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Lead Generation Software with Form Builder (2025)
Last updated: April 2025
Key Features of Lead Generation Software
Based on GetApp's analysis of verified user reviews collected between July, 2021 and August, 2024
- Lead Capture: Users value capturing detailed lead information and integrating it with CRMs for efficient follow-up and segmentation. 94% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers highlight the ability to categorize, track, and automate tasks for leads, improving conversion rates and sales efficiency. 93% of reviewers rated this feature as important or highly important.
- Contact Database: Reviewers appreciate the ability to customize, segment, and keep contact information up-to-date for targeted communication and marketing. 92% of reviewers rated this feature as important or highly important.
- Contact Management: Users emphasize the importance of organizing and tracking interactions with contacts to improve customer relationships and sales performance. 92% of reviewers rated this feature as important or highly important.
- Campaign Management: Reviewers find campaign management tools useful for automating, tracking, and optimizing marketing campaigns across multiple channels. 91% of reviewers rated this feature as important or highly important.
- Email Marketing: Users benefit from automation, segmentation, and detailed analytics for creating and managing effective email campaigns. 88% of reviewers rated this feature as important or highly important.
31 software options
Sponsored
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.
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Omnisend's complete marketing automation tool has everything to scale your online business. This includes a powerful CRM solution that collects, analyzes, and leverages your customer data to create personalized campaigns. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce & more.
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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.
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Capture leads directly from your website using our inline forms. Pick from any pre-configured form styles and customize them or create a custom form. Adding an element to your web form is as easy as dragging and dropping the element. Elements range from input boxes to radio buttons, etc.
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ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites
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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.
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Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.
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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.
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With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.
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Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.
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Users also considered
An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.
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Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. It incorporates customizable themes, a landing page builder and video hosting as well as integrated payments & an interactive message board.
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Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.
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Grow your email list and increase your earnings using Kartra's lead generation tools. Choose from 50+ professionally-designed page templates and opt-in forms and personalize with custom fields and branding. With Kartra's A/B testing, you can identify the best-performing options to grow your success.
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Generate more leads with Heyflow. Build engaging clickflows, funnels & interactive forms. Endless design options to match your brand, and no coding required. Track, optimize and connect your lead funnels easily to your marketing campaigns with our native integrations.
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involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.
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FRONTLEAD is automated software to create forms, funnels, surveys, personal analysis, tests, questionnaires... with a personal reply function.
It is ideal for companies, marketers, coaches, and consultants for effective communication or the generation of high-quality contacts.
It is ideal for companies, marketers, coaches, and consultants for effective communication or the generation of high-quality contacts.
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Grawt is a leading-edge lead generation platform that tailors lead journeys to drive conversions while automating and meticulously tracking every step of the process.
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ConvertFlow is a marketing automation software designed to help agencies and businesses customize, create and launch surveys, landing pages, forms, quizzes, and pop-ups to convert website visitors into leads on a centralized platform.
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Simplero is a single software for your website, sales funnels, email marketing, online courses, and membership sites.
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Framework360 è una piattaforma in cloud che aiuta i marketers nella gestione delle loro attività di marketing da un'unica piattaforma. Le caratteristiche principali includono un builder di siti Web o landing page, marketing automation, email e sms marketing, report, gestione vendite.
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Saphyte is a salesforce automation software designed to help small and medium businesses connect service and support teams to streamline sales and marketing operations. The platform allows managers to drag and drop widgets to create a personalized dashboard using pre-defined templates.
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