CleverTap Pricing

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.

There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.

Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention.

CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

Push notification campaigns and their targeting

Pricing is slightly on the higher side when scale of events is very huge.

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

It's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky.

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

User logs via CleverTap events are not present much like Mixapanel. A bit costlier as compared to other players in the same market. UI can be made much more intuitive.

Overall the product is well designed, easy to understand and works well. The technical documentation is thorough. The pricing is reasonable. The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.

Although apps can do much within the free package, some fairly basic features do require payment, such as being able to get the list of users who performed a specific action. Not having access to such features within the free package has made testing and reporting more difficult.

1. Versatility of Features - there are a lot of things which can be done from a single platform - right from measuring success of a feature to launching a campaign

1. Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard. 2. Dashboard is not customisable

-Customize the features the way you want it -Learn the customer journey

-Very expensive -Their online trainers are from India, but no offense, their dialects are hard to understand

It is low cost better service & good supporting team

It is good very easy to handle no any difficulty.