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Top Rated CRM Software with Email Marketing in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Email marketing in CRM software enables targeted, personalized campaigns, automates communication, and tracks engagement. It helps maintain customer relationships, streamline outreach efforts, and analyze campaign performance to improve marketing strategies. Our reviewers in CRM software rated this feature as important.

6 Best CRM Software with Email Marketing

Product
User rating
Starting price
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
Salesforce Sales Cloud logo
4.4
(18.7K)
25
per user/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
HubSpot CRM logo
4.5
(4.4K)
20
per user/per month

See other top CRM products with email marketing

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the CRM software category. They also needed to have sufficient reviews about email marketing, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for email marketing, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Contact Management4.5
Sales Pipeline Management4.4

User insights about the email marketing feature

Users report that ActiveCampaign excels in email marketing with its powerful automation, segmentation, and A/B testing capabilities. They find it easy to set up and use, with helpful video tutorials and a user-friendly interface. Reviewers appreciate the high deliverability rates and the ability to create personalized campaigns, though some wish for more design templates.
Verified reviewer profile picture

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“Its automation features and robust segmentation options help me target the right audience with personalized messages. However, the limited design templates can be restrictive at times, requiring extra effort to create visually appealing emails. Overall, a powerful tool for effective email marketing.”
TR

Tarunika R.

Technology Consultant

“ActiveCampaign excels in email marketing, with powerful automation, A/B testing, and audience segmentation. It's ideal for tailored campaigns that drive engagement and conversions.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Zoho CRM logo
Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,560)
Key Features
Contact Management4.4
Sales Pipeline Management4.4

User insights about the email marketing feature

Reviewers highlight Zoho CRM's email marketing capabilities, noting its ease of use, personalization options, and integration with Zoho Campaigns. They find it effective for engaging prospects and automating tasks. However, some users experience issues with email alignment and prefer other tools for more advanced features.
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“Zoho CRM integrates with Zoho Campaigns for email marketing campaigns. you can do email tracking and analysis, which gives you insight into campaign performance.”
CB

Charles B.

Software Engineer

“With Zoho CRM's email marketing, one can personalize email content by using dynamic placeholders that automatically pull in recipient-specific data from the CRM, such as contact name, company, or custom fields. This level of personalization helps to create more engaging and tailored email communications.”
Verified reviewer profile picture

Patrick W.

SOFTWARE DEVELOPER

Starting price
14per user /
per month
Pros and Cons based on 6,964 verified reviews
Verified reviewer profile picture

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
Salesforce Sales Cloud logo
Reviews Sentiment
 
 
 
1-2(430)
3-4(7,985)
5(10,350)
Key Features
Contact Management4.5
Sales Pipeline Management4.5

User insights about the email marketing feature

Users find Salesforce Sales Cloud's email marketing useful for targeted campaigns and automation. They appreciate its integration with other tools like Apollo and LinkedIn Sales Navigator. However, some users find it complex to set up and prefer other software for more straightforward email marketing tasks.

See related user reviews

“Overall, Salesforce Cloud's email marketing capabilities empower businesses to create targeted, personalized, and data-driven campaigns that drive results.”
ND

Nelson D.

Manager

“We take advantage of email marketing templates with our customer base. We blast specific emails targeted at certain market segments. ”
CS

Chris S.

Senior Packaging Consultant

Starting price
25per user /
per month
Pros and Cons based on 18,765 verified reviews

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Contact Management4.5
Sales Pipeline Management --

User insights about the email marketing feature

Reviewers appreciate Brevo's email marketing capabilities, highlighting its ease of use, comprehensive templates, and automation features. They find it user-friendly for non-technical users and effective for engaging clients and driving conversions. Users also value the detailed analytics and the ability to personalize and track emails. However, some mention a desire for more form options and better validation processes.
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“Brevo offers a robust platform to create professional emails, personalize content, and automate campaigns. I've set up a client with cohesive, automated emails to build brand awareness, nurture leads, and drive conversions.”
RO

Ricki O.

Owner

“I love email marketing because it is a great way to stay in touch with my customers and keep them updated on new products and services. I also appreciate the ability to track results so I can see how my campaigns are performing.”
Verified reviewer profile picture

Geoffrey k.

MD

Starting price
9usage based /
per month
Pros and Cons based on 3,406 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,295)
Key Features
Contact Management4.4
Sales Pipeline Management4.1

User insights about the email marketing feature

Reviewers indicate Mailchimp's email marketing is effective and user-friendly, with a wide range of templates and automation features. They appreciate its integration with other platforms, robust reporting, and customization options. Users find it suitable for both small and large businesses, though some mention limitations in template customization and occasional issues with emails landing in spam.
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“Excellent email marketing platform MailChimp has made a name for itself as a dependable and user-friendly solution for both companies and private users. For generating, monitoring, and evaluating email campaigns, MailChimp delivers a frictionless experience thanks to its user-friendly UI and extensive feature set.”
MS

Molebogeng S.

Co-owner

“We use lot of Drag-and-drop email builder for creating professional-looking emails and also the feature of automated email campaigns based on triggers such as user behavior or signups has been really impact for the team.”
Verified reviewer profile picture

Anoop K.

Senior Analyst

Starting price
13flat rate /
per month
Pros and Cons based on 17,564 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot CRM logo
Reviews Sentiment
 
 
 
1-2(85)
3-4(1,629)
5(2,737)
Key Features
Contact Management4.5
Sales Pipeline Management4.5

User insights about the email marketing feature

Reviewers feel HubSpot CRM's email marketing is easy to use with great templates and automation features. They appreciate its integration with other tools and the ability to send targeted emails based on lead evaluation. However, some users prefer external email service providers for better deliverability and advanced reporting.
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“targeted emails can be sent based on lead evaluation. and the responses/activities can be used to assign lead score.”
AZ

Arpad Z.

Senior software consultant

“The email marketing tool is easy to use and offers great automation features. Customizing templates and setting up workflows is seamless, though some advanced reporting features are restricted to higher plans.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

Starting price
20per user /
per month
Pros and Cons based on 4,451 verified reviews
Verified reviewer profile picture

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details

Other Top Rated CRM Software with Email Marketing in 2026

Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more.

Read more about Salesforce Sales Cloud

Users also considered
ClickUp logo

Productivity platform for marketing agencies

ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
HubSpot CRM logo

CRM and lead management solution

HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM.

Read more about HubSpot CRM

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications.

Read more about Zoho CRM

Users also considered
Dynamics 365 logo

ERP and CRM applications from Microsoft

Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

Read more about Dynamics 365

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Nimble logo

Contact management & social relationship solution

Nimble combines CRM with social media monitoring and insights to help you smartly engage with your contacts.

Read more about Nimble

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay organized as you scale and grow
Finally, a CRM that’s easy to use, fully customizable and puts you in control of how you manage your leads, customers, tasks, team, projects, marketing and more. Create your free account to start customizing your CRM today.

Read more about Marketing 360

Users also considered
Bigin by Zoho CRM logo
Category Leaders

Pipeline-centric CRM system for small businesses

Bigin is a pipeline-centric CRM that helps small businesses move away from spreadsheets and get started with a CRM system for their business easily.

Read more about Bigin by Zoho CRM

Users also considered
NetSuite logo

AI-powered cloud-based business management suite

NetSuite’s CRM software is the only cloud solution that delivers a real-time 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead to opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support.

Read more about NetSuite

Users also considered
Kylas Sales CRM logo
Category Leaders

#TheBetterCRM

Kylas is an enterprise-grade sales CRM uniquely designed and engineered for growing businesses. It is built and priced for collaboration, allowing businesses to onboard unlimited users and work seamlessly with their entire team without incurring per-license costs.

Read more about Kylas Sales CRM

Users also considered
SendPulse logo

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
Tripleseat logo

Guest and event management tool for hospitality businesses

Tripleseat is an event management platform for restaurants, bars, nightclubs, hotels, and other unique venues. The solution enables teams to streamline the event booking and planning process, helping businesses increase event revenue.

Read more about Tripleseat

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
Odoo logo

All-in-one open-source business software

Odoo CRM: Cloud, mobile, social and gamified. The leading Open Source CRM software helps you track leads, close opportunities and get accurate forecasts.

Read more about Odoo

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Flowlu logo

Work automation and team collaboration in one platform.

Easily manage sales opportunities and pipelines, track customer interactions, schedule follow-ups, and store email communication—all in one centralized CRM. Automate workflows, assign tasks, and gain real-time insights to close deals faster and build stronger relationships.

Read more about Flowlu

Users also considered
monday CRM logo

Customer relationship management solution

monday CRM enables revenue teams to improve efficiency at every stage of the customer
journey.

The intuitive interface combined with automations and AI, allows revenue leaders to adapt the CRM to their own sales process while cutting costs and saving time.

Read more about monday CRM

Users also considered
Apptivo logo

CRM solution for managing customer accounts

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Read more about Apptivo

Users also considered

Key features for CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers value the ability to centralize and customize contact information, track interactions, and manage leads efficiently, enhancing customer relationships and strategic planning. 93% of reviewers rated this feature as important or highly important.
  • Sales Pipeline Management: Users appreciate the visual representation, customizable stages, and tracking capabilities, which help manage deals, forecast revenue, and optimize sales processes. 90% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers highlight the importance of organizing, tracking, and nurturing leads, with features like scoring, automation, and integration improving conversion rates and efficiency. 90% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users find the customizable reporting and analytics essential for tracking performance metrics, making data-driven decisions, and optimizing sales and marketing efforts. 87% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers emphasize the significance of capturing leads from various sources, ensuring no opportunities are missed and facilitating efficient follow-ups and conversions. 86% of reviewers rated this feature as important or highly important.
  • Task Management: Users value the ability to organize, prioritize, and track tasks, which enhances productivity, collaboration, and ensures timely completion of activities. 85% of reviewers rated this feature as important or highly important.