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Apollo Logo

Apollo

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Find ideal prospects and convert them into customers.

(16)

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Apollo Features

Features Summary

Functionality

4.5

/5

343

Total features

96

11 categories

Apollo features

A/B Testing
AI/Machine Learning
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Audience Targeting
Auto-Dialer

Common features of Customer Engagement software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
CRM
Campaign Management
Churn Management

Price starts from

49

/user

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

343

Price starts from

49

/user

Per month

learn more

Total Features

96

Unique features

  • Campaign Personalization

  • Data Integration

  • Multi-Campaign

  • Lead Verification/Validation

Functionality

4.4

/5

4.1K

Price starts from

Free

visit website

Total Features

86

Features in Common

45

Unique features

  • Contract/License Management

  • Forecasting

  • Sales Forecasting

  • Referral Tracking

Functionality

4.7

/5

536

Price starts from

ic-pricetag

No pricing info

visit website

Total Features

53

Features in Common

22

Unique features

  • On-Demand Recording

  • Code-free Development

  • For Call Centers

  • Visual Analytics

Common Apollo comparisons

Reviewers who mentioned features said:

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Reunaldo P.

Marketing and Advertising, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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My Review for Apollo

Reviewed a year ago
Pros

Apollo.io impressed me as a capable and user-friendly platform for handling consumer data. I also appreciated how simple the interface was to use and how quickly I could create, monitor, and analyze client data. I also like Apollo's potential to be integrated with other well-known platforms.

Cons

The lack of customization options for developing bespoke queries is the least preferred part of Apollo.io. Despite the platform's extensive selection of query templates and parameters, it might be challenging to modify a particular query so that it meets the demands of a project. The platform may sometimes take a while to react when you execute queries.

LA
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Lucio A.

Outsourcing/Offshoring, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best in class

Reviewed 2 years ago

Apollo helps my team get perfect data and automate our reach outs. It is incredibly good software.

Pros

Although the main use is to gather intel and data, Apollo has a sales enablement tool that is incredibly good. Their support team is very fast and they are always open to suggestions.

Cons

I miss a status page, Apollo doesn't go down at all, but sometimes we experience slowness and miss being able to check if something is wrong without having to check in with their support team.

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David H.

Internet, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Failed me, in the middle of a critical business trip over multiple days. No helpful support.

Reviewed 8 months ago

Low quality customer support experience. Much degraded from last year. Everything from the support chat interface that asks runs you through a wizard before each itneraction, the slowness of getting an agent, the quickness of closing the thread if after a long waiting period you step out of your desk or you end up working on another tab.Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive business trip which was disappointing and expensive for me.

Pros

Reasonable price and feature set. Used to be much better.

Cons

Many key functionalities don't work as expected. Broken functionality due to low quality QA testing.The chrome extension has a 30% chance of working as intended. Support is too based on copy and paste templates leading to wasted time.

AR
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Verified reviewer

Automotive, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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How Apollo's Smart Customer Groups Boost Your Business

Reviewed 4 months ago

It was a pleasant experience using Apollo; very user-friendly, enhance customer interactions.

Pros

In Apollo, I appreciate the powerful and user-friendly interface, seamless integration options, and the robust analytics that empower businesses to streamline processes, enhance customer interactions, and make data-driven decisions effectively.

Cons

Only one thing Apollo is not updating employee information immediately after a change of job!

RM
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Rebecca M.

Information Technology and Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy to use, and quality of data is pretty good

Reviewed 2 years ago

We purchased this software when they were running an incredible discount, so I am more than pleased for the price I paid. At full cost, I might be more annoyed with some of the failings (we do get about 10-20% of the leads bounce on our cold sequences, which could be due to bad emails provided or spam blockers).

Pros

The interface is very easy to use. I like that you get info on company's tech stack, as well as which departments are growing. This can make it interesting for building lists of accounts that may be more suited to our offering.

Cons

It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it, and retry the push). It also isn't clear when building lists, which data has come from our CRM versus which data has come from Apollo itself. So sometimes I think I'm getting new data, and it's just giving me the bogus stuff that was already in my Salesforce.

GP
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Gilang P.

Information Technology and Services, 10,001+ employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great product for those who are into Sales Prospecting and Cold Pitch

Reviewed 3 years ago

I have been getting lots of meetings, by using Apollo alone. Some of my customers even bought the product I offered to them. Before I use Apollo, I use the traditional way of prospecting (connecting with them, introduce myself,

Pros

Ease of use of the product itself, generally high validity of email (around 6-8 out of 10 is a valid business email), have a built-in CRM which helps a lot of managing and organizing all the leads that have been viewed

Cons

No preview of the profile which does not have an email on it. I wish there was a preview of the email if the profile has any email so we don't waste our credits.

GS
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Gary S.

Marketing and Advertising, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Apollo Review

Reviewed 2 years ago
Pros

They have a huge lead database and among similar service, Apollo have the highest information accuracy. The search interface is also clean and well organized, very handy when looking for specific leads.

Cons

Their search engine is not intuitive, you need to have your search in perfect spelling otherwise you won't get any search result.

JR
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Jessica R.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Fast way to find highly qualified leads

Reviewed 4 years ago

Overall, Apollo is absolutely necessary to achieve our business goals, as we are able to find leads quickly for our sales team prospects.

Pros

What we like most about Apollo.io is the ability to find qualified, cold leads at scale. You are able to filter contact on nearly any type of qualifier, such as title, location, etc. And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.

Cons

There really aren't any cons that come to mind, other than the price is a bit high if you want the unlimited lead option. But the return on investment for these leads is worth it, in my opinion.

SN
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Shwetha N.

Information Services, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool for Sales People

Reviewed 2 years ago

Apollo has helped me a great deal in my outreach activity by providing me accurate data

Pros

The accuracy of the contact details and the number of credits provided

Cons

need to keep applying filters after going back to the list

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Kriti A.

Entertainment, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great tool to manage and generate leads!

Reviewed 3 years ago

On some days, generating business leads is all I have to do. On those days, Apollo makes my work so easy and so much less irritating. I can find the contact details of the people I exactly intend to reach out to as it allows me the ability to search using their names, job titles, regions, and even job positions. The tool is extremely easy to use and has a database for even the smallest companies that you can find nowhere else. I'm sure I'll be using this tool a lot in the future! I have already recommended it to so many around me, and if you are someone who works in the sales or marketing team of your company, you should definitely give this a try.

Pros

Until a few days ago, I was using LinkedIn to search for leads and find their contact details. Ever since LinkedIn has come up with a search limit, it became so difficult for me to find new leads, especially when this is something I have to do on a daily basis on some days. Recently, my senior at work recommended me Apollo and I fell in love with it since day one! It is so easy to navigate through...

Cons

It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time to load and in some cases, it even fails to show verified leads due to which I have to go back to the old method of using LinkedIn to find contact details of those specific leads. This is the only problem I have encountered so far but it does not change my liking towards the tool.

AR
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Verified reviewer

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best lead generation tool

Reviewed 2 years ago

It's been great and I am really not sure if I am ever going to rely on any other tool for lead generation.

Pros

I used it to find leads with work email and it did provide me authentic emails with 95% accuracy.

Cons

After a certain period of time it ran out of database.

AR
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Verified reviewer

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Lead generation done effortlessly

Reviewed a year ago

Apollo is an amazing tool that I use on regular basis to help me with my lead generation. It comes in handy to many marketing and sales folks and plays a big part in running sales campaigns.

Pros

Apollo is my go-to tool for any lead generation request, it helps to ease up my process of finding prospects' email IDs and phone numbers. I can get all the details in a single click. The Email IDs I obtain are more authentic and validated ones compared to other tools.

Cons

The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly.

JG
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John G.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Personalization at scale

Reviewed a year ago

Apollo has helped me to solve personalization at scale, using sequencing, AI, and task management with alerts to ensure I am engaged at the right cadence with the personas important for my campaigns. I am very happy with their lead generation solutions.

Pros

The beta release of AI writing to help quantify the real value proposition is cutting-edge and incredibly useful. The reason I use Apollo is that its email and task sequencing is the heart of a best-in-class lead-generation process. The productivity visualization and manager cockpit view, and call monitoring help me manage the work output and quality of the entire team and take steps to help them meet their outreach responsibilities in a timely manner.

Cons

Apollo does not allow the use of VPN which isn't just annoying but can actually interfere with work if your company requires that you connect.

NJ
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Nacky Jake L.

Marketing and Advertising, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Apollo, a trusted data source

Reviewed a year ago
Pros

Apollo impressed me by being really simple to use and intuitive. The UI was excellent, and it was simple to use. The fact that it had strong analytical skills and made it simple for me to examine and analyze my data was another feature I enjoyed. The Apollo team's customer support was also something I truly appreciated. They attended to my needs with great care and were quite helpful.

Cons

In terms of personalization possibilities, I thought Apollo had a few limitations. It has fewer options than some of the other software options available, which can be a drawback for certain users. Also, the pricing structure is slightly more expensive than other choices, which can be too expensive for some customers.

RG
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Rakesh G.

Staffing and Recruiting, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Apollo is a great lead generation cloud based tool

Reviewed 2 years ago

Very good and I will continue using it.

Pros

I like the ease of adding data from LinkedIn and in the automated campaigns; besides, Apollo has its own database of millions of records, and relevant filters and information about companies is collected so you can decide if the company is suitable. You can get links to social media, which acts as an integrated system. Email templates, automation of emails is easy to understand, and support is mostly prompt.

Cons

UI can still be better, and it looks a little complicated. The colours can be better, but that is not a big issue

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Almir B.

Computer Software, 501-1,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Intuitive and User-Friendly Software

Reviewed a year ago
Pros

The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software, resulting in a seamless workflow. This integration empowers users to effortlessly import and export data, while also providing the ability to track their interactions with prospects. By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and enhances their overall productivity.

Cons

While there is still room for improvement in providing accurate and up-to-date data, including real-time updates on prospects' contact information, company size, and industry, investing in Apollo proves to be a valuable choice for streamlining lead generation efforts and enhancing sales productivity. Despite the need for further enhancements in data accuracy, the overall benefits and features offered by Apollo make it a worthwhile investment for businesses aiming to optimize their lead generation processes and boost sales efficiency.

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Abhishek S.

Market Research, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great alternative for Sales Navigator!

Reviewed a year ago

Overall it's a useful software. Very effective tool for lead generation and one of the best alternatives for Sales Navigator. Data download feature is very useful!

Pros

Best part of this software is that one can easily download the lead search result data into an excel format. It is very useful for lead generation and it also has very handy filter options.

Cons

It is expensive and daily credit limit is also very less.

AD
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Abhra D.

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great product and reasonable price

Reviewed 2 years ago

It is a great experience using this product as it's solving my purpose of lead generation and the cost of this service is also reasonable. So I am very happy using this product.

Pros

This is a user friendly product whose pricing is reasonable and quality of product is great must use if you are sales or marketing professional for lead generation.

Cons

Not any such complaints. I find it a useful tool.

AF
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Alex F.

Commercial Real Estate, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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All fun and games until you get a lawsuit

Reviewed 10 months ago

Great tool for prospecting and finding contacts, however leaves you with a bunch of legal issues if you come across an angry prospect

Pros

Apollo is a great tool for getting contact data for marketing and sales outreach,it offers up to date verified lead info and reporting is great. It is easily integrated with other CRM platforms

Cons

People whose contact info you obtain from Apollo were never asked for consent, however Apollo is not responsible in case your prospect gets angry with you contacting them

SB
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Shresth B.

Computer Software, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Apollo review

Reviewed 2 years ago

I thank the creators of Apollo for creating an easy to use yet effective software. Using a similar competitor has helped me further appreciate what Apollo brings to Sales teams.

Pros

I love the fact that Apollo.io integrates with Sales Navigator and allows you to import prospects into Apollo and your cadences with ease. Apollo is an extremely easy to use platform. Does a fairly good job of fetching mobile numbers (in the Australian market)

Cons

(Not sure if I'm right on this one) but the lack of an integration with a calling software meant our team had to use different systems for emails and calls. Difficult to track how prospects integrate with your emails. Cumbersome to move prospects between different cadences based on their engagement with emails

SS
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Santanu S.

Information Technology and Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent tool for Lead generation , prospecting and boost your sales efforts.

Reviewed 2 years ago

Overall experience with Apollo is phenomenal. Except for a very few reasons, the tool has very less areas to complain about. It is a very powerful tool for any sales /marketing team and can multiply their productivity instantly.

Pros

Apollo is quite a unique and powerful tool for sales and marketing teams equipped with all features for generating, qualifying, prospecting, and also outreach to your audience. The filters are quite good for segmentation. Easy to export and import as well. Also, email outreach makes it a total package.

Cons

The limitation of the number of contacts to be exported at one time shall be increased. Even with a basic plan number of contacts exported at once Is only 25. This could be improved to enhance time management.

BT
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Brandon T.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Alot of ok features, none that are great

Reviewed 4 months ago
Pros

cheap data that is a good base for any campaigns (although the data is not great quality)

Cons

Data quality is an issue and can be expensive to run email campaigns from here

ST
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Steve T.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Apollo has become my secret weapon

Reviewed 2 years ago

Absolutely amazing! At first I was getting frustrated with the software but once I dedicated some time to learn it I was able to unlock it's potential and now it is a seriously vital tool for us. And their support is one of the best I've ever experienced from a company.

Pros

Once I figured out really how to use Apollo it has become the key to setting meetings for my business. I've spent thousands of dollars and literally years trying other methods of lead gen and while other things have worked, nothing has worked quite as well as Apollo. The 2 biggest things I love about Apollo are 1. The search filter capabilities are amazing and they keep adding to it! It is so incredibly powerful I canceled my LinkedIn Sales Nav subscription because Apollo just blew LinkedIn out of the water for me. 2. The email sequencing functions are amazing and really help take a huge chunk of work off of my plate. I HIGHLY recommend Apollo. It is so far beyond better value and I think more capable than any other similar platform.

Cons

The 2 biggest drawbacks for me are the email tracking glitches and the learning curve. I'll explain, Email tracking is very detailed and I love the data they give you but on my account its only 50-70% accurate. If someone is using something like Mac Mail it doesn't track opens or replies so I thought I was getting poor rates until I dug into it further and confirmed with a different platform. HOWEVER,...

ET
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Eric T.

Electrical/Electronic Manufacturing, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for Small Sales Teams

Reviewed 2 years ago

I love this product and would highly recommend it to anyone with a small sales team and limited budget. It gives you what the big data providers like discover.org and zoominfo provide at a very reasonable rate. The tools and features it offers are exactly what a small team can use and build on. I am sure there is a lot more to this product that I am still learning. But in 35+ years of sales back ground, I wish Apollo would have been around years ago.

Pros

Apollo provides a large database of information on companies and their people. You are given external links to other systems like LinkedIN for cross referencing data. You have the ability to segment this data by region, market, number of employees, etc. etc. One you have created a prospect list you can begin working that list through a direct email campaign. I use the sequence to turn cold leads into...

Cons

My only complaint regarding Apollo is not always being able to log directly into the system. Sometimes I have to reset my password to log in, but those steps are easy and happen quickly so not down for long.

AL
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Amy L.

Computer Software, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Nice data plarform

Reviewed a year ago

It has been a nice experience. The platform is easy to use and brings more mobile and email data to our contacts. However, it has been a burden to deal with the duplicated records that are being created

Pros

Easy to set up, user-friendly, low pricing, integration with Salesforce, Outreach and LinkedIn (including Sales Navigator), good support.

Cons

The data provided is not always the most up to date (at least, versus LinkedIn), susceptible to create duplicated records in the CRM, the records don't sync from Salesforce to Apollo