Hootsuite Reviews

Hootsuite

Social media management & scheduling

Hootsuite

Review Summary

Pros

Overall I've had a good experience with HootSuite and its offerings. They do a good job of listening to customers and trying to innovate based on those listenings.

Bethany G.

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It makes it super easy to create and schedule social media on most platforms. The analytics also help to see your social strategy at a glance and see where you need to improve.

Anonymous Reviewer

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It's good if you're running several different accounts from it as well as you can quickly switch from one business to another. The free version is great for what it does.

Clare D.

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Cons

You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.

Earl D.

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Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.

Jeremiah D.

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The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.

Erika A.

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Overall rating

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2,578 reviews

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Overall Rating

Hootsuite

Reviewed 7 months ago

Overall Rating

Hootsuite an Organized and Intuitive Tool to Make Social Media Scheduling a Breeze

Reviewed 7 months ago

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend7/10

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Impressive free plan

Reviewed a year ago

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend5/10

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A Competitive Social Media Scheduler

Reviewed a year ago
Pros

Hootsuite offers all the features a basic social media scheduler offers: auto-posting, media library, multiple social media accounts, etc. The amazing thing about this software is it has a free account so you can test out the features before going premium. Definitely a contender for researching a social media scheduler for your business.

Cons

The software can sometimes be finicky, and auto-publishing doesn't always work.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Puissant mais perfectible

Reviewed 16 days ago

J'utilise Hootsuite depuis un peu plus de 5 ans désormais et j'ai rapidement été ravi de sa simplicité et de sa performance. Mais aussi du fait que je peux piloter toute mon activité sur les réseaux sociaux, grâce à une vue complète sur le tableau de bord. Malheureusement, la série de bugs m'a progressivement poussé à déchanter et à changer de logiciel.

Pros

L'utilisation de Hootsuite est d'une limpidité sans égal. De plus, il uniformise la gestion de mes réseaux sociaux en planifiant notamment jusqu'à 350 messages . Ce logiciel dispose aussi d'une fonctionnalité de recherche conséquente permettant par exemple, sur Twitter, de cibler géographiquement mes requêtes. Enfin, il offre un important registre d'applications dans lequel on peut ajouter d'autres réseaux sociaux mais aussi des outils marketing.

Cons

Hootsuite souffre de plusieurs bugs, certains messages programmés n'arrivant pas à destination sur Instagram, alors que l'interface mentionne le contraire. Ce logiciel est bien plus aisé à utiliser sur ordinateur que sur mobile.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mediocre at best

Reviewed 2 years ago

Where is the competition in the social media management software space? There has to be a better option than this?

Pros

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first. It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Cons

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Getting Better with Time

Reviewed 4 months ago

Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Pros

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

Cons

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

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Great way to schedule posts on social media

Reviewed 10 months ago

I would recommend using Hootsuite to manage your social media posts. It has a free trial that is great to get to know the software before buying.

Pros

I love th fact that I can use a single platform to manage all of my social media activity. It has a great feature that allows to schedule social media posts at times when your audience is most active.

Cons

The software can be glitchy and cause frustration. It takes a bit of learning but once you know how it works you can make your posts calendar easily.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My Go-To Social Media Scheduling Software

Reviewed 2 years ago

Hootsuite offers a very generous free version where you can do many of the basic posting features you need whereas the paid version has an amazing amount of features that will make your social media job easier and more productive.

Pros

The ease of use and amount of features and platforms you can post to from one place

Cons

Not much not to like, all the features work perfectly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Hootsuite helps us manage our social media strategy

Reviewed a year ago

We've appreciated how the tools have changed and innovated over the years. We've used it not only to manage channels that we operate, but also the manage other brand channels within our organization so we have some administrative control.

Pros

Hootsuite offers the best in class experience for managing multiple brand social media accounts on multiple social media platforms. We love how the tools can grow with our needs.

Cons

It's a busy service. There are a lot of features and functionality and to the person who uses it everyday, it all makes sense - but teaching new or infrequent users can feel a little overwhelming. Also, we're bummed they are discontinuing the social gallery features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good Social Media Scheduling Software

Reviewed 10 months ago

My overall experience with Hootsuite was satisfactory. I still use it to manage some of my other channels like LinkedIn and Twitter updates.

Pros

I like the multi-channel stream options from where you can get your profile about different social media channels at one go.

Cons

What I did not like is its community management (query reply function). It's a bit complex for starter people. My agency people had issues with it when they first started to use it and preferred Facebook's own messaging function.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend8/10

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Hootsuite Is Pretty Helpful

Reviewed 4 months ago

I’ve enjoyed using it - no cost at this time and simple enough to use.

Pros

I usually schedule about 3-4 social posts a week and Hootsuite has been the perfect fit for our company right now as we don’t have the budget to pay for software and it allows 30 posts/month at no cost.

Cons

The dashboard is a bit cluttered looking... I can sometimes be overwhelmed with so much to look at. I would prefer a simple, clean layout, but it gets the job done.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A Good Option for Social Publishing and Monitoring

Reviewed 10 months ago

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Pros

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's...

Cons

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the Original Content Schedulers and Management Systems!!!

Reviewed a year ago

Hootsuite is a great tool. I find it useful in scheduling large batches of content. For example, for a few clients I can plan out and schedule my entire 3 months worth of content. It's a great tool for an agency who may focus on one type of client, be able to "recycle" and reword similar posts and upload the content across multiple clients simultaneously through an excel upload! I personally like to...

Pros

I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports.

Cons

Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Sufficient Free Tool for Social Media Scheduling

Reviewed a year ago

Hootsuite is a great free tool for beginners and small social media teams! It's easy to use and has just about all of the basics you could need to start scheduling and managing social.

Pros

Hootsuite is a great free solution for basic social media management. I enjoy the dashboard customizations, where you can pull in different channels and features (ex: posts, timelines, mentions, etc.) all in one easy-to-manage interface. It also makes social listening easy versus having to log in and manage notifications manually on each individual platform. In general, Hootsuite is easy to learn...

Cons

The integrations and features/functionality could be better. I personally prefer to use HootSuite to schedule tweets and prefer to schedule other content for Facebook and LinkedIn within the actual platforms. It's fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms. Kind of a pain to do it separate/manually, but you get a better post/product...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend9/10

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Love this social tool!

Reviewed 2 years ago

I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Pros

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome...

Cons

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great tool, but feels like it could still do with something extra - better planning, more LinkedIn features

Reviewed 2 years ago

It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics. There's also a massive community for Hootsuite so you can always find out how other people are using it. We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.

Pros

Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful. As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most. Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Cons

It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway). It would be good to see similar monitoring...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Manage and schedule your tweets (and posts) for SUITE results

Reviewed 3 years ago
Pros

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting...

Cons

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend10/10

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Reliable and easy social media manager

Reviewed 4 years ago

Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn) I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as...

Pros

It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard. I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Cons

I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Reviewed a year ago

Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Pros

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and...

Cons

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Perfect for individuals, business and agencies alike!

Reviewed 2 years ago
Pros

As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites. The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes. We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped...

Cons

Reporting is weak compared to other tools. And while I enjoy their pre-designed scheduled reports, I normally end up creating my own reports using other analytics tools that are more robust and provide more in-depth insights. While i enjoy setting up multiple topic columns to monitor, extracting the data is impossible and you will always need a listening tool to create monitoring and listening reports. I was on an older pricing plan for awhile now, but when I checked recently, they seem to have increased their pricing and are now quite pricey compared to some of the competing platforms, however, I still have a soft spot for them.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Hootsuite

Reviewed 8 months ago

Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.

Pros

Hootsuite is the must-have tool for social media managers that want to utilize their time more efficiently, gain analytics on your messages and audience, and interact with the public more frequently to grow your audience. Hootsuite is a great tool and I would recommend it for anyone who uses social media on a professional level. It allows you to track hashtags, schedule messages, gain insights into which messages are more popular, and learn about your audience.

Cons

I would say the thing that I like least about Hootsuite is the limitation on streams that you can have. They also have different levels of payments which allow for more possibilities, but they can get a little complicated to decipher which is right for you. My organization went back and forth between the paid and free trials a couple of times in a year because we couldn't exactly decide which would be the best for us so I recommend doing some research into all the capabilities that come with the different levels before committing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Hootsuite is great for individuals and marketing firms alike

Reviewed 2 years ago

My company uses Hootsuite to schedule social media for our clients. If I were trying to post multiple times a day for each client through the individual accounts, I would never do anything else. So, Hootsuite helps me set up a social media and content schedule that is unique to each business while leaving room for me to add content as I go throughout my other daily tasks. It streamlines and automates a task that would otherwise take up all of my time.

Pros

If I had to pick a favorite, I would say that the scheduling feature is extraordinarily helpful. I run a small digital marketing firm and handle the social media for almost all of my clients. I created separate accounts for each client to keep my own costs down, so I will simply schedule out 30 posts at a time and set a memo for myself to post more before the campaign ends. After that, I love the...

Cons

Honestly, I have used multiple different scheduling software for social media - Hootsuite is by far my favorite because it is so feature rich. If I had one complaint, it would actually be the cost. If you are trying to use one platform for all clients or have more than 3 social accounts per client, Hootsuite can get pretty pricey, especially for a smaller startup without much capital while they are growing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Makes life so much easier

Reviewed a year ago

I'm able to efficiently see all of my social channels in one place. It makes it easier and less stressful to schedule, listen, reply to messages/comment, tag, etc. than having to go to each channels individually.

Pros

I like that you can schedule posts and see what's coming in a calendar. You can also "listen" to social media by setting up a hashtag you'd like to follow and all posts that use that hashtag will appear in a stream. You can set up a several streams for one social channel such as for posts, messages, scheduled posts, etc. You can even manage and reply to comments.

Cons

It takes a bit of a learning curve. It has some limitations as far as tagging companies or people. Some functions, you'll have to do directly on the social channel. But that's also the case with any social media management and analytics software like Hootsuite.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend10/10

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An absolute time saver

Reviewed 5 months ago

I've had a very positive experience with Hootsuite. It has saved me a lot of time and frustration and allows content to be cohesive across all channels. It's easy to see all my content right in front of me without having to go from channel to channel. It truly is a program I would not be able to do my job without.

Pros

I like the ease of use and functionality. It looks overwhelming and complicated at first, but it doesn't take long to understand how to navigate and get started. Everything is pretty self-explanatory and easy to locate. I love the fact that you can access hootsuite anywhere because it's a web-based program, and you don't need to download any extra software to use it. It also has an app so I can schedule...

Cons

It can get pretty pricey depending on your needs. The free program isn't bad for very small companies, but if you want to schedule more then 30 posts and have more than the basic social channels then premium is necessary I find there are alternative programs that offer more for less, but this is the software my employer has chosen and is content with it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Where would I be without HootSuite?!

Reviewed a year ago
Pros

I started using HootSuite at the very EARLY stages of my business. Before I even had a single client. The reason I chose HootSuite is because they had a FREE version... and in my early client-less stage...I needed all the free I could get. It's extremely easy to add whichever social networks you have (LinkedIn, Instagram, Facebook, Twitter, etc.) The free version allows for 3 profiles, but once you upgrade to the paid you can of course add more. The platform itself is very self explanatory and makes scheduling future posts extremely easy.

Cons

I'd like to be able to edit the posts by platform. For example, when posting to Instagram, Facebook, and Twitter -- I'd like to add hashtags just to the Instagram Caption and/or shorten the Twitter caption. Instead of having to create a post for each separate platform, I'd like to be able to do it all in one and make the edits in the same batch.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

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The standard, but not my favourite

Reviewed 2 years ago

I manage a number of social media accounts for an international software company, and am also tasked with monitoring social mentions for our brand. For all my (relatively minor) issues with Hootsuite, it certainly lets me get the job done. On the level of features, I think Hootsuite is near the top of the heap as far as most social media management platforms go. Just don't expect the prettiest packaging, best user experience, or to be able to fully schedule your social activity in advance on some networks.

Pros

Make no mistake about it; when it comes to getting your social media work done, Hootsuite will deliver. Its scheduling feature is great, it (mostly) does a good job of letting you tag things, and it offers a good suite of analytics features that will help you review your social media performance and deliver key insights to other members of your organization.

Cons

My issues with Hootsuite aren't dealbreakers, but they do make me less than enthusiastic about bringing my business to this platform. The UI just isn't very attractive or intuitive, which is a shame. Competitors offer much more modern looks and simpler posting functionality than you get with Hootsuite. Annoyingly, and I know this isn't Hootsuite's fault, there are issues relating to who you are able to tag on certain networks, like LinkedIn. I often find myself unable to schedule a post to LinkedIn because of who I need to tag, and having to post manually defeats the purpose of having Hootsuite in the first place. I do understand that this is an issue created by the social networks themselves, but it's an annoyance nonetheless.

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