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Lead generation software for marketers

(3)

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OptinMonster Pricing

Pricing overview

Value for money rating

4.1

/5

75

Price starts from

19

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Pricing details

Basic: $19/month (paid monthly) or $9/month (paid annually)

Plus: $29/month (paid monthly) or $19/month (paid annually)

Pro: $39/month (paid monthly) or $29/month (paid annually)

What users say

Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need.
This helped increase my conversions a lot (not sure how much because I don't have the numbers with me) and my e-mail list kept getting new subscribers every day. Absolutely worth the investment.

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Reviewers who mentioned pricing said:

AR
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Verified reviewer

Environmental Services, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Great upside, depending on your web platform and aims

Reviewed 6 years ago

Impressed with the product, I can see the value it would add to higher traffic websites. As an earlier stage venture, it was probably overspec for my needs.

Pros

Slick, advanced technology for pop-up opt-in forms. Easy to create good-looking, smart forms with really impressive functionality. Exit intent is the most technologically impressive, but I thought the sidebar and embedded forms were the most practical. Great that it plugs into email marketing software like MailChimp and the like, avoids the need for using Zapier or a more manual workaround. The form creation menus were mostly self explanatory and straightforward.

Cons

I'm likely an anomaly, but I had trouble getting it to work consistently with the website builder I use (Strikingly). The pop-ups usually worked, but the embedded forms often didn't load. I'm still impressed with the technology, but it's worth thoroughly testing that the opt-ins work correctly on your website before committing, especially if you intend to buy one of the more expensive plans.

HW
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Hayley W.

Mental Health Care, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Optinmonster is Great for Lead Gen

Reviewed a year ago

I really love the interface, the template options, and the inline campaigns and slide in pop ups are the best.

Pros

Templates are great to build from when creating pop up and inline campaigns

Cons

I do wish the price was a little lower because I do feel like comparable products are more affordable

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Tchameni C.

Graphic Design, self-employed

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Some improvements will make it a better tool.

Reviewed 8 months ago

It needs further improvements, especially in handling and managing subscribers. The company should consider adding more features and functionalities as well.

Pros

I used optinMonster for opt-in forms. It's quite a great tool for lead generation.Opt-in forms are easy to customize and the user interface is very simple as well. You can drag and drop items into the builder and they readily adapt to small screen devices and it easily integrates with other tools like MailChimp.

Cons

What I dislike about optinMonster is the price for using it. It can be expensive compared to what you'll have to gain in return for your investments and secondly, for proper contact management, It's better to use MailChimp to handle contacts because optinMonster lacks a few functionalities that are essentially for handling managing subscribers. - The forms are also very limited, especially in terms of customization and feature-richness.

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jason e.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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OptinMonster Review-2022

Reviewed 2 years ago

A nice & beginner-friendly tool for lead generation.

Pros

With the perplexing optin forms, Optin monster provides, it's easy to persuade subscribers to join the list which in the future can be monetized. For users like myself, the split-testing feature is very important as I get to figure out what is best for my forms. It's a great portal for my future endeavors. It's easy to use and supports most 3rd party integrations. Although they do not offer free...

Cons

the customer support service is not fast. They respond to open time within days and that's not evident to me. Should improve on it and that's why I rated a 2 stars.

JS
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Jacob S.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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What it's designed to do, it does extremely well.

Reviewed 2 years ago

Thoroughly enjoyed using this while we did. Truly only moved on to consolidate features and found a more expensive one that combined about 3 softwares we'd been previously using separately.

Pros

Insanely easy-to-use tool for exit pop-ups primarily. the detailed logic of when certain pop-ups appear is very effective and easy for anyone to build. Design builder was also simple, templates worked great. We had some very high conversion rates on several of ours for a long time. A/B testing is also great.

Cons

We ended up moving on from it for one reason: multi-step forms. What optin monster does well, it is great for. But in our case, we needed forms with multi-step logic and more flexibility as far as embedding static forms/pages. So after years of using optinmonster plus other tools we found one that combined it all and chose that.

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Kristen C.

Writing and Editing, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A bit limited for non-paying users, but better than most

Reviewed 3 years ago

We've been using OptinMonster for a very short period of time - perhaps a week - but so far it's worked well. I'm not rating them on their ability to convert visitors, because that's more our responsibility as the business, but the software itself works really well. As I mentioned above, there is a bit of a learning curve, and be prepared to hit the "undo" button several times during your first template build, but once you get the hang of it, it's easy to put together a call to action for whatever you need!

Pros

I like the variety of options available with the software, from the various templates to the customizable options, and so far it's worked seamlessly with my WordPress site. Once you get the hang of how their software works, it's fairly easy to knock out a great-looking "call to action" for your website, with easy to understand analytics and seamless integration.

Cons

Because we're using the free trial, we are a bit limited in what we can do. And, for a small business like ours, the monthly cost for the "Pro" option is just too high. The software itself takes some getting used to, especially if you're building something from scratch, and their system can be a bit slow at times when customizing your call to action.

JM
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John M.

E-Learning, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A conversion magnet!

Reviewed 5 years ago

I was using OptiMonk for over 2 years and their product, support and pricing was very bad. I switched to OptinMonster and things are now running smoothly and my leads have increased 5 X! I would highly recommend this software if you are serious about getting more leads with less headaches.

Pros

- Ease of use - Constant updates - Great support

Cons

- The analysis around conversion wasn't the best but the last update that was made fixed this issue and now we have all the live stats that we need!

AR
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Verified reviewer

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software

Reviewed 6 years ago
Pros

OptinMonster is super easy to use and works extremely well. I've used it for 3+ years and the functionality has gotten even better since I started.

Cons

It's hard to write cons for OptinMonster. The price is right. It's simple to use. It runs really quickly. And when I have a support question, they answer it expertly and really quickly.

Vendor response

Thank you so much for your kind words! We're thrilled to have you as a customer! Don't hesitate to reach out to us via Support if you ever have any issues that we can assist you with. :)

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Rocky K.

11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Quick and easy lead generation software that anybody who knows Wordpress can use

Reviewed 6 years ago

So many useful features. It's one of the few pieces of software where I use about 80-90% of it's features.

Pros

Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need. And the pro version does some incredible things like A/B testing automatically. What I like is how simple it is to set up the landing pages, opt-ins, and thank you pages. I gave it to my clients to play with, and they were up and running with the software!

Cons

I don't really have any complaints with Optin monster. It works, there's frequent updates that makes the software better, and the free version is a excellent taste for many startups. Maybe one thing I don't like is the free version has the optin monster logo... but it's a free version for a reason.

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Julieanna C.

Market Research, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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OptinMonster Bait and Switch

Reviewed 3 years ago

OptinMonster sold me lifetime access (when it was new), to their platform back in 2014. In 2015, they transitioned to SaaS and I was welcomed. In 2021, I was contacted out of the blue and told that unless I wanted to pay the very low cost of $1,430/year, I would lose access to my service. Unfortunately, this is indeed, what happened. You can read about my experience here:[SENSITIVE CONTENT HIDDEN]. At best, this company has horrible business practices. Buyer beware and be sure to search "Optinmonster and BBB" as well as go to ripoffreport.com.

Pros

Thought it was a lifetime purchase, so was really happy with this purchase for 7 years.

Cons

It was somewhat difficult during the transition from plugin to SaaS,--and, of course, what I disliked the most was that OptinMonster turned out to be a "bait and switch" scam,--offering a lifetime subscription when they were "new," and then revoking access to their platform when I did not purchase another subscription to something I already had purchased a lifetime subscription to.

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Niraj Y.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to Use Popup

Reviewed 6 months ago
Pros

Its Easy to capture a Lead with this functionality of popup Form Builder

Cons

Pricing can be on little lower side, also little support must improve

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Diego J.

Marketing and Advertising, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for lead generation & automation

Reviewed 2 years ago

You can quickly get a campaign up and running, integrated with the tools you're already using for your marketing automation & CRM strategy. If you don't have experience, the pre-made templates will make it easy for you to customize it a bit and publish your campaign.

Pros

Great for building email lists and nurture your leads. Is a good low-cost and easy to implement solution, specially if you are a startup. There is a bit of a learning curve but once you get it, you will master most of its features.

Cons

As you are using a plugin, your site performance will decrease. If you care for SEO, make sure to use a good hosting company. I don't really have any complaints with Optinmonster. Bear in mind that they only offers email support. If you need help, you will have to wait for assistance but I must say their customer support is great.

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Luke S.

Automotive, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Stacks of templates, simple to use

Reviewed 6 years ago

Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.

Pros

Right from the start you're given solid templates that are easily tweaked to suit your brand. Within minutes we had our first campaign live which gave us instant traction.

Cons

There is a custom code version of this tool which is great, but we wanted to try an advanced feature that didn't come standard (in the particular way we'd like it) and would have taken some of our developer time. So could be done, but we just wanted to move a little quicker.

MS
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Matthew S.

Machinery, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Avoid!

Reviewed a year ago

I cancelled my subscription months ago and even had to get in touch with their team to cancel the direct debit which for some reason was set up twice, taking out a payment of £47+ every 2 weeks, turns out they are still taking the money and still haven't cancelled the direct debit on their end and are stil using and storing my bank details without permission

Pros

I liked how it "appeared to be professional"

Cons

Nothing you can't get for a 3rd of the price from other pop up generators

Vendor response

Hi Matthew, ​ Thank you for reaching out about this issue and giving us the opportunity to make things right. This is certainly not the experience we want our customers to have, and we sincerely apologize for the issues you've faced with ongoing charges even after canceling your subscription. To make amends, on August 3rd, our billing team refunded all payments going back to the charge on February...

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Phil T.

Retail, self-employed

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Build your mailing list.

Reviewed 5 years ago

We needed to build up our mailing list size and OptinMonster was effective and easy to integrate with Shopify.

Pros

Very flexible building pop ups and rules about when to display them. Great templates.

Cons

Was too pricey for our business. Low ROI for us.

AS
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Adam S.

Computer Software, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Does its job

Reviewed 5 years ago

The goal was to try and capture a few more leads from website visitors. The results aren't as good as we hoped, but there is some value with the tool.

Pros

It was relatively easy to setup and have something usable in place quickly. Within the first day we had exit-intent popups working on several pages.

Cons

We use the software in limited ways and haven't come across any major cons so far. It is worth mentioning that to really get good value out of it you have to go with one of the more expensive plans.

NS
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Nate S.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Not a bad start for capturing leads

Reviewed 8 years ago

Optin Monster is a pretty good, middle of the road value if you need to start capturing leads. It's a great solution for marketers lacking highly technical skills but needs to customize forms on landing pages. I think some of the pre-designed forms could be improved in looks, but other wise is a solid tool.

Pros

No pros were added to this review

Cons

No cons were added to this review