getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Marketing Automation Software

Last updated: April 2026

Verified reviewer profile picture
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.
Filter results

Features


Integrated with


Pricing model


Devices supported


Organization types


User rating


19 software options

Marketo Engage logo

AI-powered marketing automation platform

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Customer.io logo

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
MailerLite logo

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Instapage logo

Create landing pages without limits.

learn more
With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Read more about Instapage

Users also considered
Aritic Pinpoint logo

Marketing automation platform for SME & mid-enterprise

learn more
Marketing Automation Platform for Small and Mid Enterprise.

Read more about Aritic Pinpoint

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Influence logo

Social proof marketing software for businesses of all sizes

learn more
Influence helps businesses track user activities, visitor traffic, sales trends, and other marketing data on a unified portal. The platform lets organizations display a variety of data like reviews, feedback, customer signups, sales, and more across websites via custom notifications in real-time.

Read more about Influence

Users also considered
SendPulse logo

Email, web push, SMS, chatbots, CRM on one platform

learn more
SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Drip logo

Drip is for SMB ecommerce brands on the grow.

learn more
Whether you want to welcome new email subscribers with a time-limited discount, reduce cart abandonment, or reward first-time buyers, Drip’s simple but powerful rule engine automation platform empowers brand-driven marketers to deliver the right emails to the right people at the right time.

Read more about Drip

Users also considered
Maropost logo

Omnichannel campaigns that get results

learn more
Maropost empowers businesses to scale and boost revenue with an easy-to-use marketing automation solution that enables users to hyper-segment their audience and rapidly create marketing campaigns that distinguish them from the competition.

Read more about Maropost

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

Read more about Keap

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Emma by Marigold logo

Multi-channel marketing that works for you.

learn more
Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

Read more about Emma by Marigold

Users also considered
Custobar logo

Marketing automation and customer data management software

learn more
Custobar is a cloud-based marketing automation platform designed to help businesses of all sizes create, launch, and manage marketing campaigns. The platform enables organizations to gather and store data about sales, marketing, communication, and customer services from multiple sources on a unified portal for future reference.

Read more about Custobar

Users also considered
iPost logo

An email platform for the modern marketer.

learn more
iPost is an email marketing software designed to help marketers manage email campaigns, audience targeting, customer segmentation, and workflow creation. The drag-and-drop design tool lets users move email elements onto pre-existing branded templates and edit them according to requirements.

Read more about iPost

Users also considered
Sendloop logo

Email marketing and marketing automation tool

learn more
Sendloop is a full featured email marketing and marketing automation. You will find all features and tools to nurture leads, segment them and run highly targeted email campaigns

Read more about Sendloop

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

learn more
Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

Read more about Campaign Monitor by Marigold

Users also considered

Popular marketing automation comparisons