Hootsuite Insights Pricing, Features, Reviews & Comparison of Alternatives

Hootsuite Insights

Real-time social analytics for brands

4.29/5 (19 reviews)

Hootsuite Insights overview

What is Hootsuite Insights?

Hootsuite Insights - formerly UberVu - offers real-time social media monitoring via a visual dashboard, smart, sharable reports, data widgets & infographic-style data visualization. The platform automatically analyzes all of a brand’s social media data to show insights on influencers, stories, and trends that can be leveraged - in real-time. Designed for the daily social media marketer, it’s easy to use and simple to set up. Users can post to Facebook, Twitter, LinkedIn and Google+ business pages through the Hootsuite Insights platform.

Hootsuite Insights collects mentions from 20+ sources, including (but not limited to): Facebook, Twitter, LinkedIn, Google+, YouTube, Reddit, Flickr, New York Times news network, Wordpress, Blogger, and Disqus. The software captures mentions and provides translation for 50+ languages, and automatically detects sentiment in English, French, Spanish, Portuguese, and German.

Hootsuite Insights helps social media marketers to find out when the most important things are happening and saves them having to dig through thousands of social media mentions to find insights. They can see Spikes and Bursts in activity, new trending stories, real-time influencers, and more. Users can Smart-schedule posts, time optimized for their community, or schedule posts to go out at a specific date/time in the future. Users can also reply to mentions on Facebook, Twitter, LinkedIn and Google+ via the platform.

Pricing

Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, Europe and 4 other markets, Germany, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English
Hootsuite Insights screenshotHow to Use Hootsuite InsightsHootsuite Insights screenshotHootsuite Insights screenshotHootsuite Insights screenshotHootsuite Insights screenshotHootsuite Insights screenshotHootsuite Insights screenshot

Hootsuite Insights reviews

Value for money
Features
Ease of use
Customer support
  3.0
  4.3
  4.2
  4.0
Jill Nunn

I highly recommend

Used weekly for less than 6 months
Reviewed 2018-05-10
Review Source: GetApp

Pros
Hootsuite Insights makes it easy to keep up with all my social feeds in one place. It's a great way to see and keep up what's going on with my accounts.

Cons
none at all that i have found in using this program. If I find any i will update my review, I give it 5 stars.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Scott McClintock

Stop looking and start using this tool!

Reviewed 2015-02-20
Review Source: Software Advice

Pros
Logging into uberVU is the first thing I do every morning. In the time it takes for me to finish my first cup of coffee, I can view my Signals dashboard, check on assigned tasks, and see key metrics.

Cons
The cost. Yes it's worth it, but when budgets are small it's a premium priced tool that many users will never get the chance to use.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Sounds good, but very expensive and costs keep adding up.

Used daily for free trial
Reviewed 2018-07-11
Review Source: GetApp

Pros
Where Insights shines is it's real time data, that most don't offer. You have to wait for things to be compiled into reports before you can view them. With Insights, you are able to view your reach and social streams in real time, to quickly analyze the interactions and reach of your posts. It anaylyzes SO many sources to help you handle your metrics and know what stream is going to be more productive for you to focus on, and what customers are clicking and interacting with at any given time. You can also post updates from an RSS feed, and it has mobile apps and customized reports, which are great for those of us working on the go, or needing specific analytics per report.

Cons
I utilized Hootsuite Insights through another author that had it, and helped her figure out where to focus her marketing. It seemed like a decent program and well built, so when I got back home, I decided to investigate it for myself. Imagine my surprise when there is no pricing information to be found on their website. You need to contact a salesperson to get any information on price, which is a huge turn-off right off the bat. Needing to contact someone to learn basic costs tells us we likely can't afford it, and makes it a high pressure situation instead of letting us gather all our facts first before narrowing down companies. From research I've done, it seems like the costs just continue adding up- using a URL shortener, getting more than 2 reports, adding untold costs to your yearly spend. There are cheaper services out there that don't nickle and dime you with every single thing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Mofoyeke Omole

DOES WHAT IT SAYS

Used daily for 6-12 months
Reviewed 2019-03-26
Review Source: Software Advice

Pros
Being able to access the performance of all my social media marketing and visibility efforts on one dashboard is a game changer for me! This tool helps me narrow down the specific activities and efforts to keep at and those to discard based on performance

Cons
It keeps evolving so for now, I have no complaints about this tool

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Stephanie Miles

uberVU Review – Use Social Media to Gain Brand Insights

Reviewed 2013-08-07
Review Source: GetApp

uberVU’s tools fall into a few main categories. The bread and butter of the product is a feature called “Streams.” A Stream can be a themed search or a connected social profile, like a Twitter or Facebook page. In most cases, businesses will set up Streams as a way to track what people are saying about their brands online, using uberVU’s tools to filter out mentions from specific sources (like notoriously biased blogs, for example) or geographic locations (like foreign countries).

Pros
Real-time insights give brands a head start when a crisis erupts.

Cons
Some features may be too sophisticated for small to mid-size companies.

Response from Hootsuite


Thanks for your kind words about uberVU, Stephanie! You did a great job capturing our focus on delivering insights that matter to social media marketers. Appreciate the time and energy you spent pulling this together. If I can ever answer any further questions about the product, don't hesitate to reach out.

- Elisabeth, Community Manager at uberVU

Rating breakdown

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Hootsuite Insights pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Contact Hootsuite Insights for a custom quote.

Hootsuite Insights features

API
Monitoring
Social Media Integration

A/B Testing (204 other apps)
Activity Dashboard (355 other apps)
Automatic Notifications (208 other apps)
Campaign Analysis (296 other apps)
Campaign Management (358 other apps)
Campaign Segmentation (205 other apps)
Content Management (273 other apps)
Customizable Branding (280 other apps)
Customizable Templates (287 other apps)
Data Import/Export (254 other apps)
Drag & Drop Interface (256 other apps)
Engagement Analytics (264 other apps)
Multi-Channel Marketing (246 other apps)
Real Time Analytics (242 other apps)
Reporting & Statistics (356 other apps)
Social Network Marketing (203 other apps)
Third Party Integration (348 other apps)

Videos and tutorials

Additional information for Hootsuite Insights

Key features of Hootsuite Insights

  • Social Media Insights
  • Real-time marketing insights
  • Social Media Analytics
  • Team Collaboration capabilities
  • Up to 2 years of Historical Data available upon request
  • Big Social Data analysis
  • Social Media Management
  • Social Media Monitoring
  • Easy-to-use Report Creation
  • Automatic Alerts for Insights, Mentions
View All Features

Benefits

Learn when specific topics or platforms are more active than usual; when new relevant stories are trending; when an influencer is driving the conversation; and where those people are talking.

See real-time mentions from Facebook, Twitter, LinkedIn, Google+, blogs, and more while tracking sentiment level, volume and sharing stats, and conversation maps.

Connect with Facebook, Twitter, LinkedIn and Google+ audiences straight from the dashboard; automatically schedule posts at the best time to reach more of them; schedule a reply for later; or reach out to key influencers.

Collaborate with teammates through various permission levels and views within the product. Assign tasks and tag mentions to work better together.

Easily create and share reports on the data with simple, customizable widgets and auto-updating data.

Real-time processing analyzes each mention as it comes in, making it easy to see the stats (including sentiment, gender, language, where and when).