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Top Rated Campaign Management Software with Campaign Analytics in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Campaign analytics provides insights into open rates, click-throughs, and engagement trends, helping optimize campaigns. It allows tracking key metrics, understanding audience behavior, and making data-driven decisions to improve performance. Our reviewers in campaign management software rated this feature as important.

6 Best Campaign Management Software with Campaign Analytics

Product
User rating
Starting price
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
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MailerLite logo
4.7
(2.2K)
10
per user/per month
learn more
Google Ads logo
4.4
(1K)
Empty state illustration for "No pricing info"

No pricing info

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Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
learn more
Brevo logo
4.6
(3.4K)
9
usage based/per month
learn more

See other top Campaign Management products with campaign analytics

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about campaign analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for campaign analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Campaign Planning4.6

User insights about the campaign analytics feature

Reviewers appreciate ActiveCampaign's campaign analytics for providing useful insights into open rates, click-throughs, and engagement trends. They find the metrics easy to understand and helpful for improving marketing strategies. Users value the detailed breakdowns and the ability to analyze campaign performance, though some desire more reporting customization and note that advanced analytics require upgrades.
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“The analytics provide useful insights on open rates, click-throughs, and engagement trends. It allows for data-driven optimization, though additional reporting customization would improve it further.”
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Matteo P.

Graphic Designer

“Super accurate, and breaks it down in easy-to-read and analyze bits. I can send my client clear analytics, and we know which campaign did better, and which did worse, and what we need to work on. It makes my work look professional.”
SB

Shira B.

CEO

Starting price
15flat rate /
per month
learn more
Pros and Cons based on 2,560 verified reviews
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Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Marketing4.8
Campaign Planning4.6

User insights about the campaign analytics feature

Reviewers indicate that MailerLite's campaign analytics are straightforward and user-friendly, providing essential metrics like open rates and click-through rates. They appreciate the visual representation through graphs and charts, and the ability to track performance at both individual and monthly levels. Users find the analytics helpful for improving campaign strategies, though some desire more detailed reporting options.

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“Mailerlite's campaign analytics make it easy to determine which of the campaigns are bringing my clientele what is really of interest to them. Thereby helping me to create content that pleases them and keeps them engaged.”
AS

Allie S.

content creator

“I need to be able to track how well each of my campaigns is working. Mailerlite's overview of campaign performance lays this out for me easily.”
CA

Carmen A.

Business Owner

Starting price
10per user /
per month
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Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Google Ads logo
Reviews Sentiment
 
 
 
1-2(44)
3-4(342)
5(620)
Key Features
Email Marketing
Campaign Planning4.3

User insights about the campaign analytics feature

Reviewers highlight Google Ads' campaign analytics for its detailed and in-depth metrics, which help in optimizing advertising strategies. They appreciate the integration with Google Analytics for enhanced insights and the ability to track various performance indicators. Users find the analytics crucial for making data-driven decisions, though some note the complexity and steep learning curve.

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“It gives detailed information for all the campaigns, conversions, reach and sources that helps in achieving the desired goals. Campaign analytics helps in understanding the best campaign type for our organization.”
Rk

Rahul k.

Marketing Manager

“Google Ads has a great amount of analytics for you right in their platform. IF you need more information/stats/analytics, you can use their other tool called Google Analytics which is free of course. Google Ads gives you enough analytics to have a successful marketing campaign or campaigns. If you know how to use the tool (which can take time) it can be incredibly powerful for any company. ”
JB

Jason B.

marketing Director

Starting price
Empty state illustration for "No pricing info"

No pricing info

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Pros and Cons based on 1,006 verified reviews

Effective client acquisition

Comprehensive online promotion

Precise audience targeting

Advanced targeted advertising

Versatile diGital marketing tool

Complex account management

High click costs

Problem-solving challenges

High costs and complexity

Inadequate customer support

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,296)
Key Features
Email Marketing4.6
Campaign Planning4.3

User insights about the campaign analytics feature

Reviewers appreciate Mailchimp's campaign analytics for its detailed insights into email performance, including open rates, click rates, and engagement levels. They find the analytics dashboard easy to navigate and customizable, allowing for effective tracking and strategy adjustments. Users value the integration with Google Analytics and the ability to create custom reports, though some note that deeper analytics are available only in higher paid tiers.

See related user reviews

“The analytics of Mailchimp allow you to even drill down and see what items people clicked on in the email. It also details open rates and keeps track of which customers are your strongest (interact and engage more).”
RS

Ryan S.

Director

“Campaign analytics in Mailchimp plays a critical role in enabling users to measure, understand, and Optimize the performance of their email markeitng campaigns, leanding to more effective targeting, content, and ultimately, better outcomes.”
DP

Daniel P.

CEO

Starting price
13flat rate /
per month
learn more
Pros and Cons based on 17,565 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Marketing4.5
Campaign Planning4.3

User insights about the campaign analytics feature

Reviewers value HubSpot Marketing Hub's campaign analytics for its robust and customizable reporting capabilities. They appreciate the built-in dashboards and statistics that allow for comprehensive assessment of marketing initiatives. Users find the analytics helpful for optimizing campaigns and improving performance, though some mention that more detailed insights require higher-tier packages.
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“Whats I like about campaign analytics in Hubspot Marketing Hub is that I use the campaign analytics tool to evaluate the success of the marketing campaigns I've developed in HubSpot. With built-in analytics, statistics, and dashboards, I can also evaluate the effectiveness of all of my marketing initiatives in one location.”
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Daniel I.

Digital Strategist

“What I enjoy about the campaign analytics feature in the HubSpot Marketing Hub is that I use it to assess the efficacy of the marketing campaigns I've created on the software. I can assess the success of all of my marketing initiatives in one place thanks to built-in analytics, statistics, and dashboards.”
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Gracious A.

Social Media Expert

Starting price
15per user /
per month
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Pros and Cons based on 6,217 verified reviews
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Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Email Marketing4.7
Campaign Planning4.6

User insights about the campaign analytics feature

Users report that Brevo's campaign analytics offer comprehensive and detailed insights into email performance, including open rates, click rates, and user behavior. They value the ability to share reports externally and the ease of exporting data. Reviewers find the analytics dashboard informative and easy to interpret, though some mention a desire for more granular statistics.

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“The analytics dashboard gives me detailed insights into key performance metrics like open rates, click-through rates, and conversion rates, all in real-time. ”
PV

Paulo V.

Consultor

“Campaign Analytics in Brevo has been a key component for me. It offers detailed insights into each email campaign's performance, helping me fine-tune my strategies for better engagement. The accuracy and depth of data provided by Brevo's Campaign Analytics have been instrumental in driving my email marketing success.”
SN

Serge N.

Designer

Starting price
9usage based /
per month
learn more
Pros and Cons based on 3,406 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details

Other Top Rated Campaign Management Software with Campaign Analytics in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Asana logo

Project tracking and workflow management platform

learn more
Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

Read more about Asana

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
ClickUp logo

Productivity platform for marketing agencies

learn more
ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Smartsheet logo

Online work execution platform for businesses of all sizes

learn more
Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

Read more about Smartsheet

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

learn more
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

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Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Google Ads logo

Online advertising solution for businesses

learn more
Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Read more about Google Ads

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

learn more
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE CRM with campaign management and marketing automation. Over 12 million clients. Cloud, mobile, open source.

Read more about Bitrix24

Users also considered
Flipcause logo

Flipcause helps nonprofits with online fundraising campaigns

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Flipcause offers the best fully integrated fundraising and community engagement software for small nonprofits.

Read more about Flipcause

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

learn more
Spotler CRM is designed for growing teams, making it easy to set up and simple to use. All your data is in one place helping you effectively manage your contacts and share information, enabling great team collaboration, improved customer relationships and increased sales.

Read more about Spotler CRM

Users also considered
ReferralCandy logo

get more sales through word of mouth referrals

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Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Read more about ReferralCandy

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate the unlimited emails, customizable templates, automation, and detailed analytics. Integration with other platforms enhances campaign reach and engagement. 96% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Users value the ability to create detailed, data-driven strategies with specific targeting, scheduling, and keyword tools for effective campaign execution. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers note the ease of managing, importing, and segmenting contacts. Custom fields and tagging facilitate targeted communication and efficient database management. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Users appreciate the advanced features for organizing, tagging, and segmenting contacts. The ability to track engagement and customize fields is key for personalized communication. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers like the customizable forms, landing pages, and automated responses for capturing and organizing leads. Integration with websites and social media enhances lead generation. 87% of reviewers rated this feature as important or highly important.