Hootsuite Insights Pricing, Features, Reviews & Comparison of Alternatives

Hootsuite Insights

Real-time social analytics for brands

4.26/5 (17 reviews)

Hootsuite Insights overview

Hootsuite Insights - formerly UberVu - offers real-time social media monitoring via a visual dashboard, smart, sharable reports, data widgets & infographic-style data visualization. The platform automatically analyzes all of a brand’s social media data to show insights on influencers, stories, and trends that can be leveraged - in real-time. Designed for the daily social media marketer, it’s easy to use and simple to set up. Users can post to Facebook, Twitter, LinkedIn and Google+ business pages through the Hootsuite Insights platform.

Hootsuite Insights collects mentions from 20+ sources, including (but not limited to): Facebook, Twitter, LinkedIn, Google+, YouTube, Reddit, Flickr, New York Times news network, Wordpress, Blogger, and Disqus. The software captures mentions and provides translation for 50+ languages, and automatically detects sentiment in English, French, Spanish, Portuguese, and German.

Hootsuite Insights helps social media marketers to find out when the most important things are happening and saves them having to dig through thousands of social media mentions to find insights. They can see Spikes and Bursts in activity, new trending stories, real-time influencers, and more. Users can Smart-schedule posts, time optimized for their community, or schedule posts to go out at a specific date/time in the future. Users can also reply to mentions on Facebook, Twitter, LinkedIn and Google+ via the platform.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, Europe and 4 other markets, Germany, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Hootsuite Insights screenshotHow to Use Hootsuite InsightsHootsuite Insights screenshotHootsuite Insights screenshotHootsuite Insights screenshotHootsuite Insights screenshotHootsuite Insights screenshotHootsuite Insights screenshot

Hootsuite Insights reviews

Value for money
Ease of use
Customer support

Sounds good, but very expensive and costs keep adding up.

Used daily for free trial
Reviewed 2018-07-11
Review Source: GetApp

Where Insights shines is it's real time data, that most don't offer. You have to wait for things to be compiled into reports before you can view them. With Insights, you are able to view your reach and social streams in real time, to quickly analyze the interactions and reach of your posts. It anaylyzes SO many sources to help you handle your metrics and know what stream is going to be more productive for you to focus on, and what customers are clicking and interacting with at any given time. You can also post updates from an RSS feed, and it has mobile apps and customized reports, which are great for those of us working on the go, or needing specific analytics per report.

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Scott McClintock

Stop looking and start using this tool!

Reviewed 2015-02-20
Review Source: Software Advice

Logging into uberVU is the first thing I do every morning. In the time it takes for me to finish my first cup of coffee, I can view my Signals dashboard, check on assigned tasks, and see key metrics.

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Stephanie Miles

uberVU Review – Use Social Media to Gain Brand Insights

Reviewed 2013-08-07
Review Source: GetApp

uberVU’s tools fall into a few main categories. The bread and butter of the product is a feature called “Streams.” A Stream can be a themed search or a connected social profile, like a Twitter or Facebook page. In most cases, businesses will set up Streams as a way to track what people are saying about their brands online, using uberVU’s tools to filter out mentions from specific sources (like notoriously biased blogs, for example) or geographic locations (like foreign countries).Real-time insights give brands a head start when a crisis erupts.

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Sunil kumar

Very Useful Social Media Marketing Tool

Used daily for free trial
Reviewed 2018-02-07
Review Source: GetApp

Ease of use. It helps to schedule the social posts, that is why most of the marketers like this product.

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Jason Robert

uberVu review

Reviewed 2014-10-31
Review Source: Software Advice

The instant feedback about social media users viewing patterns and habits is really innovative. I also really like that the information is displayed in a user friendly way.

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Hootsuite Insights pricing

Pricing options
Free trial
View Pricing Plans

Contact Hootsuite Insights for a custom quote.

Hootsuite Insights features

Real Time Data
Social Media Integration

A/B Testing (145 other apps)
Activity Dashboard (214 other apps)
Campaign Analysis (188 other apps)
Campaign Management (168 other apps)
Content Management (169 other apps)
Customizable Branding (179 other apps)
Customizable Templates (188 other apps)
Data Import/Export (143 other apps)
Drag & Drop Interface (197 other apps)
Engagement Analytics (165 other apps)
Multi-Channel Marketing (150 other apps)
Real Time Analytics (147 other apps)
Reporting & Statistics (197 other apps)
Social Network Marketing (138 other apps)
Third Party Integration (209 other apps)

Additional information for Hootsuite Insights

Key features of Hootsuite Insights

  • Social Media Insights
  • Real-time marketing insights
  • Social Media Analytics
  • Team Collaboration capabilities
  • Up to 2 years of Historical Data available upon request
  • Big Social Data analysis
  • Social Media Management
  • Social Media Monitoring
  • Easy-to-use Report Creation
  • Automatic Alerts for Insights, Mentions
View All Features


Learn when specific topics or platforms are more active than usual; when new relevant stories are trending; when an influencer is driving the conversation; and where those people are talking.

See real-time mentions from Facebook, Twitter, LinkedIn, Google+, blogs, and more while tracking sentiment level, volume and sharing stats, and conversation maps.

Connect with Facebook, Twitter, LinkedIn and Google+ audiences straight from the dashboard; automatically schedule posts at the best time to reach more of them; schedule a reply for later; or reach out to key influencers.

Collaborate with teammates through various permission levels and views within the product. Assign tasks and tag mentions to work better together.

Easily create and share reports on the data with simple, customizable widgets and auto-updating data.

Real-time processing analyzes each mention as it comes in, making it easy to see the stats (including sentiment, gender, language, where and when).