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CleverTap
4.4
(51)

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User Retention Platform for High-Growth Mobile Apps

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(5)

CleverTap Pricing

Pricing overview

Value for money rating

4.1

/5

51

Price starts from

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Pricing options
Free plan
Subscription
Free trial

Pricing details

Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs.

CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

What users say

We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing.
Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An amazing and powerful Mobile marketing swish-knife.

Reviewed 2 months ago

We are more than happy with current product and future roadmap.

Pros

To have real-time analytics and create push and in-app campaigns based on real user data.

Cons

Price is a bit on the upper side and not so clear as startups.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good value for money for marketing automation & user engagement

Reviewed 2 months ago

I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.

Pros

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.

Cons

There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Definitely a valuable tool for any marketer to use in real time

Reviewed 2 months ago
Pros

Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention.

Cons

CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good Value

Reviewed 2 months ago
Pros

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

Cons

It's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Very easy to integrate and use

Reviewed 2 months ago
Pros

Push notification campaigns and their targeting

Cons

Pricing is slightly on the higher side when scale of events is very huge.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A powerful and comprehensive platform for user engagement

Reviewed 4 years ago
Pros

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Cons

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Awesome product with value for money!

Reviewed 8 months ago

The overall experience has been good. I would rate 8/10 with multiple scopes of improvements.

Pros

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Cons

User logs via CleverTap events are not present much like Mixapanel. A bit costlier as compared to other players in the same market. UI can be made much more intuitive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Complete and accessible tracking & analytics solution. Fantastic customer support.

Reviewed 5 years ago
Pros

Overall the product is well designed, easy to understand and works well. The technical documentation is thorough. The pricing is reasonable. The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.

Cons

Although apps can do much within the free package, some fairly basic features do require payment, such as being able to get the list of users who performed a specific action. Not having access to such features within the free package has made testing and reporting more difficult.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Out of its expensive subscription,Clevertap is a must-have tool

Reviewed 2 months ago

I can't say more for now because I still in the learning phase

Pros

-Customize the features the way you want it -Learn the customer journey

Cons

-Very expensive -Their online trainers are from India, but no offense, their dialects are hard to understand

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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All in one solution for an App Based Startup

Reviewed 2 months ago
Pros

1. Versatility of Features - there are a lot of things which can be done from a single platform - right from measuring success of a feature to launching a campaign

Cons

1. Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard. 2. Dashboard is not customisable

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Super cool software in low price

Reviewed 2 years ago

Very good...I like so much i am recommend my friends for this

Pros

It is low cost better service & good supporting team

Cons

It is good very easy to handle no any difficulty.