting price
Constant Contact logo
4.3
(2.8K)
12
usage based/per month
visit website
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
Gmail logo
4.8
(13.2K)
Free
Brevo logo
4.6
(3.3K)
9
usage based/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month

See other top Email Marketing products with list management

How we picked the 8 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about list management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for list management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 8 best products

Constant Contact logo

Constant Contact

Reviews Sentiment
 
 
 
1-2(83)
3-4(1,291)
5(1,519)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the list management feature

Reviewers appreciate Constant Contact's list management for its ease of use and efficiency. They highlight the ability to segment contacts, create targeted lists, and integrate with tools like Donor Perfect. Users find it straightforward to upload, delete, and categorize contacts, and they value the automation features for maintaining updated and accurate lists.

See related user reviews

“List Management: Constant Contact offers tools to help users manage their contact lists and segment them according to their preferences. This helps to customize emails and ensure that the right people receive the right messages.”
DN

Debbie N.

Manager

“Prior to working with my current organization in the marketing team for the duration of this past year, I had used Constant Contact as a freelance digital marketing assistant with several clients. I was always impressed at how organized Constant Contact is and how easy it is for users like myself to view, maintain, edit, and select various lists, including different lists of contacts and different lists of email campaigns/specific email blasts. In particular, I have been impressed by Constant Contact's features for contact lists. You can even upload contact information from Outlook, Excel, and other programs easily. Constant Contact also allows for list segmentation; my team members and I can create specific lists of contacts based on location, career, and other details. Because our organization deals with many different types of contacts, including donors, social media influencers, general subscribers, and more, Constant Contact's list management system makes it easy for us to create and edit the lists we need in order to keep organized with our email campaigns. ”
JW

Jaclyn W.

Lead Marketing Associate

Starting price
12usage based /
per month
visit website
Pros and Cons based on 2,893 verified reviews

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(81)
3-4(2,387)
5(3,740)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the list management feature

Reviewers value HubSpot Marketing Hub's list management for its organization and customization capabilities. They appreciate the ease of creating static and dynamic lists, segmenting contacts, and integrating with other tools. Users highlight the advanced filtering options and the ability to manage large volumes of contacts for targeted marketing campaigns.

See related user reviews

“List Management and using HubSpot as a contact database are vital to me, but all of the other funtions are now just as important to other members of my team. I create lists from several places and they all flow easily into and out of HubSpot. There are times I take a list out to check the email validity rates and then bring the updated list back into HubSpot, and it works seemlessly.”
JA

Jamie A.

Partnerships & Integrations

“Love this Feature it helps me organize and create lists very quickly of the different types of clients I have, and I can send personalized emails Specific to each group of clients in each list.”
AK

Alexander K.

Counsellor

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,208 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Gmail logo
Reviews Sentiment
 
 
 
1-2(31)
3-4(2,151)
5(11,071)
Key Features
Email Campaign Management4.6
Campaign Scheduling

User insights about the list management feature

Reviewers indicate that Gmail's list management is useful for organizing contacts and streamlining communication. They appreciate the ability to create, edit, and segment lists, which integrates seamlessly with other Google services. Users find it easy to manage groups for targeted messaging and value the integration with CRM tools.
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“"List Management" in Gmail is crucial for organizing contacts, streamlining communication, and enabling targeted messaging, enhancing efficiency in email marketing and outreach efforts.”
Verified reviewer profile picture

Redouane e.

engineer

“Gmail makes it easy to create, edit, segment, and manage lists, and integrates seamlessly with CRM tools.”
Verified reviewer profile picture

Mihaela O.

Affiliate marketing manager

Starting price
Free
Pros and Cons based on 13,253 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Universal accessibility

Seamless Google integration

Support for professional learning

Inconsistent spam filtering

Excessive email promotions

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(877)
5(2,412)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the list management feature

Reviewers appreciate Brevo's list management for its simplicity and efficiency. They highlight the ease of creating, editing, and segmenting lists, as well as the ability to import contacts from CSV files. Users find the platform's integration with tools like WooCommerce valuable and note the straightforward approach to managing and organizing contacts.
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“There are a few things that I like about list management in Sendinblue. First, I like that I can easily import my contacts from a CSV file. This is really helpful when I'm moving my contacts from one service to another. Second, I like that I can segment my contacts into different lists. This is helpful for sending targeted emails to different groups of people. Finally, I like that I can add and remove contacts from my lists easily. This makes it easy to keep my lists up-to-date.”
Verified reviewer profile picture

Geoffrey k.

MD

“It lets you very easily manage your contact list from segmenting it to editing individual contacts to even checking the activity for each contact.”
PK

Pranjal K.

Co founder

Starting price
9usage based /
per month
Pros and Cons based on 3,371 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(443)
5(1,768)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the list management feature

Reviewers find MailerLite's list management straightforward and user-friendly. They appreciate the ability to segment lists, create groups, and manage subscribers easily. Users highlight the platform's advanced features for cleaning lists, monitoring subscriber activity, and the ease of importing contacts. They value the detailed statistics and segmentation options for targeted marketing.

See related user reviews

“I find that MailerLite makes it easy to collect, manage, and automate my subscribers' contact information, with a great segmentation feature to keep my contact list organized and send targeted campaigns.”
PK

Patrik K.

Freelancer

“Creating list segments and list groups is very easy to do. The segment creator has some easy to understand way to help set-up segments and when importing your customer email addresses you can easily create a group upfront easily to keep them organized how ever you would like.”
MH

Mike H.

Marketing Manager

Starting price
10per user /
per month
Pros and Cons based on 2,253 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(790)
5(1,702)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.5

User insights about the list management feature

Reviewers appreciate ActiveCampaign's list management for its ease of use and robust segmentation options. They highlight the ability to tag contacts, create groups, and automate list updates. Users find it straightforward to import, manage, and edit lists, and they value the integration with CRM tools for targeted marketing.
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See related user reviews

“I like that it help you easily manage your subscribers and keep your lists healthy. I also like the segmentation options, including advanced conditions, to help you target your messages more effectively ”
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Mary A.

Digital Marketer

“List management is a core area within ActiveCampaign as it's one of the primary ways to group contacts and lists are often the gateway into marketing automations. ActiveCampaign's implementation is straightforward and very functional.”
KM

Kim M.

Founder/CEO

Starting price
15flat rate /
per month
Pros and Cons based on 2,554 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,976)
5(10,273)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the list management feature

Reviewers find Mailchimp's list management intuitive and efficient. They appreciate the ability to segment contacts, create targeted lists, and integrate with other platforms like WordPress. Users highlight the ease of adding, removing, and tagging contacts, and they value the automation features for maintaining clean and organized lists.
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“I like how MailChimp allows you to segment your email list based on specific criteria, such as subscriber interests, location, and purchase history.”
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Favour N.

CEO

“I like the fact that Mailchimp list management enables me to establish distinct lists for various audience groups. For instance, I can make two lists; one for my services and one for my students. Additionally, MailChimp treats each of my audiences uniquely.”
Verified reviewer profile picture

Daniel I.

Digital Strategist

Starting price
13flat rate /
per month
Pros and Cons based on 17,524 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Campaign Management4.7
Campaign Scheduling

User insights about the list management feature

Reviewers appreciate Systeme.io's list management capabilities for their ease of use and integration with the funnel system. They highlight the tagging and segmentation features, which help in targeting different demographics and organizing contacts. Users find it straightforward to import, manage, and filter contacts, and they value the automatic list cleaning and dynamic segmentation options.
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“My list is the bank for my business. Systeme.io's tags allow me to segment my list so I can speak specifically to those in my audience who want certain solutions. Systeme.io also helps keep my list clean. ”
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Jacqueline T.

Applied Anthropologist, Certified Hypnotherapist and Adv. EFT Practitioner, Certified Franchise Advisor

“I can manage my lists with tags, automate each warm leads journey, and even purge inactive contacts automatically to keep lists clean.”
DY

Damien Y.

Founder and AI Productivity Coach

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details

Other Top Rated Email Marketing Software with List Management in 2026

Marketo Engage logo

Marketo Engage

AI-powered marketing automation built for digital marketers

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Mailjet logo

Mailjet

Marketing Email, Transactional Email, Transactional SMS

visit website
With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered
Iterable logo

Iterable

Growth marketing and user engagement platform

visit website
Iterable combines all email marketing (blast, transactional, lifecycle) into a single platform.

Read more about Iterable

Users also considered
Mailgun logo

Mailgun

Transactional email API service for developers

visit website
Mailgun is an email automation service offering a complete cloud-based email service for sending, receiving & tracking email sent through your websites & apps

Read more about Mailgun

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Design, automate, and analyze personalized email campaigns with drag-and-drop tools, dynamic content, segmentation, and A/B testing. Track delivery, engagement, and conversions in real time to optimize performance and connect marketing activity directly to measurable results.

Read more about emfluence Marketing Platform

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
HubSpot's software helps you attract new subscribers and grow your list over time

Read more about HubSpot Marketing Hub

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send effective, responsive emails with advanced features that make creating and tracking campaigns a breeze.

Read more about Pinpointe

Users also considered
Weave logo

Weave

Customer communication and appointment scheduling solution

visit website
Weave is the all-in-one customer communications and engagement platform for small and midsize business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey.

Read more about Weave

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Gmail logo

Free email and inbox management app, from Google

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Read more about Gmail

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
Squarespace logo

Cloud-based solution to build websites and online stores

Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.

Read more about Squarespace

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Airtable logo

AI platform for enterprise app building workflows

Airtable is an AI-native platform for building enterprise-grade applications without code. The platform enables teams to create custom business workflows with embedded AI agents. Airtable combines relational databases, automation capabilities, and customizable interfaces to help organizations streamline operations across departments including marketing, product development, and finance.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
GMass logo
Category Leaders

Google Chrome extension for sending & scheduling emails

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
Nimble logo

Contact management & social relationship solution

Send targeted group messages to groups of contacts with detailed reporting on Opens & Clicks.

Read more about Nimble

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Reviewers highlight the flexibility to create custom templates, automate campaigns, schedule emails, and track performance for optimized results. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Users value the ability to schedule campaigns at optimal times, automate sends, and manage timing for better engagement and efficiency. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers appreciate the organization and segmentation of contacts, easy import/export features, and the ability to track interactions and engagement. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users note the effectiveness of customizable forms, landing pages, and integration options to collect and manage potential customer information. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Reviewers emphasize the importance of responsive design, preview features, and templates that ensure emails look great on any mobile device. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Users highlight the importance of built-in compliance tools, unsubscribe links, and opt-out options to adhere to regulations and maintain deliverability. 84% of reviewers rated this feature as important or highly important.