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Web Analytics Software with Data Connectors

Last updated: November 2024

Key Features of Web Analytics Software

Based on GetApp's analysis of 2245 verified reviews collected between July, 2021 and August, 2024

  • Reporting/Analytics: Users value the detailed insights into user behavior, real-time updates, and customizable reports for tracking digital performance and optimizing strategies. 97% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers appreciate the ability to convert complex data into easily understandable visuals, aiding in identifying trends and making informed decisions. 94% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Users highlight the importance of generating detailed, customizable reports to monitor performance, optimize strategies, and make data-driven decisions. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Users find tracking visitor actions and behavior crucial for improving user experience, identifying popular content, and optimizing conversion paths. 90% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Reviewers emphasize the importance of tracking keyword performance for optimizing SEO and content strategies, providing real-time insights into search rankings. 89% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users value the ability to measure campaign effectiveness, track user actions, and optimize efforts based on detailed conversion data and multi-channel attribution. 87% of reviewers rated this feature as important or highly important.
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39 software options

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Mixpanel logo

Powerful, self-serve product analytics.

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SegMetrics logo

Marketing analytics software with reporting segmentation

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Google Analytics 360 logo
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Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

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Easy to use Digital Marketing Reports and Dashboards

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Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

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Analytics Evolved

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Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

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Similarweb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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APM solution for identifying the root cause of bugs & issues

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germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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AI-powered data experience platform designed for SMEs

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Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps.

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The All-In-One Marketing Reporting Platform for Agencies.

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AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies

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Data and Business Intelligence platform

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Derive insightful reports and make better data-driven decisions with ClicData’s business intelligence dashboard together with our extensive array of visualization widgets.

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A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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All-in-one business dashboard

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Monitor and visualize your business on one easy to use, real-time dashboard. Social media, analytics, marketing, sales, support – all of your data together.

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Dreamdata logo

The leading B2B revenue attribution platform

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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.

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eCommerce analytics tool for online sellers

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Glew is a multichannel eCommerce analytics tool for stores hosted on WooCommerce, Shopify & Magento offering customer insights, merchandise analytics and performance reports for online retailers & digital agencies. Integrate external platforms to ETL data for cross-channel reporting & more.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Your marketing data hub.

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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Anodot logo

We monitor your business

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The Anodot Autonomous Business Monitoring platform identifies revenue-critical issues using Artificial Intelligence (AI) / Machine Learning (ML). Anodot continuously tracks, analyzes and correlates high volume, high variety and high velocity data streams, providing real-time alerts and forecasts.

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Improvado logo

Marketing data aggregation tool

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Improvado is an ETL platform that extracts data from 200+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them.
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Acquisio is a suite of solutions for agencies and marketers to sell, launch, manage, optimize and report on digital advertising campaign on Google, Facebook and Bing Ads. Marketers use their industry leading AI-powered PPC automation solutions to improve efficiency and scale their business.

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Dataddo logo

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Use Dataddo to send data between any cloud service to any other cloud service; dashboarding apps, data warehouses, CRM tools. A fully managed platform with an intuitive, no-code interface that enables any team to always get the most out of their data without increasing your technical overhead.

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InnerTrends logo

Data science and product analytics sales app for marketers

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InnerTrends is a platform developed for marketers, salespeople, developers, and managers of startups and SMBs. It offers reports and recommendations for service providers to improve their onboarding, customer retention, and engagement metrics without relying on data scientists.

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Basis Technologies logo

Transform data silos into revenue growth

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QuanticMind is the industry’s first unified system of record that ties together all of a brand's marketing data. Our breakthrough machine learning technology, including campaign optimization, predictive analytics, and full-funnel reporting, allows brands to engage through the entire customer journey

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help them uncover insights on acquisition, engagement, retention, and revenue to grow their businesses.

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