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Top Rated Sales Tracking Software with Lead Management in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Lead management optimizes capturing, tracking, and nurturing leads, enhancing sales efficiency and conversion rates. It automates follow-ups, centralizes lead data, prioritizes high-potential leads, and provides actionable insights for strategic decision-making. Our reviewers in sales tracking software rated this feature as important.

10 Best Sales Tracking Software with Lead Management

Product
User rating
Starting price
HubSpot Sales Hub logo
4.5
(494)
20
per user/per month
visit website
Salesforce Sales Cloud logo
4.4
(18.7K)
25
per user/per month
visit website
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
Pipedrive logo
4.5
(3K)
19
per user/per month
visit website
HubSpot CRM logo
4.5
(4.4K)
20
per user/per month
visit website
eWay-CRM logo
4.5
(802)
20
per user/per month
Dynamics 365 logo
4.4
(5.8K)
50
per user/per month
Nutshell logo
4.4
(613)
13
per user/per month
EngageBay CRM logo
4.7
(906)
14.99
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Sales Tracking products with lead management

How we picked the 10 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Sales Tracking software category. They also needed to have sufficient reviews about lead management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for lead management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 10 best products

HubSpot Sales Hub logo

HubSpot Sales Hub

Reviews Sentiment
 
 
 
1-2(2)
3-4(167)
5(325)
Key Features
Sales Pipeline Management4.6
Reporting/Analytics4.3

User insights about the lead management feature

Reviewers appreciate HubSpot Sales Hub's lead management capabilities, highlighting its integration with Marketing Hub, customizable workflows, and efficient tracking of leads. They find the kanban-style drag-and-drop interface intuitive and useful for managing deal stages. Users also value the automated logging of interactions and the ability to manage leads through both default and custom funnels.

See related user reviews

“Efficient lead management help me track those leads I still need to contact and which ones I should not so as not waste time on unqualified leads.”
GN

Grace N.

Sales Development Representative

“lead management is very important and it keeps our leads on the same platform and very practical to use and I can even customize”
JM

Jordano M.

Técnico telecom

Starting price
20per user /
per month
visit website
Pros and Cons based on 494 verified reviews

Effective prospecting management

Streamlined sales and marketing processes

High costs and complexity

See pros and cons details
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Reviews Sentiment
 
 
 
1-2(430)
3-4(7,977)
5(10,341)
Key Features
Sales Pipeline Management4.5
Reporting/Analytics4.4

User insights about the lead management feature

Reviewers appreciate Salesforce Sales Cloud's lead management for its ability to track, qualify, and convert leads efficiently. They highlight the customizable workflows, integration with other tools, and the automation of lead capture and nurturing. Users find the centralized database and the ability to manage leads through various stages helpful for improving sales processes.

See related user reviews

“We have a connection to other Salesforce products like Pardot and in the past Hobspot, which allow to create automations related with the Lead nurturing and final qualification algorithms and KPIs to measure the success of the marketing activities ”
RP

Rafael P.

CPO, previous VP of Operations

“Very useful when we are tracking all the leads that our company have, we can even see the relevant documentation through sales path about those leads. It is a really big help when making decision about the next action plan for lead generation and comminicating with the leads.”
GM

Giovanni M.

Business Development Specialist

Starting price
25per user /
per month
visit website
Pros and Cons based on 18,748 verified reviews

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details
Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(249)
3-4(3,148)
5(3,555)
Key Features
Sales Pipeline Management4.4
Reporting/Analytics4.3

User insights about the lead management feature

Reviewers indicate Zoho CRM's lead management is practical and easy to use, with customizable pipelines and automated follow-ups. They appreciate the ability to capture leads from multiple sources, the visual workflow, and the integration with other CRM modules. Users also value the lead scoring and nurturing capabilities, which help prioritize and convert leads.
Verified reviewer profile picture
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“I like the lead management feature for its automation capabilities and intuitive tools, which enables me to nature leads and track sales progress.”
Verified reviewer profile picture

Shelmith S.

Admin Virtual Assistant

“As a sales rep, my daily responsibilities are to follow a sales cadency and touch base every client, the pipeline created on zoho crm helps me manage my leads and makes my daily task easy”
Verified reviewer profile picture

Kamal N.

Inside Sales

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,952 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
Pipedrive logo

Pipedrive

Reviews Sentiment
 
 
 
1-2(61)
3-4(1,026)
5(1,954)
Key Features
Sales Pipeline Management4.5
Reporting/Analytics4.2

User insights about the lead management feature

Users report that Pipedrive's lead management is intuitive and efficient, with features like drag-and-drop deal stages, visual pipeline management, and real-time lead tracking. They appreciate the ability to customize and prioritize leads, the integration with other tools, and the ease of managing leads from various sources. Reviewers also value the automation and segmentation capabilities.
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“Effective lead management tools enable you to prioritize, segment, and track leads. This ensures that your sales team focuses on high-potential prospects, improving efficiency and increasing the likelihood of successful conversions.”
Verified reviewer profile picture

Ezekiel K.

Data science

“Lead management in Pipedrive is essential for many reasons. The first advantage is that it enables efficient organization and follow-up and prevents potential customer loss. It also enables segmentation and data analysis for strategic decision making. It also facilitates effective and personal communication with your prospects, increasing your chances of conversion. Additionally, you can evaluate your sales team's performance and find opportunities for improvement. Finally, it also helps optimize sales funnels, maximize revenue, and grow your business.”
Jf

Jose f.

Gerente administrativo

Starting price
19per user /
per month
visit website
Pros and Cons based on 3,041 verified reviews
Verified reviewer profile picture

Efficient sales pipeline management

Intuitive and customizable interface

Customizable sales stages

Effective sales team management

Enhanced team collaboration

Limited reporting capabilities

Inefficient search and filter functions

Subpar contact management

Inconsistent user experience

Limited automation features

See pros and cons details
HubSpot CRM logo

HubSpot CRM

Reviews Sentiment
 
 
 
1-2(84)
3-4(1,624)
5(2,724)
Key Features
Sales Pipeline Management4.5
Reporting/Analytics4.2

User insights about the lead management feature

Reviewers highlight HubSpot CRM's lead management for its ease of use, automation features, and comprehensive tracking. They appreciate the ability to score leads, customize workflows, and integrate with marketing efforts. Users find the visual pipeline and the ability to manage leads through various stages helpful for converting leads into customers.
Verified reviewer profile picture
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“It has so many benefits allows you to implement lead scoring base on predefined criteria. This automated process helps prioritize leads based on their likelihood to convert, ensuring that sales team focus on leads.”
Verified reviewer profile picture

Giuliana A.

Salesexecutive

“Lead management in HubSpot is intuitive and helps track the entire lifecycle of leads. The ability to assign tasks, follow up with reminders, and track status ensures leads are managed effectively.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

Starting price
20per user /
per month
visit website
Pros and Cons based on 4,432 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details
eWay-CRM logo
Reviews Sentiment
 
 
 
1-2(14)
3-4(332)
5(456)
Key Features
Sales Pipeline Management4.2
Reporting/Analytics4.0

User insights about the lead management feature

Reviewers indicate that eWay-CRM's lead management is essential for small businesses, with features like automatic lead creation, integration with Outlook, and easy follow-up. They appreciate the logical setup, customization options, and the ability to track leads from start to finish. Users also find the system visually easy to understand and navigate.
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“I categorize my leads and track everything with eWay CRM, from phone calls to e-mails.”
AL

Andre L.

IP Telephony Specialist

“automatically creates lead when received, which is very helpful, works in coordination with outlook contacts”
Verified reviewer profile picture

Jainz J.

Business Development Specialist

Starting price
20per user /
per month
Pros and Cons based on 802 verified reviews
Verified reviewer profile picture

Responsive customer support

Efficient sales tracking

Reliable technical support

Slow loading times

Frequent bug issues

See pros and cons details
Dynamics 365 logo
Reviews Sentiment
 
 
 
1-2(128)
3-4(2,640)
5(3,032)
Key Features
Sales Pipeline Management4.4
Reporting/Analytics4.4

User insights about the lead management feature

Users find Dynamics 365's lead management crucial for tracking and managing leads, with features like automated lead capture, lead scoring, and nurturing. They appreciate the integration with other Microsoft applications, the ability to segment leads, and the detailed insights provided. Reviewers also value the collaboration capabilities and the scalability for growth.

See related user reviews

“You have variety of sources, including web forms, social media, and email campaigns. Users can also manually enter leads into the system, you can also assign it to representative or team. Also have detail insight from lead source and lead score.”
GS

Gurinderjeet S.

Relationship manager

“Lead Management in Dynamics 365 is vital, as it enables effective lead capture, nurturing, and conversion, enhancing sales efficiency, driving revenue growth, and fostering stronger customer relationships.”
DM

Deep M.

Owner

Starting price
50per user /
per month
Pros and Cons based on 5,800 verified reviews

Comprehensive sales management

Effective customer relationship management

Enhanced team collaboration

Efficient task management

Seamless Microsoft integration

Slow performance speed

Disruptive software updates

Steep learning curve

High costs and complexity

See pros and cons details
Nutshell logo
Reviews Sentiment
 
 
 
1-2(14)
3-4(284)
5(315)
Key Features
Sales Pipeline Management4.5
Reporting/Analytics3.9

User insights about the lead management feature

Users report that Nutshell's lead management is effective for tracking leads step-by-step, integrating with email platforms, and maintaining a complete record of interactions. They appreciate the visual pipeline management, automation features, and the ability to keep the team on track. Reviewers also find it easy to categorize and prioritize leads.

See related user reviews

“Email Integration: Nutshell integrates with popular email platforms like Gmail and Outlook, allowing you to sync your emails, track communications, and maintain a complete record of your interactions with contacts.”
PA

Pamela A.

Luxury Home Specialist

“ Simple facts. It lets me track each lead step by step, ensuring I never lose sight of any potential opportunity. Whether it's about staying on top of potential clients or making sure nothing gets overlooked, Nutshell's lead management has got it covered, and that's why it gets my full 5-star nod.”
AB

Amanda B.

Project/Office Manager

Starting price
13per user /
per month
Pros and Cons based on 613 verified reviews

Facilitates small business expansion

Effective sales pipeline management

Streamlined customer management

Inconsistent issue resolution

Subpar email management

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(6)
3-4(268)
5(632)
Key Features
Sales Pipeline Management4.6
Reporting/Analytics4.3

User insights about the lead management feature

Users find EngageBay CRM's lead management helpful for segmenting and targeting leads with bespoke messaging. They appreciate the transition from Excel to an online tool, the ease of tracking leads, and the customizable system. Reviewers also highlight the automation features, lead scoring, and the ability to manage leads from various sources.

See related user reviews

“The way I can create, update and then show by filters is so intuitive that it is almost effortless. Lead management is the heart of my organization and EngageBay has helped us focus on this area so we could progress faster.”
MG

Marino G.

COO

“We can easily manage our leads in CRM database and this tool helped us in transition from excel to online tool”
SM

Saurabh M.

Marketing Head

Starting price
14.99per user /
per month
Pros and Cons based on 906 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,975)
5(10,269)
Key Features
Sales Pipeline Management4.1
Reporting/Analytics4.4

User insights about the lead management feature

Users find Mailchimp's lead management helpful for organizing and tracking leads through tags and segmentation. They appreciate the integration with email marketing, the ability to capture leads through forms, and the intuitive interface. Reviewers also highlight the importance of lead management for marketing campaigns and the ease of managing customer data.
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“It gives you tools to attract leads, such as a web page, forms, etc. It allows you to manage them very well through tags and redirect each one to a differente process.”
Verified reviewer profile picture

Oscar R.

Researcher

“You can track different mailing lists, tag different types of prospects or customers, and you can view specific responses by email which is excellent for targeting and management”
LW

Lamia W.

Director

Starting price
13flat rate /
per month
Pros and Cons based on 17,519 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Sales Tracking Software with Lead Management in 2026

HubSpot Sales Hub logo

HubSpot Sales Hub

Freemium email productivity & tracking for sales teams

visit website
HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

Read more about HubSpot Sales Hub

Users also considered
NextAgency logo

NextAgency

Agency management software for life & health agencies.

visit website
NextAgency saves life and health agencies time, money, and clients with an agency management system featuring CRM, marketing and commission tracking tools. Easy to use and no long-term contract is required. Supports individuals and groups.

Read more about NextAgency

Users also considered
Bigin by Zoho CRM logo

Bigin by Zoho CRM

Category Leaders

Pipeline-centric CRM system for small businesses

visit website
From lead generation to closing deals, track and manage sales effectively with Bigin!
​With multiple pipeline management, deal tracking, automated workflows, insightful analytics, and seamless integrations, optimize your sales processes and achieve improved sales performance and efficiency.

Read more about Bigin by Zoho CRM

Users also considered
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Cloud-based CRM and sales automation software

visit website
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Read more about Salesforce Sales Cloud

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
monday.com logo

Project management software

monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Teams shape workflows and projects, code-free, with a platform that adapts to shifting needs, liberates teams from manual grunt work, and connects teams in a collaborative work space.

Read more about monday.com

Users also considered
ClickUp logo

Productivity platform for marketing agencies

ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
HubSpot CRM logo

CRM and lead management solution

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Dynamics 365 logo

ERP and CRM applications from Microsoft

Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

Read more about Dynamics 365

Users also considered
Zendesk Suite logo

Service-first CRM company that builds support & sales tools

Zendesk's fully customizable help desk solution makes things easy on your customers, sets your teams up for success, and keeps your business in sync. Reach customers on any channel and equip your agents with a full history of all interactions, including those tracked from various app integrations.

Read more about Zendesk Suite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
DealerCenter logo
Category Leaders

Dealer management software for independent auto dealerships

DealerCenter is a dealer management system for independent car sales, with mobilized features for inventory tracking, desking, lending and document management

Read more about DealerCenter

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Carsforsale.com logo

Autodealer marketing solution

Carsforsale.com is an automotive shopping and dealer management software that helps vehicle dealers in listing their cars for sale, and offers reporting and analytics, dealer training and support, inventory distribution and inventory leads and exposure.

Read more about Carsforsale.com

Users also considered
Clio logo

Cloud-based legal practice management tool for law firms.

Clio is a comprehensive legal practice management software that helps law firms streamline their operations. The platform offers case management, client intake, document automation, and legal accounting features, all integrated into one system. With built-in AI capabilities through Clio Duo, legal professionals can efficiently summarize documents and access matter details while maintaining client communication through a dedicated portal.

Read more about Clio

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Less Annoying CRM logo
Category Leaders

For small businesses outgrowing spreadsheets.

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get the reminders and organization you need, without the CRM complexity. Simple contacts, tasks, and lead tracking. $15/user/month after your free 30-day trial.

Read more about Less Annoying CRM

Users also considered
Google Contacts logo

Online address book

Google Contacts is an online address book, integrated with Gmail, Calendar, Drive, and other Google products. It can sync your contacts to all your devices. It is a way to store and organize contact information about the people you communicate with.

Read more about Google Contacts

Users also considered
HoneyBook logo

Client management for freelancers & SMBs

HoneyBook is a client management tool designed for small business owners and freelancers to help manage and process payments, bookings, contracts, and more and aid collaboration and communication.

Read more about HoneyBook

Users also considered
Kylas Sales CRM logo
Category Leaders

#TheBetterCRM

Kylas allows businesses minimize manual errors and automate their sales processes. By automating sales tasks, salespeople can easily track the progress of their leads in the pipeline and determine the level of attention each lead requires.

Read more about Kylas Sales CRM

Users also considered
SendPulse logo

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
NetSuite logo

AI-powered cloud-based business management suite

NetSuite is an AI-powered cloud-based business management suite. It helps organizations streamline their operations and gain real-time insights into their performance. The suite caters to a range of industries such as manufacturing, retail, and professional services.

Read more about NetSuite

Users also considered

Key features for Sales Tracking software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Sales Pipeline Management: Reviewers appreciate the ability to track and manage deals visually, customize pipeline stages, and forecast revenue accurately. It enables effective lead prioritization and transparency in the sales process. 94% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers value customizable reports and dashboards for tracking key metrics and making data-driven decisions. It enhances business performance by providing actionable insights and improving sales strategies. 90% of reviewers rated this feature as important or highly important.
  • Search/Filter: Users find the search and filter functionality crucial for quickly locating specific records and data. It supports efficient navigation, data management, and improves decision-making. 89% of reviewers rated this feature as important or highly important.
  • Interaction Tracking: Users benefit from detailed recording of customer interactions, including calls, emails, and meetings. This feature provides a complete history of interactions, enhancing follow-ups and customer relationship management. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers appreciate the ease of importing and exporting data, which supports data migration, integration, and backup. This feature enhances productivity and ensures seamless data handling. 85% of reviewers rated this feature as important or highly important.