When you think of email marketing tools, what's the first thing that comes to mind? Chances are it's MailChimp. No matter your monthly email volume and contacts size, Mailchimp is the most popular email marketing software. It has impressed thousands of email marketers in the cloud-app space, thanks to its easy-to-use interface, variety of mailing template options, and configurability.
On top of that, there's no monkeying around with the free version of Mailchimp: It lets users send up to 10,000 emails to a maximum of 2,000 subscribers per month. From there, $9.99 a month lets users send half a million emails to 50,000 contacts, and $14.99 a month bumps users up to 1.2 million emails to 100,000 contacts. MailChimp's flexible payment plans lets users send more emails to more subscribers with better personalization.
While MailChimp is good, it's not the only option for email marketing. Plenty of other email marketing tools have gained prominence in recent years, and they might actually be a better fit for your business.
Choosing the right tool means keeping a few things in mind:
Depending on your needs, technical skills, and level of creativity, you may want both pre-designed and customizable email templates.
Look at the analytics features it offers. Knowing your open rates, click-through rates (CTRs), and unsubscribe rates can help you optimize your campaigns.
Check to see if you can pair your email marketing tool of choice with Google Analytics URL Builder. This will help you test if certain banners, links, or calls-to-action perform better than others.
Consider the price of each tool relative to how often you'll use it. Your volume of emails, number of subscribers, and campaign frequency should have a big impact on which tool you choose at which price point.
With all of this in mind, let's take a look at how some other leading email marketing tools compare to MailChimp to see if there's a better option for your business. To earn a spot on this list, these tools (presented in alphabetical order) needed to have an overall rating of four or more stars from GetApp readers and 150+ reviews.
ActiveCampaign serves the dual purpose of email marketing and marketing automation. It lets you nurture your contacts, and automate your sales and marketing processes. In addition to multi-language support, you can create dynamic email content that's visually stunning, track your subscribers' demographics, and get live user support.
For $9.00 per month (paid yearly), Active Campaign's lite package lets you send unlimited emails to up to 500 contacts. Costs move up to $49 and $129 per month (paid yearly) for 1,000 and 2,500 contacts, respectively.
Campaign Monitor is a simple email marketing tool that helps create pixel-perfect designs for effective campaigns using drag-and-drop tools. The drag-and-drop editor makes it easy to get started, and its image-focused templates allow for more visual campaigns. Campaign Monitor's interactive analytics let you see your most engaged audiences, as well as your most successful CTAs.
Campaign Monitor's basic plan lets users send 2,500 emails to 500 people for $9 per month. From there, prices go up based on the number of subscribers you have, ranging from $29 for 2,500 subscribers to $299 per month for 50,000. Different pricing tiers are available if you want more features such as priority email and phone support; the unlimited plan starts at $29 per month and premier starts at $149 per month.
Aimed specifically at small businesses, nonprofits, and individuals, Constant Contact is another popular email marketing tool to help grow your subscriber list and maximize your email campaigns. It offers contact management, a variety of templates, and integration with popular CRMs like Zoho CRM, Microsoft Dynamics CRM, and Nimble. Social media integration means that you can turn your email campaigns into social media posts to get more eyes on your content.
Constant Contact will start you off with a 30-day free trial of its fully featured software. After the free trial, pricing starts at $5 per month with 10,000 emails, moving up to $45 per month for unlimited emails. The tool offers up to a 15% discount if you pay for six to 12 months upfront, as well as discounts for nonprofits (which can prepay and save up to 30%).
Infusionsoft (now known as Keap) is an email marketing and marketing automation software tool offering features including campaign management and analysis, contact management, conversion rate optimization, and social sharing. It's best-suited for freelancers and small businesses.
There's no free option; its subscription plans start at $49 per month and include 500 contacts. That price increases to $199 per month for 2,500 contacts, along with sales and marketing automation features.
Sendinblue email marketing software offers dynamic and responsive template tools. The tool's features include scheduling and auto-responders, real-time reports, and integration with Google Analytics. Its IP reputation monitoring ensures that your messages aren't flagged as spam, and it offers a plugin that works with WordPress, PrestaShop, and Magento.
The free plan allows you to send up to 9,000 emails per month (300/day) to an unlimited number of contacts. If you upgrade to the lite plan for $25 per month, you can send 40,000 emails to an unlimited number of contacts, while the next bump gets you 60,000 emails with advanced reporting and no Sendinblue branding (an additional $39/month). At the highest end of the spectrum, you can send 120,000 emails and leverage a few extra features for $66 per month.
Zoho Campaigns is an email marketing solution that offers ready-made templates and customizable layouts, as well as social media and G Suite integration. It also offers analytics for click-through and open rates, and integration with Zoho CRM to help qualify sales leads. It's designed for small and midsize businesses.
Zoho Campaign's free plan lets you send 12,000 emails to up to 2,000 subscribers every month. The minimum paid subscription lets users send an unlimited number of emails to up to 500 subscribers for $5 per month, increasing in $5 increments based on number of subscribers.
Despite MailChimp's status as king of the email marketing jungle, every business has different email marketing needs. Regardless of your needs, the number of subscribers you have—and the amount of money you're willing to spend—will play a big role in selecting the right email marketing software.
Before you make a purchase, be sure to: