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Marketing automation for digital marketers
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Recommended
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Automotive, 10,001+ employees
Used daily for 6-12 months
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Moderately positive; for smaller companies on a marketing budget who don't need more than email campaigns, this will work well for you. If you run an enterprise business who needs more, I suggest upgrading to Eloqua
It was easy to setup and maintain our marketing campaigns; landing pages were customizable for the most part, and the tracking codes were easy to install and events triggered as promised. Cost is substantially less than premium marketing software, so that's a selling point.
We migrated from Oracle/Eloqua, so we already had campaigns that we used. It was a total chore working with their teams to get everything carried over correctly (we never actually got every object, we had to re-create most). Most of the customization with batch jobs and custom fields didn't work as described in their documentation, and I got the feeling that they don't entertain a lot of big fish in the pond--maybe this has changed?
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Computer Software, 501-1,000 employees
Used daily for 1-2 years
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Marketo's truly a must-have if you have ad operations spread out over many channels. It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it produces great-looking charts to boost decisin-making. A great tool overall
Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics
The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks