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AdRoll

Worldwide retargeting platform

Table of Contents

AdRoll - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

AdRoll overview

What is AdRoll?

AdRoll is used by over 15, 000 brands big and small worldwide, including American Red Cross, Levi's and Estee Lauder, as well as Zendesk and Tableau. The ad reatrgeting app helps you to create, optimize and deliver personalized ads across multiple platforms and devices. AdRoll provides one platform to control web retargeting on more than 60 leading ad networks including Google, Microsoft, and Yahoo. You can also manage retargeting on Facebook, Twitter and mobile.

AdRoll, and the team behind it, offers expert optimization and customization options for their users. AdRoll uses customer segmentation based on over 300 types of intent signals to target or exclude users based on the actions they have completed, such as products they've viewed and how far into the purchase funnel they are.

AdRoll can be used to create personalized, dynamic ads based on user browsing history and the products they love. AdRoll's team of designers can ad in calls-to-action, 3rd-party product feeds, best-selling products and more to deliver targeted, engaging ads. You can analyze how each of your ad impressions and campaigns are performing, as well as A/B tests, through AdRoll's integrated reporting and analytics, .

Key benefits of using AdRoll

Dynamic LiquidAds: These personalized ads provide content based on previously viewed and recommended products. Optimize ads with calls-to-action, product placement, product feeds customizable animation and other interactive features,

Flexible segmentation: AdRoll tracks over 300 different intent signals to target or exclude customers based on their actions.

Expert optimization: AdRoll offers an experienced retargeting team to help with your account management, bidding and ad developemt with an in-house creative team.

Reports & Analytics: See real-time data on pricing and campaign activity for each ad impression served.

Mobile Retargeting: AdRoll supports mobile ad formats for sponsored posts, promoted tweets, app install ads, lead gen cards and standard mobile web ad formats.

Starting price

1 /
per month

Alternatives

with better value for money

Pros & Cons

Campaign Management

Data Management

Ad Management

Integrations

User Interface

AdRoll’s user interface

Ease of use rating:

4.0

(74)

AdRoll pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(7)

3-4(36)

5(31)

What do users say about AdRoll?

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.

Select to learn more

Who uses AdRoll?

Based on 74 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Computer Software

Retail

Internet

Others

Use cases

Retargeting

Display Advertising

Marketing Automation

Campaign Management

Personalization

AdRoll's key features

Most critical features, based on insights from AdRoll users:

Audience targeting

3.4

(7)

Campaign analytics

4.1

(7)

Marketing automation

3.4

(10)

A/B testing

3.1

(7)

Campaign management

3.1

(7)

Retargeting ads

5.0

(5)

All AdRoll features

Features rating:

3.9

(74)

Activity dashboard

5.0

(1)

API

4.5

(2)

Template management

5.0

(2)

Reporting & statistics

2.3

(3)

Conversion tracking

3.4

(5)

Cross channel attribution

5.0

(2)

Display ad management

5.0

(1)

Segmentation

4.3

(7)

Lead management

3.1

(7)

Website visitor tracking

4.0

(1)

Behavior analytics

4.0

(2)

Social media retargeting

(0)

Social marketing

5.0

(1)

Behavioral targeting

(0)

Sales analytics

4.0

(1)

ROI tracking

4.0

(1)

Communication management

(0)

Recommendations

(0)

Real-Time data

(0)

Personalization

5.0

(1)

Multi-Channel marketing

5.0

(2)

Mobile Retargeting

(0)

Marketing calendar

5.0

(1)

CRM

(0)

Geotargeting

(0)

Dynamic content

3.8

(5)

Customer segmentation

(0)

Data visualization

(0)

Customizable reports

(0)

AdRoll alternatives

AdRoll

4.0

(74)

Starting from

Per month

Free trial

Free version

Ease of Use

3.9

Features

3.9

Value for Money

3.7

Customer Support

3.9

Systeme.io

4.8

(2.1K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

ActiveCampaign

4.6

(2.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Mailchimp

4.5

(17.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

AdRoll pricing

Value for money rating:

3.7

(74)

Starting from

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about AdRoll price and value

Value for money rating:

3.7

(74)

To see what individual users think of AdRoll's price and value, check out the review snippets below.

“The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online.”

Carlos E.

Digital Marketing Specialist

“The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.”

Verified reviewer

Anonymity request