OptinMonster Pricing Plan & Cost Guide

OptinMonster

Lead generation software for marketers

4.18/5 (39 reviews)

OptinMonster Pricing

Starting from: $19.00/month

Pricing model: Subscription

Basic: $19/month (paid monthly) or $9/month (paid annually)

Plus: $29/month (paid monthly) or $19/month (paid annually)

Pro: $39/month (paid monthly) or $29/month (paid annually)

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OptinMonster Pricing Reviews

Pros
  • The company I used it for, really reaped its benefits. The experience was great, not just with the application itself but their service is wonderful.Alfredo B.Read the full review
  • Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.Luke S.Read the full review
  • It is a very effective tool for people with online businesses and to keep them engaged and improve conversions.Indranil G.Read the full review
Cons
  • There is no internal analytics - it relies on a connection with GA, so if you don't turn that on, you get no data on how it's performing.Yocheved S.Read the full review
  • They lack official integration with SendGrid Marketing Campaigns.Verified ReviewerRead the full review
  • M likely an anomaly, but I had trouble getting it to work consistently with the website builder I use (Strikingly). The pop-ups usually worked, but the embedded forms often didn't load.Verified ReviewerRead the full review
94%
recommended this to a friend or a colleague

9 reviewers had the following to say about OptinMonster's pricing:

Deepesh Kumar

Not worth it

Used monthly for 1-2 years
Reviewed 2020-01-13
Review Source: Capterra

Pros
Nothing that stands out. Functionality cheaply available elsewhere

Cons
Minimal functionality and Bad Customer Support

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Adam Singer

Does its job

Used monthly for 6-12 months
Reviewed 2019-10-09
Review Source: Capterra

The goal was to try and capture a few more leads from website visitors. The results aren't as good as we hoped, but there is some value with the tool.

Pros
It was relatively easy to setup and have something usable in place quickly. Within the first day we had exit-intent popups working on several pages.

Cons
We use the software in limited ways and haven't come across any major cons so far. It is worth mentioning that to really get good value out of it you have to go with one of the more expensive plans.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Luke Samuels

Stacks of templates, simple to use

Used weekly for 1-2 years
Reviewed 2018-10-22
Review Source: Capterra

Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.

Pros
Right from the start you're given solid templates that are easily tweaked to suit your brand. Within minutes we had our first campaign live which gave us instant traction.

Cons
There is a custom code version of this tool which is great, but we wanted to try an advanced feature that didn't come standard (in the particular way we'd like it) and would have taken some of our developer time. So could be done, but we just wanted to move a little quicker.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Phil Torcivia

Build your mailing list.

Used occasionally for 6-12 months
Reviewed 2019-09-27
Review Source: Capterra

We needed to build up our mailing list size and OptinMonster was effective and easy to integrate with Shopify.

Pros
Very flexible building pop ups and rules about when to display them. Great templates.

Cons
Was too pricey for our business. Low ROI for us.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Anonymous

Great upside, depending on your web platform and aims

Used occasionally for 1-2 years
Reviewed 2018-08-07
Review Source: Capterra

Impressed with the product, I can see the value it would add to higher traffic websites. As an earlier stage venture, it was probably overspec for my needs.

Pros
Slick, advanced technology for pop-up opt-in forms. Easy to create good-looking, smart forms with really impressive functionality. Exit intent is the most technologically impressive, but I thought the sidebar and embedded forms were the most practical. Great that it plugs into email marketing software like MailChimp and the like, avoids the need for using Zapier or a more manual workaround. The form creation menus were mostly self explanatory and straightforward.

Cons
I'm likely an anomaly, but I had trouble getting it to work consistently with the website builder I use (Strikingly). The pop-ups usually worked, but the embedded forms often didn't load. I'm still impressed with the technology, but it's worth thoroughly testing that the opt-ins work correctly on your website before committing, especially if you intend to buy one of the more expensive plans.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Great software

Used daily for 2+ years
Reviewed 2018-04-10
Review Source: Capterra

Pros
OptinMonster is super easy to use and works extremely well. I've used it for 3+ years and the functionality has gotten even better since I started.

Cons
It's hard to write cons for OptinMonster. The price is right. It's simple to use. It runs really quickly. And when I have a support question, they answer it expertly and really quickly.

Response from Awesome Motive


Thank you so much for your kind words! We're thrilled to have you as a customer! Don't hesitate to reach out to us via Support if you ever have any issues that we can assist you with. :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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John Michaloudis

A conversion magnet!

Used daily for 1-2 years
Reviewed 2019-09-24
Review Source: Capterra

I was using OptiMonk for over 2 years and their product, support and pricing was very bad. I switched to OptinMonster and things are now running smoothly and my leads have increased 5 X! I would highly recommend this software if you are serious about getting more leads with less headaches.

Pros
- Ease of use - Constant updates - Great support

Cons
- The analysis around conversion wasn't the best but the last update that was made fixed this issue and now we have all the live stats that we need!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rocky Kev

Quick and easy lead generation software that anybody who knows Wordpress can use

Used weekly for 2+ years
Reviewed 2018-06-24
Review Source: Capterra

So many useful features. It's one of the few pieces of software where I use about 80-90% of it's features.

Pros
Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need. And the pro version does some incredible things like A/B testing automatically. What I like is how simple it is to set up the landing pages, opt-ins, and thank you pages. I gave it to my clients to play with, and they were up and running with the software!

Cons
I don't really have any complaints with Optin monster. It works, there's frequent updates that makes the software better, and the free version is a excellent taste for many startups. Maybe one thing I don't like is the free version has the optin monster logo... but it's a free version for a reason.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Nate Smoyer

Not a bad start for capturing leads

Reviewed 2016-12-06
Review Source: Capterra

Optin Monster is a pretty good, middle of the road value if you need to start capturing leads. It's a great solution for marketers lacking highly technical skills but needs to customize forms on landing pages. I think some of the pre-designed forms could be improved in looks, but other wise is a solid tool.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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