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White Label Loyalty Logo

Simple solution for complex needs

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Table of Contents

White Label Loyalty - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: October 2025

White Label Loyalty overview

What is White Label Loyalty?

Here at White Label Loyalty, we take pride in being the loyalty experts. We have multiple years’ experience in helping brands engage with their customers and retain them in the long run.

What makes White Label Loyalty different?

We are behaviour-driven. We help you go beyond transactions to reward any customer behaviour using our event-based technology.

With us, you can take your loyalty program live in weeks, not months. We know that with loyalty and retention, one size doesn’t fit all.

We are out-of-the-box with deep customisation. That means you can get the functionality you need from day one without the cost of custom development.

We make the complex simple. We take care of the tech, so you can focus on your customers.

So what do we offer?

Powerful loyalty engine that offers deep customer understanding

White Label Loyalty platform is an enterprise-grade customer loyalty management and marketing software that helps businesses build more meaningful connections with customers, at scale, through advanced technology that facilitates reward experiences.

It lets you make any customer action or behaviour rewardable using our event-based technology. Better engage, understand and retain customers – at scale, with the dedicated customer loyalty and retention platform. Every part of it is designed with your business in mind, giving you the power to maintain a customer base, improve retention and drive return visits.

Behaviour-driven loyalty

White Label Loyalty platform is powered by an AI-powered loyalty engine, which enables you to run behaviour-driven loyalty. Track and reward any customer activity, such as feedback collection, customer interaction with content, geofenced location tracking, social media activity, referring a friend, or any other kind of custom event. Go beyond transactions, and make any customer action rewardable. No more pre-defined loyalty logic that you have to fit into. The platform is fully customisable to let your marketing strategy thrive, and will scale and grow with your brand.

Data-driven impact

Get the data you need to better understand your customers, and deliver personalized reward experiences. By building a complete picture of your customers’ activity you can get to know them on a deeper level. Understand what makes them tick and delight them with relevant rewards and experiences. White Label Loyalty gives you a golden thread to collect and unify end user data, with total transparency and consent — GDPR-compliant first party data.

Full flexibility with API-first technology

Every part of the White Label Loyalty platform is API-first, which lets organisations integrate the platform with several third-party solutions, such as MailChimp, mParticle, Stripe, Shopify, Facebook, and Tableau. We help companies go from siloed data to a unified 360 view of the customer, which is so crucial to successful personalisation. This is why you can plug our loyalty platform into your existing stack to be your loyalty engine or use it as the single source of truth and connect your other systems to it. All data points (including those sent from other sources, i.e. CRM, POS, ERP) are recognised as unique events in our system and can be used to segment and reward your users.

Fit for any industry and use case

We’ve built our loyalty platform to be the most flexible on the market, to fit any use case in any industry. We’ve helped companies across 10+ industries in B2B, B2C & B2B2C create better customer relationships, deeper understanding and collect first party data. Our white label platform helps you get closer to your customers so you can personalise their experience and give them a reason to stay.

Key benefits of using White Label Loyalty

Don't let technology dictate how you reward your customers; you know them better. White Label Loyalty offers the most flexible solution for customer reward programs. We take care of the technology so that you can focus on your customers.


Easily integrated with API-first technology
Our flexible architecture makes it easy to turn the data you’re already capturing into valuable insights. You can connect your existing ePOS system, CRM, ERP and import data about your existent customer activity — so you’ll have a complete profile of customer behaviour.


Out-of-the-box with deep customisation
You don’t have to compromise on your vision. Our event-based loyalty engine allows you to set your own customised reward rules. You reward any customer behaviour, not just transactions. Our modular architecture also means you’re paying for what you need — no set packages.

Wide range of data capture options
We offer a lot of different ways of collecting data. Our data capture technologies help you collect first-party data, which is GDPR compliant. Card linking and receipt scanning are one of our more popular data capture technologies, trusted by multiple enterprises.


Know your customers like no other
By getting the full picture of your customers, you’ll have full control & insight into customer behaviour with White Label Loyalty's Loyalty Console. You will be able to offer a reward experience that is both relevant and tailored to their needs.You can run data-driven targeted campaigns with our Marketing Module and improve the ROI of your marketing efforts.




Develop stronger direct customer relationships

Our mission is to give you the opportunity to build an even stronger relationship with your customers by unifying customer data through your own database. Our loyalty engine collects and activates first-party data that drives engagement and growth, with total transparency and end user consent. Build 1-to-1 brand affinity and engagement, without the retailer.

Reward any customer action

Build a more accurate segmentation and targeting strategy by engaging directly with your end-user. Set specific rules with our event-based loyalty engine, which allows you to reward any kind of customer action. This could include social media activity, referring a friend, providing feedback or any other kind of custom event. Go beyond transactions, and make any customer action rewardable.


Wide range of rewards ready to go

Nurture your existing relationships by offering your customers more value. Learn what your customers like and reward their behaviour with our member rewards solution. It‘s designed to help you provide value-adding rewards to your customers without complicated tech set up.

Starting price

1999per feature /
per month
view pricing plans
try for free

White Label Loyalty’s user interface

Ease of use rating:

White Label Loyalty reviews

Overall rating

4.7

/5

15

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.93/10
Rating distribution

5

4

3

2

1

11

4

0

0

0

Pros
“My overall experience using White label loyalty is good so far along with integration with other systems like Lytics, Iterable are easy. I will definitely recommend this.”

Verified reviewer

Anonymity request

“The pilot was a great experience as WLL proved to be very reliable, responsive, proactive, timely, easy to work with.”
PB

Petra B.

Marketing Specialist

“Great software with all the right features and benefits for users. Easy to use with great aesthetics.”
DG

Daniela G.

Marketing Director

Cons
“A few features are missing on the multi-tannet management side. But ELL are working on it.”
GR

Guy R.

General Manager

“The AI learning aspects are a little hit and miss and sometimes quite a bit of manual intervention is required.”
DG

Daniela G.

Marketing Director

Who uses White Label Loyalty?

Based on 15 verified user reviews.

Company size

Enterprises

Small Businesses

Midsize Businesses

Top industries

Financial Services
Information Technology and Services
Marketing and Advertising
Banking
Others

Use cases

Customer Loyalty
Referral

White Label Loyalty's key features

Most critical features, based on insights from White Label Loyalty users:

Loyalty program
Gift card management
Multi-Channel marketing
Rewards management
Activity tracking
Customer activity tracking

All White Label Loyalty features

Features rating:

Customer history
Transaction history
Gamification
API
Promotions management
Campaign management
Campaign planning
Customizable templates
Member portal
Referral tracking
Real-Time analytics
Point of sale (pos)
Performance metrics
Multi-Language
Multi-Channel communication
Multi-Campaign
Monitoring
Membership management
Loyalty cards
Incentive management
Fraud detection
For employee referrals
Real-Time data
Real-Time reporting
Referral templates
Reporting & statistics
Reporting/Analytics
Rewards program
ROI tracking
SMS marketing
Social engagement
Social media integration
Social promotion
Survey/Poll management
Surveys & feedback
Third-Party integrations
User management
Visual analytics
Customer engagement
Customer database
Customer accounts
CRM
Content management
Content creation
Contact management
Communication management
Client portal
Churn management
Campaign Segmentation
Campaign analytics
Alerts/Notifications
Affiliate management
Activity dashboard
Access controls/permissions
For customer referrals
Feedback management
Event triggered actions
Engagement tracking
Employee referral management
Email management
Discount management
Data import/export
Customizable reports
Customizable fields
Customizable branding
Customer surveys
Customer segmentation
Customer profiles
Customer portal
Customer experience management

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White Label Loyalty pricing

Value for money rating:

Starting from

1999

Per month

Per Feature

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about White Label Loyalty price and value

Value for money rating:

To see what individual users think of White Label Loyalty's price and value, check out the review snippets below.

“My overall experience using White label loyalty is good so far along with integration with other systems like Lytics, Iterable are easy. I will definitely recommend this.”

Verified reviewer

Anonymity request

“The pilot was a great experience as WLL proved to be very reliable, responsive, proactive, timely, easy to work with.”
PB

Petra B.

Marketing Specialist

White Label Loyalty support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Email/Help Desk
Knowledge Base
Chat

Training options

Live Online
Videos
Documentation

White Label Loyalty FAQs

Q. Who are the typical users of White Label Loyalty?

White Label Loyalty has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does White Label Loyalty support?

White Label Loyalty supports the following languages:
English


Q. Does White Label Loyalty support mobile devices?

White Label Loyalty supports the following devices:
Android, iPad, iPhone


Q. Does White Label Loyalty offer an API?

Yes, White Label Loyalty has an API available for use.


Q. What level of support does White Label Loyalty offer?

White Label Loyalty offers the following support options:
Phone Support, Email/Help Desk, Knowledge Base, Chat

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