getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Online CRM Software with Email Marketing in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Email marketing in online CRM software facilitates targeted communication, automates campaigns, and tracks engagement. It seamlessly integrates with lead management, enhances sales efforts, and efficiently personalizes outreach to improve customer relationships. Our reviewers in online CRM software rated this feature as important.

3 Best Online CRM Software with Email Marketing

  • Zoho CRM - Highest rated for email marketing
  • Salesforce Sales Cloud
  • HubSpot CRM

See other top Online CRM products with email marketing

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the online crm software category. They also needed to have sufficient reviews about email marketing, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for email marketing based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Zoho CRM logo
4.3
(6.9K)

User insights about the email marketing feature

Users find Zoho CRM's email marketing capabilities helpful for creating personalized campaigns and automating follow-ups. They appreciate the integration with Zoho Campaigns for seamless email tracking and analysis. Reviewers indicate that the tool is easy to navigate and valuable for segmenting lists and targeting specific audiences. However, some users experience issues with email alignment and font sizes. They also mention that Zoho CRM integrates with fewer email marketing platforms compared to larger CRMs.
“With Zoho CRM's email marketing, one can personalize email content by using dynamic placeholders that automatically pull in recipient-specific data from the CRM, such as contact name, company, or custom fields. This level of personalization helps to create more engaging and tailored email communications.”
Verified reviewer profile picture

Patrick W.

SOFTWARE DEVELOPER

“Zoho CRM integrates with Zoho Campaigns for email marketing campaigns. you can do email tracking and analysis, which gives you insight into campaign performance.”
CB

Charles B.

Software Engineer

Online CRM key features coverage

Zoho CRM offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.4
Data Import/Export4.3
Pipeline Management4.4
Lead Management4.4
Lead Capture4.4
Reporting/Analytics4.3

Pros and cons based on 6,964 verified reviews

51% of users rated Zoho CRM 5 out of 5 stars, while 4% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,964 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Cons:

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details

Pricing

Starting price:$14 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Salesforce Sales Cloud logo
4.4
(18.7K)

User insights about the email marketing feature

Reviewers indicate that Salesforce Sales Cloud's email marketing capabilities allow for targeted, personalized, and data-driven campaigns. They appreciate the integration with tools like Apollo and LinkedIn Sales Navigator. Users report that the platform supports effective communication with clients and helps achieve marketing goals. However, some find setting up complex flows challenging and prefer using other marketing software. They also mention that adding campaign members can be time-consuming.
“It's nice to have campaign and the automation with dotmailer. The only annoying thing is adding members to the campaign is a tedious task that needs to be done one by one which sounds a bit time consuming to me. ”
MG

Marco G.

Sales Support Administratore

“Overall, Salesforce Cloud's email marketing capabilities empower businesses to create targeted, personalized, and data-driven campaigns that drive results.”
ND

Nelson D.

Manager

Online CRM key features coverage

Salesforce Sales Cloud offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.5
Data Import/Export4.4
Pipeline Management4.4
Lead Management4.4
Lead Capture4.5
Reporting/Analytics4.4

Pros and cons based on 18,765 verified reviews

55% of users rated Salesforce Sales Cloud 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 18,765 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Cons:

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details

Pricing

Starting price:$25 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot CRM logo
4.5
(4.4K)

User insights about the email marketing feature

Reviewers appreciate HubSpot CRM's email marketing capabilities for their ease of use and automation features. They find it valuable for creating drip campaigns, customizing templates, and scheduling emails. Users report that it integrates well with Google Ads and provides reliable analytics and tracking. However, some reviewers mention issues with emails hitting spam folders and suggest using external email service providers. They also note that advanced reporting features are restricted to higher plans.
“The email marketing tool is easy to use and offers great automation features. Customizing templates and setting up workflows is seamless, though some advanced reporting features are restricted to higher plans.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

“Being able to automate drip campaigns for all of our qualified leads and add conditional logic to emails to personalise them according to their state.”
Verified reviewer profile picture

Dylan C.

Software Developer

Online CRM key features coverage

HubSpot CRM offers 6 out of the 6 key features for Online CRM software identified by reviewers:

Contact Management4.5
Data Import/Export4.3
Pipeline Management4.4
Lead Management4.5
Lead Capture4.3
Reporting/Analytics4.2

Pros and cons based on 4,451 verified reviews

61% of users rated HubSpot CRM 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 4,451 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Cons:

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details

Pricing

Starting price:$20 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Other Top Rated Online CRM Software with Email Marketing in 2026

Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Read more about Salesforce Sales Cloud

Users also considered
HubSpot CRM logo
Category Leaders

CRM and lead management solution

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

All you need is an internet connection. Zoho CRM is a SaaS application that can work across all platforms.

Read more about Zoho CRM

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

Read more about Pipedrive

Users also considered
LiveChat logo

AI-based live chat for customer support and sales teams

LiveChat is a customer service software that enables businesses to communicate with website visitors in real time through chat functionality. The platform includes AI-based chatbots for automating routine inquiries, customizable chat widgets, and proactive chat invitations to engage visitors. It offers integration capabilities with various third-party applications including CRM systems, e-commerce platforms, and marketing tools.

Read more about LiveChat

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay organized as you scale and grow
Finally, a CRM that’s easy to use, fully customizable and puts you in control of how you manage your leads, customers, tasks, team, projects, marketing and more. Create your free account to start customizing your CRM today.

Read more about Marketing 360

Users also considered
Bigin by Zoho CRM logo
Category Leaders

Pipeline-centric CRM system for small businesses

Bigin is an online CRM designed specifically for small businesses, perfectly meeting their unique needs effectively. From multi-channel communication and foolproof automation to intuitive mobile apps, Bigin offers a wide variety of simple yet powerful features, all at a pocket-friendly price.

Read more about Bigin by Zoho CRM

Users also considered
Kylas Sales CRM logo

#TheBetterCRM

Kylas is an enterprise-grade CRM that helps businesses manage, track, and store customer-related information in the cloud. Salespeople can access prospect information, create tasks, take meeting notes, and stay on top of their pipeline from anywhere they choose.

Read more about Kylas Sales CRM

Users also considered
Tripleseat logo

Guest and event management tool for hospitality businesses

Tripleseat is an event management platform for restaurants, bars, nightclubs, hotels, and other unique venues. The solution enables teams to streamline the event booking and planning process, helping businesses increase event revenue.

Read more about Tripleseat

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
monday CRM logo
Category Leaders

Customer relationship management solution

monday CRM is an online CRM software ideal for customer relationship management that ensures customer data and privacy. Its ease of use means smooth onboarding and fast adoption for your team. Offer the best service and experience to your customers with a simple, yet powerful software.

Read more about monday CRM

Users also considered
Apptivo logo
Category Leaders

CRM solution for managing customer accounts

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Read more about Apptivo

Users also considered
Freshsales logo

Sales management solution

Freshworks CRM Sales Cloud is a complete solution for sales teams to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights and nurture customer relationships. The Sales Cloud empowers sales teams with more time for selling by automating the sales process.

Read more about Freshsales

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

More Growth, Less Busy Work
Our marketing automation removes the headaches and busy work while accelerating growth.

Read more about Keap

Users also considered
Bitrix24 logo

All in one business management workspace

Bitrix24 voted #1 free online CRM software. 100% free with unlimited records, sales automation, telephony and email marketing. Over 12 million companies are using Bitrix24. Bitrix24 is available in cloud and on-premise with open source code access.

Read more about Bitrix24

Users also considered
Copper logo

The CRM designed for Google Workspace

Designed for businesses using Google Workspace (formerly G Suite), Copper keeps business relationships in one place, automates repetitive tasks, and helps you stay organized with projects and deadlines. Get started in minutes!

Read more about Copper

Users also considered
Nutshell logo

Sales, marketing and engagement platform

Nutshell is a comprehensive sales, marketing and engagement platform that helps B2B organizations win deals, and doesn’t require a full-time admin to manage. Every Nutshell subscription comes with unlimited CRM contacts, data migration assistance, and live support, all at a very affordable price.

Read more about Nutshell

Users also considered
Spotler CRM logo
Category Leaders

The Powerful CRM for Growing Teams

The powerful small business CRM for B2B with everything you need to manage your sales and marketing. Find every customer, contact and communication instantly. Track your leads and automate your sales process. Keep on the ball by setting tasks and appointments so you never miss another sale.

Read more about Spotler CRM

Users also considered
Popl logo

Digital business cards for teams and individuals

With Popl, your whole team can personalize their business cards with a single click. Popl makes life easy by automating all the tedious details, like data entry. User can also sync contact information with their CRM. Integrates with 4000+ apps and digital business card can be sent via text message, email, Airdrop, email signatures, Zoom backgrounds, iPhone widgets and more.

Read more about Popl

Users also considered
OpenCRM logo

A true alternative to Salesforce at a fraction of the price!

Fully-featured cloud CRM software means you are always online, and your system is always up-to-date with new features and enhancements. Wherever you are, whenever you need it, your CRM is there for you

Read more about OpenCRM

Users also considered
VipeCloud logo
Category Leaders

Sales CRM With Marketing Suite That Builds Rapport With You

98% of customers rate VipeCloud's Value For Money at 4 stars and above!

VipeCloud is the Sales CRM With Marketing Suite that builds rapport with you. CRM, Email Marketing, Social, Texting, Video Email, and More.

VipeCloud is your all-in-one, easy to use, and powerful growth solution.

Read more about VipeCloud

Users also considered
ToucanTech logo

Association management tool to power community engagement

ToucanTech is an all-in-one community management software that helps businesses consolidate database management, association management system functions, website hosting, and multi-channel communication capabilities into a single integrated environment. The platform is designed for educational institutions, membership associations, and nonprofit organizations seeking to centralize alumni relations, fundraising operations, and community engagement within one solution.

Read more about ToucanTech

Users also considered

Key features for Online CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers appreciate centralized contact storage, detailed tracking of interactions, customizable details, and integration with business tools, enhancing communication and customer engagement. 94% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users highlight the ease of importing/exporting large datasets, including contacts and sales data, reducing manual entry and improving data accuracy and accessibility. 93% of reviewers rated this feature as important or highly important.
  • Pipeline Management: Reviewers find pipeline management tools helpful for tracking lead stages, organizing sales processes, and ensuring effective follow-up and engagement with potential clients. 90% of reviewers rated this feature as important or highly important.
  • Lead Management: Users value the ability to prioritize, score, and automate follow-ups for leads, improving conversion rates and sales efficiency through better organization and tracking. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate automated lead capture from various sources, integration with websites and forms, and the ability to streamline lead entry into the system, enhancing sales pipeline management. 88% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users highlight customizable reporting and analytics features, providing valuable insights into sales performance, customer behavior, and business operations for informed decision-making. 86% of reviewers rated this feature as important or highly important.