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Top Rated Online CRM Software with Lead Management in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Lead management in online CRM software organizes, qualifies, and tracks leads, ensuring sales teams focus on high-potential prospects. It automates follow-ups, improves conversion rates, and enhances collaboration between sales and marketing. Our reviewers in online CRM software rated this feature as important.

6 Best Online CRM Software with Lead Management

Product
User rating
Starting price
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
HubSpot CRM logo
4.5
(4.4K)
20
per user/per month
visit website
Salesforce Sales Cloud logo
4.4
(18.7K)
25
per user/per month
visit website
Pipedrive logo
4.5
(3K)
19
per user/per month
Nutshell logo
4.4
(618)
13
per user/per month
Insightly logo
4.0
(654)
29
per user/per month

See other top Online CRM products with lead management

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Online CRM software category. They also needed to have sufficient reviews about lead management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for lead management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(251)
3-4(3,151)
5(3,558)
Key Features
Contact Management4.4
Data Import/Export4.3

User insights about the lead management feature

Reviewers indicate Zoho CRM's lead management is user-friendly and efficient, allowing easy tracking, categorization, and organization of leads from multiple sources like websites and social media. They appreciate the integration with email apps and the ability to automate follow-ups. However, some users mention a lack of advanced features compared to competitors and occasional issues with lead distribution.
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“I like the lead management feature for its automation capabilities and intuitive tools, which enables me to nature leads and track sales progress.”
Verified reviewer profile picture

Shelmith S.

Admin Virtual Assistant

“Lead management is one of the most important aspects of a CRM, because you can see all your leads at once. You don't have to switch between or import your email lists and social media contact every day from different platforms. It is all integrated into Zoho CRM in one easy-to-use dashboard.This saves me so much time, and you don't have to worry about missing a contact or lead somewhere and you can assign tasks, and follow ups immediately.”
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Dedre M.

Freelance Writer and Blogger

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,960 verified reviews
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Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
HubSpot CRM logo

HubSpot CRM

Reviews Sentiment
 
 
 
1-2(85)
3-4(1,627)
5(2,734)
Key Features
Contact Management4.5
Data Import/Export4.3

User insights about the lead management feature

Reviewers highlight HubSpot CRM's lead management as comprehensive and user-friendly, with strong automation capabilities and integration with marketing tools. They appreciate the ability to track, nurture, and convert leads efficiently, and the customizable workflows and filters. Some users note minor limitations and the need for advanced features in the premium plan.
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“Lead management in HubSpot is intuitive and helps track the entire lifecycle of leads. The ability to assign tasks, follow up with reminders, and track status ensures leads are managed effectively.”
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Matteo P.

Graphic Designer

“The Lead Management is awesome as able to track lead from Info Inquiries, Walk-ins, Direct Inquiries, Campaigns and Cold Calling. Help us to track and monitor easily.”
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Uttam S.

Business Consultant

Starting price
20per user /
per month
visit website
Pros and Cons based on 4,446 verified reviews
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Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Reviews Sentiment
 
 
 
1-2(430)
3-4(7,984)
5(10,347)
Key Features
Contact Management4.5
Data Import/Export4.4

User insights about the lead management feature

Reviewers appreciate Salesforce Sales Cloud's robust lead management, which allows for detailed tracking, customization, and automation. They find it useful for capturing, qualifying, and nurturing leads, and integrating with other tools. However, some users mention the complexity of the system and the need for proper configuration to gain full value.

See related user reviews

“We have a connection to other Salesforce products like Pardot and in the past Hobspot, which allow to create automations related with the Lead nurturing and final qualification algorithms and KPIs to measure the success of the marketing activities ”
RP

Rafael P.

CPO, previous VP of Operations

“Very useful when we are tracking all the leads that our company have, we can even see the relevant documentation through sales path about those leads. It is a really big help when making decision about the next action plan for lead generation and comminicating with the leads.”
GM

Giovanni M.

Business Development Specialist

Starting price
25per user /
per month
visit website
Pros and Cons based on 18,761 verified reviews

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details
Pipedrive logo
Reviews Sentiment
 
 
 
1-2(61)
3-4(1,026)
5(1,955)
Key Features
Contact Management4.4
Data Import/Export4.5

User insights about the lead management feature

Users find Pipedrive's lead management easy to use and efficient, with features like automated emails, reminders, and drag-and-drop functionality. They appreciate the ability to track leads through the sales pipeline and the visual management of leads. Some reviewers mention the need for better automation and support.
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“Effective lead management tools enable you to prioritize, segment, and track leads. This ensures that your sales team focuses on high-potential prospects, improving efficiency and increasing the likelihood of successful conversions.”
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Ezekiel K.

Data science

“Lead management in Pipedrive is essential for many reasons. The first advantage is that it enables efficient organization and follow-up and prevents potential customer loss. It also enables segmentation and data analysis for strategic decision making. It also facilitates effective and personal communication with your prospects, increasing your chances of conversion. Additionally, you can evaluate your sales team's performance and find opportunities for improvement. Finally, it also helps optimize sales funnels, maximize revenue, and grow your business.”
Jf

Jose f.

Gerente administrativo

Starting price
19per user /
per month
Pros and Cons based on 3,042 verified reviews
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Efficient sales pipeline management

Intuitive and customizable interface

Customizable sales stages

Effective sales team management

Enhanced team collaboration

Limited reporting capabilities

Inefficient search and filter functions

Subpar contact management

Inconsistent user experience

Limited automation features

See pros and cons details
Nutshell logo
Reviews Sentiment
 
 
 
1-2(14)
3-4(285)
5(319)
Key Features
Contact Management4.5
Data Import/Export4.4

User insights about the lead management feature

Users report that Nutshell's lead management is effective and easy to use, with features like email integration, categorization, and tracking of leads. They appreciate the ability to keep track of communications and follow-ups, and the customization options available. However, some reviewers feel it could be more intuitive and offer more use cases.

See related user reviews

“Email Integration: Nutshell integrates with popular email platforms like Gmail and Outlook, allowing you to sync your emails, track communications, and maintain a complete record of your interactions with contacts.”
PA

Pamela A.

Luxury Home Specialist

“ Simple facts. It lets me track each lead step by step, ensuring I never lose sight of any potential opportunity. Whether it's about staying on top of potential clients or making sure nothing gets overlooked, Nutshell's lead management has got it covered, and that's why it gets my full 5-star nod.”
AB

Amanda B.

Project/Office Manager

Starting price
13per user /
per month
Pros and Cons based on 618 verified reviews

Facilitates small business expansion

Effective sales pipeline management

Streamlined customer management

Inconsistent issue resolution

Subpar email management

See pros and cons details
Insightly logo
Reviews Sentiment
 
 
 
1-2(49)
3-4(359)
5(246)
Key Features
Contact Management4.4
Data Import/Export4.1

User insights about the lead management feature

Reviewers indicate that Insightly's lead management is user-friendly and efficient, with easy tracking and automation capabilities. They appreciate the ability to organize and prioritize leads, but some users find the functionality basic and note occasional glitches. Others mention not using the feature extensively.
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“The lead management area allows me to easily enter and track leads and set reminders and due dates on follow up tasks.”
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Jessi N.

Director of Marketing and Business Development

“Allows us to reach out to leads pending and get them turned into an opportunity. Who needs to be followed up with and get an appointment set. ”
JR

John R.

Energy Consultant

Starting price
29per user /
per month
Pros and Cons based on 654 verified reviews
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Ideal for small businesses

Easy to learn

Enhances team collaboration

Comprehensive CRM tools

Seamless email integration

Frequent issues and bugs

Problems with field updates

Limited email management

Limited reporting capabilities

Confusing and expensive pricing

See pros and cons details

Other Top Rated Online CRM Software with Lead Management in 2026

AgencyBloc AMS+ logo

AgencyBloc AMS+

The #1 Recommended Insurance Industry Growth Platform

visit website
AgencyBloc helps life and health insurance agencies grow their business by organizing and automating their operations with solutions to help agencies create efficiencies in sales enablement, quoting, client and policy management, commissions processing, and more.

Read more about AgencyBloc AMS+

Users also considered
Bitrix24 logo

Bitrix24

All in one business management workspace

visit website
Bitrix24 voted #1 free online CRM software. 100% free with unlimited records, sales automation, telephony and email marketing. Over 12 million companies are using Bitrix24. Bitrix24 is available in cloud and on-premise with open source code access.

Read more about Bitrix24

Users also considered
Less Annoying CRM logo

Less Annoying CRM

Category Leaders

For small businesses outgrowing spreadsheets.

visit website
A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up.

Read more about Less Annoying CRM

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
All you need is an internet connection. Zoho CRM is a SaaS application that can work across all platforms.

Read more about Zoho CRM

Users also considered
Bigin by Zoho CRM logo

Bigin by Zoho CRM

Category Leaders

Pipeline-centric CRM system for small businesses

visit website
Bigin is an online CRM designed specifically for small businesses, perfectly meeting their unique needs effectively. From multi-channel communication and foolproof automation to intuitive mobile apps, Bigin offers a wide variety of simple yet powerful features, all at a pocket-friendly price.

Read more about Bigin by Zoho CRM

Users also considered
NextAgency logo

NextAgency

Agency management software for life & health agencies.

visit website
NextAgency is an agency management system for life & health agencies that consolidates CRM, marketing automation, compliance, analytics, and optional commission tracking in one configurable platform. Hosted on AWS with 256-bit encryption. Free 30-day trial with no long-term contract required

Read more about NextAgency

Users also considered
Copper logo

Copper

The CRM designed for Google Workspace

visit website
Designed for businesses using Google Workspace (formerly G Suite), Copper keeps business relationships in one place, automates repetitive tasks, and helps you stay organized with projects and deadlines. Get started in minutes!

Read more about Copper

Users also considered
HubSpot CRM logo

HubSpot CRM

Category Leaders

CRM and lead management solution

visit website
HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Mokapen logo

Mokapen

The Italian CRM for small businesses.

visit website
Mokapen is a new Italian based CRM for small enterprises and professionals. Manage tasks, contacts, deals and tickets easily: Free. Easy. Italian.

Read more about Mokapen

Users also considered
Maximizer CRM logo

Maximizer CRM

Customer relationship and lead management solution

visit website
Maximizer CRM is a lead management solution designed specifically for the unique challenges that sales teams and managers face. Teams can monitor and achieve revenue targets while effectively tracking activities and evaluating team effectiveness, all from one centralized command center.

Read more about Maximizer CRM

Users also considered
Ricochet360 logo

Ricochet360

Customer relationship management and auto dialer solution

visit website
Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

Read more about Ricochet360

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Read more about Salesforce Sales Cloud

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

Read more about Pipedrive

Users also considered
Zendesk Suite logo

AI powered customer service across all channels

Zendesk offers an AI-powered service platform that unifies conversations from multiple channels. It features AI agents for resolving inquiries, ticketing for support requests, and analytics for tracking service quality. Its Resolution Learning Loop technology enhances automation by integrating AI, human agents, and knowledge resources on one platform.

Read more about Zendesk Suite

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
LiveChat logo

AI-based live chat for customer support and sales teams

LiveChat is a customer service software that enables businesses to communicate with website visitors in real time through chat functionality. The platform includes AI-based chatbots for automating routine inquiries, customizable chat widgets, and proactive chat invitations to engage visitors. It offers integration capabilities with various third-party applications including CRM systems, e-commerce platforms, and marketing tools.

Read more about LiveChat

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
Any.do logo

A simple and poweful workspace to manage your team's work

Any.do CRM adapts to your business: launch in minutes with free templates, custom fields, live dashboards, and time-saving automations. Track every lead on Kanban boards, sync with 6 000+ apps, and close deals faster—inside the workspace 40 million users trust.

Read more about Any.do

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay organized as you scale and grow
Finally, a CRM that’s easy to use, fully customizable and puts you in control of how you manage your leads, customers, tasks, team, projects, marketing and more. Create your free account to start customizing your CRM today.

Read more about Marketing 360

Users also considered
HoneyBook logo

Client management for freelancers & SMBs

Everything you need in an online CRM: client management, proposals, contracts, payments, & more.

Get started with a 7 day free trial today.

Read more about HoneyBook

Users also considered
Kylas Sales CRM logo

#TheBetterCRM

Kylas is an enterprise-grade CRM that helps businesses manage, track, and store customer-related information in the cloud. Salespeople can access prospect information, create tasks, take meeting notes, and stay on top of their pipeline from anywhere they choose.

Read more about Kylas Sales CRM

Users also considered
Ploomes CRM logo

CRM platform that automates sales and business workflows

Ploomes is a cloud-based CRM that centralizes contacts, deals, and communication in one secure platform. Access your sales pipeline, automate follow-ups, and track results from anywhere. Integrates with ERPs, Gmail, and marketing tools. Plans start at $22/user/month.

Read more about Ploomes CRM

Users also considered
Tripleseat logo

Guest and event management tool for hospitality businesses

Tripleseat is an event management platform for restaurants, bars, nightclubs, hotels, and other unique venues. The solution enables teams to streamline the event booking and planning process, helping businesses increase event revenue.

Read more about Tripleseat

Users also considered

Key features for Online CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers appreciate centralizing contact information, tracking customer interactions, automating tasks, and customizing details for efficient relationship management. 94% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the data import/export feature crucial for integrating contacts and information from various sources, simplifying data management and minimizing errors. 93% of reviewers rated this feature as important or highly important.
  • Pipeline Management: Reviewers value the ability to categorize and track leads systematically, ensuring efficient follow-up, progress monitoring, and sales forecasting. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers emphasize the effective collection of potential customer information from multiple sources, enabling quick follow-up and seamless integration into the sales pipeline. 88% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users appreciate robust reporting and analytics tools for generating insights, tracking performance, and making informed business decisions. 86% of reviewers rated this feature as important or highly important.