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Customer Advocacy Software

Last updated: March 2026

46 software options

White Label Loyalty logo

White Label Loyalty

Simple solution for complex needs

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White Label Loyalty is a customer loyalty & advocacy platform that helps you better understand your customer and deliver an engaging reward experience. With our flexible loyalty engine and platform you’ll be able to understand the segments in your audience and target your promoters better.

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Kangaroo logo

An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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InviteReferrals logo

Referral marketing software

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InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

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Influitive logo

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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Referral Factory logo

#1 Referral and affiliate software. No coding required!

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Use AI to build a referral program or affiliate program in seconds. Track referrals. Automate rewards. Grow faster 🚀 No code needed.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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Survicate logo

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on insights that build customer advocacy. Run surveys across channels & understand what your customers value most. Use AI to identify patterns. Act on insights with 40+ native integrations.

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Referral Rock logo

Get more customers with referral software on autopilot

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Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

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Buyapowa logo

The global leader in advocacy and referral marketing

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The Buyapowa platform powers innovative advocacy and refer-a-friend programs for some of the world's leading brands, including GAP, Sprint, Expedia, boohoo, and many more. We allow brands and retailers to identify their biggest advocates, and motivate and reward them for bringing in new customers.

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TrueLoyal logo

Personalized loyalty across all sales channels

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TrueLoyal is an AI-powered loyalty platform for multi-channel consumer brands to boost retention and repeat purchases. It bridges online and offline sales with features like omnichannel loyalty programs, receipt scanning for in-store data, and personalized engagement tools. TrueLoyal offers customizable program design with gamification and integrates across tech stacks for a unified customer view.

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Marsello logo

Loyalty and marketing, in-store and online.

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Boost customer loyalty and advocacy with Marsello’s software for omnichannel retail and hospitality businesses. Utilize our customer referral and Google Review management tools to enhance your brand's reputation and drive customer engagement.

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ExpertVoice logo

Brand Advocacy Platform

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The ExpertVoice Advocacy Platform connects 900 of the world’s leading brands with more than 1 million vetted industry experts to improve recommendations and reviews that help drive sales in any channel: e-commerce, retail stores, and social media communities.

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Gainsight CS logo

Customer success platform

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Gainsight helps companies protect revenue and drive expansion by unifying customer data, surfacing AI-powered insights, and automating engagement across the post-sale journey.

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ReviewFlowz logo

Reputation and review management software

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Review management tool designed to help businesses automatically track customer reviews & leverage them to derive more revenue.

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GrowSurf logo

Referral software for B2C and B2B tech companies.

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Grow your business overnight, every night.

With GrowSurf's referral marketing software, B2C and B2B tech companies get new customers on autopilot.

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Extole logo

Referral marketing and customer advocacy software

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Extole is a referral marketing and customer advocacy software that helps businesses access the referral templates, create custom incentives, generate real-time reports, conduct a/b testing, and more from within a unified platform.

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Ambassify logo

Advocate marketing for brands

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Ambassify is an employee advocacy platform that turns employees into brand ambassadors. One-click social sharing, built-in social media training, personal post creation with AI writing assistance, gamification, and comprehensive analytics to measure advocacy ROI. ISO 27001 and GDPR compliant.

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Annex Cloud Loyalty Experience Platform logo

Customer loyalty, engagement, and retention solutions

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Annex Cloud's customer advocacy solutions help turn loyal customers into advocates, while decreasing churn and accelerating growth. Using our customer advocacy solutions, customers can write reviews, as well as increase your brand's reach with social media brand advocacy, and referral campaigns.

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Talon.One logo

Powerful Promotion Engine for Enterprises

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Talon.One is a Promotion Engine that empowers businesses to deliver relevant, effective and personalized promotions driven by their data. With one integration you can create, manage and track coupon codes, discounts, bundles, referral rewards and loyalty programs all in one holistic platform.

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Capillary Loyalty+ logo

AI powered configurable behavioural loyalty platform

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Capillary Loyalty+ redefines loyalty management with AI-driven nudges, omnichannel communication, and behavior-based rules. It offers diverse incentivization methods, flexible tier management, and advanced analytics to boost customer engagement and retention.

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Merchant Centric logo

Social media management for businesses of all sizes

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Merchant Centric is a cloud-based platform that enables businesses to engage with their customers on social media, drive customer loyalty and sales through effective reputation management, and identify new revenue streams by leveraging competitors' advertising and listing data.

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InGo logo

Referral marketing platform for improving marketing ROI

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InGo is an enterprise referral marketing platform that helps businesses acquire new prospects through the power of word-of-mouth while improving marketing ROI.

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Totango logo

Accelerate Revenues with Customer Engagement Management

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Totango offers automated customer engagement management to drive conversions, boost retention and grow lifetime value. It enables you to close bigger deals faster by focusing on the right opportunities. It drive renewal rates up by ensuring customer success. It allows you to record events from your applications in real time and then analyze them. The solution is integrated with Saleforce and Marketo among others.

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Mention Me logo

Customer Advocacy Intelligence Platform

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Mention Me helps brands to identify, activate, and nurture loyal customers, turning brand fans into a powerful growth driver. Over 500+ global brands are already harnessing the power of advocacy with Mention Me, including PUMA, Charlotte Tilbury and Nutmeg.

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Popular customer advocacy comparisons

Kangaroo logo
Marsello logo
KangaroovsMarsello
NiceJob logo
Birdeye logo
NiceJobvsBirdeye
Referral Factory logo
ReferralCandy logo
Referral FactoryvsReferralCandy
Survicate logo
SurveyMonkey logo
SurvicatevsSurveyMonkey
Referral Rock logo
Referral Factory logo
Referral RockvsReferral Factory