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Top Rated Marketing Automation Software with Email Management in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Email management in marketing automation software enables personalized email templates, A/B testing, and effective campaign tracking. It simplifies list organization, segmentation, scheduling, and ensures targeted communication, enhancing overall marketing efficiency. Our reviewers in marketing automation software rated this feature as highly important.

6 Best Marketing Automation Software with Email Management

Product
User rating
Starting price
MailerLite logo
4.7
(2.2K)
10
per user/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Marketing Automation products with email management

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about email management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for email management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the email management feature

Users report that MailerLite's email management is straightforward and efficient. They appreciate the ease of organizing emails, segmenting audiences, and tracking performance. Reviewers find the automation and scheduling capabilities valuable, and they like the integration with websites and e-commerce platforms. They also mention the user-friendly interface and the helpful tools for list management and campaign tracking.
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“MailerLite is the first email automation software that I have used. They have made it so effortless to set up and distribute emails and campaigns. I now know how my subscribers are responding to my emails and have a greater sense of confidence when sending emails to my lists.”
Verified reviewer profile picture

zoie y.

Coach

“Simplifies the organization and tracking of email campaigns, improving overall marketing efficiency and effectiveness.”
GK

Gábor K.

CEO

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the email management feature

Users report that ActiveCampaign's email management is well-structured and easy to use. They appreciate the variety of automation options, the ease of segmenting lists, and the ability to track campaign performance. Reviewers find the integration with CRM valuable, although some mention that the interface can be overwhelming initially. They also highlight the importance of email management for effective communication with customers.
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“Email management is well-structured, enabling easy segmentation, scheduling, and list organization. Automated follow-ups are a plus, but the interface can be overwhelming initially.”
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Matteo P.

Graphic Designer

“Easy to set up either automations for an email sequence or a one off campaign to a segment of our database. ”
JO

Janelle O.

Director

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Zoho CRM logo
Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,560)
Key Features
Email Marketing4.1
Lead Capture4.4

User insights about the email management feature

Reviewers appreciate Zoho CRM's email management for its integration with Zoho Mail and other third-party applications. They find it easy to organize and track emails, automate responses, and manage contact lists. Users highlight the importance of email history, automated follow-ups, and detailed tracking for effective communication. They also mention the customizable features and the ability to handle bulk emails efficiently.
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“We can schedule the email to send. Can send the business update in bulk and Can send personalized follow up mail in bulk”
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Shivani S.

SEO Executive

“It is very easy to use and set up. You can quickly add contacts and create email lists. Secondly, it has a lot of great features such as automated email responses, email tracking, and email templates. Lastly, it integrates well with other Zoho CRM features and third-party applications.”
Verified reviewer profile picture

Sianna M.

Freelancer

Starting price
14per user /
per month
Pros and Cons based on 6,964 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Marketing4.5
Lead Capture4.3

User insights about the email management feature

Reviewers feel that Constant Contact's email management is simple and accessible. They highlight the ease of creating contact lists, segmenting audiences, and sending emails to large groups. Users appreciate the customizable templates and the ability to manage multiple campaigns. They also mention the importance of email management for maintaining a healthy marketing database and staying connected with their audience.

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“This program can be used to send emails to large groups of people. It is used by the school for communications that need to be sent out immediately.”
MK

Mandy K.

Education Specialist

“Customizable email templates make it very easy to create multiple campaigns & manage them within the software. ”
MP

Maura P.

Advertising sales manager

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Email Marketing4.7
Lead Capture4.3

User insights about the email management feature

Reviewers indicate that Brevo's email management is reliable and easy to use. They find it simple to set up and run email campaigns, with tools for personalization and tracking. Users appreciate the ability to manage contacts, categorize lists, and preview sent emails. They also highlight the integration with other email systems and the intuitive user interface.
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“Email management in Brevo is super important because it helps you keep everything organized and running smoothly. It lets you handle all your email contacts, campaigns, and responses in one place. Good email management helps you sort and categorize ”
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Kshitij W.

Performance Marketer and Content Creator

“Being able to see if an email was sent and previewing the email sent is incredibly helpful when retrospectively checking”
VS

Vaughn S.

Operations Support Admin

Starting price
9usage based /
per month
Pros and Cons based on 3,406 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,295)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the email management feature

Reviewers indicate that Mailchimp's email management is user-friendly and efficient. They appreciate the ability to create, review, send, and track emails easily. Users find the platform helpful for segmenting audiences, managing contact lists, and automating email sequences. They also mention the detailed reporting and the integration with other tools, although some note that it can be expensive over time.

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“This makes it easy for us to add new clients to the email list and allows them to unsubscribe themselves. We can track which emails have been opened which tells us if it's worth our time to create and send out these emails. ”
CM

Claudia M.

Operations Manager

“I like the features for creating and managing the emails that I send out through Mailchimp. The platform provides time options, stats, and lots of ways to make emailing more effective.”
MM

Melanie M.

Creator

Starting price
13flat rate /
per month
Pros and Cons based on 17,564 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Marketing Automation Software with Email Management in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

Automate your email list cleaning with the ZeroBounce API.

The API requires SSL and is available in 13 unique languages including Java, Python, and PHP. The response time is 1-30 seconds.

Read more about ZeroBounce

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

Improve engagement and increase efficiency in order to grow revenue faster with BigMarker.

Read more about BigMarker

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
iContact logo

Email marketing , automation, and landing page software

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

Bitrix24 is #1 FREE CRM and marketing automation software used by over 12 million companies worldwide. Cloud, mobile, open source.

Read more about Bitrix24

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Users value automation for personalized messaging, segmentation, and time-saving. Drag-and-drop builders and templates simplify email creation, while analytics enhance campaign optimization. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate customizable forms, landing pages, and pop-ups for collecting leads. Integration with various platforms and real-time notifications ensure efficient lead capture and follow-up. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Users highlight the ability to streamline campaign planning, execution, and tracking. Features like segmentation, multi-channel support, and detailed analytics improve targeting and overall campaign effectiveness. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers emphasize the importance of easy data transfer, using common file formats like CSV. Integration capabilities and seamless synchronization with other tools enhance data management. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Users find lead tracking, scoring, and segmentation valuable for prioritizing follow-ups. Automation and integrated communication tools help maintain engagement and improve conversion rates. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Reviewers appreciate the ease of creating and customizing landing pages and forms. Templates, drag-and-drop editors, and A/B testing capabilities help optimize lead conversion. 84% of reviewers rated this feature as important or highly important.