App comparison

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HubSpot Marketing Hub Logo
HubSpot Marketing Hub
4.5
(5.4K)

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All in one inbound marketing platform

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(172)

HubSpot Marketing Hub Alternatives & Competitors

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Mailchimp logo

Mailchimp

4.5
(15.9K)

Email and advertising marketing automation platform

Features

Total

Mailchimp logo
HubSpot Marketing Hub logo

78

158

104

features in common

78

features in common

Mailchimp logo

Mailchimp user ratings

Functionality

4.4
(15.9K)

Top features

  • Monitoring

    5.0

  • Search Marketing

    5.0

  • Geolocation

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$13/month

Value for money

Mailchimp logo
4.4

0.2

HubSpot Marketing Hub logo
4.2

What users say about Mailchimp's value for money

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
ActiveCampaign logo

ActiveCampaign

4.6
(2.1K)

Email Marketing, Marketing Automation, CRM/Sales Automation

Features

Total

ActiveCampaign logo
HubSpot Marketing Hub logo

60

90

104

features in common

60

features in common

ActiveCampaign logo

ActiveCampaign user ratings

Functionality

4.5
(2.1K)

Top features

  • Real Time Data

    5.0

  • Email Tracking

    5.0

  • Email Templates

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$15/month

Value for money

ActiveCampaign logo
4.4

0.2

HubSpot Marketing Hub logo
4.2

What users say about ActiveCampaign's value for money

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
Klaviyo logo

Klaviyo

4.7
(340)

Growth marketing platform powering personalized experiences

Features

Total

Klaviyo logo
HubSpot Marketing Hub logo

44

63

104

features in common

44

features in common

Klaviyo logo

Klaviyo user ratings

Functionality

4.6
(340)

Top features

  • Multi-Campaign

    5.0

  • Multivariate Testing

    5.0

  • Third Party Integrations

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$20/month

Value for money

Klaviyo logo
4.4

0.2

HubSpot Marketing Hub logo
4.2

What users say about Klaviyo's value for money

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Marketo Engage logo

Marketo Engage

4.3
(651)

Marketing automation for digital marketers

Features

Total

Marketo Engage logo
HubSpot Marketing Hub logo

63

101

104

features in common

63

features in common

Marketo Engage logo

Marketo Engage user ratings

Functionality

4.3
(651)

Top features

  • Campaign Scheduling

    5.0

  • Multi-Channel Attribution

    5.0

  • Lead Nurturing

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$0

Value for money

Marketo Engage logo
3.8

0.4

HubSpot Marketing Hub logo
4.2

What users say about Marketo Engage's value for money

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

4.1
(351)

Stand out in Your Customer's Inbox

Features

Total

Salesforce Marketing Cloud logo
HubSpot Marketing Hub logo

80

154

104

features in common

80

features in common

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud user ratings

Functionality

4.2
(351)

Top features

  • Campaign Management

    5.0

  • CRM

    5.0

  • Reporting & Statistics

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$4,800

Value for money

Salesforce Marketing Cloud logo
3.7

0.5

HubSpot Marketing Hub logo
4.2

What users say about Salesforce Marketing Cloud's value for money

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Act-On logo

Act-On

4.3
(253)

Growth marketing automation platform

Features

Total

Act-On logo
HubSpot Marketing Hub logo

73

102

104

features in common

73

features in common

Act-On logo

Act-On user ratings

Functionality

4.1
(253)

Top features

  • Reporting/Analytics

    5.0

  • Auto-Responders

    5.0

  • Lead Segmentation

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$900/month

Value for money

Act-On logo
3.9

0.3

HubSpot Marketing Hub logo
4.2

What users say about Act-On's value for money

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.
I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.
Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

4.1
(618)

Salesforce B2B marketing automation for marketing & sales

Features

Total

Salesforce Marketing Cloud Account Engagement logo
HubSpot Marketing Hub logo

76

114

104

features in common

76

features in common

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement user ratings

Functionality

4.0
(618)

Top features

  • Multi-Campaign

    5.0

  • Campaign Analytics

    5.0

  • Sales Activity Management

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$1,250/month

Value for money

Salesforce Marketing Cloud Account Engagement logo
3.7

0.5

HubSpot Marketing Hub logo
4.2

What users say about Salesforce Marketing Cloud Account Engagement's value for money

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Keap logo

Keap

4.1
(1.1K)

An all-in-one CRM, sales and marketing automation software

Features

Total

Keap logo
HubSpot Marketing Hub logo

70

146

104

features in common

70

features in common

Keap logo

Keap user ratings

Functionality

4.1
(1.1K)

Top features

  • Campaign Planning

    5.0

  • Reminders

    5.0

  • Multi-Campaign

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$129/month

Value for money

Keap logo
3.8

0.4

HubSpot Marketing Hub logo
4.2

What users say about Keap's value for money

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.
I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.
Lead Gen & CRM logo

Lead Gen & CRM

4.6
(754)

Attract, Win, and Grow with Lead Gen & CRM

Features

Total

Lead Gen & CRM logo
HubSpot Marketing Hub logo

69

104

104

features in common

69

features in common

Lead Gen & CRM logo

Lead Gen & CRM user ratings

Functionality

4.4
(754)

Top features

  • Drip Campaigns

    5.0

  • Customizable Fields

    5.0

  • CRM

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$449/month

Value for money

Lead Gen & CRM logo
4.7

0.5

HubSpot Marketing Hub logo
4.2

What users say about Lead Gen & CRM's value for money

Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require.
I love the ease of use, interface, but most importantly all of Sharpspring employees, and how quickly they respond with tips, ideas, and help with support.
Bitrix24 logo

Bitrix24

4.1
(682)

100% free CRM, collaboration, and communication tool suite

Features

Total

Bitrix24 logo
HubSpot Marketing Hub logo

67

410

104

features in common

67

features in common

Bitrix24 logo

Bitrix24 user ratings

Functionality

4.2
(682)

Top features

  • Client Database

    5.0

  • Drag & Drop

    5.0

  • Search/Filter

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$61/month

Value for money

Bitrix24 logo
4.2
HubSpot Marketing Hub logo
4.2

What users say about Bitrix24's value for money

Great features as a CRM software and phone system. The reports that can be pulled are helpful to analyze the success of your sales/program.
Etremely lacking as a CRM, reporting is terrible, customizations are so basic, and customer support is the worst I have ever seen. Even with the premium versions.
monday.com logo

monday.com

4.6
(3.7K)

Project Management Made Easy

Features

Total

monday.com logo
HubSpot Marketing Hub logo

59

477

104

features in common

59

features in common

monday.com logo

monday.com user ratings

Functionality

4.4
(3.7K)

Top features

  • Customizable Forms

    5.0

  • Purchasing & Receiving

    5.0

  • Dashboard

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$8/month

Value for money

monday.com logo
4.3

0.1

HubSpot Marketing Hub logo
4.2

What users say about monday.com's value for money

The best feature of monday.com is its ability to help you integrate your tasks into your calendar. The easy to use tool allows you to efficiently manage projects and meet deadlines.
Visually stunning and satisfying great tool helps in smooth management of our projects, ditching the need for any spreadsheets and manual tracking.
Constant Contact logo

Constant Contact

4.3
(2.4K)

We deliver success.

Features

Total

Constant Contact logo
HubSpot Marketing Hub logo

69

144

104

features in common

69

features in common

Constant Contact logo

Constant Contact user ratings

Functionality

4.2
(2.4K)

Top features

  • Keyword Filtering

    5.0

  • Email Tracking

    5.0

  • Real Time Notifications

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$9.99/month

Value for money

Constant Contact logo
4.1

0.1

HubSpot Marketing Hub logo
4.2

What users say about Constant Contact's value for money

They were very responsive and did a great job helping me figure out the best way to use the software. The Event tool was nice and make event management through the list easy to do.
Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.
EngageBay logo

EngageBay

4.6
(412)

Integrated sales & marketing software for growing teams

Features

Total

EngageBay logo
HubSpot Marketing Hub logo

73

230

104

features in common

73

features in common

EngageBay logo

EngageBay user ratings

Functionality

4.6
(412)

Top features

  • Lead Nurturing

    5.0

  • ROI Tracking

    5.0

  • Dynamic Content

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$14.99/month

Value for money

EngageBay logo
4.7

0.5

HubSpot Marketing Hub logo
4.2

What users say about EngageBay's value for money

Easy to use email marketing platform. The best part is you have all the powerful tools like landing pages, autoresponders, email broadcast, sequences even in the free.
Got the hang of EngageBay in a matter of hours due to its ease of use and excellent customer support. Any question is answered in a matter of seconds.
GetResponse logo

GetResponse

4.2
(434)

The world's easiest e-mail marketing

Features

Total

GetResponse logo
HubSpot Marketing Hub logo

63

94

104

features in common

63

features in common

GetResponse logo

GetResponse user ratings

Functionality

4.1
(434)

Top features

  • Lead Generation

    5.0

  • Reporting & Statistics

    5.0

  • Publishing Options

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$19/month

Value for money

GetResponse logo
4.0

0.2

HubSpot Marketing Hub logo
4.2

What users say about GetResponse's value for money

I cancelled my subscription and after a month they activated without my consense and charged of 95.
It is a great tool for email marketing filled with the required features like analyses and reports, segmentation, automation, etc. It is very nice looking and easy to navigate.
Ortto logo

Ortto

4.6
(108)

The unified customer journey platform for online business.

Features

Total

Ortto logo
HubSpot Marketing Hub logo

75

131

104

features in common

75

features in common

Ortto logo

Ortto user ratings

Functionality

4.3
(108)

Top features

  • Email Campaign Management

    5.0

  • Spam Blocker

    5.0

  • Segmentation

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$29/month

Value for money

Ortto logo
4.4

0.2

HubSpot Marketing Hub logo
4.2

What users say about Ortto's value for money

Excellent, their customer service provides just that. They are knowledgeable and very responsive.
The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder.
MailerLite logo

MailerLite

4.7
(1.6K)

Email marketing software for smart business

Features

Total

MailerLite logo
HubSpot Marketing Hub logo

57

81

104

features in common

57

features in common

MailerLite logo

MailerLite user ratings

Functionality

4.6
(1.6K)

Top features

  • Activity Dashboard

    5.0

  • API

    5.0

  • Search Marketing

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$10/month

Value for money

MailerLite logo
4.8

0.6

HubSpot Marketing Hub logo
4.2

What users say about MailerLite's value for money

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
Drip logo

Drip

4.4
(174)

Drip is for SMB ecommerce brands on the grow.

Features

Total

Drip logo
HubSpot Marketing Hub logo

59

71

104

features in common

59

features in common

Drip logo

Drip user ratings

Functionality

4.4
(174)

Top features

  • CAN SPAM Compliance

    5.0

  • Drip Campaigns

    5.0

  • Template Management

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$39/month

Value for money

Drip logo
4.2
HubSpot Marketing Hub logo
4.2

What users say about Drip's value for money

It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities.
First of all, customer service has been fantastic. It's also great how it can work together with a number of third-party software when needed.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

4.4
(17.5K)

Cloud-based CRM & Sales Automation

Features

Total

Salesforce Sales Cloud logo
HubSpot Marketing Hub logo

49

205

104

features in common

49

features in common

Salesforce Sales Cloud logo

Salesforce Sales Cloud user ratings

Functionality

4.4
(17.5K)

Top features

  • Purchase Order Management

    5.0

  • Source Tracking

    5.0

  • Knowledge Base Management

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Value for money

Salesforce Sales Cloud logo
4.0

0.2

HubSpot Marketing Hub logo
4.2

What users say about Salesforce Sales Cloud's value for money

Helping to bring the business up to date with a system that is modern and innovative. It is user friendly and easy to add new functionalities to it according to the business needs.
Terrible experience I wouldn't recommend to even our biggest competitor, Salesforce is totally unintuitive and with very bad UX. Expensive, hard to use and hard to manage.

Categories in common

Zoho CRM logo

Zoho CRM

4.3
(6.1K)

CRM software that helps you sell smarter, better, faster.

Features

Total

Zoho CRM logo
HubSpot Marketing Hub logo

67

209

104

features in common

67

features in common

Zoho CRM logo

Zoho CRM user ratings

Functionality

4.2
(6.1K)

Top features

  • Real Time Notifications

    5.0

  • Email Alerts

    5.0

  • Wiki

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$20/month

Value for money

Zoho CRM logo
4.3

0.1

HubSpot Marketing Hub logo
4.2

What users say about Zoho CRM's value for money

The workflow piece is awful and not intuitive at all. Where all other platforms use actual workflows, Zoho is stuck in the 18th century in its interface.
You can build incredibly amazing customer relationship with the most popular and favorite Zoho CRM Software. You can convert extra leads and you can easily increase your revenue.
Pipedrive logo

Pipedrive

4.5
(2.8K)

CRM built by salespeople, for salespeople

Features

Total

Pipedrive logo
HubSpot Marketing Hub logo

47

163

104

features in common

47

features in common

Pipedrive logo

Pipedrive user ratings

Functionality

4.3
(2.8K)

Top features

  • Offline Form

    5.0

  • Online Forms

    5.0

  • Time on Site Tracking

    5.0

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.4K)

Top features

  • Search Marketing

    5.0

  • Customizable CTAs

    5.0

  • API

    5.0

Pricing

Starting from

$15/month

Value for money

Pipedrive logo
4.4

0.2

HubSpot Marketing Hub logo
4.2

What users say about Pipedrive's value for money

Overall, Pipedrive has been an awesome tool. It helps stay focused on the most important stuff.
The quote management function is the best part of this, reminding you of outstanding quotes and previous approved deals.