Aritic Pricing, Features, Reviews & Comparison of Alternatives


Marketing automation platform for SME & mid-enterprise

4.53/5 (17 reviews)

Aritic overview

Aritic platform is a full-stack automation platform. It includes marketing automation, communication automation, CRM application, service desk application and business automation stack designed for B2B companies. The Aritic platform has five major products under its wings including Aritic PinPoint, Aritic Sales CRM, Aritic Mail, Aritic Desk and Aritic Swarm. Each tool has a unique set of features to offer.

All these products together make up a comprehensive automation stack that includes marketing automation campaigns, contact segmentation, social branding, communication orchestration, lead management, sales enablement, team collaboration, transactional emails, mobile marketing, and customer service tactics.

Aritic PinPoint
A marketing automation tool designed for B2B companies across multiple industries. Aritic PinPoint helps businesses attract right visitors, nurture them and convert into potential leads. With effective automation campaigns and omnichannel marketing, Aritic PinPoint helps B2B businesses convert their leads into customers, and thereafter retain them.

Aritic Sales CRM
Aritic Sales CRM puts together the best of customer interactions and follow-ups for sales teams. The bidirectional integration with Aritic PinPoint enables businesses to align sales and marketing activities for exponential business growth. It offers a complete overview of customer interaction, purchase history, and engagement records from the beginning of time.

Aritic Mail
Aritic Mail is a transactional email platform that ensures immediate email delivery for transactional notifications. While every other email can wait, it is important to send transactional emails with zero delays. Aritic Mail ensures on-time delivery of emails in a highly secure way. It offers API integration, email delivery insights, and inbound email processing for businesses.

Aritic Swarm
Aritic Swarm takes team collaboration to the next level with an encrypted secured messaging option. The rich UI along with group messaging features among others, make Aritic Swarm a go-to-platform for teams that rely on ‘work together’ motto. It has everything a team may require,s starting with audio-video conferencing, multiple devices sync, screen sharing and secured file sharing.

Aritic Desk
Aritic Desk is designed for effective customer service, where customers can raise tickets regarding their issues which customer service teams will resolve. It comes with real-time chat support and social integrations. Aritic Desk makes customer servicing easier with multiple business hours feature, phone integration, and multi-lingual support. It is advanced and secured, and obviously makes customer-issue resolving faster. No more missing out on customer complains.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, Europe, India, United Kingdom

Supported languages

English, French, German, Hebrew, Italian, Portuguese, Spanish
Aritic screenshot: Marketing automationAritic PinPoint - Full Stack Marketing Automation Product DemoAritic screenshot: User profileAritic screenshot: Create interactive and engaging landing pagesAritic screenshot: Choose from a list of field types to customize formsAritic screenshot: Email performance overviewAritic screenshot: Email delivery

Aritic reviews

Value for money
Ease of use
Customer support
Sanjay Kumar

Aritic PinPoint is really making targeted marketing advanced

Used daily for less than 6 months
Reviewed 2018-04-12
Review Source: Capterra

Previously we are facing issues with Lead Management and Nurturing; Now, I can convert my anonymous visitors into potential leads and eventually nurture them to convert them into customers. With Aritic PinPoint, I have explored more avenues of content marketing, of doing content marketing better. With all the ready-made templates, drag and drop editors, and high-end behavior-based segmentation- I have achieved my marketing milestones pretty soon. Being into software myself, it obviously helped me when I could start tracking and retargeting my anonymous leads. Snce a huge chunk pf organic leads is anonymous, Aritic PinPoint helped me segment these leads, track their behaviour and source, and also retarget these with relevant ads. The features: anonymous lead tracking and ad synchronisation, have worked so well for my business. Add to this, I am now running multiple campaigns across multiple channels. I mostly require social networking, emails and push campaigns. Aritic PinPoint's integration with Zapier has benefitted me largely. Other integrations are also on-spot.

Read the full review

Uma .

The Customer Journey Analytics - Aritic

Used daily for less than 6 months
Reviewed 2018-04-10
Review Source: Capterra

Being in SAAS industry for us digital medium is key source of leads and at the same time 1 to 1 engagement with all the incoming visitors and leads. We were having tough time to understand the acquired customer source, the journey of customer within digital medium which includes external and internal. Aritic PinPoint captures complete journey of customer from anonymous visitors to converted customer, we are able to know the leads stage, and which campaign performing well to reduce the customer journey in within the funnel. Their customer journey exactly able to tell which source , which campaign, which segment performing and which one is converting my customer faster. The matrices and automated engagement helped 4 X more conversion with Aritic PinPoint.Aritic PinPoint Conversion dashboard , Awareness Dashboard and Analytics report give me exact information and specially the customer journey graph and Pivot analytics gives the exact source and customer journey mapping. Aritic PinPoint Segmentation's filters are way ahead than any other provider and best part is detailed analytics report on segment with Marketing stage funnel view and related campaign performance at single place.

Read the full review

Kajal Mishra Sinha

Nice features and very good support

Used daily for 6-12 months
Reviewed 2018-03-08
Review Source: Capterra

We have purchased and using this product for increasing traffic, covert those traffic to leads and also to increase visibility in Social platforms. We are so happy to see that the traffic is increasing in last few months, once we started using this product. Also by using lead scoring, we are able to do segmentation of leads with ease and efficiently. The main purpose of this product is to automate the marketing activities and with that increase the business in a systemic manner. Also they have a very supportive team. They have supported us whenever we were stacked. There are some beautiful features this product is having which we are using the most. Like lead scoring, on-site widget, form action definition, Social drip.

Read the full review

Moazzam Ahmad

The Identical leads feature and post sales training has not comparison

Used weekly for 6-12 months
Reviewed 2018-03-06
Review Source: Capterra

We have a huge sales team as due to pharmaceuticals domain with respect to marketing team.We need an application, which can increase the productivity of marketing team to match the sales team. The application's identical leads feature and integration of CRM helped a lot. The application's lead score based trigger reduce their time. Now marketing team focus on creative and communication managed by the automation feature and among those - Automation drip campaign and Automation social campaign. The sales ready leads coming to sales got increase by 40% and this is very great for us.The Identical leads feature always report us about the lead which can get closed and we have seen the sudden jump of 40% more closure by team as they work only on the leads which can be get closed faster. The application webhook and Lead score triggers, it is something like marketing team always on work. The approach of the team after sales is very good, we are completely new in marketing automation and the team of Aritic PinPoint has taken us from basics. We have taken a lot of time and they never given-up on same.

Read the full review

Navodit Ravi

Aritic PinPoint is indeed an operating system for the advanced Marketers!

Used daily for 6-12 months
Reviewed 2018-03-15
Review Source: Capterra

One of the crucial problem Aritic PinPoint helped us combat issues related to Qualified Lead Generation and Lead Nurturing practices. Another excellent benefit is that it paves the way for a legitimate form of the business practices - you got it right! We've adopted Inbound Marketing via Aritic PinPoint ritic PinPoint is one of a permissive Marketing Automation Tool I have used! It has a simple and smooth user interface. I loved the advanced segmentation feature that allows me to segment the leads with their behavior pattern and associate suitable trigger pointers on them (Lead Scoring).

Read the full review

Aritic pricing

Starting from
Pricing options
Free trial
View Pricing Plans

SAAS and Enterprise version pricing are available for various companies.

Aritic features

A/B Testing
Campaign Analysis
Campaign Management
Content Management
Customizable Branding
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Third Party Integration

Activity Dashboard (235 other apps)
Customizable Templates (213 other apps)
Data Import/Export (159 other apps)
Drag & Drop Interface (214 other apps)
Monitoring (195 other apps)
Real Time Analytics (165 other apps)
Real Time Data (151 other apps)
Social Network Marketing (148 other apps)
Tagging (148 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Aritic

Key features of Aritic

  • Analytics / ROI tracking
  • Social marketing
  • Landing pages / web forms
  • Website visitor tracking
  • Multivariate testing
  • Content / blogging platform
  • Track lead behavior
  • Assign implicit or explicit lead scores
  • Build a lead scoring model
  • Build point triggers
  • CRM Integration
  • Campaign Management
  • Multi-channel Marketing
  • Omni-channel Marketing
  • Lead Nurturing
  • Lead Assignment
  • Real Time Data
  • Activity Dashboard
  • Data Import/Export
  • Customizable Templates
  • Drag & Drop Interface
  • Tagging
  • Social Network Marketing
View All Features


Build personalized relationships with leads and customers. Interact and engage them to create a brand value and instill brand loyalty with Aritic PinPoint.

Segment contacts based on their website behavior, demographics like age, location, gender, etc., and stage.
Create dynamic segments based on captured lead behavior, trigger, event, date, time and different state of contacts.

Identify hot leads and accelerate customer activation rate with lead scoring and tracking. Track lead behavior, assign positive and negative scores, and pinpoint the right leads for sales team to follow-up.

Design a lead scoring model that helps users engage with potential buyers and trigger activities that will push leads towards conversion.

Create more point actions to determine proper scoring for each activity of visitors, leads, and customers. Map their behavior and accordingly create actions to keep a track of their lead score.