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Heatmap Software with Conversion Tracking (2026)

Last updated: February 2026

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Key features of Heatmap Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Data Visualization: Reviewers value the intuitive and varied visualization options that facilitate quick and accurate data interpretation. 98% of reviewers rated this feature as important or highly important.
Activity Tracking: Users appreciate tracking customer journeys, identifying friction points, and analyzing user interactions to enhance website performance. 94% of reviewers rated this feature as important or highly important.
Behavioral Analytics: Reviewers find it crucial for understanding user behavior, optimizing site features, and improving conversion rates based on detailed insights. 92% of reviewers rated this feature as important or highly important.
Heatmaps: Users highlight the visual representation of user interactions, which helps prioritize content and optimize user experience effectively. 91% of reviewers rated this feature as important or highly important.