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AdRoll

Worldwide retargeting platform

Table of Contents

AdRoll - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: October 2025

AdRoll overview

What is AdRoll?

AdRoll is used by over 15, 000 brands big and small worldwide, including American Red Cross, Levi's and Estee Lauder, as well as Zendesk and Tableau. The ad reatrgeting app helps you to create, optimize and deliver personalized ads across multiple platforms and devices. AdRoll provides one platform to control web retargeting on more than 60 leading ad networks including Google, Microsoft, and Yahoo. You can also manage retargeting on Facebook, Twitter and mobile.

AdRoll, and the team behind it, offers expert optimization and customization options for their users. AdRoll uses customer segmentation based on over 300 types of intent signals to target or exclude users based on the actions they have completed, such as products they've viewed and how far into the purchase funnel they are.

AdRoll can be used to create personalized, dynamic ads based on user browsing history and the products they love. AdRoll's team of designers can ad in calls-to-action, 3rd-party product feeds, best-selling products and more to deliver targeted, engaging ads. You can analyze how each of your ad impressions and campaigns are performing, as well as A/B tests, through AdRoll's integrated reporting and analytics, .

Key benefits of using AdRoll

Dynamic LiquidAds: These personalized ads provide content based on previously viewed and recommended products. Optimize ads with calls-to-action, product placement, product feeds customizable animation and other interactive features,

Flexible segmentation: AdRoll tracks over 300 different intent signals to target or exclude customers based on their actions.

Expert optimization: AdRoll offers an experienced retargeting team to help with your account management, bidding and ad developemt with an in-house creative team.

Reports & Analytics: See real-time data on pricing and campaign activity for each ad impression served.

Mobile Retargeting: AdRoll supports mobile ad formats for sponsored posts, promoted tweets, app install ads, lead gen cards and standard mobile web ad formats.

Starting price

1 /
per month

Alternatives

with better value for money

AdRoll’s user interface

Ease of use rating:

4.0

(74)

AdRoll pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(7)

3-4(36)

5(31)

What do users say about AdRoll?

Reviewers indicate AdRoll simplifies campaign setup and management, making it easy to launch and monitor ads across multiple platforms. They find the retargeting and segmentation options effective for reaching potential customers, though some feel the targeting can be too basic or limited for niche audiences. They appreciate the automation and ability to diversify traffic sources, but mention that analytics and attribution can be unclear or favor AdRoll in reporting results.

Users say AdRoll’s customer support is generally responsive and helpful, especially during onboarding and troubleshooting. They note, however, that response times can be slow during busy periods and some support processes feel cumbersome.

Select to learn more

Who uses AdRoll?

Based on 74 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Computer Software

Retail

Internet

Others

Use cases

Retargeting

Display Advertising

Marketing Automation

Campaign Management

Personalization

AdRoll's key features

Most critical features, based on insights from AdRoll users:

Audience targeting

3.4

(7)

Campaign analytics

4.1

(7)

Marketing automation

3.4

(10)

A/B testing

3.1

(7)

Campaign management

3.1

(7)

Retargeting ads

5.0

(5)

All AdRoll features

Features rating:

3.9

(74)

Activity dashboard

5.0

(1)

API

4.5

(2)

Template management

5.0

(2)

Reporting & statistics

2.3

(3)

Conversion tracking

3.4

(5)

Cross channel attribution

5.0

(2)

Display ad management

5.0

(1)

Segmentation

4.3

(7)

Lead management

3.1

(7)

Website visitor tracking

4.0

(1)

Behavior analytics

4.0

(2)

Social media retargeting

(0)

Social marketing

5.0

(1)

Behavioral targeting

(0)

Sales analytics

4.0

(1)

ROI tracking

4.0

(1)

Communication management

(0)

Recommendations

(0)

Real-Time data

(0)

Personalization

5.0

(1)

Multi-Channel marketing

5.0

(2)

Mobile Retargeting

(0)

Marketing calendar

5.0

(1)

CRM

(0)

Geotargeting

(0)

Dynamic content

3.8

(5)

Customer segmentation

(0)

Data visualization

(0)

Customizable reports

(0)

AdRoll alternatives

AdRoll

4.0

(74)

Starting from

Per month

Free trial

Free version

Ease of Use

3.9

Features

3.9

Value for Money

3.7

Customer Support

3.9

HubSpot Marketing Hub

4.5

(6.2K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Marketo Engage

4.3

(708)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.8

Customer Support

3.9

Zoho CRM

4.3

(6.9K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

AdRoll pricing

Value for money rating:

3.7

(74)

Starting from

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about AdRoll price and value

Value for money rating:

3.7

(74)

To see what individual users think of AdRoll's price and value, check out the review snippets below.

“The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online.”

Carlos E.

Digital Marketing Specialist

“The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.”

Verified reviewer

Anonymity request

AdRoll integrations (102)

Integrations rated by users

We looked at 74 user reviews to identify which products are mentioned as AdRoll integrations and how users feel about them.

Mailchimp

Integration rating: 3.0 (1)

AdRoll support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Phone Support

Training options

Videos

Webinars

Documentation

AdRoll FAQs

Q. What type of pricing plans does AdRoll offer?

AdRoll has the following pricing plans:
Starting from: $1.00/month
Pricing model: Subscription

These products have better value for money

Q. Who are the typical users of AdRoll?

AdRoll has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does AdRoll support?

AdRoll supports the following languages:
English

Q. Does AdRoll offer an API?

Yes, AdRoll has an API available for use.

Q. What other apps does AdRoll integrate with?

AdRoll integrates with the following applications:
Wix, OpenCart, Constant Contact, Adobe Commerce, WooCommerce, PayPal, Google Analytics 360, Vendio, Zoho CRM, Campaign Monitor by Marigold, CoreCommerce, Zapier, Tealium Customer Data Hub, Segment, Unbounce, Shift4Shop, Foxy, WordPress, Squarespace, Attribution, Miva, Weebly, Improvado, Funnel, ReportGarden, Mailchimp, Volusion, Joomla, Marketo Engage, TapClicks, HubSpot CRM, BigCommerce, Shopify

Q. What level of support does AdRoll offer?

AdRoll offers the following support options:
Email/Help Desk, Chat, Phone Support