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HubSpot CRM Logo
HubSpot CRM
4.5
(4K)

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Everything you need to sell in one integrated suite

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(250)

HubSpot CRM Features

Features Summary

Functionality

4.4

/5

4K

Total features

81

12 categories

HubSpot CRM features

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Appointment Management
Appointment Scheduling
CRM

Common features of Construction CRM software

ACH Payment Processing
API
Activity Dashboard
Activity Tracking
Bid Management
Buyer Management
Calendar Management
Calendar/Reminder System

Price starts from

0

Other

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

4K

Price starts from

0

visit website

Total Features

81

Unique features

  • Template Management

  • Client Management

  • Task Management

  • Document Storage

Functionality

4.7

/5

533

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

51

Features in Common

8

Unique features

  • Training Management

  • File Transfer

  • Chat Transcript

  • Statistical Analysis

Functionality

4.6

/5

664

Price starts from

Free

learn more

Total Features

10

Features in Common

9

Unique features

  • Shared Contacts

Common HubSpot CRM comparisons

Reviewers who mentioned features said:

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Tanner S.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Worth the price if you need it all

Reviewed a year ago

It has been good, it was a smooth transition from Keap.

Pros

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Cons

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

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Julie C.

Sporting Goods, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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System with lots of features that one cannot use unless you pay for them

Reviewed 11 days ago

Overall experience is disappointing and time consuming and I can't switch because it's a 1 year commitment.

Pros

I like that the email marketing is connected to the CRM.

Cons

The time it took to onboard and the support is over chat/email and sometimes they do not reply on time. It's more frustrating when you are onboarding and every step has issues for some reason when I was trying to import the csv file format into the HubSpot. Also, Had the hardest time completing the mass email marketing

LF
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Louisa F.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing CRM

Reviewed 3 months ago

Our experience with Hubspot thus far has been overwhelmingly positive.

Pros

I have a strong affinity for HubSpot CRM. Two years ago, I advocated for our company's transition to HubSpot, and I have no regrets. Our committed Customer Success Manager is consistently accessible, and the Support team is both responsive and helpful. While the platform boasts an array of features, which can sometimes feel overwhelming when searching for specific details amid the abundance of options, the HubSpot team is consistently efficient in providing the necessary clarification. This contrasts with our experience with previous solutions, where obtaining help and support was not as easy and straighforward.

Cons

The only qualms I have with HubSpot CRM revolve around some small improvements that I would appreciate seeing implemented. Specifically, it would be great to have the option to select multiple contacts simultaneously using the shift key, rather than having to choose them one by one. This small enhancement would streamline our workflow and contribute to an even more user-friendly experience. Overall, though, my experience with HubSpot CRM has been overwhelmingly positive.

ZK
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Zain K.

Logistics and Supply Chain, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great compared

Reviewed 2 months ago

Most importantly, I need to say their courses are great. I accumulate a lot of data from their insight base—gratitude for your diligent effort.

Pros

Incredible contrasted with choices like Salesforce. Substantially more instinctive UI. The sales rep had the option to really address questions. Be that as it may, the most noteworthy part was the execution, which gave me admittance to someone hugely capable, who genuinely had quite a bit of knowledge about Hubspot and truly made us ready with it really. We presently depend on it for loads.

Cons

Following a half year, we accept it is a very basic device to utilize, taking into account its size and primary intricacy. As an extra to the local area-based help, a second-level ticket-based staff backing would have been gladly received. (This is accessible for the paid plans.) This takes away one star from a generally five-star rating

TH
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Tommy H.

Real Estate, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Intuitive and powerful

Reviewed 2 months ago

Been using multiple modules within Hubspot for years. From opportunity management, to marketing emails, to workflow automations, to contact management. It's all been super easy to learn, implement, and use.

Pros

Things just work seamlessly and it's intuitive to learn and use. Having used Salesforce and a few other CRMs, Hubspot is soooo much easier and delightful to use.

Cons

They really give you a good teaser for features in higher tiers, and then you gotta upgrade to access those feature's full potential. Hard to blame them though.

FB
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François B.

Retail, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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The best CRM

Reviewed a month ago
Pros

- Easy to use for the all team - Lot of connectors (Aircall for example) - We can add extensions to the UI

Cons

- API rate limit - Some reportings and dashboard limits (date range for exemple) - Custom objects limits

KL
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Kam Ling F.

Staffing and Recruiting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Not optimi

Reviewed a month ago
Pros

I like how connected its integration feature is, and how easy it is to customize the fields.

Cons

The Sequence feature is not optimized for sending out sequences, such as doing email warmups, checking email validity and setting gaps in time in between emails sent. It currently allow sending up to 500 emails per day and it just send out 5-10 emails per minute which will damage the open rates.

DP
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Donald P.

Real Estate, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good marketing CRM

Reviewed a month ago
Pros

Email campaigns make this CRM good for marketing companies.

Cons

Not specific to my real estate industry.

AR
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Verified reviewer

Retail, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Most nimble CRM platform on the market

Reviewed 5 years ago

- Has standardized our data collection process - Has allowed us to build a far more robust database - Has helped us automate low-value activities

Pros

- Easy to get up and running, i.e. implementation is not a painful process - Less expensive than competitors - SO SO MANY amazing native integrations - Clean layout - Good mobile functionality - Easiest to learn from a user and admin perspective

Cons

- Don't enjoy the "Hubspot fields that cannot be changed" i.e. customization is limited - Workflows can be wonky and don't always work right - Support is based on the person, though most of them are fairly knowledgeable

MS
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Missy S.

Computer Software, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Free CRM or full stack implementation - excellent value!

Reviewed 4 years ago

I recommend to anyone who makes the investment: spend a week to LEARN the product using the HubSpot certifications (video tutorials, etc. - use the resources to know WHAT you now have in your toolbox!). Then, PLAN and SCOPE your on-boarding project together, as a team. Don't try to do everything at once, or even in concert over various departments. What one area of your business needs WILL affect the others.

Pros

Intuitive, easy to use, great support, fantastic on-boarding staff, excellent knowledge base. Large marketplace of ancillary providers, but if you have any level of reading comprehension, you can follow KB and/or support instructions provided and do-it-yourself.

Cons

A few missing features, but HubSpot has a robust community for those kinds of requests. Honestly, I love the software so much that I cannot even think of anything very serious as a con. Example: cannot personalize the URL for quotes in the Sales Module. Service Module is fairly new and could use some maturation of features.

SH
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Shawn H.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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HubSpot Over Everything Else

Reviewed 4 years ago

Once you get to know your way around the CRM with all the functionality it's really easy to use. Take time to get training on all of the functionality and HubSpot does a good job with their training staff.

Pros

It's easy to keep track of everything in the sales pipeline like the last conversations you or another rep has had with a prospect or client, how many times you've followed up and to determine what work still needs to be done.

Cons

It very rarely can be glitchy but when it is, it can be annoying. There are a lot of duplicate contacts that are in the CRM that confuses things a bit but they get cleared out then you'll have another batch to take care of.

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Brandon S.

Biotechnology, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Intuitive and User-Friendly Without Being Overwhelming

Reviewed 4 years ago

I was a critic of HubSpot before I was a strong supporter. It takes some time to understand the platform before you can fully see the possibilities. If starting a company from scratch, I would definitely put HubSpot CRM on the short list.

Pros

HubSpot focuses on simplicity and usability rather and competing for the most features or customization. The primary requirement of our CRM implementation project was ease-of-use and HubSpot has not dissapointed. And while there are limitations compared to other platforms, the feature set is growing all the time and we don't have to rely on third party integrators or developers. It is also easy to scale up quickly.

Cons

HubSpot has a strong culture and jargon. To truly understand the platform, you will need to learn to think like the HubSpot community which can use different terms and methodologies. The platform also seems to be biased mostly towards B2B service companies, however you can make it work for just about any type of organization. Also keep in mind that while the CRM starts as "free," the cost increases quickly as you leverage the other HubSpot "hubs."

TS
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Tyler S.

Automotive, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Best Free CRM

Reviewed 4 years ago

Overall it gets the job done and not too bad. I'd love to have all our email campaigns in the same ecosphere with HubSpot, but we do it for free on MailChimp and get more features. The organization of the Contacts, Companies, and Deals is great, you can even add a service ticket which is awesome. We tried the paid version for the sales for a while and liked the automation, just don't think we're using all the features to justify using it, currently went back to free and working just fine. We are using the deals section as a sales pipeline with a built-in project pipeline to track our jobs wich works okay, for now, just a workaround till we find a better process. If Google purchases Salesforce though, we would be looking into that very seriously.

Pros

Free. Great tools that connect with your website, seeing data on what's being viewed. Deals pipeline. Forms that connect to your website. Connects Contacts, Companies, and Deals amazingly.

Cons

Once you get into the paid version, it's spendy, especially if you don't use all the features. The products section isn't really feature-rich doesn't work the best with Google, including drive. Gmail add on isn't good. The free forms don't give you the option to center your form on your website, so it's off-centered and has the HubSpot badge on it.

PM
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Patrick M.

Hospital & Health Care, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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What's Not to Like!

Reviewed 4 years ago

I was able to incorporate using the application for hr/hiring practices, clinical long term tracking of patient success, business development, and revenue development.

Pros

Hubspot is an incredible product which incorporates every aspect of sales and marketing and has so many integrations, that your success is unlimited. The CRM is fully customizable, the email marketing application has endless templates, you can import your entire website, do paid media and track all your campaigns and track all of your social media efforts as well. Don't even get me started on the reporting capabilities because they are endless. I want to see all contacts who have opened five web pages, completed a lead form, within the last three months, boom done. Segmentation, lists, snippets, automation, sequences for any process. Can you tell I'm a big fan!

Cons

The biggest problem you will have is getting your team to understand the full depth and functionality of the application. I wish I had more by in from the entire team, which is not the applications fault.

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Kristi A.

Hospital & Health Care, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Top-quality CRM with excellent features, just make sure everyone is on board

Reviewed 3 years ago

Overall, HubSpot has been an INCREDIBLY positive experience for us. I won't lie and say there haven't been frustrations, but there are always going to be frustrations with switching software or implementing new processes. Ultimately, HubSpot has helped us bring our processes forward in a wonderful way, and their support is truly, truly superior to any other product support I have ever received.

Pros

To HubSpot's credit, their CRM functions really quickly and its basic features have a very short learning curve -- we onboarded our sales teams in multiple parts, with inside first followed several months later by outside reps. The main CRM we used before HubSpot was Microsoft Dynamics, and we are still significantly based there, but I attribute the positive reception of a new (and dramatic) software shift to HubSpot's ease of use and quick accessibility of prospect information.

Cons

We've run into a similar problem several times due to our industry being so niche (and therefore, the information we collect tends to be highly customized). We have needed to organize and implement quite a few custom fields, which GENERALLY HubSpot's CRM is very good about -- however, there are some significantly important fields that cannot be changed at all, even by HubSpot. We also have had some issues with company associations -- if your prospects work in an industry in which one company can have multiple locations (and the distinction matters), HubSpot's CRM does not lend itself well to that at all.

DV
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Dan V.

Hospitality, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Hubspot is "The Hub"

Reviewed 2 years ago

We've made amazing sense of our mountains of data collected over the years, and Hubspot's great user interface has made it so much easier.

Pros

I'm usually very leery about unified platforms, but Hubspot manages to make everything come together in a "hub". Email, social, customer management, you name it. Make sense of your data!

Cons

Sometimes the procedures for things we were used to in other platforms are a little more involved. For example when we used a competing package for email list management and promotions, it was a trivial matter to re-send to people who did not read the initial email after a certain time. This feature exists in Hubspot but there's extra steps

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Maurice H.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Hubspot CRM offers the most complete free Customer software for startups and professionals!

Reviewed a year ago

After you get used to the workflow of Hubspot, it is a breeze to use. Contacting new clients and adding them to Hubspot in no time becomes second nature. I also have Hubspot open during a Zoom call. I add some notes that I want to discuss, and report the full call just after we closed the call.I can then directly send an email with all the details to the other party.

Pros

The ease of use and many features that Hubspot CRM offers. Especially considering it is free software!I have tried out a few paid variants online, but I still fallback to Hubspot.That is saying something!

Cons

This might sound weird, but sometimes the options are just to many. In my opinion, a solid and simple workflow helps with productivity. With Hubspot, you often have too many options for your needs. Not a huge problem, but I noticed that a few of my clients (including me in the beginning) where overwhelmed with all the features it offers.

KC
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Kylee C.

Leisure, Travel & Tourism, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Seamless Integration for Boosting Sales and Marketing Synergy

Reviewed 6 months ago

HubSpot CRM has been a game-changer for our business, revolutionizing the way we approach sales and marketing. One of the standout features that has truly impressed us is its remarkable ability to seamlessly integrate our sales and marketing functions, creating an unparalleled level of synergy that has significantly enhanced our operations. Gone are the days of siloed efforts; now, every step of the customer journey is a cohesive experience. The centralized dashboard provides a comprehensive view of our leads, prospects, and customers, allowing both teams to collaborate efficiently and tailor their strategies based on real-time insights.

Pros

What sets HubSpot CRM apart is its intuitive automation capabilities. The seamless integration of marketing automation tools ensures that leads generated by our marketing efforts flow seamlessly into our sales pipeline. This has not only streamlined our lead nurturing process but has also led to a significant reduction in manual handoffs and a boost in overall conversion rates.

Cons

I think the hardest part about HubSpot was the setup process. While it takes much effort to get set up with Hubspot CRM, we found it was more than worth it and the support team was able to help us with our most difficult integrations.

JS
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Javier S.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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HubSpot CRM its Free, Easy to Use and that makes it Extremely Useful

Reviewed 5 years ago

I've used several instances of HubSpot CRM in jobs at different corporations as well as help set the CRM to a few clients in the past. The fact that it is Free and extremely easy to use has motivated me to recommend it to many friends, from the smallest individual contractors and freelancers to actually large companies.

Pros

My favorite aspect of HubSpot CRM is the ability to track all activities and link it to other documents. This aspect combined with how quick and easy is to set a reminder for a follow-up call or email, helps me guarantee success with prospects and customers. The second best aspect, in my opinion, it’s the integration with the HubSpot marketing platform, since I can easily see the workflows that a potential...

Cons

Only two specific points comes to my mind. The CRM lacks the ability to add multiple email addresses to a single contact record. Sometimes I start a conversation with a contact through a work email, but then sends some information through a secondary email address. Even though it is something small, I think it limits my capacity to contact. And also the ability to merge companies would also be of great help, since HubSpot CRM does not have any tool to join the information of the contacts of different organizations.

LC
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Laci C.

Internet, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An Overly Honest Review

Reviewed 4 years ago

Overall, Hubspot is an incredible software with more to offer than I originally thought possible in one system. While there's a lot of room for improvement, they make weekly updates to software. It's continually growing and getting better and it was already very impressive. I have become the cheerleader in my company for Hubspot and if they were a football team, they'd be the team that consistently beats their more talented rivals but doesn't always score against the easy wins. It's frustrating but knowing their talent and that they're truly better than that, you realize that they'll figure it out sooner or later. Go team, go!

Pros

I like the overall ease of use within Hubspot. Tasks like building a landing page or setting up an automation workflow are not longer complicated pieces of code. They're truly user friendly to build, change, and report on. There are so many resources to help you if you do get stuck on anything. Between the blogs, learning academy, ask the community, and actual support... you can find the answer to any question. Sometimes the answer is simply that it cannot be done and then you're prompted to leave your idea in the community to vote on. This feature is another one that I appreciate a lot as we've been told that the communities top voted ideas are the ones the engineers work to bring to light first. If this is true or not is unknown by me, but I do greatly like the idea.

Cons

Hubspot is a wonderful software however, the worst headache a user will have is Hubspot missing many key and often basic features regardless of the level you purchase. They simply don't exist. A couple examples, you cannot schedule reoccurring tasks. This means if you have daily Tasks that you want to add to your Task Queues (another absolute favorite feature) you will have to manually add each daily...

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Franki C.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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HubSpot is simple to use, great features and great support. I can not image using another solution

Reviewed 10 months ago
Pros

HubSpot is absolutely amazing! I can't stress enough how simple it is to use. The user interface is intuitive and navigating through the platform is a breeze. From setting up my account to utilizing all the features, HubSpot makes everything so straightforward.Speaking of features, HubSpot has an incredible range of tools that cover every aspect of my business needs. I can manage contacts, generate...

Cons

I cannot think of any, to be honest.

JD
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Jonas D.

Computer Software, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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User friendly and comprehensive CRM

Reviewed 3 months ago
Pros

HubSpot stands out as a user-friendly and budget-friendly solution that covers the customer journey effectively. With a diverse range of functionalities and integration options, it provides a comprehensive platform without the need for a substantial technical team. HubSpot is an attractive choice for businesses aiming for accessibility, affordability, and a holistic approach to managing the customer lifecycle.

Cons

While HubSpot may not boast the same level of flexibility as certain competitors, it offers substantial functionality that can be harnessed effectively with some workarounds.

HS
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Harry S.

Civil Engineering, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Surely it can do that?

Reviewed 2 years ago
Pros

This review relates solely to Hubspot's Sales module, and not the Marketing package. Our small business utilises Hubspot for lead management and conversion tracking - I can't speak to Hubspot's other functionalities in the marketing field. Hubspot's Sales free and growth bundles are great value; offering start-up businesses with the basic tools required for recording correspondence with leads and tracking conversions. However...

Cons

As your business grows you naturally seek out greater efficiencies achieved through CRM automation services (e.g. automated follow-up emails to stay front of mind with prospects) - it's at this point you upgrade to the costly Professional package because the business case stacks up, right? This is where Hubspot falls over. Everything (I cannot iterate this enough, literally everything) you would...

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Jonathan G.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best For Scaling Small Business RevOps

Reviewed 12 days ago

We are excited to keep trying new features on HubSpot that continue to augment our marketing and sales processes. Our team is gearing up this first quarter to implement there new AI integration into our business processes, excited for the year ahead!

Pros

There are so many features that have been added on throughout the last few years, and we think AI is going to augment that. The most important process is moving leads down the pipeline for us with different automations, and assigning different team members self-qualified leads that can book calls through the HubSpot calendar. Apart from automations we are also very happy with how the Hubspot chat features connects to other social networks, critical for connecting leads to sales and customers to support.

Cons

Lead capture feature isn't as flexible as other form competitors like TypeForm, it would be nice to have a component that didn't initially overwhelm visitors with the input fields.

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Django B.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sales & CRM Systeme

Reviewed 13 days ago
Pros

In HubSpot schätze ich besonders das Segment, in dem ich alle meine Deals auf einen Blick sehen kann. Beeindruckend ist, dass ich dort genau verfolgen kann, wie lange ich nicht mehr an einem Deal gearbeitet habe und ob ich bereits Next Steps für den Deal mit oder ohne den Kunden geplant habe. Das ermöglicht es meinem Manager, einen besseren Einblick in meine Pipeline zu bekommen, und gibt mir gleichzeitig die Möglichkeit, mich nicht ständig erklären zu müssen, was ich den ganzen Tag über mache. Darüber hinaus ist die Pflege der Accounts äußerst einfach und ich kann schnell eine Cadence aufsetzen und an meine potenziellen Kunden senden.

Cons

Anfangs hatte ich einige Bedenken bezüglich HubSpot, besonders da ich von Salesforce zu HubSpot gewechselt bin. Ich war der Meinung, dass HubSpot anfangs nicht so leistungsfähig sein könnte wie Salesforce. Jedoch habe ich mich geirrt. Für unsere Organisation erfüllt HubSpot vollkommen unsere Anforderungen und steht im Verhältnis zu den Kosten.

Showing original review in German. See translation