ActiveTrail Features

ActiveTrail

Email marketing and marketing automation platform

4.42/5 (12 reviews)

ActiveTrail Feature Summary

  • CMS and CRM integration via an API
  • Auto-responders
  • Campaign segmentation
  • Real-time analytics
  • RSS feeds
  • SMS
  • Social media integration
  • Drag & drop interface
  • Custom landing pages
  • Event triggered actions
  • A/B testing
  • Landing page templates & editor
  • Event triggered email
  • Delivery tracking
  • Newsletter creation

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Email Marketing Management (176 other apps)
Engagement Analytics (226 other apps)
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Real Time Analytics (204 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (284 other apps)
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Competitor Feature Comparison

ActiveTrail Feature Reviews

10 reviewers had the following to say about ActiveTrail's features:

Joiada Cruzate

Easy to use, feature-packed email marketing program

2016-08-11

I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose.

Pros

Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile)

Cons

Automation feature is a bit tricky for someone who is new to using an email marketing program/service.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering ActiveTrail

Try the service first to see if it fits your needs. After all, the 30-day trial is free. They won't even require you to put credit card details when you sign up for the free trial.

Source: Capterra
Helpful?   Yes   No
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Claire Carradice

Affordable, and on a par with GetResponse.

2018-05-12

Affordable 2. Easy to use

Pros

It is one of the most affordable email marketing software available, and the way it works makes sense.

Cons

There are not a lot of landing page templates to choose from.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Wela B

Amazing All-In-One Solution!

2016-08-11

The landing page templates also have a page editor, which means it is completely customizable! And one of the best things about it is the SMS sending software where you can send a bulk text blast to your leads.

Pros

I believe that it can definitely boost your business marketing potential!

Cons

Its loading time can be quite slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

10/10

Recommendations to others considering ActiveTrail

If you're looking for an all-in-one marketing solution, then this is for you!

Source: Capterra
Helpful?   Yes   No
Read more
Jacky Abdul

Customer for a couple of years, using automations and sms

2017-05-26

Emails to my recipients, more sales through my emails and sms

Pros

Email automation funnels, easy of usage, autoresponder builder, sms campaigns, fantastic support by chat and phone

Cons

Their landing page builder is limited, I would be happy to have more ready templates, and also, I want more triggers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Paul Julian

Brilliant! The Best Value for Money in Email Automation

2016-06-07

First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering: - an extraordinary selection of templates and designs - storing uploaded pictures for reuse with other campaigns - a SPAM score that tells you how likely it is that your mail will be marked as SPAM - an integrated connection to Bigstock Photo - Everything is responsive, letting you fit your emails to mobile screens.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jenna Stevenson

Great Email Marketing Automation Software

2018-03-29

Pros

They have enough templates to make your campaigns as diverse as it can be.

Cons

As mentioned, they have ready templates but some people might look and ask for more.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
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Jerry Brown

Superb Tool

2018-08-15

Try the free version before going to the payment plans, they have almost all the functions of the premium versions and can serve the majority of small companies.

Pros

Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.

Cons

None so far. Sometimes it can be difficult to find what I'm looking for when I'm navigating their site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
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Noa Sarfati

Activetrail has its problems but when you get used to them, it works.

2017-10-06

We manage a large volume of groups, users, weekly newsletters with relative ease.

Pros

Easy intuitive use for people with basic graphic skill.

Cons

We have 2 separate activities, B2B and B2C with different look, AND multilingual.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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PROVIDENT TRADNG

WOST COMPANY TO EVER GRACE THE PLANET. BRINGS SHAME TO ISRALIAN BUSINESSS

2016-10-03

NO CUSTOMER SERVICE, EMAILS DONT SEND CORRECTLY, NO ONE ANSWERS THE PHONES, NO ONE REPLIES EMAILS, NO ONE RESPONDS TO CHAT.

Pros

NOTHING

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

0/10

Recommendations to others considering ActiveTrail

NEVER EVER USE THIS COMPANY

Source: Capterra
Helpful?   Yes   No
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Tal Ronen

Great platform!

2015-08-11

The best customer service ever. Really easy and user-friendly platform.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more