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Top Rated Marketing Automation Software with Lead Capture in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Lead capture collects and organizes potential customer information through forms, landing pages, and pop-ups. It supports lead nurturing, segmentation, timely follow-ups, and integration with other platforms, enhancing marketing campaigns and conversion rates. Our reviewers in marketing automation software rated this feature as important.

9 Best Marketing Automation Software with Lead Capture

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
20
per user/per month
visit website
Constant Contact logo
4.3
(2.8K)
12
usage based/per month
visit website
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
MailerLite logo
4.7
(2.2K)
10
per user/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
ClickFunnels logo
4.5
(665)
97
flat rate/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
EngageBay CRM logo
4.7
(906)
14.99
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Marketing Automation products with lead capture

How we picked the 9 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about lead capture, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for lead capture, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 9 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(80)
3-4(2,386)
5(3,739)
Key Features
Email Marketing4.5
Campaign Management4.4

User insights about the lead capture feature

Reviewers highlight HubSpot Marketing Hub's lead capture tools, including customizable forms, pop-ups, and landing pages. They appreciate the integration with CRM and other systems, the ability to segment leads, and the ease of use. Users report that it helps in tracking lead sources, managing leads, and optimizing marketing efforts.
Verified reviewer profile picture
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“HubSpot offers various tools for lead capture, including customizable forms, pop-ups, & landing pages, facilitating the collection of valuable prospect information.”
Verified reviewer profile picture

AATTAF S.

Account Manager

“Lead capture in HubSpot Marketing Hub impacts my marketing efforts by allowing me to capture leads through forms, pop-ups, and other tools. This helps me grow my contact list and nurture leads through the marketing funnel.”
Verified reviewer profile picture

Clifton G.

President

Starting price
20per user /
per month
visit website
Pros and Cons based on 6,205 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo

Constant Contact

Reviews Sentiment
 
 
 
1-2(83)
3-4(1,291)
5(1,519)
Key Features
Email Marketing4.5
Campaign Management4.4

User insights about the lead capture feature

Users report that Constant Contact's lead capture tools are reliable for basic lead generation, with customizable forms and easy integration with websites and social media. They appreciate the recent improvements in pop-ups and landing pages but note the need for more advanced customization options. Reviewers find it helpful for growing email lists and managing leads.
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“Constant Contact offers many tools to help with lead generation, from a simple subscription bar on your website to dynamic links on email campaigns and landing pages. You can also create email sequences to convert these leads into clients.”
CO

Carlos O.

Reservations Manager Assistant

“1.Easy Integration: The lead capture feature in Constant Contact is easy to integrate with a business's website, social media profiles, and other digital marketing channels. This makes it easy for businesses to capture leads and grow their email list from multiple sources.2.Customizable Forms: Constant Contact's lead capture forms are customizable, which means businesses can create forms that align with their brand and capture the information that is most important to them. This can help businesses generate high-quality leads and build a more engaged email list.”
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shiva j.

ASSISTANT MANAGER

Starting price
12usage based /
per month
visit website
Pros and Cons based on 2,893 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(249)
3-4(3,149)
5(3,556)
Key Features
Email Marketing4.1
Campaign Management4.3

User insights about the lead capture feature

Users appreciate Zoho CRM's lead capture capabilities, noting the ease of capturing leads from various sources and the integration with other CRM modules. They highlight the customization options, the automation of lead data management, and the ability to track and follow up with leads efficiently. Reviewers find it essential for managing and nurturing leads.

See related user reviews

“ I am able to set up real-time alerts within Zoho CRM to notify me representatives instantly when a new lead is captured. This prompt notification ensures timely follow-up and maximizes the chances of converting leads.”
vg

vishal g.

ceo

“Lead Capture is a crucial feature in Zoho CRM that enables businesses to effectively capture and manage leads. It streamlines the lead acquisition process by capturing lead information from various sources, ensuring no leads are missed. The automation of lead data management saves time and ensures accurate and up-to-date information. Customization options allow businesses to capture relevant information for personalized follow-up. Integration with other CRM modules facilitates seamless collaboration and automated lead nurturing. Overall, Lead Capture in Zoho CRM maximizes lead conversion, streamlines lead management, and drives business growth.”
OD

Obed D.

Software Developer

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,954 verified reviews

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(443)
5(1,768)
Key Features
Email Marketing4.8
Campaign Management4.6

User insights about the lead capture feature

Reviewers appreciate MailerLite's lead capture capabilities, noting the ease of creating pop-up forms, landing pages, and embedded forms. They find the integration with other platforms and the API functionality helpful. Users mention that the forms are simple to set up and customize, aiding in growing email lists and managing leads efficiently.

See related user reviews

“With integration with a growing number of platforms, Mailer Lite makes lead capture very simple. They also allow for a much larger list before you have to pay for their platform and honestly if you have collected a list as large as their free allotment you should be able to afford their minimal monthly starting fee. So when starting out there is no excuse for not capturing leads especially when you can do it for free or at a minimal cost. I am not puting exact numbers because prices change.”
RH

Rosie H.

Lead Marketing

“There are a few options to capture leads and all of them have different benefits. For me the landing page has brought the most signups followed by the popup feature. Both are fairly easy to set up when you take the time to do this properly.”
JC

Jacqueline C.

Brand Designer

Starting price
10per user /
per month
Pros and Cons based on 2,253 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(790)
5(1,697)
Key Features
Email Marketing4.7
Campaign Management4.5

User insights about the lead capture feature

Users find ActiveCampaign's lead capture feature valuable for creating and managing opt-in forms, integrating with other software, and automating lead nurturing. They appreciate the customization options and the ability to track and move leads through the pipeline. Reviewers note that it helps in growing subscriber lists and improving marketing campaigns.
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“What stands out for me is their Lead Capture feature. It allows me to effortlessly create and manage opt-in forms, helping me grow my subscriber list. The customization options and integration capabilities are impressive. However, I wish the reporting and analytics features were more comprehensive for better insights. Overall, ActiveCampaign is a reliable and powerful tool for effective email marketing campaigns.”
TR

Tarunika R.

Technology Consultant

“Forms and lead capturing are great. Forms can be customised. Leads can easily be assigned for triggers and communication filters.”
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Rongen R.

Digital Manager

Starting price
15flat rate /
per month
Pros and Cons based on 2,549 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
ClickFunnels logo
Reviews Sentiment
 
 
 
1-2(25)
3-4(169)
5(471)
Key Features
Email Marketing5.0
Campaign Management4.2

User insights about the lead capture feature

Users report that ClickFunnels makes lead capture straightforward with customizable forms, auto-responders, and integration with third-party software. They highlight the ease of creating lead capture funnels and pages, the flexibility of the platform, and the ability to track and analyze results. Reviewers find it effective for building email lists and nurturing leads into paying customers.

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“Lead capture is important in Clickfunnels because it allows businesses to build a list of qualified leads that they can nurture and convert into paying customers over time. This can help businesses to grow and increase their revenue.”
RK

Rezwan K.

Funnel Strategist

“Lead capture is one of the most important aspects of any successful marketing campaign, and Clickfunnels is one of the most popular lead capture tools on the market. But how does it stack up? Clickfunnels offers a variety of features that make it easy to capture leads, including customizable forms, auto-responders, and integration with a variety of third-party software. Perhaps most importantly, Clickfunnels makes it easy to track and analyze your results, so you can tweak your campaigns for maximum impact. In short, Clickfunnels is an effective and user-friendly lead capture tool that can help you take your marketing to the next level.”
df

david f.

marketing specialist

Starting price
97flat rate /
per month
Pros and Cons based on 665 verified reviews

Effective lead capture

Efficient funnel creation

Versatile templates

Comprehensive video tutorials

User-friendly drag and drop

Overpriced for small businesses

Slow issue resolution

Limited email marketing

Inadequate customer support

Limited design customization

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(300)
5(1,810)
Key Features
Email Marketing4.7
Campaign Management4.7

User insights about the lead capture feature

Reviewers indicate that Systeme.io's lead capture capabilities are user-friendly and efficient, making it easy to create and customize opt-in forms and landing pages. They appreciate the integration with other marketing platforms and the variety of templates available. Users report that it helps in growing email lists and nurturing leads, ultimately boosting conversions and business growth.
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“Versatile Opt-in Forms: Systeme.io offers a variety of customizable opt-in form templates that can be easily integrated into websites, landing pages, or blog posts. ”
aa

alejandro a.

manager

“Lead generation using Systeme.io has been a critical component of my internet marketing operations. The configurable lead collection forms convert a high percentage of website visitors into leads. It's been quite helpful in developing my email list and broadening my reach.”
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Zwoitwaho M.

Owner

Starting price
17flat rate /
per month
Pros and Cons based on 2,125 verified reviews
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(6)
3-4(268)
5(632)
Key Features
Email Marketing4.5
Campaign Management4.4

User insights about the lead capture feature

Reviewers appreciate EngageBay CRM's lead capture capabilities, including customizable forms, landing pages, and pop-ups. They highlight the ease of tracking and managing leads, the integration with websites, and the automation options. Users report that it helps in maintaining a clear record of leads and supporting business growth.
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“Heart of my business. Landing page builder and capturing new leads is how we keep pipeline filled and moving in real time and engagebay makes it a breeze ”
GV

Gerald V.

Owner

“It has a lot of lead capturing feature, like forms in a landing page, pop ups and many more”
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Roy F.

Developer/Digital Marketing Specialist

Starting price
14.99per user /
per month
Pros and Cons based on 906 verified reviews
Verified reviewer profile picture

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,975)
5(10,270)
Key Features
Email Marketing4.6
Campaign Management4.5

User insights about the lead capture feature

Reviewers highlight Mailchimp's lead capture tools, including customizable signup forms, pop-ups, and landing pages. They appreciate the integration with other platforms, the ease of use, and the ability to segment leads. Users report that it helps in growing email lists, managing leads, and improving marketing efforts.

See related user reviews

“This feature is amazing! It helps me collect and organize important customer information easily. I can create forms that suit my needs and gather leads without any hassle. Mailchimp has made my marketing efforts much better.”
TR

Tarunika R.

Technology consultant

“you have access to sign-up forms, pop-up forms, and landing pages, and all those can be created easily with drag-and-drop options, you can add anything you wish on the form, i prefer pop-up forms, i can also target people depending on what article they are reading or which content they are engaging in most. it's just a great tool”
jn

janiffer n.

Manager

Starting price
13flat rate /
per month
Pros and Cons based on 17,520 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Marketing Automation Software with Lead Capture in 2026

PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Marketo Engage logo

Marketo Engage

AI-powered marketing automation built for digital marketers

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Enabling brands to make evidence based decisions through actionable analytics.

Read more about Xtremepush

Users also considered
Ricochet360 logo

Ricochet360

Category Leaders

Customer relationship management and auto dialer solution

visit website
Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

Read more about Ricochet360

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Aroscop logo

Aroscop

(0)

Win Consumers with Smart Technology

visit website
Aroscop provides brands like you the brand advertising technology platform to identify, understand, and target your consumers in the most cost-effective way.

Read more about Aroscop

Users also considered
Marketing Optimizer logo

Marketing Optimizer

Digital Marketing Optimization Software

visit website
Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

Read more about Marketing Optimizer

Users also considered
Creatio CRM logo

Creatio CRM

New era CRM to manage all customer and operational workflows

visit website
Marketing Creatio is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration.

Read more about Creatio CRM

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

Read more about Pinpointe

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

Intercom is bringing AI-first Customer Service to the world

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value automation, robust segmentation, and the drag-and-drop builder for creating visually appealing and personalized email campaigns, enhancing engagement and conversions. 97% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers highlight the ease of creating, scheduling, and tracking multi-channel campaigns with detailed analytics, fostering collaboration and optimizing marketing strategies. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the import/export functionality crucial for managing and analyzing data, with support for common file types and smooth integration with other platforms. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers value the ability to track, segment, and automate follow-ups for leads, enhancing communication and conversion rates while organizing lead data effectively. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate the customizable templates, drag-and-drop interface, and detailed analytics for creating attractive landing pages and forms, improving lead generation and conversions. 84% of reviewers rated this feature as important or highly important.