App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
ActiveTrail
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Email marketing and marketing automation platform
Table of Contents
Is this product right for your business?
Find out with a
ActiveTrail - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: January 2026
ActiveTrail overview
What is ActiveTrail?
ActiveTrail is a leader in email marketing and automation, enabling clients to create, manage, test and analyze marketing campaigns.
The process begins with ActiveTrail’s simplified email campaign creation tool - Active Builder - which allows users to quickly create engaging emails, even with no technical knowledge. The Active Personalization feature enables users to personalize each email, increasing opening rates. ActiveTrail’s dynamic registration forms and online poll tool help marketers to grow their mailing list whilst A/B testing enables them to test multiple versions of an email and proceed with sending the most effective variant.
Users can also create landing pages in just a few minutes with ActiveTrail’s landing page templates and editor, all optimized for display on mobile devices. ActiveTrail’s Trigger tool is an auto-action marketing trigger, which triggers defined actions depending on customer behaviour. Users can reach out to clients via email or text message since Active Trail is multi-platform.
Key benefits of using ActiveTrail
Starting price
per month
Alternatives
with better value for money
ActiveTrail’s user interface
ActiveTrail reviews
Overall rating
4.4
/5
28
Positive reviews
93
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.5/10
5
4
3
2
1
16
10
0
0
2
Noa S.
Director of Marketing
Jenna S.
Product Manager
Jerry B.
Digital Marketer
Paul J.
Owner
Jerry B.
Digital Marketer
Noa S.
Director of Marketing
Who uses ActiveTrail?
Based on 28 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
ActiveTrail's key features
Most critical features, based on insights from ActiveTrail users:
All ActiveTrail features
Features rating:
ActiveTrail alternatives
ActiveTrail
Starting from
8
Per month
HubSpot Marketing Hub
Starting from
20
Per month
Marketo Engage
Starting from
No pricing info
Wrike
Starting from
10
Per month
ActiveTrail pricing
Pricing plans
Pricing details:
User opinions about ActiveTrail price and value
Value for money rating:
To see what individual users think of ActiveTrail's price and value, check out the review snippets below.
Noa S.
Director of Marketing
Jenna S.
Product Manager
ActiveTrail integrations (21)
Integrations rated by users
We looked at 28 user reviews to identify which products are mentioned as ActiveTrail integrations and how users feel about them.
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
ActiveTrail support options
Typical customers
Platforms supported
Support options
Training options
ActiveTrail FAQs
ActiveTrail has the following pricing plans:
Starting from: $8.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. Who are the typical users of ActiveTrail?
ActiveTrail has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does ActiveTrail support?
ActiveTrail supports the following languages:
English, French, German, Hebrew, Spanish
Q. Does ActiveTrail offer an API?
Yes, ActiveTrail has an API available for use.
Q. What other apps does ActiveTrail integrate with?
ActiveTrail integrates with the following applications:
Wix, Make, Adobe Commerce, WooCommerce, Salesforce Marketing Cloud, PrestaShop, Zapier, Magento BI, WordPress, Salesforce Sales Cloud, Facebook Business Suite, Shopify
Q. What level of support does ActiveTrail offer?
ActiveTrail offers the following support options:
Email/Help Desk, Chat, Knowledge Base, Phone Support, FAQs/Forum
