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Top Rated Campaign Management Software with Event Triggered Actions in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Event triggered actions automate personalized responses based on user interactions, streamline workflows, enhance engagement, and improve conversion rates. They help manage tasks, segment audiences, and deliver timely, relevant content efficiently. Our reviewers in campaign management software rated this feature as important.

5 Best Campaign Management Software with Event Triggered Actions

Product
User rating
Starting price
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more
MailerLite logo
4.7
(2.2K)
10
per user/per month
learn more
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
learn more
Brevo logo
4.6
(3.4K)
9
usage based/per month
learn more
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
learn more

See other top Campaign Management products with event triggered actions

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about event triggered actions, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for event triggered actions, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,296)
Key Features
Email Marketing4.6
Campaign Analytics4.5

User insights about the event triggered actions feature

Reviewers highlight Mailchimp's event triggered actions for their ability to automate personalized emails based on user interactions, such as sign-ups or purchases. They find it useful for boosting engagement and conversion rates. Users appreciate the integration with platforms like WooCommerce and the intuitive interface for setting up these automations.

See related user reviews

“It effortlessly automates personalized emails based on user interactions, from welcome messages to abandoned cart reminders. With its intuitive interface and powerful analytics, it's a must-have for boosting engagement and conversion rates”
TR

Tarunika R.

Technology consultant

“Mailchimp transactional emails, event-triggered actions can be used to send personalized, relevant messages to customers based on their interactions with your business.”
ON

Onyekachi N.

Administrator

Starting price
13flat rate /
per month
learn more
Pros and Cons based on 17,565 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Marketing4.8
Campaign Analytics4.6

User insights about the event triggered actions feature

Reviewers appreciate MailerLite's event triggered actions for their ability to automate responses and save time. They find it useful for sending timely and relevant content based on user interactions, such as purchases or form completions. Users report that it is easy to set up and helps keep their audience engaged without manual intervention.
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“One of the key benefits of Event Triggered Actions in MailerLite is the ability to deliver relevant and timely content to my subscribers”
DC

Debbie C.

Owner

“Triggering automated events based on user interaction reduces the burden on our marketing team. Providing timely and relevant content to prospects greatly increased our lead generation.”
Verified reviewer profile picture

Matt H.

President

Starting price
10per user /
per month
learn more
Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Marketing4.5
Campaign Analytics4.4

User insights about the event triggered actions feature

Users report that HubSpot Marketing Hub's event triggered actions are valuable for automating emails and notifications based on user interactions. They find it helpful for driving client behavior towards sales and managing customer relationships. Reviewers appreciate the ease of setting up these actions and the ability to track user engagement.
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“Hubspot CRM is an online tool that helps companies manage their customer relationships. One of the features of Hubspot CRM is event-triggered actions, which allows users to send automated emails and notifications when certain events happen.”
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Md M.

Digital Strategist

“We often have our email campaigns and new client collection automated with specific triggered emails or landing pages based on their form completion, website pages visited or prior contact. Easy to set up but I recommend always to test the event flow out first. As it is easy to set up but also easy to mess up to.”
Verified reviewer profile picture

John L.

Web Developer

Starting price
15per user /
per month
learn more
Pros and Cons based on 6,217 verified reviews
Verified reviewer profile picture
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Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Email Marketing4.7
Campaign Analytics4.5

User insights about the event triggered actions feature

Reviewers appreciate Brevo's (formerly Sendinblue) event triggered actions for their automation capabilities and ease of use. They find it helpful for sending timely and personalized emails based on user behaviors, such as sign-ups or comments. Users report that it integrates well with WordPress and offers a variety of customizable triggers.

See related user reviews

“You can easily set up automated workflows in Sendinblue that can trigger emails automatically when certain events happen, such as when someone signs up for an event or leaves a comment on a blog post.”
JJ

Juliet J.

Blogger

“The best feature in my opinion is event-triggered actions for automating email sends based on specific user behaviors or events. These offer the best opportunity to make a sale with timely & personalized communication, improving customer engagement!”
RO

Ricki O.

Owner

Starting price
9usage based /
per month
learn more
Pros and Cons based on 3,406 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Campaign Analytics4.4

User insights about the event triggered actions feature

Reviewers indicate that ActiveCampaign's event triggered actions provide a personalized experience and automate marketing tasks effectively. They find it useful for segmenting audiences and triggering emails based on user behavior, such as cart abandonment. Users appreciate the variety of triggers available and the ease of setting up these automations.
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“The event triggered actions ensure that your marketing can go on automatic if properly configured - which they show you how to do step by step. The variety of actions also makes it cover different scenarios which are all essential for complete automation.”
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Andrea B.

Owner

“This brings customers back our way. Super crucial. If a customer adds an item to their cart, ActiveCampaign will note this, so when they leave the storefront, they will get an email reminding them about the item. IT uses customer data to customize each customer's experience on our sites.”
SB

Shira B.

CEO

Starting price
15flat rate /
per month
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Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details

Other Top Rated Campaign Management Software with Event Triggered Actions in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Asana logo

Project tracking and workflow management platform

learn more
Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

Read more about Asana

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
ShippingEasy logo

Online shipping automation pla eCommerce seller

learn more
ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

Read more about ShippingEasy

Users also considered
Wrike logo

AI powered workflow management platform

learn more
Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

learn more
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE CRM with campaign management and marketing automation. Over 12 million clients. Cloud, mobile, open source.

Read more about Bitrix24

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

learn more
Spotler CRM is designed for growing teams, making it easy to set up and simple to use. All your data is in one place helping you effectively manage your contacts and share information, enabling great team collaboration, improved customer relationships and increased sales.

Read more about Spotler CRM

Users also considered
Kantata logo

Always Deliver Amazing

learn more
Kantata PSA puts an end to unpredictable projects so professional services teams always deliver amazing.

Read more about Kantata

Users also considered
SMTP2GO logo

Fast, reliable mail delivery and management solution

learn more
SMTP2GO is a cloud-based email management solution which helps businesses track emails and generate visual reports. Key features include data management, email monitoring, blacklisting, email authentication, and an API.

Read more about SMTP2GO

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

learn more
Use Salesforce Pardot to create triggered email campaigns, build landing pages & forms, manage search campaigns, assign leads, report on activity, & more.

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered
Salesforce Marketing Cloud logo

Customer relationship management solution

learn more
Use Salesforce Marketing Cloud to create personalized, timely campaigns with triggered messages; multichannel, multi-device content; and audience segmentation.

Read more about Salesforce Marketing Cloud

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value customizable templates, automation, audience segmentation, and integration with various platforms for effective and personalized campaigns. Tools for analytics and spam checks enhance performance. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Users appreciate detailed insights on open rates, clicks, and engagement trends, enabling data-driven optimization. Integration with tools like Google Analytics offers deeper analysis. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Reviewers highlight the ability to customize audiences, set goals, and schedule campaigns. Tools for keyword planning and data analysis support targeted and effective strategies. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Users find it easy to manage, segment, and import/export contacts. The ability to store detailed information and create dynamic campaigns based on behavior is appreciated. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers value advanced features for organizing, tagging, and segmenting contacts. The ability to track engagement and customize fields enhances targeted marketing efforts. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the ease of creating and customizing forms, landing pages, and pop-ups to capture leads. Integration with websites and social media supports building a robust contact list. 87% of reviewers rated this feature as important or highly important.