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Marsello Logo

Loyalty and marketing, in-store and online.

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Marsello - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Marsello overview

What is Marsello?

Marsello is an omnichannel loyalty platform that scales as your business grows.

Everyone from small business owners to large franchises love Marsello for loyalty. It’s quick to set up, easy to run, and simple to measure.

First, it integrates with all major POS and eCommerce platforms. This means brands can get complete oversight of their sales data and customer journeys, no matter where people shop with them.

Second, you can start right out of the box, or customize everything—think branding, earn options, tiers, points expiry.

Last, the platform can scale with you as you grow. Need advanced loyalty tools? Want to bring loyalty, email and SMS campaigns all under one roof? It’s all possible in Marsello.

Ready to launch fast, and see results faster? Get started today.

Key benefits of using Marsello

  • Rewards that spark repeat visits
  • Automations that keep you top of mind
  • A digital wallet card that puts loyalty in their pocket
  • Add email & SMS campaigns to drive sales
  • Analyze results with detailed reporting and analytics
  • All tied together with your POS and ecommerce







  • Starting price

    60 /
    per month

    Alternatives

    with better value for money

    Marsello’s user interface

    Ease of use rating:

    Marsello pros, cons and reviews insights

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
     
    1-2(7)
    3-4(35)
    5(62)

    What do users say about Marsello?

    Reviewers appreciate Marsello for helping them build customer loyalty and offer rewards that encourage repeat visits. They say it is effective for tracking customer activity, running promotions, and managing loyalty points, though some mention issues with syncing and occasional bugs that disrupt the experience. They like being able to customize rewards and campaigns, but note challenges with integrating online and offline experiences and occasional administrative burdens.

    Users report that Marsello is generally easy to use, with a straightforward interface and simple setup for both staff and customers. They find signing up and redeeming rewards quick, though some initially find the software confusing.

    Select to learn more


    Who uses Marsello?

    Based on 104 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Retail
    Hospitality
    Health, Wellness and Fitness
    Food & Beverages
    Others

    Use cases

    Customer Loyalty
    Email Marketing
    Marketing Automation
    Small Business Loyalty Programs
    Referral

    Marsello's key features

    Most critical features, based on insights from Marsello users:

    Loyalty program
    Rewards management
    Segmentation
    Multi-Channel marketing
    List management
    Campaign management

    All Marsello features

    Features rating:

    Customizable templates
    Reporting/Analytics
    Customizable branding
    Email marketing
    Performance metrics
    Email campaign management
    SMS marketing
    Contact management
    Campaign scheduling
    Marketing automation
    Member portal
    Communication management
    Loyalty cards
    Point of sale (pos)
    Customer surveys
    Activity tracking
    Promotions management
    QR codes
    No-Card loyalty system
    Multi-Channel communication
    Mobile access
    Referral tracking
    Reporting & statistics
    Reviews management
    Rewards points
    Rewards program
    ROI tracking
    Social engagement
    Social media integration
    Social promotion
    Surveys & feedback
    Workflow management
    Activity dashboard
    Campaign analytics
    Campaign planning
    Client portal
    CRM
    Customer accounts
    Customer activity tracking
    Customer engagement
    Customer profiles
    Customer segmentation
    Customizable reports
    Data import/export
    Digital wallet
    Discount management
    Drag & drop
    Email tracking
    For small businesses
    Image library
    Lead capture
    Membership management

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    Marsello pricing

    Value for money rating:

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Loyalty Launch

    60

    Per month

    Features included:

    • Customer loyalty program
    • Points program
    • Reward redemption
    • Loyalty automations
    • Referral program
    • Apple & Google Wallet
    • Customer profiles
    • Customer feedback surveys
    • Analytics and reporting

    Professional

    135

    Features included:

    • Customer loyalty program
    • Points program
    • Reward redemption
    • VIP tiers
    • Loyalty automations
    • Segmentation
    • Referral program
    • Customer profiles
    • Customer feedback surveys
    • Email campaigns
    • Marketing automations
    • Campaign media library
    • Analytics and reporting

    Plus

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Custom sites and database size
    • Customer loyalty program
    • Points program
    • Reward redemption
    • VIP tiers
    • Loyalty automations
    • Segmentation
    • Referral program
    • Customer profiles
    • Customer feedback surveys
    • Email campaigns
    • Marketing automations
    • Campaign media library
    • Analytics and reporting
    • Add-on products
    • API access
    • Dedicated success manager
    • Premium onboarding
    • Priority technical support

    User opinions about Marsello price and value

    Value for money rating:

    To see what individual users think of Marsello's price and value, check out the review snippets below.

    “We are looking forward to contacting our customers with specific deals that will appeal to them. The over the phone customer support from Goody has been really great, very friendly (& tolerant.”
    SB

    Sheryll B.

    Owner

    “Good, relatively easy to learn. Good instructions and very helpful customer service from Goody which makes the overall experience fantastic.”
    KL

    Kathy-Lee M.

    2IC Challenge Oxford

    Marsello integrations (19)

    Integrations rated by users

    We looked at 104 user reviews to identify which products are mentioned as Marsello integrations and how users feel about them.

    Shopify logo
    Shopify

    Integration rating: 4.0 (1)

    Historically didn't have the link with Vend customers, so Marsello ties all customers into one system.

    WF

    Walt F.

    Director

    Integration rating: 3.0 (1)

    We wanted a platform that would seemlessly intergrate online and in-store. Marsello does this to an extent but online customer sign ups are not "pushed" to lightspeed meaning you have to sign up customers twice. A simple API call could resolve this.

    MP

    Mark P.

    Director

    WooCommerce logo
    WooCommerce

    Integration rating: 1.0 (1)

    Integration rating: 5.0 (1)

    Marsello support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Phone Support
    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base

    Training options

    Webinars
    Live Online
    In Person
    Documentation

    Marsello FAQs

    Q. What type of pricing plans does Marsello offer?

    Marsello has the following pricing plans:
    Starting from: $60.00/month
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)

    These products have better value for money


    Q. Who are the typical users of Marsello?

    Marsello has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Marsello support?

    Marsello supports the following languages:
    English


    Q. Does Marsello offer an API?

    No, Marsello does not have an API available.


    Q. What other apps does Marsello integrate with?

    Marsello integrates with the following applications:
    Shopify Plus, WooCommerce, Lightspeed Restaurant, Cin7 Omni, Genius, Lightspeed eCommerce, Lightspeed, Shopify POS, Klaviyo, Ecwid, TikTok, Meta for Business, Heartland Retail, Mailchimp, Instagram, Lightspeed Retail, BigCommerce, Shopify


    Q. What level of support does Marsello offer?

    Marsello offers the following support options:
    Email/Help Desk, Chat, Phone Support, FAQs/Forum, 24/7 (Live rep), Knowledge Base

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