GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
How GetApp verifies reviews
GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Email Marketing Software with Website Analytics
Last updated: January 2025
Key Features of Email Marketing Software
Based on GetApp's analysis of 14411 verified reviews collected between July, 2021 and August, 2024
- Email Campaign Management: Reviewers highlight the flexibility in creating and scheduling campaigns, the use of automation, and the availability of templates and analytics for optimizing performance. 94% of reviewers rated this feature as important or highly important.
- List Management: Users appreciate the ease of segmenting, organizing, and maintaining email lists, which helps in sending targeted campaigns and keeping contact information up-to-date. 88% of reviewers rated this feature as important or highly important.
- Mobile Optimization: Reviewers value the ability to preview and optimize emails for mobile devices, ensuring readability and engagement across various screen sizes. 88% of reviewers rated this feature as important or highly important.
- Contact Management: Users find it beneficial to have organized contact information with segmentation capabilities, aiding in targeted marketing and efficient follow-ups. 88% of reviewers rated this feature as important or highly important.
- Lead Capture: Reviewers highlight the effectiveness of customizable forms and landing pages for acquiring new leads, integrating seamlessly with other marketing tools. 87% of reviewers rated this feature as important or highly important.
- CAN-SPAM Compliance: Users emphasize the importance of compliance features like unsubscribe links and opt-out options to maintain legal standards and improve email deliverability. 83% of reviewers rated this feature as important or highly important.
75 software options
Sponsored
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Users also considered
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.
Users also considered
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
Users also considered
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app
Users also considered
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your Squarespace website and measure your success with powerful marketing and analytics tools.
Users also considered
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.
Users also considered
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.
Users also considered
Salesforce B2B marketing automation for marketing & sales
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Users also considered
Users also considered
Affordable, comprehensive, and easy-to-use solution to grow and engage audiences, create and sell courses, and turn ideas into income
Users also considered
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey
Users also considered
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies
Users also considered
Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.
Users also considered
Kartra is the all-in-one sales and marketing business platform for experienced creators, coaches, and experts to monetize their knowledge and services online.
It includes every tool you need to create, market, and scale in one place–for one low price.
It includes every tool you need to create, market, and scale in one place–for one low price.
Users also considered
Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.
Users also considered
Podia is a platform that lets you build a free, no-code website, host a community (free or paid), and sell your digital products. With Podia, you get all the tools you need to start and grow an online business — for free.
Users also considered
Users also considered
LeadSquared is a complete CRM & marketing automation software to help businesses capture, nurture, manage & track their leads in one place. The cloud-based solution is designed for enterprises & SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics & more.
Users also considered
Users also considered
Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.
Users also considered
Simplotel is a technology product designed mainly for hotels that provides a built-in website builder, booking engine, reservation desk, guest connect, and digital marketing tools to optimize bookings and profits.
Users also considered
Connectif is an all-in-one marketing automation platform powered by AI. It centralizes first-party data from known and anonymous users across all channels, giving eCommerce businesses the vision to communicate with customers with emotional intelligence and context at scale.
Users also considered
Create landing pages, promotions, contests, forms, email campaigns, popups and ads using Wishpond lead generation and marketing software
Users also considered
Lebesgue is an AI CMO solution built specifically for e-commerce businesses that are looking to boost their digital marketing efforts, discover growth opportunities, and stay updated on every aspect of their e-commerce store.
Users also considered
