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Apollo Logo

Apollo

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Find ideal prospects and convert them into customers.

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Apollo Pricing

Pricing overview

Value for money rating

4.4

/5

343

Price starts from

49

/user

Per month

Pricing options
Free plan
Subscription
Free trial

Pricing details

Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing

Free: $0/month - always Free
Basic: $49/month
Professional: $99/month

What users say

I love this product and would highly recommend it to anyone with a small sales team and limited budget.
And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.

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Reviewers who mentioned pricing said:

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David H.

Internet, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Failed me, in the middle of a critical business trip over multiple days. No helpful support.

Reviewed 8 months ago

Low quality customer support experience. Much degraded from last year. Everything from the support chat interface that asks runs you through a wizard before each itneraction, the slowness of getting an agent, the quickness of closing the thread if after a long waiting period you step out of your desk or you end up working on another tab.Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive business trip which was disappointing and expensive for me.

Pros

Reasonable price and feature set. Used to be much better.

Cons

Many key functionalities don't work as expected. Broken functionality due to low quality QA testing.The chrome extension has a 30% chance of working as intended. Support is too based on copy and paste templates leading to wasted time.

RM
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Rebecca M.

Information Technology and Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy to use, and quality of data is pretty good

Reviewed 2 years ago

We purchased this software when they were running an incredible discount, so I am more than pleased for the price I paid. At full cost, I might be more annoyed with some of the failings (we do get about 10-20% of the leads bounce on our cold sequences, which could be due to bad emails provided or spam blockers).

Pros

The interface is very easy to use. I like that you get info on company's tech stack, as well as which departments are growing. This can make it interesting for building lists of accounts that may be more suited to our offering.

Cons

It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it, and retry the push). It also isn't clear when building lists, which data has come from our CRM versus which data has come from Apollo itself. So sometimes I think I'm getting new data, and it's just giving me the bogus stuff that was already in my Salesforce.

JR
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Jessica R.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Fast way to find highly qualified leads

Reviewed 4 years ago

Overall, Apollo is absolutely necessary to achieve our business goals, as we are able to find leads quickly for our sales team prospects.

Pros

What we like most about Apollo.io is the ability to find qualified, cold leads at scale. You are able to filter contact on nearly any type of qualifier, such as title, location, etc. And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.

Cons

There really aren't any cons that come to mind, other than the price is a bit high if you want the unlimited lead option. But the return on investment for these leads is worth it, in my opinion.

JG
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John G.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Personalization at scale

Reviewed a year ago

Apollo has helped me to solve personalization at scale, using sequencing, AI, and task management with alerts to ensure I am engaged at the right cadence with the personas important for my campaigns. I am very happy with their lead generation solutions.

Pros

The beta release of AI writing to help quantify the real value proposition is cutting-edge and incredibly useful. The reason I use Apollo is that its email and task sequencing is the heart of a best-in-class lead-generation process. The productivity visualization and manager cockpit view, and call monitoring help me manage the work output and quality of the entire team and take steps to help them meet their outreach responsibilities in a timely manner.

Cons

Apollo does not allow the use of VPN which isn't just annoying but can actually interfere with work if your company requires that you connect.

NJ
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Nacky Jake L.

Marketing and Advertising, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Apollo, a trusted data source

Reviewed a year ago
Pros

Apollo impressed me by being really simple to use and intuitive. The UI was excellent, and it was simple to use. The fact that it had strong analytical skills and made it simple for me to examine and analyze my data was another feature I enjoyed. The Apollo team's customer support was also something I truly appreciated. They attended to my needs with great care and were quite helpful.

Cons

In terms of personalization possibilities, I thought Apollo had a few limitations. It has fewer options than some of the other software options available, which can be a drawback for certain users. Also, the pricing structure is slightly more expensive than other choices, which can be too expensive for some customers.

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Abhishek S.

Market Research, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great alternative for Sales Navigator!

Reviewed a year ago

Overall it's a useful software. Very effective tool for lead generation and one of the best alternatives for Sales Navigator. Data download feature is very useful!

Pros

Best part of this software is that one can easily download the lead search result data into an excel format. It is very useful for lead generation and it also has very handy filter options.

Cons

It is expensive and daily credit limit is also very less.

AD
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Abhra D.

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great product and reasonable price

Reviewed 2 years ago

It is a great experience using this product as it's solving my purpose of lead generation and the cost of this service is also reasonable. So I am very happy using this product.

Pros

This is a user friendly product whose pricing is reasonable and quality of product is great must use if you are sales or marketing professional for lead generation.

Cons

Not any such complaints. I find it a useful tool.

JH
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Jason H.

Events Services, 201-500 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software – best value

Reviewed 2 years ago
Pros

Essentially takes LI Sales Nav and makes it more powerful

Cons

Limited on adding people to lists – understand why you do it though

BT
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Brandon T.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Alot of ok features, none that are great

Reviewed 4 months ago
Pros

cheap data that is a good base for any campaigns (although the data is not great quality)

Cons

Data quality is an issue and can be expensive to run email campaigns from here

ST
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Steve T.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Apollo has become my secret weapon

Reviewed 2 years ago

Absolutely amazing! At first I was getting frustrated with the software but once I dedicated some time to learn it I was able to unlock it's potential and now it is a seriously vital tool for us. And their support is one of the best I've ever experienced from a company.

Pros

Once I figured out really how to use Apollo it has become the key to setting meetings for my business. I've spent thousands of dollars and literally years trying other methods of lead gen and while other things have worked, nothing has worked quite as well as Apollo. The 2 biggest things I love about Apollo are 1. The search filter capabilities are amazing and they keep adding to it! It is so incredibly powerful I canceled my LinkedIn Sales Nav subscription because Apollo just blew LinkedIn out of the water for me. 2. The email sequencing functions are amazing and really help take a huge chunk of work off of my plate. I HIGHLY recommend Apollo. It is so far beyond better value and I think more capable than any other similar platform.

Cons

The 2 biggest drawbacks for me are the email tracking glitches and the learning curve. I'll explain, Email tracking is very detailed and I love the data they give you but on my account its only 50-70% accurate. If someone is using something like Mac Mail it doesn't track opens or replies so I thought I was getting poor rates until I dug into it further and confirmed with a different platform. HOWEVER,...

AL
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Amy L.

Computer Software, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Nice data plarform

Reviewed a year ago

It has been a nice experience. The platform is easy to use and brings more mobile and email data to our contacts. However, it has been a burden to deal with the duplicated records that are being created

Pros

Easy to set up, user-friendly, low pricing, integration with Salesforce, Outreach and LinkedIn (including Sales Navigator), good support.

Cons

The data provided is not always the most up to date (at least, versus LinkedIn), susceptible to create duplicated records in the CRM, the records don't sync from Salesforce to Apollo

MY
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Mohammed Y.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good Product for Lead Generation

Reviewed a year ago

Good Product for good price

Pros

Easy to UseLarge DatabaseVery inexpensivesurprisingly i'm finding Lot of direct phone numbers these days

Cons

20% to 30% of the contacts are outdated.

AS
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Ankurman S.

Computer Software, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ZenProspect consolidates sales prospecting, engagement, and coaching very well!

Reviewed 6 years ago

- Set meetings with prospects - Productivity gains as I can dial, prospect, email all in one place - Engagement metrics, reports building helps me understand the progress of the sales outbound campaigns to make data-driven decisions

Pros

I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with personalized prospecting at scale. But hopping around between different tools just to get the leads into the Outreach Databases was time-consuming. ZP solves this with their Prospecting tool. There are more leads in their database than you can prospect in this lifetime without violating Google's spam alerts....

Cons

Not much except that their price tag on an annual contract basis can be a bit of a challenge for an internal champion like me to sell into my org.

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great value with a lot of features compared to alternatives, but there is a learning curve

Reviewed 2 years ago
Pros

It has great features for email sequences, integrating with HubSpot, managing accounts and contacts, and more. You also have access to a lot of contact information that would cost more elsewhere. It's the best value for your money.

Cons

If contact data is your priority, you many often have trouble finding information for all of the contacts you need, especially when prospecting smaller businesses. Most of it's data comes from LinkedIn as far as I know, so if they aren't there, they won't be in Apollo. This can be frustrating. Additionally, it offers a lot of features and is very customizable, but this can create a steep learning curve and require a significant investment of time to get it set up and integrated the way you need.

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José Raúl P.

Real Estate, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best B2B platform for B2B lead generation

Reviewed 3 years ago

I highly recommend this software, I do really think is the best one in the market

Pros

agility, price, easy of use, Linkedin chrome extension, database size

Cons

It could still improve in revalidating that the contacts are updated, and keep increasing the database of contacts

BG
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Barbara G.

Legal Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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User Friendly

Reviewed 8 months ago

Over very positive experience, great product for the cost, data enrichment is a great option.

Pros

Easy to use, great integration with LinkedIn, convenient Chrome extension and it includes a dialer which is great!

Cons

Setting up sequences is a bit cumbersome and it would be great if the dialer offered power dialing.

JN
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Jeff N.

Staffing and Recruiting, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool, great price

Reviewed 2 years ago

Very solid tool, I highly recommend. Great value for the money. We've seen a massive return on investment, and have been able to take our prospecting to the next level.

Pros

Very roust database of contacts. Great tool in email sequencing. Makes prospecting very easy. The chrome extension is a lifesaver

Cons

Can be difficult to figure out sequencing initially.

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Joe F.

Information Technology and Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Strategy for Outbound

Reviewed 4 years ago
Pros

It's the best strategy for outbound sales and inbound lead fielding for 2020 and beyond. We used to see companies using 3 data service providers, pushing that data into CRM and then pushing that data out to an email automation tool, a dialer and LinkedIn was sitting on an Island. With Apollo, you get everything in a single pane of glass. In turn, companies can drastically reduce their ongoing technology costs, systems & integration costs, and time to value.

Cons

There isn't much, the team is great so when you need a new feature - they release it.

AR
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Verified reviewer

Financial Services, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Solid for the price.

Reviewed 3 years ago

Excellent. I prospected and closed deals using Apollo. Good salesforce integration.

Pros

I like Apollo. It’s a direct competitor to most Outreach tools and really does a nice job of keeping everything organized and in structured view. I used Apollo to prospect and cold call, and it has an amazing feature to search companies globally within the app and prospect (think ZoomInfo, but integrated). A lot of my coworkers had occasional bugs with it but I really enjoyed using the tool and would totally purchase it again.

Cons

Sometimes it was buggy. Sometimes contact info was not correct. A lot of times I found old prospect info of someone who hadn’t worked at the company for 4+ years.

UE
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Utser E.

Education Management, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Lead management: Using Apollo to achieve the most effective leads.

Reviewed 2 years ago

Generates a sizeable lead within the shortest possible time thereby speeding up the marketing processes

Pros

It conveniently generates leads of desired results with high validity and based on choice, eliminating already generated leads if need be.

Cons

Certain targets are not accessible using Apollo which calls for alternative softwares to achieve the desired results hence increasing the cost implications.

EL
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Eric L.

Banking, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One software to handle exactly what I needed

Reviewed 2 years ago

We are a new sales team (owner did sales prior) and there was nothing in place for digital outreach. Leads of varying degrees of quality in Salesforce and a freeware subscription to Mail Chimp that sends everything to junk folders. I interviewed 20 companies, from marketing firms to LinkedIn scrapers and they all did a few things but not everything. They were also more expensive and would require at least one other software to work. I started off small 4 months ago and now have a large digital outreach campaign that has resulted in appointments and soon real closed deals. I did this on my own via the free version and then convinced the owners to invest by showing them my results.

Pros

I can find leads, find their info, push to Salesforce, connect in LinkedIn, build campaign and send out email sequence in about 5 minutes.

Cons

I wish that more emails were verified. Most are but not all. I wish that fewer emails got caught up in spam filters.

AR
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Verified reviewer

Staffing and Recruiting, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Apollo

Reviewed a year ago

Overall Apollo is a good lead platform for the cost.

Pros

We have used other platforms, common ones on the market, and Apollos' results were just as good, if not better, and at a lower cost.

Cons

The user interface and organization could use a little work. Also, it's hard to track which clients we've pull on lists to import into other platforms.

AR
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Verified reviewer

Computer Software, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Diverse functionality and user friendly interface

Reviewed 2 months ago
Pros

The best about this software is numerous features and services which a user can access under a single platform, one can manage and engage with their leads as well as connect with them with ease. They have an excellent database , and best best thing about it is that it also get updated. While its usage is very smooth and convenient you need not be a pro or a techsaavy for using it, it can be easily used with someone with basic knowledge of this kind of software.

Cons

They should focus on their user mobile application to give users with more functionality so that they can have control over it remotely or during holidays, it seems expensive for organizations like startups or sme's, there are several other alternatives now available at comparatively lesser prices.

AP
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Ajit P.

Information Technology and Services, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the Appropriate Database Software

Reviewed 2 years ago

I using apollo for last 2 years and I find it very much convenient and accurate especially regaring email addresses. I always suggest my friends to use apollo in case of difficulties in getting email addresses of specific contacts or titles..I am loving it. Apollo. It gives us monthly 50 records free of cost which is best part of it. no other software, may be I can trust only apollo. I can say in in one single line - "If Apollo is there, Nothing is impossible".

Pros

Business Email Address is the most essential part to reach out the targeted audience/client. I easily get the email address from appollo. Its very simple and easy to copy email address and also the validity of the email address is shown there how accurate it is.

Cons

DIrect or mobile number of contacts should be there along with email address and should be accurate with simple plan (monthly 50 records which i am using). please do this needful.

CH
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Clair H.

Information Technology and Services, 1,001-5,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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A fraud: Apollo is not like what they advertised themselves

Reviewed 2 years ago

Terrible! Never experience any aftersales service this bad!

Pros

Quite easy to use, and seems to have a cost advantage compared to other software, but that's just their advertisement, not what they really offer customers!

Cons

On all of Apollo's pricing pages, they advertise that when you purchase the software (any plan except Free package), you will receive unlimited email credit/month for lead generation. Only after you pay, in your account will show the notice that your plan only has 10.000 credits/month. Contact their helpdesk and they will say that due to Apollo's policy, which is stated in their Terms and Conditions, each account can only have 10.000 credits per month. Be careful when purchasing Apollo, because they feel no shame when cheating their customers, and even said that because this is their policy, they won't solve the issue and do not allow a refund. Don't even have the willingness to contact the customers themselves to give a proper apology and explanation!