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Top Rated CRM Software with Marketing Automation in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Marketing automation streamlines marketing tasks, enhances customer targeting, and automates repetitive tasks. It helps in creating and sending personalized campaigns, tracking performance, and maintaining consistent communication with leads and clients. Our reviewers in CRM software rated this feature as important.

7 Best CRM Software with Marketing Automation

Product
User rating
Starting price
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
Thryv logo
4.2
(505)
244
flat rate/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Salesforce Sales Cloud logo
4.4
(18.7K)
25
per user/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
HubSpot CRM logo
4.5
(4.4K)
20
per user/per month

See other top CRM products with marketing automation

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the CRM software category. They also needed to have sufficient reviews about marketing automation, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for marketing automation, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,560)
Key Features
Contact Management4.4
Sales Pipeline Management4.4

User insights about the marketing automation feature

Users appreciate Zoho CRM's marketing automation for its ability to streamline tasks and improve efficiency. They highlight the integration with email, SMS, and WhatsApp, and the tools for tracking campaign ROI. Reviewers mention that it helps generate leads and automate repetitive tasks, though some find it less intuitive and limited without additional investment.
Verified reviewer profile picture

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“Marketing Automation in Zoho CRM provides tools for tracking the return on investment (ROI) of marketing campaigns. I analyze the performance of my campaigns, identify successful strategies, and make data-driven decisions to optimize future marketing efforts.”
vg

vishal g.

ceo

“Marketing automation helps businesses generate leads by capturing contact information through forms, landing pages, or other sources. It allows for lead nurturing by automating the delivery of relevant content, personalized emails, and targeted campaigns based on the lead's behavior, interests, and stage in the buyer's journey”
Verified reviewer profile picture

Patrick W.

SOFTWARE DEVELOPER

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,964 verified reviews
Verified reviewer profile picture

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
Thryv logo
Reviews Sentiment
 
 
 
1-2(69)
3-4(123)
5(313)
Key Features
Contact Management4.4
Sales Pipeline Management3.9

User insights about the marketing automation feature

Reviewers find Thryv's marketing automation helpful for maintaining consistent communication with leads and customers. They appreciate the ease of setting up automated posts and campaigns, which saves time and keeps their business active. However, some users report dissatisfaction with the engagement rates and the relevance of the automated content.

See related user reviews

“I prefer to spend more time coaching and improving my craft, and Thryv's social media and marketing systems make it so easy for me to regularly make posts and send out campaigns. It was one of the features that was a tipping point for choosing Thryv. It sets them apart from EVERY other small business management tool.”
JV

John V.

Owner; Integral Coach

“I deploy posts to all my social media platforms through Thryv, and it is a welcome feature. However, the engagement rate is less than satisfactory.”
TD

Tom D.

Owner and Lead Photographer

Starting price
244flat rate /
per month
Pros and Cons based on 505 verified reviews

Comprehensive team management

Reliable customer support

Streamlined social media management

Efficient scheduling tools

Manageable learning curve

Difficult cancellation process

Account credit issues

High cost concerns

Email and messaging limitations

High costs for small businesses

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Contact Management4.5
Sales Pipeline Management4.4

User insights about the marketing automation feature

Reviewers appreciate ActiveCampaign's marketing automation capabilities for saving time and reducing manual tasks. They highlight the ease of setting up complex workflows, integrating with tools like Shopify and Zapier, and the ability to personalize customer journeys. Users report that it helps manage email sequences, track customer behavior, and automate repetitive marketing tasks efficiently.
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“We are using Active Campaign to automatically send opt-in's survey invitations. We also use it to track completions, send reminders, etc. It saves loads of time over doing it manually.”
NW

Nathan W.

CSO

“ActiveCampaign is a powerful plafrom that has help me alot in marketing, this platfrom is very easy to use, making it the best choice for me as it allows me to set up auomated workflows to nurture my leads and move them further down the sales funnel, It enables me to sent personalised messages to my recipients by adding custom fields and conditional content. this improves the likelihood of engagemnt and conversion for me, My Tech Company and cilents”
Verified reviewer profile picture

Wepnyu D.

CEO

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Contact Management4.4
Sales Pipeline Management4.1

User insights about the marketing automation feature

Reviewers value Mailchimp's marketing automation for its time-saving capabilities and ease of use. They highlight the ability to schedule emails, create personalized workflows, and manage email sequences. Users report that it helps automate repetitive tasks and improve engagement, though some mention limitations in advanced functionalities and integration complexities.
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“I really like how MailChimp's automation features allow you to automate repetitive tasks, such as sending welcome emails, abandoned cart reminders, and follow-up messages.”
Verified reviewer profile picture

Favour N.

CEO

“The various automation tools available for auto resend, timed delivery, AI support for copy writing etc are immensely practical for small businesses, and also useful to larger businesses or organisations for effective and managed planning of emails”
LW

Lamia W.

Director

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Salesforce Sales Cloud logo
Reviews Sentiment
 
 
 
1-2(430)
3-4(7,985)
5(10,350)
Key Features
Contact Management4.5
Sales Pipeline Management4.5

User insights about the marketing automation feature

Users report that Salesforce Sales Cloud's marketing automation helps target leads with automated messages and manage marketing campaigns efficiently. They appreciate the ability to create personalized communication and streamline marketing tasks. Reviewers mention that it saves time and enhances customer engagement, though some note the need for add-ons for advanced functionalities.

See related user reviews

“You can easily set up automated messages by e-mail, text, social media and target different groups of clients. It works great with workflows which you can set up and this product gives you tons of cool features and automation.”
SM

Serhii M.

Service Desk Analyst

“marketing automation impacts the product by streamlining lead nurturing, enabling personalized communication, optimizing customer journeys, and providing data-driven insights. It contributes to increased customer engagement, conversion rates, and overall product success by delivering the right message to the right audience at the right time.”
AB

Aman B.

Software Developer

Starting price
25per user /
per month
Pros and Cons based on 18,765 verified reviews

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Contact Management4.5
Sales Pipeline Management --

User insights about the marketing automation feature

Users find Brevo's marketing automation easy to set up and highly customizable. They appreciate the ability to create automated workflows, capture contacts, and send targeted emails based on user actions. Reviewers mention that it saves time and improves marketing efficiency, though some note limitations in advanced features and occasional delays.
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“You can design full automated workflows including a registration link, and several automated emails that will add points to the user if he/she clicks on the link and send the contact to the CRM for a call, all automatically.”
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Miguel D.

Desarrollo de nuevos negocios

“We use Brevo to send out calculation results of our calculators. It works fine but there is some delay and a person can't be in 1 flow multiple times, which is challenging to manage. However the tool to create workflows is also very easy to setup.”
BB

Benjamin B.

Digital marketeer

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
HubSpot CRM logo
Reviews Sentiment
 
 
 
1-2(85)
3-4(1,629)
5(2,737)
Key Features
Contact Management4.5
Sales Pipeline Management4.5

User insights about the marketing automation feature

Reviewers indicate that HubSpot CRM's marketing automation is user-friendly and effective for sending automated emails and managing workflows. They appreciate the integration capabilities and the ease of setting up sequences. Users report that it saves time and enhances marketing efficiency, though some note the higher cost for advanced features.
Verified reviewer profile picture

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“I love that we can send automated emails through HubSpot to clients when they enter a specific stage in our pipeline.”
AT

Alexis T.

Data Migration Manager

“Easy setup sequences, email contacts, and prospects in separate campaigns from within the platform and track performance.”
Verified reviewer profile picture

Peter W.

Sales Analyst

Starting price
20per user /
per month
Pros and Cons based on 4,451 verified reviews
Verified reviewer profile picture

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details

Other Top Rated CRM Software with Marketing Automation in 2026

Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications.

Read more about Zoho CRM

Users also considered
Bigin by Zoho CRM logo

Bigin by Zoho CRM

Category Leaders

Pipeline-centric CRM system for small businesses

visit website
Bigin is a pipeline-centric CRM that helps small businesses move away from spreadsheets and get started with a CRM system for their business easily.

Read more about Bigin by Zoho CRM

Users also considered
InfoFlo logo

InfoFlo

HIPAA compaliant case management software

visit website
Easy-To-Use CRM with contact, email, calendar, document & task management + QuickBooks, Outlook and a Google Sync. $99 + Free Upgrades

Read more about InfoFlo

Users also considered
Claritysoft CRM logo

Claritysoft CRM

User-friendly customer relationship management software

visit website
Claritysoft CRM is a customer relationship management software with which SMBs & large enterprises can manage contacts, accounts & sales leads efficiently

Read more about Claritysoft CRM

Users also considered
Daylite for Mac logo

Daylite for Mac

All-in-One Business App for Service-Based Firms.

visit website
Stop wasting time using multiple apps. Daylite unifies CRM, new client opportunities, projects, tasks, notes, and email into one app designed for Apple users so you can focus more on clients and less on admin.

Read more about Daylite for Mac

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more.

Read more about Salesforce Sales Cloud

Users also considered
ClickUp logo

Productivity platform for marketing agencies

ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
HubSpot CRM logo

CRM and lead management solution

HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM.

Read more about HubSpot CRM

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Dynamics 365 logo

ERP and CRM applications from Microsoft

Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

Read more about Dynamics 365

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Nimble logo

Contact management & social relationship solution

Nimble combines CRM with social media monitoring and insights to help you smartly engage with your contacts.

Read more about Nimble

Users also considered
Any.do logo

A simple and poweful workspace to manage your team's work

Any.do CRM adapts to your business: launch in minutes with free templates, custom fields, live dashboards, and time-saving automations. Track every lead on Kanban boards, sync with 6 000+ apps, and close deals faster—inside the workspace 40 million users trust.

Read more about Any.do

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay organized as you scale and grow
Finally, a CRM that’s easy to use, fully customizable and puts you in control of how you manage your leads, customers, tasks, team, projects, marketing and more. Create your free account to start customizing your CRM today.

Read more about Marketing 360

Users also considered
NetSuite logo

AI-powered cloud-based business management suite

NetSuite’s CRM software is the only cloud solution that delivers a real-time 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead to opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support.

Read more about NetSuite

Users also considered
SendPulse logo

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
Tripleseat logo

Guest and event management tool for hospitality businesses

Tripleseat is an event management platform for restaurants, bars, nightclubs, hotels, and other unique venues. The solution enables teams to streamline the event booking and planning process, helping businesses increase event revenue.

Read more about Tripleseat

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
Odoo logo

All-in-one open-source business software

Odoo CRM: Cloud, mobile, social and gamified. The leading Open Source CRM software helps you track leads, close opportunities and get accurate forecasts.

Read more about Odoo

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered

Key features for CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers highlight the ability to store and organize detailed contact information, manage engagement through tagging and segmentation, and customize fields for improved interaction tracking and analysis. 93% of reviewers rated this feature as important or highly important.
  • Sales Pipeline Management: Reviewers appreciate the visual representation of the sales process, customizable stages, and tracking tools that help prioritize deals, forecast revenue, and improve overall sales efficiency. 90% of reviewers rated this feature as important or highly important.
  • Lead Management: Users value the customization options for tracking leads, integration with other tools for nurturing and scoring, and the ability to prioritize leads to enhance conversion rates and streamline follow-ups. 90% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers emphasize the importance of customizable reports and dashboards that provide actionable insights, track key performance indicators, and support informed decision-making for sales and marketing strategies. 87% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users find the lead capture functionality essential for collecting information from various sources, automating follow-up activities, and ensuring efficient management of potential customers. 86% of reviewers rated this feature as important or highly important.
  • Task Management: Reviewers appreciate the ability to organize, assign, and track tasks, which improves collaboration, productivity, and ensures timely completion of sales and project activities. 85% of reviewers rated this feature as important or highly important.