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Top Rated Web Analytics Software with A b testing

Last updated: May 2026

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88 software options

Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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WebMeUp logo

Automate GSC tracking

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WebMeUp auto-tracks real GSC rankings, queries & performance daily. Stores historical data forever, submits sitemaps, supports teams. Free for 1 domain.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Better understand users as they traverse your brand journey through your solution so you can drive engaging conversations with them.

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Marketing Optimizer logo

Digital Marketing Optimization Software

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Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Google Analytics 360 logo

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

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ConvertCart logo

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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Funnel Science logo

Predictive Sales & Marketing Analytics

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Funnel Science is a sales, marketing, and predictive AI software for real-time ROI optimization for PPC, SEO & social media ad campaigns for brands & agencies

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Framework360 logo

A complete platform for web professionals.

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Framework360 is a cloud-based platform that helps marketers manage their marketing activities from a single interface.
Key features include a website and landing page builder, marketing automation, email and SMS marketing, reporting, and sales management.

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Chartbeat logo

Realtime analytics and insights for online publishers

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Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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ClicData logo

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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Hotjar logo

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Visitor Tracking logo

Cloud-based web analytics and visitor tracking software

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Visitor Tracking is a website visitor tracking and analytics platform that provides valuable insights into audience and helps improve website conversions. The solution offers a suite of powerful features to monitor and analyze visitor behavior on the website.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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SAS Customer Intelligence 360 collects granular, customer level digital data to use for a myriad of digital intelligence purposes.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Pathmonk logo

Lead generation and website optimization software

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Pathmonk enables businesses to optimize website conversions with current website traffic.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Pendo logo

Product usage & behavior data capture

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Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

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Proof Pulse logo

Personalized social proof notifications for your website

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Proof is a conversion optimization tool that adds visitor identification, customer journey tracking & social proof notifications to a website without any coding

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Amplitude logo

App, web and mobile analytics software

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Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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Userflow logo

AI-powered product adoption platform that drives growth

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Userflow is an AI-powered product adoption platform that helps SaaS teams onboard, guide, and support users in-app. Create personalized experiences, drive activation and adoption, and reduce churn—all without code.

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