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ActiveTrail

Email marketing and marketing automation platform

Table of Contents

Is this product right for your business?

Find out with a

ActiveTrail - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

ActiveTrail overview

What is ActiveTrail?

ActiveTrail is a leader in email marketing and automation, enabling clients to create, manage, test and analyze marketing campaigns.

The process begins with ActiveTrail’s simplified email campaign creation tool - Active Builder - which allows users to quickly create engaging emails, even with no technical knowledge. The Active Personalization feature enables users to personalize each email, increasing opening rates. ActiveTrail’s dynamic registration forms and online poll tool help marketers to grow their mailing list whilst A/B testing enables them to test multiple versions of an email and proceed with sending the most effective variant.

Users can also create landing pages in just a few minutes with ActiveTrail’s landing page templates and editor, all optimized for display on mobile devices. ActiveTrail’s Trigger tool is an auto-action marketing trigger, which triggers defined actions depending on customer behaviour. Users can reach out to clients via email or text message since Active Trail is multi-platform.

Starting price

8flat rate /
per month

Alternatives

with better value for money

ActiveTrail’s user interface

Ease of use rating:

4.4

(28)

ActiveTrail pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(2)

3-4(10)

5(16)

What do users say about ActiveTrail?

Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities.

Select to learn more

Who uses ActiveTrail?

Based on 28 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Professional Training & Coaching

Real Estate

Retail

Management Consulting

Others

Use cases

Email Marketing

Campaign Management

Email Management

SMS Marketing

Landing Page

ActiveTrail's key features

Most critical features, based on insights from ActiveTrail users:

Campaign scheduling

5.0

(5)

Contact management

4.4

(7)

Campaign analytics

4.5

(8)

CAN-SPAM compliance

4.5

(8)

Event triggered actions

4.5

(2)

Subscriber management

1.0

(1)

All ActiveTrail features

Features rating:

4.2

(28)

A/B testing

(0)

Access controls/permissions

5.0

(1)

API

5.0

(1)

Autoresponders

(0)

Campaign analytics

4.5

(8)

Campaign management

5.0

(3)

Campaign scheduling

5.0

(5)

Campaign segmentation

(0)

CAN-SPAM compliance

4.5

(8)

Chat/Messaging

(0)

Click tracking

4.0

(2)

Compliance management

(0)

Contact management

4.4

(7)

Conversion tracking

(0)

CRM

(0)

Customer segmentation

(0)

Customer surveys

(0)

Customizable branding

(0)

Customizable ctas

(0)

Customizable fields

4.2

(5)

Customizable forms

(0)

Customizable templates

5.0

(1)

Customization

(0)

Data import/export

(0)

Drag & drop

(0)

Drip campaigns

5.0

(1)

Dynamic content

1.0

(1)

Email campaign management

(0)

Email Distribution

(0)

Email management

4.0

(2)

Email marketing

5.0

(1)

Email templates

(0)

Email tracking

(0)

Event triggered actions

4.5

(2)

Form builder

(0)

GDPR compliance

(0)

Generative ai

4.0

(1)

Image library

(0)

Interaction tracking

(0)

Landing pages/web forms

3.5

(2)

Lead capture

(0)

Lead nurturing

(0)

List management

4.5

(8)

Marketing automation

5.0

(1)

Message personalization

5.0

(1)

Mobile optimization

4.7

(3)

Monitoring

(0)

Multi-Campaign

(0)

Multi-Channel communication

(0)

Multi-Channel marketing

(0)

Multi-Language

(0)

Multiple user accounts

(0)

Personalization

(0)

Process/Workflow automation

4.5

(4)

Real-Time analytics

(0)

Real-Time data

(0)

Real time editing

(0)

Real-Time monitoring

5.0

(1)

Real-Time reporting

(0)

Reporting/Analytics

2.0

(1)

Reporting & statistics

5.0

(1)

Responsive web design

(0)

ROI tracking

3.0

(2)

Routing

5.0

(1)

Search/Filter

(0)

Segmentation

(0)

SMS marketing

(0)

SMS messaging

5.0

(1)

Social media integration

5.0

(1)

Spam blocker

4.0

(3)

Subscriber management

1.0

(1)

Template management

(0)

Third-Party integrations

5.0

(1)

Whitelisting/Blacklisting

(0)

Workflow management

(0)

WYSIWYG editor

(0)

ActiveTrail alternatives

ActiveTrail

4.4

(28)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.2

Value for Money

4.4

Customer Support

4.6

Brevo

4.6

(3.4K)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.5

Customer Support

4.5

Mailchimp

4.5

(17.5K)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.4

Customer Support

4.2

Gmail

4.8

(13.3K)

learn more

Starting from

Free

Free trial

Free version

Ease of Use

4.8

Features

4.7

Value for Money

4.8

Customer Support

4.5

ActiveTrail pricing

Value for money rating:

4.4

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Basic

Per month

Features included:

1 User
A/B Testing
Automations
Chat & Email Support
Dynamic & Personalized Content
Full API Integration
Landing Pages
Professional Looking Templates
Reporting and Analytics
Segmentation - Dynamic Groups
Sign up Forms & Popups
Surveys
Unlimited Email Sending
Zapier Integration

Plus

Per month

Features included:

10 Users
A/B Testing
Activecommerce Img
AI Driven Predictive Delivery
Automations
Chat & Email Support
Dynamic & Personalized Content
Enhanced Security
Full API Integration
Landing Pages
Mobile APP
Professional Looking Templates
Reporting and Analytics
Scheduled FTP Imports
Segmentation - Dynamic Groups
Sign up Forms & Popups
Slow Sending
Smart on-Site Pixel
Social Integration
Surveys
Unlimited Email Sending
Webhooks
Zapier Integration

Premium

298

Per month

Features included:

A/B Testing
Activecommerce Img
AI Driven Predictive Delivery
Automations
Chat & Email Support
Dedicated Account Manager
Dynamic & Personalized Content
Enhanced Security
Full API Integration
Landing Pages
Migration and Onboarding
Mobile APP
Monthly Report and Review
On Demand Training for Team
Priority Support
Professional Looking Templates
Reporting and Analytics
Scheduled FTP Imports
Segmentation - Dynamic Groups
Setup
Sign up Forms & Popups
Slow Sending
Smart on-Site Pixel
Social Integration
Surveys
Unlimited Email Sending
Unlimited Users
Webhooks
Zapier Integration

SMS package

344

One-time payment

Contact vendor for more details

User opinions about ActiveTrail price and value

Value for money rating:

4.4

(28)

To see what individual users think of ActiveTrail's price and value, check out the review snippets below.

“Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities.”

Kavindu G.

System Specialist

“ActiveTrail is that it may require a significant amount of setup and customization in order to fully integrate it with a business's existing systems and processes. If they can provide more tutorials or guidelines, this will not be an issue.”

Kavindu G.

System Specialist