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Marketing Automation Software with Subscription Management (2025)

Last updated: March 2025

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Marketing Automation Software Key Features

    Based on 4436 user opinions, we identified 6 features that are important for any product in Marketing Automation Software

  • Email Marketing

    Create and send email blasts/campaigns

    Average user rating

    4.7

  • Lead Capture

    Automatically identify and save contact information of potential customers

    Average user rating

    4.6

  • Contact Management

    Manage, organize, and store contact information

    Average user rating

    4.6

  • Data Import/Export

    Import and export data to and from software applications

    Average user rating

    4.5

  • Landing Pages/Web Forms

    Create landing pages or online forms designed to capture new leads and prospects

    Average user rating

    4.4

  • Lead Management

    Store information about leads or contacts and track, manage and nurture them throughout the sales process

    Average user rating

    4.5
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Features

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Devices supported

Organization types

User rating

44 software options

Constant Contact logo

Constant Contact

We deliver success.

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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

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Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

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Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

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Omnisend logo

Omnisend

Powerful yet intuitive all-in-one email & SMS marketing tool

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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing, newsletter & SMS tool automates your marketing across the customer journey—reaching the right audience, with the right message at the right time. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.

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Mailchimp logo

Email and advertising marketing automation platform

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MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

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Brevo logo

Automation, marketing & transactional email, and SMS service

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Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

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MailerLite logo
Category Leaders

Advanced email marketing made easy.

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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

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EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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EngageBay allows you to grow your business with powerful online marketing. Choose from several ready-made email template or create your own from a wide array of templates to suit your business needs. Segment and target your subscriber lists. Track and optimize your campaigns, analyze your results

Read more about EngageBay CRM

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SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

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SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

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ZeroBounce logo

Online email validation system

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Automate your email list cleaning with the ZeroBounce API.

The API requires SSL and is available in 13 unique languages including Java, Python, and PHP. The response time is 1-30 seconds.

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iContact logo

Email marketing , automation, and landing page software

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iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

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GetResponse logo

Email marketing and beyond

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Scalable workflows based on customer journeys. Create marketing automation workflows in an easy drag-and-drop creator.

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Zoho Campaigns logo

Simplified Email and SMS Marketing

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Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

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Acumbamail logo
Category Leaders

Effective email marketing to skyrocket your business

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Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

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Campaigner logo

Powerful Email Marketing & Automation platform

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Advanced yet easy-to-use email marketing platform featuring automation workflows, contact segmentation, multivariate experiments and A/B split testing, drag & drop and HTML email editors, pre-built templates. conversion tracking and real time reporting.

Read more about Campaigner

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Emma by Marigold logo

Multi-channel marketing that works for you.

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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

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NeoRed logo

Emails that achieve

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An email marketing solution that helps businesses build lists, segment subscribers, create templates, manage responses, and more.

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MDirector logo

Email marketing and automation solution

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MDirector is an all-in-one Email marketing, SMS marketing, Landing Pages and Marketing Automation tool. With a potent delivery capacity and an intuitive interface, MDirector helps you to reach the inbox of your audience, and increasing your conversions while saving time and money.

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Inxmail logo

Email marketing software to create newsletters & emails

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Inxmail is the service-oriented tech specialist for secure, data-driven communication in email marketing. With the modular email marketing platform and excellent service over 2,000 customers realize campaigns and trigger-based transactional emails that ensure sustainable business success.

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Plezi logo

B2B marketing automation solution

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Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

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MassMailer logo

Native email sending to unlimited contacts in Salesforce CRM

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MassMailer is a native email solution for Salesforce CRM that enables users to send unlimited emails, drip campaigns, and email alerts, verify mailing lists, build email templates, and more. Features include email address verification, email success monitoring, and content analysis and optimization.

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iPost logo

An email platform for the modern marketer.

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iPost is an email marketing software designed to help marketers manage email campaigns, audience targeting, customer segmentation, and workflow creation. The drag-and-drop design tool lets users move email elements onto pre-existing branded templates and edit them according to requirements.

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ePigeon logo

Cloud-based email marketing platform for businesses

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ePigeon is a cloud-based email marketing platform that helps businesses schedule and manage campaigns, edit HTML codes, send tests, and more.

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Users also considered
Elastic Email logo

Trusted by developers. Loved by marketers.

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Elastic Email is a Canadian-Polish email marketing software that provides customers with email services and it is built on a cost-effective API.

Elastic Email helps businesses create and manage email marketing campaigns using an intuitive user interface, HTTP API, SMTP Relay, and more.

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Omeda logo

Audience management and marketing automation software

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Omeda's marketing automation tool, Odyssey, seamlessly connects campaigns across social, email and web and activates audiences.

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