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HubSpot CRM Logo
HubSpot CRM
4.5
(3.5K)

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Everything you need to sell in one integrated suite

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(184)

HubSpot CRM Features

Features Summary

Functionality

4.3

/5

3.5K

Total features

95

11 categories

HubSpot CRM features

API
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Tracking
Alerts/Notifications
Appointment Management
Appointment Scheduling

Common features of Financial CRM software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
CRM
Calendar Management
Calendar Sync

Price starts from

0

Other

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

3.5K

Price starts from

0

visit website

Total Features

95

Unique features

  • Request Escalation

  • Campaign Analytics

  • Template Management

  • Referral Tracking

Functionality

4.7

/5

515

Price starts from

ic-pricetag

No pricing info

visit website

Total Features

47

Features in Common

8

Unique features

  • Meeting Management

  • Code-free Development

  • Competitive Analysis

  • Data Management

Functionality

4.6

/5

598

Price starts from

Free

learn more

Total Features

10

Features in Common

9

Unique features

  • Shared Contacts

Common HubSpot CRM comparisons

Reviewers who mentioned features said:

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Kiran S.

Verified reviewer

Hospital & Health Care, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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HubSpot CRM - Must have software to track prospects.

Reviewed 2 months ago

HubSpot CRM gets the job done. The assistance is the most enjoyable part. I was hopelessly clueless for most of the time when I started using this tool. The support team were incredibly patient with my simple query and provided me with valuable information.

Pros

1. Automation of tasks 2. Exceptional Support for Data Integration 3. Data Tracking

Cons

1. Tracking gets complex when multiple people are on the chain. 2. Price is on the higher end of the spectrum. 3. Notifications complexity.

HF
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Hampus F.

Information Technology and Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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A great CRM tool that however demands quite a lot from the users

Reviewed a month ago

It's surely a great tool, but then you need time to get totally into it in order to get the maximum value out of it.

Pros

HubSpot CRM is a complete tool, with a features and functionalities you could ever need. The integrations with other tools is also great, and it can surely cover all needs for big and small companies.

Cons

We experienced it as a big threshold to get up to efficiency with the tool. I understand that when up and running as it should, it's hard to compete with, but we never came that far. It's a combination of the massive amounts of features, tools and integrations, together with a somewhat not totally intuitive UI, that creates an inertia of getting into the tool.

JG
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Jason G.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Absolutely fantastic crm. Top of the shelf.

Reviewed 2 months ago

Phenomenal crm for 99% of businesses and SME’s. Really easy to integrate into your business and helps you do more than you thought possible.

Pros

Easy to use. Easy to train people on. Continuous updates from developers and very good customer and support service.

Cons

There’s not much to dislike. If I had to pick something it would be the pricing maybe.

AR
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Anonymous Reviewer

Verified reviewer

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good one to start with

Reviewed a month ago

I really enjoy working with it - inside the company and with additional instances with freelancers. Especially, it's great to have a free version to get start with it without any strings attached. I worked with it for around 4 years before switching to a pro version

Pros

It's super easy to use. I encourage beginners in CRM world to start with this thing - the free version is a good point of start. No brainer regarding how to use it. Amazing Hubspot academy with trainings for the beginners. Nothing much to add - start with the free version

Cons

In a free version I am missing the reporting. It's kind of expensive in compare to competitors if you want to add a few more features.

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Nicole V.

Verified reviewer

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Le meilleur CRM gratuit

Reviewed a month ago

Expérience globale plus que positive.

Pros

Le CRM est complet et il est gratuit. Il permet la gestion d'un SAV par ticket et un suivi simple de ces derniers.

Cons

Si on veut intégrer plus de fonctionnalités comme le marketing, les réseaux sociaux, la gestion de formulaires et le suivi des ventes. Il faut passer à la caisse et la facture peut être salée avec Hubspot.

Showing original review in French. See translation

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Ali B.

Verified reviewer

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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We use Hubspot for all of our clients!

Reviewed a month ago
Pros

The best part about Hubspot's CRM is that it is cost effective. You can accomplish a lot on a free plan. We set up all of our marketing clients with a Hubspot account so they can better understand and track their leads.

Cons

I love that you can create segmented lists - great feature except you can only customize a limited number of fields on the free plan.

FM
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Fernando Matías C.

Computer Software, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excelente herramienta de seguimiento de clientes

Reviewed a month ago

La implementación de esta herramienta fue bastante sencilla, principalmente gracias a la ayuda de la documentación con la que dispone. Por otro lado, tuvimos problemas con uno de los endpoint con los que dispone, y, tras dar el aviso a la asistencia al cliente, tardaron bastante en responder y dar solución al mismo.

Pros

Cuenta con una documentación muy potente. La facilidad de implementación es destacable. Su interfaz es bastante moderna, aunque para usuarios no habituados en los CRM puede llegar a ser algo engorrosa.

Cons

La asistencia al cliente puede no ser la mejor de todas las herramientas del mercado.

Showing original review in Spanish. See translation

RJ
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Rebecca J.

Information Technology and Services, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My first choice for a CRM platform

Reviewed a month ago

Hubspot CRM is a great CRM platform for SMBs! And their support team is excellent!

Pros

Hubspot CRM is really intuitive. The interface is really easy for users and adminstrators! You have so many capabilities within the platform to manage contacts, generate leads, track sales, etc. It's a great platform for any SMB

Cons

I wish our sales team used the platform more

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Tanner S.

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Worth the price if you need it all

Reviewed 2 months ago

It has been good, it was a smooth transition from Keap.

Pros

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Cons

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

AR
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Anonymous Reviewer

Verified reviewer

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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HubSpot Review

Reviewed 2 months ago

Use it every day and it's so easy to use and keeps us on track with everything we do from Lead management and deal tracking.

Pros

Ease of use, and UI is fantastic. The deal management and simple UI of this make it so easy to use and keep on top of.

Cons

Calling from it can be hit and miss. Sometimes you just get an error and other times the numbers are blocked because of spam, so have to then turn to the mobile version and there are no issues. I know it's a network thing but still, not very productive to have to switch between desktop & mobile versions to make calls

DV
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Dan V.

Hospitality, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Hubspot is "The Hub"

Reviewed 3 months ago

We've made amazing sense of our mountains of data collected over the years, and Hubspot's great user interface has made it so much easier.

Pros

I'm usually very leery about unified platforms, but Hubspot manages to make everything come together in a "hub". Email, social, customer management, you name it. Make sense of your data!

Cons

Sometimes the procedures for things we were used to in other platforms are a little more involved. For example when we used a competing package for email list management and promotions, it was a trivial matter to re-send to people who did not read the initial email after a certain time. This feature exists in Hubspot but there's extra steps

MH
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Mashudu Hilary M.

Computer Software, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best way to keep in touch with your customers

Reviewed 5 months ago

As a small business, managing my customers has become easier with HubSpot. Everything which I need for customer relationship management is offered by the software. I especially love the lead management feature because that is exactly what a business needs to grow and I can safely say, it has made a huge difference in the relationship which I have with my customers and clients.

Pros

HubSpot CRM is really great because it furnishes my business with a straight forward and powerful software. It has provided me with a robust digital marketing instrument and an arsenal of tools which I can effectively use for sales and customer service. I love how it comes with a lightweight, yet proficient free starter plan for those who might want to take it for a test drive and see how it operates....

Cons

I have noticed that some features require an upgrade which can become costly for small businesses. In addition to this, the free tier does not come with some automations. Lastly, it would have been nice if they offered a reccuring task option as it would aid in prompting a user to follow up with clients regularly thus the reminder feature leaves much to be desired.

BM
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Bryce M.

Media Production, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Free Version is great, but when you pay you really pay

Reviewed 5 months ago
Pros

I got the starter pack for all, CSM, Marketing, Sales, etc. for a low price but you pay out the nose for marketing contacts and the value added isn't actually a whole lot. You could use an emailing service like ConstantContact or even a cold email service and get better value for monthly cost for marketing contacts.

Cons

I originally set it up to be an all-in-one location for all my contact management but that hasn't been the case, though it HAS replaced A LOT of my platforms, it still hasn't yet replaced Monday.com. Also, there isn't an easy way yo separate out the CRM, like compartmentalize people who are receiving marketing compared to clients that are specifically sales. This means having two HubSpot accounts,...

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Elizabeth W.

Verified reviewer

Retail, 5,001-10,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Improve the relationship with your customers

Reviewed 6 months ago

It is an automated software that will help you with the organization of your company's activities, you can schedule appointments, schedule a client with an advisor, broadcast messages, create notes on each client, send mass emails, make calls, you can create tasks to have the optimal follow-up of this client, history of orders placed.

Pros

I like HubSpot because it's a complete CRM platform, you can organize your sales, marketing campaigns, customer service. This software will help you with the business growth strategy through marketing techniques. It has several plans and different costs. You will be able to obtain information in graphs of the statistics, access your contacts that are being created (clients, prospects), you can assign advisors to attend to each client. Something that I can highlight is that it has a free version in which you can use several tools, ideal for those who want to see how it works, and then there is the Enterprise version, which is the most complete and to handle more contacts.

Cons

It is a platform with many functions and at first it can be difficult to understand, it would be nice if it had more tutorials on the platform to guide you through the different tools

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Michael H.

Verified reviewer

E-Learning, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Implemented HubSpot Repeatedly

Reviewed 6 months ago

I have implemented HubSpot in 5 different places. It's the best one out there, and I have looked at them all. Their sales teams irk me... representative of a normally VERY junior and inexperienced staff... often felt like "it's all children working there" Overall -- it is still the best and easiest to use product in the space!

Pros

Ease of use - it's obvious the way an iPhone or Google would be Easy Integrations Many capabilities and integrations Fast start - up and running in no time flat

Cons

The sales team -- they just don't seem to really get Enterprise B2B CMO level folks... (in my experience!) They have gotten chincy with on-boarding... used to be "all you need", now rather restricted timing Customer Success people are good - but they're spread VERY thin with 100s of accounts

AR
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Anonymous Reviewer

Verified reviewer

Financial Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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HubSpot: A Swiss army knife that costs less than an arm and a leg, initially

Reviewed 7 months ago

My experience has been great with HubSpot. The Free and Starter plans offers excellent values and functionalities. Instead of piecing numerous SaaS bits together, HubSpot is a one-stop shop that is backed up by a reputable company and a lively ecosystem. Its knowledge base is vast and I can usually find solutions on its FAQs or HubSpot Certified Group on Facebook. You cannot reliably claim that about other niche platforms.

Pros

I got introduced to HubSpot via its Academy, which truly has excellent educational content. HubSpot brilliantly uses its extensive knowledge base to attract prospects. As part of the InBound Sales certification course, I started using its CRM and gradually expanded to other service offerings, such as the self-service scheduling and chatbot services. What HubSpot does better than its competitors is the seamless integration between the mega modules (Marketing, Sales, Customer Service, CMS and Operations). You can start with as few/many modules as your organization needs.

Cons

The Starter Plans are cost-effective ($0 to $45/month) but shoot up astronomically as you scale up to Professional and Enterprise tiers ($360+/month). A more economical tier between Starter and Professional would better serve the SMBs.

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Avash K.

Verified reviewer

Information Technology and Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to Use Popular CRM for Small Businesses

Reviewed 7 months ago

Hubspot CRM is an awesome CRM that I have set up for many of my clients with small businesses. It is easy to deploy, implement and maintain. It is also easy to teach to clients and there is low learning time. While not the most powerful CRM, it is surely the best CRM for small businesses. I highly recommend Hubspot CRM to every small business.

Pros

The best thing about Hubspot is that it's a very popular CRM software so if you run into any problems - you can easily find someone to help you. Also, there are a lot of tutorials available online from where one can easily learn Hubspot CRM. Another thing that I like very much about Hubspot CRM is that it has a free plan which can be highly beneficial for small businesses and startups. Even the free...

Cons

There aren't many advanced features available with Hubspot CRM so it may not be very useful for large businesses. Also, there is a free plan and there is quite an expensive plan - I wish there was something in the middle as not everyone can afford it. However, one can start with a free plan and move to a paid plan when needed so that's a plus.

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Eugene D.

Verified reviewer

Retail, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best CRM for small businessess

Reviewed 8 months ago

Overall this is by far the best and easiest system to implement in a small business. It allows us at a low cost to track leads, manage contacts, and close deals.

Pros

HubSpot is easy to deploy and setup. I like that you can upload an excel spreadsheet with all your contacts and companies into HubSpot which allows the data to be quickly synced. In addition there are a lot of integrations available for various commonly used business software with HubSpot such as WooCommerce and WordPress.

Cons

There are some features that are limited or not available depending on your level of membership plan.

PB
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Pieter B.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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HubSpot is Awesome!

Reviewed 9 months ago

Bad things aside, I genuinely love this product, so much that it is a running joke at my work. It is such a powerful tool that can do so much. I could write about everything it does and can do, but I don't think there is enough space here. So in short... I highly recommend HubSpot.

Pros

It is an incredibly powerful CRM, Marketing, Sales and Service tool. It can integrate easily with many platforms including Mailchimp, Shopify and WordPress from its extensive app marketplace. The software is also incredibly easy to use and it gives you a clear overview of your leads and clients as well as allowing you to store quotes, files, emails... basically, everything about your lead/client in one easy to access place. The workflows is another amazing tool as it allows you to easily set up an automated marketing funnel for each new lead. I prefer their workflow creation tool, to that of Salesforce, whose automations takes a while for my brain to understand. The HubSpot Academy is another amazing feature that teaches you about almost any aspect of growing your business.

Cons

I only have a few issues with the program. 1) As of date there is no recurring task option yet, so you can't for example set up a reminder to call a client every week for example. I do know that they are busy working on this though. 2) The pricing model is a bit steep, you can either go with the "cheap" plan, which gives you limited features or the "expensive" plans which allow you access to all the awesome features. There is no mid-tier plan for a company that finds the starter plan to limiting and who cannot yet afford the professional or enterprise plans. an example at the time of writing: the marketing hub costs $20 per month for the starter plan and then jumps to $800 per month for the professional plan.

JW
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Joseph W.

Leisure, Travel & Tourism, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Perfect for our startup

Reviewed 9 months ago

Brilliant, the fact that we can start on a free plan and do so much makes us think that hubspot could be a really good long term partner for us.

Pros

We love the fact that hubspot enables us to keep a track of all our clients in one place. Not only that but it is free. The ability to import data from excel files allowed us to upgrade our database from google sheets and combined with hubspots internal database elevated the amount of info we had to hand on our clients, taking it to the next level. We also love the fact you can create custom fields to the CRM and different views for different users.

Cons

To be honest there is very little not to like with hubspot, in terms of the various software we use, this one takes a little more time to implement and adopt, however once customized to your requirements it becomes way easier to use.

MW
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Mike W.

Financial Services, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy, Simple and Affordable (as far as CRMs go)

Reviewed 10 months ago

Great. My recommendation would be to invest a few hours reading and watching HubSpot academy to understand how Lead Management and Deal Tracking works, set-up your dashboard the best you can and then go from there. Diving into without the initial investment will lead to a jumbled mess. HubSpot gives you a lot of powerful tools and features to help with the initial set-up

Pros

HubSpot is one of the few CRMs you can pick up and use without professional help. Using only their videos and articles, you can get a simple, powerful and FREE CRM set-up. The set-up does take time and patience but it's possible. Contrast that vs. Salesforce and other CRMs which I've found to be basically impossible to use for a starter CRM.

Cons

HubSpot's email integration is powerful but it's task management / reminder features could use a lot of work. I can't complain too much since it's free. HubSpot's pricing is also confusing since there are so many features and bundles to choose from. It's especially confusing since they also offer marketing services. Also the dashboard isn't the most intuitive to set-up. All of these above comments are on an absolute basis. When compared to other CRMs I found HubSpot lightyears easier.

JL
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Jill L.

Packaging and Containers, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good value

Reviewed a year ago

HubSpot has worked well for us as far as contact management. With our sales and marketing team emails tied to the software, we are able to capture communication to all of our customer contacts. The only issue is that if other individuals are copied on a communication, they are automatically entered in our CRM. We could certainly turn that feature off, but then there is the issue of if sales/marketing would remember to log the important things or if they would get in the habit of not logging anything at all.

Pros

The biggest priorities for us when we implemented HubSpot in our company were to be able to realize revenue to marketing activities as well as have a better forecasting method for our sales team.

Cons

The biggest con for us is that we clearly stated we needed to be able to tie revenue back to marketing activities. This function is possible with the platform sold to us; however it is very manual. In order for us to have the automated version that we requested, we would need to pay a significant amount more than we currently are. This was a mistake made on the part of the salesperson and we were offered a discount to enable the feature; however it is still very costly so we are performing this task manually at the moment.

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Juan M.

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The go-to-CRM for startups growing from small to medium fast

Reviewed a year ago

An exceptional CRM. There is a reason why it stands out as the leading CRM tool for SMBs. Value for money can get a little expensive. However, it probes worthy after using the extensive suite of features.

Pros

Hubspot is effortless to set up and intuitive to use. It counts with a vast array of features although it doesn't get overly complicated. Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing

Cons

I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.

AR
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Anonymous Reviewer

Verified reviewer

Education Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy and cost efficient way to get started - solid functionality

Reviewed a year ago

Overall HubSpot was an easy and free way to get started with a CRM. Salesforce is expensive and may not be necessary at the outset, HubSpot is a way to address all issues a salesperson needs when getting started without having to worry about cost, a key issue at the time of your company formation.

Pros

Cost is great, free to get started with a low number of users. It actually delivers high value overall regardless of cost. The system has a wide variety of functionality, yet is well thought out. The way the deal pipeline is constructed allows for the flexibility in how you can label and name your deal stages and how many you want to create. The drag and drop interface is intuitive, but a little slow. Fields for individual users were customizable and overall HubSpot allows for a lot of flexibility.

Cons

Managing the deal pipeline can be cumbersome, difficult to read the titles of the deals when there are many of them, and the responsiveness of the platform could be improved a bit. The drag and drop isn't always responsive and can be very slow.

RG
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Renato G.

Health, Wellness and Fitness, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Awesome CRM for Small Business

Reviewed a year ago

Overall good experience with lots of features that I use to keep track of different lists of contacts and touch points.

Pros

Easy to import contacts and create lists based on type of contact or type of connection. I like using this feature for organizing my contacts. I also like that I can add other users so that I can see the chronological timeline of all contact points without having to interact with the employee. Able to send emails out to specific lists easily and quickly.

Cons

Challenging to use at first and I had to google a lot to figure out how to use all the features. Issues with importing and not seeing all of the information but was about to troubleshoot on my own. Not super intuitive to start out.