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Top Rated Web Analytics Software with Reporting/Analytics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Reporting and analytics provide valuable insights into website performance, user behavior, and marketing effectiveness. They enable data-driven decisions, campaign optimization, and tracking of key performance indicators, ultimately improving overall digital strategies. Our reviewers in web analytics software rated this feature as important.

3 Best Web Analytics Software with Reporting/Analytics

  • Semrush - Highest rated for reporting/analytics
  • Hootsuite
  • Google Analytics 360

See other top Web Analytics products with reporting/analytics

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the web analytics software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for reporting/analytics based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Semrush logo

Semrush

4.6
(2.3K)
visit website

User insights about the reporting/analytics feature

Reviewers indicate that Semrush's reporting and analytics tools are detailed and versatile, covering aspects like SEO performance, website health, and PPC details. They appreciate the intuitive and exportable reports, which help in tracking progress and making data-driven decisions. Users find the integration with Google Analytics and Search Console beneficial for comprehensive traffic analysis. However, some mention that the data can be confusing or incomplete at times. Overall, Semrush is valued for its ability to provide actionable insights and competitive analysis.
“SEMrush's Reporting/Analytics feature provides comprehensive data and insightful reports to track, measure, and analyze SEO performance, enabling data-driven decision-making and demonstrating the impact of SEO efforts.”
AS

Anupam S.

SEO Team Leader

“SEMrush's reporting and analytics tools provide detailed insights into your digital marketing performance. With this feature, you can track your progress and make data-driven decisions to improve your results.”
Verified reviewer profile picture

Patrick L.

Head of Digital Manager

Web Analytics key features coverage

Semrush offers 4 out of the 5 key features for Web Analytics software identified by reviewers:

Data Visualization4.3
User Interaction Tracking4.5
Keyword Tracking4.5
Conversion Tracking4.5
Funnel Analysis

Pros and cons based on 2,314 verified reviews

70% of users rated Semrush 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,314 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

Cons:

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Pricing

Starting price:$139.95 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Hootsuite logo
4.4
(3.7K)

User insights about the reporting/analytics feature

Reviewers appreciate Hootsuite's reporting and analytics features for tracking social media performance. They find the metrics on engagement, reach, and audience growth helpful for optimizing strategies. Users highlight the ease of use and customizable reports, which are beneficial for presenting data to clients and making informed decisions. However, some feel the analytics could be more detailed and accurate. Overall, Hootsuite is valued for its ability to consolidate social media data and provide insights into campaign effectiveness.
“With the new "Reporting and Analytics" feature in Hootsuite, I am able to easily track the performance of all my social media posts, whether they are getting organic or paid reach. Reporting is always one of my biggest worries with clients since I have to explain why their posts don't have any followers or likes.”
BT

Brahim T.

Freelancer

“Hootsuite provides analytics and reporting features to track the performance of social media campaigns and posts. Users can gather data on engagement, reach, follower growth, and other metrics to evaluate the effectiveness of their social media efforts.”
Verified reviewer profile picture

Saeed E.

Engineer

Web Analytics key features coverage

Hootsuite offers 3 out of the 5 key features for Web Analytics software identified by reviewers:

Data Visualization4.3
User Interaction Tracking
Keyword Tracking4.4
Conversion Tracking4.1
Funnel Analysis

Pros and cons based on 3,791 verified reviews

52% of users rated Hootsuite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,791 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Cons:

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Pricing

Starting price:$399 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Google Analytics 360 logo
4.7
(8K)

User insights about the reporting/analytics feature

Reviewers appreciate Google Analytics 360's comprehensive reporting and analytics capabilities. They find the real-time reporting valuable for quick insights and decision-making. Users highlight the customizable reports and dashboards, which help track website traffic, user behavior, and marketing performance. They also value the integration with other Google products like Search Console, Tag Manager, and Ads. However, some mention occasional delays and complexities in creating reports. Overall, users rely on Google Analytics 360 for detailed, actionable insights to optimize their digital strategies.
“Through reporting and analytics, we are able to track key performance indicators. This has a great impact on our digital performance. We can now identify areas that we need to improve and measure the effectiveness of our campaign initiatives. ”
Verified reviewer profile picture

Prince C.

Marketing Specialist

“We use the reporting/analytics features of Google Analytics 360 to monitor how our blog posts and pages are performing. The information it provides is fantastic and vital for us to know how to continue our content and marketing plans.”
TW

Thomas W.

Technology Specialist

Web Analytics key features coverage

Google Analytics 360 offers 5 out of the 5 key features for Web Analytics software identified by reviewers:

Data Visualization4.6
User Interaction Tracking4.5
Keyword Tracking4.4
Conversion Tracking4.5
Funnel Analysis4.4

Pros and cons based on 8,086 verified reviews

72% of users rated Google Analytics 360 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 8,086 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Cons:

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details

Pricing

Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Other Top Rated Web Analytics Software with Reporting/Analytics in 2026

Lucky Orange logo

Lucky Orange

Category Leaders

All-in-one conversion optimization suite for website owners

visit website
Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Read more about Lucky Orange

Users also considered
Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

visit website
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Better understand users as they traverse your brand journey through your solution so you can drive engaging conversations with them.

Read more about CleverTap

Users also considered
Adobe Customer Journey Analytics logo

Adobe Customer Journey Analytics

Analyze and optimize the complete customer journey.

visit website
Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

Read more about Adobe Customer Journey Analytics

Users also considered
Marketing Optimizer logo

Marketing Optimizer

Digital Marketing Optimization Software

visit website
Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

Read more about Marketing Optimizer

Users also considered
Visual Visitor logo

Visual Visitor

Lead generation and anonymous visitor identification tool

visit website
We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

Read more about Visual Visitor

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Users also considered
Squarespace logo

A website makes it real.

Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Learn where your website traffic is coming from, what your visitors are looking for, and how they're interacting with your content or products with Squarespace's in-depth Analytics tools.

Read more about Squarespace

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Reveal which companies are browsing your website, how they found you and what they view using Pipedrive’s Web Visitors add-on.

Read more about Pipedrive

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

In-depth reporting you need to win
Say goodbye to overcomplicated analytics dashboards, and hello to simple and insightful reports and tools that focus on the things that impact your brand the most. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Hotjar logo
Category Leaders

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

Users also considered
TWIPLA logo
Category Leaders

The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

2.5M+ installs — TWIPLA is an advanced yet accessible website intelligence platform, with a suite of easy-to-use, privacy-compliant features.

Remove data privacy concerns, with cookieless tracking, and gain access to data from 100% of your website visitors (not only a small sample).

Read more about TWIPLA

Users also considered
Sisense logo

BI & dashboard software for multiple, large data sets

Sisense's dashboards, visualizations and BI reports help to analyze and make sense of large data sets from multiple sources. Query data & share the results.

Read more about Sisense

Users also considered
Reportei logo

Easy to use Digital Marketing Reports and Dashboards

Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

Read more about Reportei

Users also considered
Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Read more about Moz Pro

Users also considered
Looker logo

Analytics Evolved

Looker is a data analytics platform that makes it easy to view and explore all your data. Understand and optimize every swipe, click and conversion.

Read more about Looker

Users also considered
Similarweb logo

Website & app traffic data analysis

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
Agile CRM logo

Sales and marketing CRM for growing businesses

Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

Read more about Agile CRM

Users also considered
Pendo logo

Product usage & behavior data capture

Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

Read more about Pendo

Users also considered
Domo logo

The AI and Data Products Platform

Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

Read more about Domo

Users also considered
Squirrly SEO logo

Boosting SEO with AI & advanced tools

Squirrly SEO provides built-in web analytics to track keyword rankings, traffic sources, top-performing pages, and site health.

Its advanced SEO tools help measure impact, while AI-driven insights turn data into clear actions to optimize performance for steady growth.

Read more about Squirrly SEO

Users also considered
Adobe Analytics logo
Category Leaders

Digital Analytics Software

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

Read more about Adobe Analytics

Users also considered
Germain UX logo

APM solution for identifying the root cause of bugs & issues

germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

Read more about Germain UX

Users also considered

Key features for Web Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Data Visualization: Users appreciate transforming complex data into clear visuals like charts and graphs. This feature helps in spotting trends, understanding user behavior, and making data-driven decisions. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Reviewers value understanding user behavior through tracking clicks, scrolls, and navigation. This feature helps improve user experience and optimize website design. 90% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Reviewers emphasize the importance of monitoring keyword performance for SEO optimization. Real-time insights and competitive analysis are key aspects mentioned. 90% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users highlight tracking marketing campaign effectiveness and understanding ROI. This feature enables measuring specific actions like purchases and form submissions. 87% of reviewers rated this feature as important or highly important.
  • Funnel Analysis: Reviewers find funnel analysis useful for understanding user journeys and identifying drop-off points. This helps optimize conversion paths and improve user experience. 83% of reviewers rated this feature as important or highly important.