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Top Rated Marketing Automation Software with Customizable Fields in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable fields allow tailoring of email marketing campaigns to specific audience segments, enhancing personalization and relevance. They improve data accuracy, facilitate targeted communication, and support efficient tracking of customer interactions and marketing efforts. Our reviewers in marketing automation software rated this feature as important.

6 Best Marketing Automation Software with Customizable Fields

Product
User rating
Starting price
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Marketing Automation products with customizable fields

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable fields, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the customizable fields feature

Reviewers appreciate ActiveCampaign's customizable fields for their flexibility and ease of use. They find it valuable for tracking lead sources, personalizing emails, and targeting specific audience segments. Users report that the ability to create and manage custom fields enhances the effectiveness of their marketing campaigns and helps collect relevant customer information.

See related user reviews

“We use Customizable Fields to drive relevant, personalized communications back to our "free" customers, helping to convert them to "paid" customers.”
BF

Bob F.

CEO

“We use customizable fields in a number of important areas ... most notably we use it to help us track sources of leads and various trigger points throughout the marketing funnel.”
BP

Brock P.

Vice President of Marketing

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Zoho CRM logo
Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,560)
Key Features
Email Marketing4.1
Lead Capture4.4

User insights about the customizable fields feature

Reviewers appreciate Zoho CRM's customizable fields for their flexibility and adaptability. They find it useful for tailoring the platform to specific business needs, capturing essential data, and enhancing workflow. Users report that the ability to add various field types, including industry-specific ones, supports personalized interactions and efficient data management.
Verified reviewer profile picture
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“The Customizable Fields feature in Zoho CRM is one of its special features, it allow us to customise the CRM to meet our unique business needs.”
Verified reviewer profile picture

Arpit P.

IT Consultant

“Customizable Fields in Zoho CRM let us tailor the platform to our needs, ensuring we capture essential data for effective interactions.”
Verified reviewer profile picture

Mohamed G.

Customer Service Manager

Starting price
14per user /
per month
Pros and Cons based on 6,964 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the customizable fields feature

Reviewers appreciate MailerLite's customizable fields for their simplicity and ease of use. They find it valuable for list management, personalizing emails, and segmenting lists. Users report that the flexibility to add custom fields enhances data accuracy and personalization. They also highlight the ability to sync with CRMs and tailor landing pages and newsletters to specific needs.

See related user reviews

“Being able to label your list fields based on the details YOU want to collect or that are collecting means you get more accurate data when you import and export. ”
RH

Rosie H.

Lead Marketing

“This is important since I sometimes need extra fields for custom details like mobile phone or other preferences.”
JA

James A.

Owner

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Marketing4.5
Lead Capture4.3

User insights about the customizable fields feature

Reviewers appreciate Constant Contact's customizable fields for their ability to personalize emails and target specific audience segments. They find it easy to use and helpful for creating unique email templates. Users report that while the customization options are generally good, there is room for improvement in terms of flexibility and user-friendliness.
Verified reviewer profile picture
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“Constant Contact's "Customizable Fields" empower you to tailor your email marketing to specific audience segments with unique data. ”
Verified reviewer profile picture

Jaykumar K.

Software Engineer

“I like that there are so many customizable fields. I have the ability to create unique emails.”
Verified reviewer profile picture

Sheena O.

Manager, Marketing and Communications

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Email Marketing4.7
Lead Capture4.3

User insights about the customizable fields feature

Reviewers appreciate Brevo's customizable fields for their ease of use and flexibility. They find it valuable for personalizing emails, segmenting lists, and enhancing campaign efficiency. Users report that the ability to create and manage custom fields helps tailor messages to specific needs and improves engagement. They also highlight the drag-and-drop editor for creating attractive emails.

See related user reviews

“Customizable fields are essential in building an email marketing campaign because they allow for personalization, segmentation, and automation, leading to higher engagement and conversion rates.”
JS

Jill S.

Travel Agent

“Overall, the customizable fields help enhance the personalization and efficiency of your campaigns while giving you more control over your audience's data.”
MJ

Miljana J.

Owner-Performance Specialist

Starting price
9usage based /
per month
Pros and Cons based on 3,406 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,296)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the customizable fields feature

Reviewers appreciate Mailchimp's customizable fields for their robust options and ease of use. They find it valuable for personalizing emails, segmenting audiences, and tailoring campaigns to specific needs. Users report that the flexibility to add custom fields enhances data management and branding. They also highlight the drag-and-drop system and the ability to integrate with other platforms.
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“What I appreciate about this is that you can add customized fields to your Mailchimp signup forms to let your contacts tell you about their preferences and classify contacts based on certain interest groups within your audience.”
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Gracious A.

Social Media Expert

“The platform offers robust customisation options for fields, allowing me to tailor contact information and segment audiences with precision.”
JS

Joe S.

Clinical Lead

Starting price
13flat rate /
per month
Pros and Cons based on 17,565 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Marketing Automation Software with Customizable Fields in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

Improve engagement and increase efficiency in order to grow revenue faster with BigMarker.

Read more about BigMarker

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Levitate logo

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
iContact logo

Email marketing , automation, and landing page software

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

Bitrix24 is #1 FREE CRM and marketing automation software used by over 12 million companies worldwide. Cloud, mobile, open source.

Read more about Bitrix24

Users also considered
Linked Helper 2 logo

LinkedIn automation tool for safe and smart outreach

LinkedIn automation and lead generation software for safe and smart outreach

Read more about Linked Helper 2

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value the automation and segmentation capabilities, drag-and-drop builders, and personalization options for creating engaging email campaigns. Integration with CRM and the ability to track performance are also highlighted. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the variety of tools like forms, landing pages, and pop-ups to capture leads. Integration with other platforms and prompt notifications for follow-ups are also emphasized. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers highlight the ability to streamline campaign creation, segmentation, and tracking. Tools for collaboration, automation, and multi-channel support are also valued. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: The ability to easily import and export data, including contacts and campaign activity, is appreciated. Users also value the flexibility with file formats and integration capabilities. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Users find the lead management features useful for tracking, segmenting, and automating follow-ups. The ability to integrate with CRM systems and the detailed insights provided are also mentioned. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Reviewers appreciate the customizable templates, drag-and-drop builders, and analytics for optimizing conversions. Integration capabilities and the ability to create attractive, effective landing pages are also noted. 84% of reviewers rated this feature as important or highly important.