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Customer Journey Mapping Tools Software with Sentiment Analysis (2026)

Last updated: April 2026

Customer Journey Mapping Tools Software Key Features

    Based on 169 user opinions, we identified 6 features that are important for any product in Customer Journey Mapping Tools Software

  • Activity Tracking

    Track and document all activities across devices, networks, and other systems

    Average user rating

    4.8

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.7

  • Performance Metrics

    A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

    Average user rating

    4.8

  • Engagement Tracking

    Tracks metrics that provide insight into how a user interacts with any interface or product

    Average user rating

    4.8

  • Behavioral Analytics

    Track and analyse user behavior within a system or network

    Average user rating

    4.5

  • Customer Journey Mapping

    Visualize and analyze customer experience across all touchpoints and channels

    Average user rating

    4.8
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Features

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User rating

36 software options

Hotjar logo

Digital experience insights for any business selling online

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Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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SurveySparrow logo

Software for creating and managing feedback and surveys

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SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Delighted logo

Cloud-based customer and employee experience platform

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Delighted is a cloud-based customer feedback collection system that uses single question surveys across multiple channels including email, SMS, web link and website integration to gather and analyse customer, employee, partner and vendor experience insights, while monitoring NPS scores in real-time

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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GetFeedback logo

Send better surveys. Collect better feedback.

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GetFeedback is easy-to-use online survey software designed to improve response rates.

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INSIDE logo

Cloud-based visual AI-powered customer engagement solutions.

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Powerfront offers an array of products enabling businesses to flawlessly replicate in-person experiences online, helping both the company’s own clients and their end-users to drastically improve operational efficiency and effectiveness.

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WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

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Feedbackly logo

All-in-one feedback software

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Launch surveys in almost any channel you can imagine, let the feedback collect for you automatically, take action on your feedback instantly with the help of automation.

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XEBO.ai logo

Cloud-based Feedback Management Solution

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Survey2Connect is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration.

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Smaply logo

Customer experience solution with customer profile sharing

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Smaply is a tool for journey mapping and management. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is quicker.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Apteco FastStats logo

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Inxide logo

Omnichannel Conversational AI Platform developed by Increso

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Inxide by Increso is a conversational AI platform, which helps contact centers personalize interactions through various technologies such as biometric recognition, Natural Language Processing (NLP), smart speaker, and deep learning.

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Intouch Insight CX Platform logo

Get a 360 view of your customer experiences.

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The Intouch Insight CX Platform is designed to get you the most out of your mystery shopping and operational audit programs while driving actionable insights from all customer touchpoints.

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Centralpoint logo

Digital experience platform & content management solution

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Centralpoint by Oxcyon is a digital experience platform & content management solution for enterprises. The cloud-based tool allows users to control knowledge, data, documents, forms, emails, learning, compliance, & more whilst also providing features for managing employees, clients & partners.

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cxomni logo

The Leader in Customer Journey Management

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cxomni is a leading Journey Management platform combining mapping, analytics, and AI to optimize experiences and drive improvements.

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PowerReviews logo

Ratings and Review Management Software

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PowerReviews is a reviews management software that lets brands and retailers collect, display and syndicate customer ratings or reviews, and answer customer questions. It helps reach customers at the moment of purchase and help to drive traffic, increase sales and create actionable insights.

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