Klaviyo - 2026 Pricing, Features, Reviews & Alternatives

Reviewers appreciate Klaviyo's robust set of tools for managing email campaigns. They highlight the ease of planning campaigns visually with the calendar capability, and the ability to manage multiple email versions, perform A/B testing, and track metrics in real-time. Users report that the email templates are well-designed and easy to use, and they value the detailed analysis and comparison to industry standards. However, some users mention limitations like the need to create lists for individual emails and the cap on the number of lists. Of the 37 Klaviyo users who gave detailed accounts of their use of Email Campaign Management, 97% rated this feature as important or highly important.

Users report that Klaviyo offers excellent mobile optimization capabilities, allowing them to preview and adjust email designs specifically for mobile devices. They find it helpful to create separate layouts for desktop and mobile, ensuring a consistent experience across devices. Reviewers indicate that mobile-optimized emails are important as most emails are opened on mobile phones, and they appreciate the flexibility and ease of making mobile adjustments. Some users mention a desire for more editing options for mobile-specific blocks. Of the 23 Klaviyo users who gave detailed accounts of their use of Mobile Optimization, 96% rated this feature as important or highly important.