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Apollo Logo

Apollo

Find ideal prospects and convert them into customers.

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(12)

Apollo Pricing

Pricing overview

Value for money rating

4.5

/5

253

Price starts from

49

/user

Per month

Pricing options
Free plan
Subscription
Free trial

Pricing details

Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing

Free: $0/month - always Free
Basic: $49/month
Professional: $99/month

What users say

I love this product and would highly recommend it to anyone with a small sales team and limited budget.
And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best B2B platform for B2B lead generation

Reviewed a year ago

I highly recommend this software, I do really think is the best one in the market

Pros

agility, price, easy of use, Linkedin chrome extension, database size

Cons

It could still improve in revalidating that the contacts are updated, and keep increasing the database of contacts

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy to use, and quality of data is pretty good

Reviewed 3 months ago

We purchased this software when they were running an incredible discount, so I am more than pleased for the price I paid. At full cost, I might be more annoyed with some of the failings (we do get about 10-20% of the leads bounce on our cold sequences, which could be due to bad emails provided or spam blockers).

Pros

The interface is very easy to use. I like that you get info on company's tech stack, as well as which departments are growing. This can make it interesting for building lists of accounts that may be more suited to our offering.

Cons

It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it, and retry the push). It also isn't clear when building lists, which data has come from our CRM versus which data has come from Apollo itself. So sometimes I think I'm getting new data, and it's just giving me the bogus stuff that was already in my Salesforce.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Apollo.io is very efficient and less expensive compared to other tools that I've used so far.

Reviewed 10 months ago

The thing that I absolutely like on this tool is the price. It is cheaper but has many features compared to other tools that I used.

Pros

The features that I like the most on this tool is the accuracy and efficiency. All the prospects that I've made using this tool is correct.

Cons

Sometimes the loading time from searching is taking longer than usual, other than that, I did not encounter any problems yet.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ZenProspect consolidates sales prospecting, engagement, and coaching very well!

Reviewed 5 years ago

- Set meetings with prospects - Productivity gains as I can dial, prospect, email all in one place - Engagement metrics, reports building helps me understand the progress of the sales outbound campaigns to make data-driven decisions

Pros

I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with personalized prospecting at scale. But hopping around between different tools just to get the leads into the Outreach Databases was time-consuming. ZP solves this with their Prospecting tool. There are more leads in their database than you can prospect in this lifetime without violating Google's spam alerts....

Cons

Not much except that their price tag on an annual contract basis can be a bit of a challenge for an internal champion like me to sell into my org.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great value with a lot of features compared to alternatives, but there is a learning curve

Reviewed 8 months ago
Pros

It has great features for email sequences, integrating with HubSpot, managing accounts and contacts, and more. You also have access to a lot of contact information that would cost more elsewhere. It's the best value for your money.

Cons

If contact data is your priority, you many often have trouble finding information for all of the contacts you need, especially when prospecting smaller businesses. Most of it's data comes from LinkedIn as far as I know, so if they aren't there, they won't be in Apollo. This can be frustrating. Additionally, it offers a lot of features and is very customizable, but this can create a steep learning curve and require a significant investment of time to get it set up and integrated the way you need.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool, great price

Reviewed 9 months ago

Very solid tool, I highly recommend. Great value for the money. We've seen a massive return on investment, and have been able to take our prospecting to the next level.

Pros

Very roust database of contacts. Great tool in email sequencing. Makes prospecting very easy. The chrome extension is a lifesaver

Cons

Can be difficult to figure out sequencing initially.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Strategy for Outbound

Reviewed 2 years ago
Pros

It's the best strategy for outbound sales and inbound lead fielding for 2020 and beyond. We used to see companies using 3 data service providers, pushing that data into CRM and then pushing that data out to an email automation tool, a dialer and LinkedIn was sitting on an Island. With Apollo, you get everything in a single pane of glass. In turn, companies can drastically reduce their ongoing technology costs, systems & integration costs, and time to value.

Cons

There isn't much, the team is great so when you need a new feature - they release it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great product and reasonable price

Reviewed 7 months ago

It is a great experience using this product as it's solving my purpose of lead generation and the cost of this service is also reasonable. So I am very happy using this product.

Pros

This is a user friendly product whose pricing is reasonable and quality of product is great must use if you are sales or marketing professional for lead generation.

Cons

Not any such complaints. I find it a useful tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Fast way to find highly qualified leads

Reviewed 2 years ago

Overall, Apollo is absolutely necessary to achieve our business goals, as we are able to find leads quickly for our sales team prospects.

Pros

What we like most about Apollo.io is the ability to find qualified, cold leads at scale. You are able to filter contact on nearly any type of qualifier, such as title, location, etc. And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.

Cons

There really aren't any cons that come to mind, other than the price is a bit high if you want the unlimited lead option. But the return on investment for these leads is worth it, in my opinion.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Solid for the price.

Reviewed a year ago

Excellent. I prospected and closed deals using Apollo. Good salesforce integration.

Pros

I like Apollo. It’s a direct competitor to most Outreach tools and really does a nice job of keeping everything organized and in structured view. I used Apollo to prospect and cold call, and it has an amazing feature to search companies globally within the app and prospect (think ZoomInfo, but integrated). A lot of my coworkers had occasional bugs with it but I really enjoyed using the tool and would totally purchase it again.

Cons

Sometimes it was buggy. Sometimes contact info was not correct. A lot of times I found old prospect info of someone who hadn’t worked at the company for 4+ years.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Lead management: Using Apollo to achieve the most effective leads.

Reviewed 7 months ago

Generates a sizeable lead within the shortest possible time thereby speeding up the marketing processes

Pros

It conveniently generates leads of desired results with high validity and based on choice, eliminating already generated leads if need be.

Cons

Certain targets are not accessible using Apollo which calls for alternative softwares to achieve the desired results hence increasing the cost implications.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software – best value

Reviewed 7 months ago
Pros

Essentially takes LI Sales Nav and makes it more powerful

Cons

Limited on adding people to lists – understand why you do it though

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One software to handle exactly what I needed

Reviewed 7 months ago

We are a new sales team (owner did sales prior) and there was nothing in place for digital outreach. Leads of varying degrees of quality in Salesforce and a freeware subscription to Mail Chimp that sends everything to junk folders. I interviewed 20 companies, from marketing firms to LinkedIn scrapers and they all did a few things but not everything. They were also more expensive and would require at least one other software to work. I started off small 4 months ago and now have a large digital outreach campaign that has resulted in appointments and soon real closed deals. I did this on my own via the free version and then convinced the owners to invest by showing them my results.

Pros

I can find leads, find their info, push to Salesforce, connect in LinkedIn, build campaign and send out email sequence in about 5 minutes.

Cons

I wish that more emails were verified. Most are but not all. I wish that fewer emails got caught up in spam filters.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best software for discovering hidden contacts

Reviewed 9 months ago

It is simple to use and is a useful tool for growing a business. I adore the user interface, which I believe is completely understandable by anyone. The way you represent and filter leads on your dashboard is very useful to me. The information on the leads is of high quality. Apollo displays more detailed information at a glance, making prospect list building easier and more effective for me, and its filters assisted me in locating my exact target audience.

Pros

Apollo is a project and contact management solution that works in the cloud to help users manage their personal and professional schedules by reminding them of appointments and deadlines. It combines personal task management, calendar management, contact management, and project management into a single application

Cons

Nothing to worry about, but I wish the pricing was a little lower, and some of the email addresses aren't legitimate.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the Appropriate Database Software

Reviewed 9 months ago

I using apollo for last 2 years and I find it very much convenient and accurate especially regaring email addresses. I always suggest my friends to use apollo in case of difficulties in getting email addresses of specific contacts or titles..I am loving it. Apollo. It gives us monthly 50 records free of cost which is best part of it. no other software, may be I can trust only apollo. I can say in in one single line - "If Apollo is there, Nothing is impossible".

Pros

Business Email Address is the most essential part to reach out the targeted audience/client. I easily get the email address from appollo. Its very simple and easy to copy email address and also the validity of the email address is shown there how accurate it is.

Cons

DIrect or mobile number of contacts should be there along with email address and should be accurate with simple plan (monthly 50 records which i am using). please do this needful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Economical

Reviewed 7 months ago

Apollo enables me to quickly generate lists that match my ICP. I use those lists to begin lead nurturing activities.

Pros

Apollo gives me access to a lot of contact information.

Cons

The info is not always 100% accurate and up-to-date but that's a common problem with any business intelligence tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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excellent

Reviewed 9 months ago

Apollo has helped me source many great relationships.

Pros

easy to use, great value for money, and super comprehensive.

Cons

very little; thanks for creating a wonderful product!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good for inteligence information gathering on companies.

Reviewed 7 months ago

I am a pharmaceutical company worker. I am responsible of international export/import. Especially when it is import , i find the companies but most of them are very difficult to find respective email addresses. This is when Apollo comes handy. I find the closest person to my goal and directly e-mail them. This is why is use Apollo. Company websites fail to provide accurate email addresses and Apollo fixes this issue.

Pros

Getting related persons' email addresses of the companies we are interested in.

Cons

Actually there is nothing i dont like. I can not use the paid version. Otherwise it would be very informative. Limited version gives me only 5 pages of potential individuals and their email addresses. Also i can not make a search and i know this is not a problem on the paid version. But my company ... i can not persuade them for another expense. Especially when you live in the country of economical crisis every day.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Accurate data made Easy at Unbeatable Prices

Reviewed 7 months ago

When all other platforms were only interested in getting paid, Apollo delivered a seamless integration free of charge, and that earns our trust and our business.

Pros

Apollo integrates seamlessly with LinkedIn and it provides unlimited accurate information with just a click of a mouse for an unbeatable price. It has made our job so much easier!

Cons

There are small percentage of times when email address is not available, but even those are cases where other platforms also don't have the info

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best data results when compared to others

Reviewed 7 months ago

support is excellent. great value.

Pros

the data returned was more accurate and expansive.

Cons

Some categories for small businesses are missing

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best value for money

Reviewed 10 months ago

I use it for lead generation. I found it very effective and easy to use.

Pros

Easy to use, great filters, fast, powerful. I loved the fact that you can insert personalised fields on emails.

Cons

Email formatting could be improved with more options.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Email finder tool

Reviewed 10 months ago

We do market research and Lead generation through Apollo and its really good and accurate email finder which makes our work really really easy.

Pros

User friendly tool. Gives perfect and correct email address. makes our work very easy and very accurate.

Cons

Pricing can be worked on , its little on higher end. Or else free credits could be increased.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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One of the best lead and board management softwares out there

Reviewed 3 months ago
Pros

Accurate data Really boosts your sales and prospecting processes Friendly pricing

Cons

A/B testing and call recording restricted to higher plans

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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great price performance lead gen and email sequencer

Reviewed 9 months ago

very easy onboarding and UX. amazing price / performance . great start

Pros

great dashboard and set of features. super helpful and smooth integration with linkedin and gmail. easy onboarding. great export.

Cons

for some industries / geo emails are 70% correct

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for the price

Reviewed 9 months ago

We love it. Would definitely recommend it for a quick and dirty option!

Pros

It's easy to set up and can give you a fantastic option for generating new leads with very little overhead.

Cons

As many companies who offer the option to acquire contact info; we often get bounces.